欧洲电子书：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

预计 2025 年欧洲电子书市场规模为 96.8 亿美元，到 2030 年将达到 120.2 亿美元，预测期内（2025-2030 年）的复合年增长率为 4.43%。

数位媒体设备的激增和互联网的广泛普及使得消费者能够存取他们想要的媒体内容。这种从线下到线上的转变正在推动欧洲电子书市场的发展。

主要亮点

• 电子书的广泛普及和日益流行正在改变出版业，但电子书的性质和变化的程度在不同公司和不同类型之间差异很大。透过互动式动画电子书，电子出版业务使得许多出版商和作家能够更快、更精緻地将其作品推向市场。
• 能够提供数位媒体的设备的激增和互联网普及率的上升使得消费者无论身在何处都能访问自己喜爱的媒体内容，无论是资讯、娱乐还是社交活动。
• 透过应用程式和线上服务轻鬆存取大量电子书库，推动了网路消费的成长，并提供了传统交付方式的低成本替代方案。电子借阅等电子书相关服务也促进了电子书在全部区域的接受。
• 印刷版教科书通常比电子书更贵。销售教科书的成本包括製作和出版印刷书籍的成本。高等教育书籍也很昂贵。这最终促使消费者从昂贵的书籍转向电子书，因为电子书使用方便，而且对于预算有限的人来说价格实惠。
• 新冠疫情导致网路内容消费量大幅增加，并维持在现有水准。由于封锁期间图书馆关闭，读者已转向阅读电子书。欧洲研究理事会（ERC）加入线上图书馆和出版平台。 ERC 的目标是促进研究人员主导的、以良好科学为基础的各个学科的前沿研究，并透过资金竞赛促进欧洲最好的研究。 OAPEN 鼓励出版商代表其作者将书籍存放在 OAPEN 图书馆。

欧洲电子书市场的趋势

网路普及率的提高和行动装置上内容消费的增加正在推动成长

• 行动装置已经发展成为独立的销售点，让使用者可以无限制地存取书籍和内容，从新出版的书籍到旧书和早已绝版的书籍。
• 数位化扩展了阅读和学习体验，为出版商提供了新的管道，也为作家和插画家提供了新的管道。例如，阿歇特书店（Hachette Lible）处于图书产业技术发展和创新的前沿。阿歇特肝臟对新的阅读风格和消费行为的发展做出了回应。同时，阿歇特图书作为作家经济利益的守护者，热衷于保证每本书的真实价值。
• 智慧型手机、平板电脑和笔记型电脑等行动装置在市场上的日益普及预计将推动电子书市场的成长。根据爱立信预测，到 2027 年，西欧的行动/行动电话用户数量将达到 7,800 万，中欧和东欧的行动/手机用户数量将达到 6,900 万。预计这些数字还会成长，从而推动对数位阅读订阅的需求增加。
• 各种各样的功能正在推动行动装置在这个市场上的普及。例如，当在具有LCD萤幕的行动装置上阅读电子书时，使用者可以降低亮度。为了获得更好的阅读体验，使用者可以更改文字和背景颜色。此外，大多数电子阅读器和应用程式允许使用者阅读 PDF、EPUB 和 Mobi 文件，并协助将它们传输到使用者的装置上，然后它们就会出现在使用者的书库中。

英国占市场主导地位

• 各种各样的设备都可用于阅读电子书，包括电子阅读器、智慧型手机和平板电脑。这是跨市场和跨行业更广泛的数位化趋势的一部分。
• 儘管许多消费者仍然喜欢购买和阅读实体书，但在可以存取和储存的设备上阅读电子书更适合现代的移动和旅行模式、日常日程安排以及在旅途中获取文学作品。
• 此外，随着近年来智慧型手机、平板电脑和电子阅读器的大量普及，预计电子书市场将以显着的速度成长。
• 由于学术图书馆关闭，图书馆使用者被迫依赖电子书而非传统文学，COVID-19 疫情显着增加了该国电子书的采用率。
• 义大利着名的电子书供应商包括 Amazon、Ibs.it、LA Feltrinelli、Google Play Store、Mondadori Store、Apple iBooks、Rakuten Kobo、Ebooksitalia、Hoepli.it、BookRepublic、Libreria Rizzoli、Scuolabook 和 Street Lib。

欧洲电子书产业概况

由于独立作者和出版商众多，电子书市场变得分散。然而，市场主要由 Kindle Direct Publishing（Amazon.com）、Barnes & Noble Inc. 和 Georg von Holtzbrinck GmbH & Co. KG 等公司主导。为了在激烈的竞争中生存，这些公司的主要成长策略包括基于订阅的计划、大量投资于研发、合作和收购。

2023 年 6 月，培生宣布其 K-12 线上学校计画 Connections Academy 将扩大针对初中和高中学生的大学和职业准备倡议。该倡议与全球线上学习平台 Coursera 和 Acadeum 建立了合作伙伴关係。

2022 年 7 月，KITABOO 将与 Amazon Polly 合作，为儿童打造互动式电子书。透过此次合作，可以实现对英语和欧洲语言的100％自动支援。 KITABOO 是一个尖端的数位出版平台，可协助您建立适合行动装置的互动式电子书。

2022年7月，教育委员会与ESR（欧洲放射学会）本科教育小组委员会共同开发了放射学本科教育电子书计划。这本电子书将帮助欧洲各地的医学生和住院医师了解放射学，并在培训的第一年将其作为一门学科进行教学。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 欧洲电子书市场概况
• 产业相关人员分析
• 出版监理与定价分析
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争强度
• COVID-19 市场影响评估

第五章 市场动态

• 市场驱动因素
  • 网路普及率提高，行动装置内容消费量增加
  • 消费者生活方式的改变导致非物质方式消费增加
• 市场挑战
  • 电子书盗版现象增多，有声书接受度不断提高，等等。
• 电子书生态系统
• 监管状态

第六章 市场细分

• 按内容
  • 专业的
  • 教育
  • 一般的
• 依设备类型
  • 智慧型手机
  • 药片
• 按地区
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 俄罗斯
  • 义大利
  • 荷兰
  • 波兰
  • 其他欧洲国家

第七章 竞争格局

• 公司简介
  • Kindle Direct Publishing（amazon.com）
  • Rakuten Kobo Inc.
  • Barnes & Noble Inc.
  • Lulu Press Inc.
  • Georg Von Holtzbrinck Gmbh & Co. Kg
  • Hachette Livre
  • Harpercollins Publishers LLC
  • Usborne Publishing
  • Pearson Publishing
  • Penguin Random House LLC

第八章 投资分析及市场展望

• 投资分析
• 市场展望

The Europe E-Book Market size is estimated at USD 9.68 billion in 2025, and is expected to reach USD 12.02 billion by 2030, at a CAGR of 4.43% during the forecast period (2025-2030).

The growing number of devices capable of providing digital media and the increasing internet penetration have allowed consumers to access the media content of their choice. This transformation from offline to online is driving the European e-books market.

Key Highlights

• The widespread availability and rising popularity of e-books are transforming the publishing industry, while the nature and scope of e-books changes differ significantly from company to company and genre to genre. With interactive e-books, and animated e-books, e-publishing businesses have enabled many publishers and authors to get their works to market faster and more advanced.
• Consumers were given the possibility to access media content of their own choice, with regards to information, entertainment or Social Activities, wherever they may be due to an increase in devices that are able to provide digital media and a rise in Internet penetration.
• Easy access to a wide selection of e-book libraries via applications or online services is growing internet consumption, resulting in low-cost alternatives to traditional delivery methods. e-book-related services, such as e-lending, have also aided in the acceptance of e-books throughout the region.
• Printed textbooks typically cost more than e-books. The selling costs of the textbooks include the expense of producing and publishing printed books. Books for higher education are likewise costly. This finally prompted customers to switch from expensive books to their digital counterparts, which are easier to use and affordable for users on a tight budget.
• COVID-19 triggered a massive increase in online content consumption, and the current levels were maintained. While libraries were shut down due to lockdowns, readers switched to e-books. European Research Council joined the Online library and publication platform. The ERC aimed to promote investigator-driven, frontier research in all domains based on superior science while promoting the best caliber research in Europe through financing competitions.OAPEN encouraged publishers to deposit books into the OAPEN Library on behalf of authors.

Europe E-Book Market Trends

Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices to Witness the Growth

• Mobile devices have evolved into individual points of sale, allowing users to browse an unlimited selection of books and content, ranging from new releases to backlist titles to long-out-of-print titles.
• Digital is expanding the reading and learning experience, offering publishers new ground for talent scouting and providing authors and illustrators with new avenues for expression. For instance, Hachette Livre has been at the forefront of the book industry's response to technical developments and innovations. It has adapted to new kinds of reading and developing consumer behavior. On the other hand, Hachette Livre is keen to guarantee that each book's genuine value is recognized as the custodian of its authors' financial interests.
• The proliferation of mobile devices, such as smartphones, tablets, and laptops in the market is expected to drive the growth of e-books in the market. According to Ericsson, in 2027 number of estimated mobile/cellular subscriptions will account for 78 million in Western Europe and 69 million in Central and Eastern Europe. These numbers are expected to increase, which will create increased demand for digital reading subscriptions.
• Various features help drive mobile devices adoption in the market. For instance, users can reduce the brightness when reading e-books on a mobile device with an LCD screen. For a better reading experience, users can change the text and background colors. Further, most e-book readers and apps allow the user to read PDF, EPUB, and Mobi files and help transfer them to the user's device, and they will appear in the books library.

United Kingdom Dominates the Market

• For e-book consumption, various devices are adopted, comprising e-book readers, smartphones, and tablets. This is part of an expansive trend of digitalization across markets and industries.
• While many consumers still prefer to buy and read physical books, e-book consumption on devices that allow for access and storage is more in keeping up with modern mobility and travel patterns, daily schedules, and accessing literature on the go.
• Moreover, With smartphones, tablets, and e-readers reaching mass adoption over the past few years, the market for e-books is analyzed to grow at a significant rate.
• The outbreak of COVID-19 significantly increased the adoption of e-books in the country as Academic libraries have been shut down, forcing library customers to rely on e-books rather than traditional literature.
• Some of the prominent providers of e-books in Italy include Amazon, Ibs.it, LA Feltrinelli, Google Play Store, Mondadori Store, Apple iBooks, RakutenKobo, Ebooksitalia, Hoepli.it, BookRepublic, Libreria Rizzoli, Scuolabook, Street Lib, etc.

Europe E-Book Industry Overview

The e-book market is fragmented due to many independent authors and publishers. However, the market is dominated by players such as Kindle Direct Publishing (Amazon.com), Barnes & Noble Inc., and Georg von Holtzbrinck GmbH & Co. KG, to name a few. These businesses' primary growth tactics to survive the fierce competition include subscription-based programs, substantial investment in research and development, collaborations, and acquisitions.

In June 2023 - Pearson announced that connections connections academy its K-12 online school program will expand its slate of college and career readiness initiatives for middle and high school students. The initiatives feature partnerships with, coursera the global online learning platform, acadeum

In July 2022, KITABOO partnered with Amazon Polly to create interactive eBooks for children. The collaboration will facilitate 100% automated support for English and European languages. KITABOO is a cutting-edge digital publishing platform that helps create mobile-ready interactive e-books.

In July 2022, the Education Committee and the Undergraduate Education Subcommittee of the ESR (Europen Society of Radiology) jointly developed the eBook for Undergraduate Education in Radiology project. The e-book will help medical students and residents in their first year of training and academic lecturers across Europe to understand and teach radiology as a single discipline.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Europe E-book Market Overview
• 4.2 Industry Stakeholder Analysis
• 4.3 Publishing Regulations and Pricing Analysis
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Bargaining Power of Suppliers
  • 4.4.2 Bargaining Power of Buyers
  • 4.4.3 Threat of New Entrants
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry
• 4.5 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Internet Penetration Levels And Content Consumption Through Mobile Devices
  • 5.1.2 Recent Changes in Consumer Lifestyles has Lead to Increased Consumption through Nonphysical Means
• 5.2 Market Challenges
  • 5.2.1 Increasing Piracy of e-books, Increasing Acceptance of Audible Content, etc.
• 5.3 E-books Ecosystem
• 5.4 Regulatory Landscape

6 MARKET SEGMENTATION

• 6.1 By Content
  • 6.1.1 Professional
  • 6.1.2 Educational
  • 6.1.3 General
• 6.2 By device type
  • 6.2.1 Smartphone
  • 6.2.2 Tablet
• 6.3 Geography
  • 6.3.1 Germany
  • 6.3.2 United Kingdom
  • 6.3.3 France
  • 6.3.4 Spain
  • 6.3.5 Russia
  • 6.3.6 Italy
  • 6.3.7 Netherlands
  • 6.3.8 Poland
  • 6.3.9 Rest of the Europe

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Kindle Direct Publishing (amazon.com)
  • 7.1.2 Rakuten Kobo Inc.
  • 7.1.3 Barnes & Noble Inc.
  • 7.1.4 Lulu Press Inc.
  • 7.1.5 Georg Von Holtzbrinck Gmbh & Co. Kg
  • 7.1.6 Hachette Livre
  • 7.1.7 Harpercollins Publishers LLC
  • 7.1.8 Usborne Publishing
  • 7.1.9 Pearson Publishing
  • 7.1.10 Penguin Random House LLC

8 INVESTMENT ANALYSIS AND MARKET OUTLOOK

• 8.1 Investment Analysis
• 8.2 Market Outlook