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市场调查报告书
商品编码
1475022
全球女性卫生产品市场评估:依应用、产品类型、类别、香水、最终用户、价格范围、分销管道、地区、机会、预测(2017-2031)Feminine Hygiene Products Market Assessment, By Usage, By Product Type, By Category, By Fragrance, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球女性卫生用品市场规模为307.6亿美元,预计2031年将达479.5亿美元,2024-2031年预测期间复合年增长率为5.71%。该市场包括各种旨在促进女性健康、卫生和舒适的产品。这个市场主要是由人们对月经健康的认识不断提高所推动的。其他市场驱动因素包括对女性照护态度的改变、劳动力中女性人数的增加以及消费者更容易获得的产品创新。
市场涵盖个人卫生和经期卫生。主要类别包括卫生用品、护垫、敏感部位清洁擦拭产品、除毛产品等。此外,一个主要的市场趋势是转向可持续和环保的女性卫生产品。
环保意识的提高可能会推动市场趋势。具有环保意识的消费者经常寻找可生物分解的卫生棉、可重复使用的月亮杯和有机卫生棉条等产品。这些产品对环境安全,让消费者安心。
2023 年 5 月,Victoria's Secre推出了Coconut Milk & Rose Intimate Care护理系列。产品系列包括敏感部位湿纸巾、霜状粉末、清洁产品、髮油等。本产品非动物性、不含杀虫剂且性质温和,适合每天在敏感部位使用。整个精緻区域护理系列是品牌的一个新类别。
此外,近年来,人们对女性健康和保健的关注度急剧上升,增加了对含有亲肤成分的产品的需求。含有芦荟和其他草药萃取物等镇静成分的产品在市场上越来越受欢迎。许多大型和利基公司正在利用这一趋势,为客户提供广泛的选择。
亚太地区是这些产品的新兴市场,但北美由于高收入、高消费者意识和先进的医疗设施等因素而占据区域优势。
智慧女性卫生用品创造新趋势
近年来,任何一个产业都离不开科技。市场正在人工智慧和数据分析的帮助下将技术融入产品中。穿戴式月经设备和智慧月亮杯等智慧产品吸引了精通科技的消费者。这些产品的製造商强调便利性,同时又不影响消费者的舒适度。这些产品为消费者提供有关月经健康的个人化见解。轻鬆追踪您的月经週期流量和控制气味等多项功能,确保这些产品促进女性卫生。配备感测器和连接功能,消费者操作起来轻鬆无忧。
2023年3月,Emm Technology Ltd推出了一款由医用硅胶製成的智慧月亮杯。月经杯呈锥形,中性色,内建生物感测器,可确定使用者月经週期的持续时间以及经血的量和流量。用户使用手机上的蓝牙和可下载的应用程式存取相同的资讯。
2023 年 10 月,以色列公司 Gals Bio Ltd. 推出了 Tulipon,这是一款为用户提供月经控制的创新月经产品。该产品由人工智慧提供支持,提供月经杯和卫生棉条等月经护理,并允许用户在舒适的家中监测某些健康指标。
名人代言推动市场成长
在市场上,名人对消费者的选择影响很大。明星代言对产品销售影响巨大。品牌经常邀请名人参与其行销活动,以提高品牌知名度和可信度。就女性卫生用品市场而言,品牌利用这些人在社群媒体上的存在向大众传播讯息。他们的贴文强调将女性卫生产品用于特定目的,创造了消费者对这些产品的需求。在社群媒体上传播有关这些产品的热议和热议会激发消费者的购买慾望,从而增加销售并提高品牌忠诚度。
本报告研究和分析了全球女性卫生用品市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global feminine hygiene products market was valued at USD 30.76 billion in 2023, expected to reach USD 47.95 billion in 2031, with a CAGR of 5.71% for the forecast period between 2024 and 2031. The market includes various products aimed at promoting women's health, hygiene, and comfort. It is driven mainly by increasing awareness of menstrual health. Other factors driving the market include changing attitudes towards feminine care, increasing working women population, and innovations in products with better accessibility to consumers.
The feminine hygiene products market covers personal hygiene as well as menstrual hygiene. The main categories include period essentials, panty liners, intimate washes and wipes, and hair removal products. Moreover, a notable trend in the market is the shift towards sustainable and eco-friendly feminine hygiene products.
Increasing consciousness towards the environment is likely to drive the global feminine hygiene product market trend. Environmentally conscious consumers regularly seek products such as biodegradable pads, reusable menstrual cups, organic tampons, etc. These products are safe for the environment and provide security for the bodies of consumers as well.
In May 2023, Victoria's Secret launched its Coconut Milk & Rose Intimate Care collection, including intimate wipes, cream to powder, wash, and hair oil. The products are vegan, cruelty-free, and gentle enough for daily use in intimate areas. The entire intimate care collection is a new category from the brand.
Furthermore, a surging focus on women's health and wellness has been noticed recently, driving the demand for products containing skin-friendly ingredients. Products made using calming ingredients such as aloe vera and other herbal extracts are gaining traction in the market. Many big and niche players are capitalizing on the trend, providing their customers with a vast array of options.
Though Asia-Pacific is an emerging market for these products, North America holds regional dominance due to factors such as higher earnings, greater awareness of consumers, and advanced healthcare facilities.
Smart Feminine Hygiene Products to Set a New Trend
No industry is untouched by technology these days. Global feminine hygiene products market has integrated technology into its products with the help of artificial intelligence and data analytics. Smart products like wearable menstrual devices and smart menstrual cups appeal to tech-savvy consumers. The manufacturers of these products focus on convenience without compromising on the consumer's comfort. These products provide personalized insights to consumers related to their menstrual health. Easy menstrual cycle flow tracking and odor control, among several other features, ensure that these products promote feminine hygiene. They are equipped with sensors and connectivity features that make it easy for consumers to operate them without any hassle.
In March 2023, Emm Technology Ltd launched a smart menstrual cup made of medical-grade silicone that can track the period without the user's intervention. The cup is conical in shape, neutrally tinted, and comes with in-built biosensors that identify the user's duration of menstrual cycle, along with blood loss and flow rate. The user then accesses the same information via their phone's Bluetooth and using an app available for download.
In October 2023, an Israel-based company, Gals Bio Ltd., launched an innovative menstrual product, Tulipon, to provide users with menstrual control. The AI-powered product offers menstrual care like menstrual cups and tampons, allowing users to monitor particular health indicators from the comfort of their homes.
Celebrity Endorsements to Propel the Growth of the Market
Global feminine hygiene products market holds a significant impact of celebrities on the choices made by consumers. Celebrity endorsements greatly influence product sales. Brands often involve famous people in their marketing campaigns enhancing the visibility as well as the credibility of the brand. As far as feminine hygiene products market is concerned, the social media presence of such people is utilized by the brands to spread their message to the masses. Their posts featuring feminine hygiene care products being used by them for certain purposes create a need for those products among the consumers. With the buzz and excitement about these products all over social media, consumers feel the urge to buy the product, driving sales and boosting brand loyalty simultaneously.
For instance, in March 2023, BIC SA collaborated with the famous comedian's Eric Andre and Annie Murphy to launch its new product, BIC EasyRinse razor, for men and women. The razor has a unique reverse blade design and patented anti-clog technology. Both celebrities starred in the campaign "All Shave. No Clog," which was streamed on TV and online video.
North America Dominates the Feminine Hygiene Market
North America holds the majority of the market share due to various factors. The level of consumer awareness in the region is quite high along with the availability of superior healthcare infrastructure as well as a wide range of feminine hygiene products. Premium and innovative products are in great demand in the region owing to the greater disposable incomes. Moreover, women are advanced and modern who prioritize self-care and hygiene. The manufacturers keep introducing solutions for evolving customers' needs and preferences. They work on manufacturing products that cater to general, tech-savvy, and environmentally conscious consumers.
For instance, in November 2023, Canada-based apparel and intimate brand Knix, introduced its new shapewear range in a variety of sizes ranging from XS to XXXXL. The products claim to absorb approximately 0.8 to three teaspoons of liquid, which is equal to around 1 to 3 tampons and 1 to 2 panty liners. The product is available for the consumers in the form of short silhouettes as well as high-rise briefs.
Online Channels Gaining Wider Traction
Though offline channels hold a larger market share, online channels for the distribution of feminine hygiene products are emerging in the market. People feel more comfortable buying these products in a virtual environment. Companies offer deals and discounts on their online stores for these products to encourage the customer to make the best purchase. It builds a strong emotional connection between the consumer and the brand, ultimately promoting brand loyalty. Online presence of the brand among consumers and virtual interactions with them using AR technology enhance the shopping experiences of customers and drive the sales via online distribution channels.
Considering the benefits of online presence, Ghanaian-based feminine hygiene brand, Ohhema Products, was launched in the United States market using Amazon Prime. The brand aims to reach more women around the world and offer sustainable and affordable hygiene products to them.
Brands often use such strategies to enhance their visibility and drive sales. Ohemma chose Amazon as the platform as has the potential to reach the masses.
Future Market Scenario (2024 - 2031F)
The market is expected to introduce more eco-friendly and sustainable products to the consumers as these products are expected to be in great demand in the forecast period. Millennials and Gen Z are increasingly demanding for such products leading to greater production.
Brands will focus on more comfortable hygiene products, with innovations in materials used and designs. Smart technology integration will give consumers a pool of options for these products.
D2C brands may interfere with traditional retail stores by offering consumers convenience and subscription benefits. The use of digital marketing and social media can be beneficial for these brands to engage more people with them.
Key Players Landscape and Outlook
Global feminine hygiene products market involves several big and small players that offer basic and extraordinary products to their consumers depending upon their tastes and preferences. The prominent players are competing by bringing innovation, convenience, and comfort to their offerings. The market has a great scope with introduction of artificial intelligence in the industry as many products are leveraging AI in the market, leaving a vast scope for existing companies as well as new entrants.
The sustainability trend in the market is marking many new entries. From organic pads to organic tampons, companies are rigorously working to have a dedicated image towards sustainability to cater to the consumers belonging to a special segment. Japan-based Unicharm corporation, which is a well-known company in feminine care products segment, introduced a sanitary pad in July 2023, which consists of bio-based materials like botanical oil, natural resins, limestone, and sugarcane. The product, Charm Daun Sirih + Herbal Bio, uses biomaterials for the surface sheet, pad's back sheet, single pad packaging, and outer packaging.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work