市场调查报告书
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1296837
2023-2030年全球毛刷市场Global Hairbrush Market 2023-2030 |
在预测期间(2023-2030年),全球毛刷市场预计将以5.5%的可观复合增长率增长。市场的增长归因于一些因素,如不断变化的头发造型趋势。为了迎合消费者的需求和偏好,玩家们越来越多地推出新产品。例如,2022年1月,维嘉公司推出了新的X-Star直发刷,VHSB-03,用于使用热保护技术刷洗和拉直头发。这款新产品是其目前个人护理类产品组合扩展的一部分。这款全新的刷子是目前直发刷系列中最新、最先进的产品,具有防毛躁、防烫、陶瓷涂层牙齿和热保护技术。除了这些功能外,X-Star直发刷还具有轻巧的设计和头发保护技术,在为头发造型的同时,还能防止热损伤。
全球发刷市场根据类型、销售渠道和终端用户进行细分,根据类型,市场被细分为电动刷、手动刷。基于销售渠道,市场被细分为线下和线上。此外,根据终端用户,市场被细分为男性和女性。在销售渠道中,在线子部门估计对移动电话的需求不断增长,加强了对互联网的访问,预计将推动毛刷市场。提供货到付款、促销和免费送货上门的亚马逊和Flipkart,也有望推动市场增长。
在各种类型中,由于对先进和方便的头发造型工具的需求不断增加,预计电动刷子将在全球发刷市场上占据突出份额。电动发刷也被称为加热刷或热刷,它们提供的功能,如陶瓷技术与离子,和旋转刷毛,可以帮助更容易和快速地实现所需的发型。这些刷子在消费者中特别受欢迎,它有助于缩短拉直头发的时间和所需的时间,以及头发造型的解决方案。市场参与者,强调在技术上优越的产品,如电动刷的增长支出的重要性,它提供了高效的结果给客户。例如,在2022年7月,飞利浦宣布在印度推出其高端头发造型设备系列。飞利浦直发器5000系列带离子功能的加热直发刷(BHH885-10),飞利浦防紫外线直发器7000系列(BHS732-10)和飞利浦防紫外线吹风机(BHD399-00)是新产品之一。
区域展望
Title:Global Hairbrush Market Size, Share & Trends Analysis Report by Type (Electric Brush, Manual Brush) by Sales Channel ( Offline, and Online )and by End-User (Men, and Women), Forecast Period (2023-2030).
The global hairbrush market is anticipated to grow at a considerable CAGR of 5.5% during the forecast period (2023-2030). The market growth is attributed to factors such as changing hair styling trends. In order to cater the demand and preference of consumers the players are increasingly launching new products .For instance in January 2022, Vega has launched the new X-Star Hair Straightening Brush, VHSB-03 for brushing and straightening hair using thermo protect technology. This new product is part of the expansion of its present portfolio of personal care category products. With the all-new brush, It is the latest and most advanced addition to the current range of hair straightening brushes with anti-frizz, anti-scald, teeth with ceramic coating and thermo-protect technology. In addition to this features, the X-Star Hair Straightening Brush has a lightweight design and hair protection technology that styles the hair while safeguarding from heat damage.
The global hairbrush market is segmented based on the type, sales channel, and end-user, Based on the type, the market is segmented into Electric brush, Manual brush. Based on sales channel, the marketed is segmented into offline and, online. Further, based on end-user, the market is segmented into men and women. Among the sales channel, online sub-segment is estimated to the growing demand for mobile phones enhanced the access to the internet is expected to drive hair brush market. Amazon and Flipkart, that offer cash on delivery, promotions, and free home delivery, are also expected to drive growth in the market.
Among the type, the electric brush sub-segment is expected to hold a prominent share of the global hairbrush market due to the growing demand for advanced and convenient hair styling tools. Electric hairbrushes are also known as heated brushes or hot brushes, they offer features such as ceramic technology with ionic, and rotating bristles, that can help to achieve desired hairstyles more easily and quickly. These brushes are particularly popular among consumers and it helps to shorten the time and takes to straighten hair and solutions for hair styling. Market players that highlight the importance of growing expenditure in the growth of technologically superior products such as electric brushes which provides the efficient result to customers. For instance, in July 2022, Philips announced the launch of its high-end hair styling equipment line in India. The Philips Hair Straightener 5000 Series Heated Straightening Brush with Ionic function (BHH885-10), Philips UV Protect Hair Straightener 7000 Series (BHS732-10), and Philips UV Protect Hair Dryer (BHD399-00) are among the new products.
Regional Outlook
The global hairbrush market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the North American region is anticipated to grow at a significant rate over the forecast period, owing to the rising demand for professional products such as Dyson and Misel - professional detangling hair brush.
Global Hairbrush Market Growth, by Region 2023-2030
Source: OMR Analysis
The Asia-Pacific region is expected to hold a prominent share in the hairbrush market, owing to disposable income, and affordable electric solution, whereas the professional division is expected to grow rapidly due to increased demand from salons. Competitors in the Asian-Pacific hair brush market are focusing on the adult female age group and China has significant market expansion prospects. The number of adopted female consumers with greater disposable income has increased, driving the rising demand for grooming products. For instance, in February 2022, Vega launched an all-new digital campaign to increase awareness around at home styling and DIY grooming solutions.
Market Players Outlook
The major companies serving the global Hairbrush market include Airmotion Pro, Conair LLC, Crave Naturals, Denman International Ltd., and Goody Products Inc. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2023, Rita Ora launched a range of hair tools in collaboration with Lidl with an affordable hair care range, including the Rita Ora 2 in-1 Volume Hair Drying Brush, that positioned as a budget-friendly alternative to the popular Dyson Airwrap.
The Report Covers: