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市场调查报告书
商品编码
1363979
2023-2030 年全球应用到个人 (A2P) SMS 和 API 市场Global Application-to-Person (A2P) SMS and API Market 2023-2030 |
预计全球应用对人 (A2P) SMS 和 API 市场在预测期内将以 9.8% 的复合年增长率显着增长。推动市场成长的主要因素包括诈欺数量的增加,这正成为行动营运商面临的一个快速成长的挑战。主要参与者专注于寻找解决方案并与企业建立合作关係,其中安全性和交付品质是首要任务。例如,2023 年 6 月,VOX Solutions 与马拉威电信网路 (TNM) PLC 的网路建立了独家合作伙伴关係。这项合作关係能够确保向 TNM 的客户和国际企业安全可靠地传送 A2P 讯息,并使 TNM 能够控制所有国际 A2P SMS 流量进入其网路的传送,包括一次性密码和客户资讯等关键通讯。通知。此外,透过采用这种方法,TNM 借助 VOX-360 平台先进的 A2P 语音和 SMS 流量货币化功能,实现了针对诈欺活动的网路保护水准。
全球应用程式对人 (A2P) SMS 和 API 市场根据组件、应用程式、部署模式和最终用户进行细分。根据组件,市场可细分为平台和 A2P 服务。根据应用,市场细分为认证服务、促销和行销服务、推播内容服务、互动讯息服务、客户关係管理服务等。根据部署模式,市场分为本地和云端。此外,根据最终用户,市场被细分为银行金融服务和保险、零售和电子商务、电子化政府、医疗保健和其他(旅游和酒店)。在垂直行业中,预计 BFSI 细分市场由于简化的流程、成本效率、资料安全性和可靠性,占据了相当大的市场份额。
在该应用程式中,由于越来越多地采用聊天机器人和虚拟助理来自动化客户互动并提供即时支持,互动式讯息服务子细分市场预计将占据相当大的市场份额。此外,对互动式客户体验、技术进步和基础设施、伙伴关係和协作的需求不断增长也推动了市场的成长。例如,2021 年 10 月,Geisinger 扩大了与 Gyant 的 Front Door 聊天机器人的数位互动,以扩大其患者基础、提高当前的患者参与度并增加 Geisinger 拥有的医疗保健服务的使用。 Gyant 也实施了 GYANT COVID SERA,让患者透过任何桌上型电脑、智慧型手机、平板电脑或网路浏览装置进行自我筛选。
全球应用到个人 (A2P) SMS 和 API 市场根据地理位置进一步细分,包括北美(美国和加拿大)、欧洲(义大利、西班牙、德国、法国等)、亚太地区(印度) 、中国、日本、韩国等)以及世界其他地区(中东和非洲以及拉丁美洲)。其中,由于电子商务和数位支付的繁荣以及对安全身份验证的需求不断增长,预计亚太地区市场在预测期内将大幅增长。
在所有地区中,北美预计将在全球应用到个人 (A2P) SMS 和 API 市场中占据显着份额。推动市场的主要因素之一是客户参与和支持。北美公司利用这些管道发送预约提醒、服务通知、帐户警报和客户支援讯息,从而提高客户满意度和忠诚度。主要市场参与者都专注于产品的推出,以鼓励客户参与和支持。例如,2022 年 1 月,微软公司推出了新的安全性更新通知,使用户能够使用任何电子邮件地址註册并在收件匣中接收警报。
此外,北美还有专门的资料隐私和安全法规,例如加拿大的一般资料保护法规(GDPR)和美国的各种州级法规。 GDPR 是一项协调国家资料隐私法的法规。
Title: Global Application-to-Person (A2P) SMS and API Market Size, Share & Trends Analysis Report by type by Component (Platform and A2P Service), by Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services and Others), by deployment mode (On-Premises and Cloud), by end-user (BFSI, Retail and E-commerce, E-governance, Healthcare and Others)Forecast Period (2023-2030).
The global application-to-person (A2P) SMS and API market is anticipated to grow at a significant CAGR of 9.8% during the forecast period. The primary factor boosting the market growth includes the increasing number of fraud, which is becoming a rapidly growing challenge for mobile operators. The key players are focusing on finding solutions and entering into partnership to enterprises, for which security and quality of delivery is a priority. For instance, in June 2023, VOX Solutions, entered into exclusive partnership with Telekom Networks Malawi (TNM) PLC's network. This partnership enabled to ensure the secure and reliable delivery of A2P messages to TNM's clients and international businesses, and empowered TNM to gain control over the delivery of all international A2P SMS traffic into its network, including critical communications such as one-time passwords and customer notifications. Furthermore, by adopting this approach, TNM achieved the level of network protection against fraudulent activities, with the advanced A2P Voice & SMS traffic monetization capabilities of the VOX-360 platform.
The global application-to-person (A2P) SMS and API market is segmented based on the component, application, deployment mode, and end-user. Based on the component, the market is sub-segmented into platform and A2P service. Based on application, the market is sub-segmented into authentication services, promotional and marketing services, pushed content services, interactive messages services, customer relationship management services and others. Based on deployment mode, the market is sub-segmented into on-premises and cloud. Further, based on end-user, the market is sub-segmented into banking financial services and insurance, retail and e-commerce, e-governance, healthcare and others (travel and hospitality. Among the industry vertical, BFSI sub-segment is anticipated to hold a considerable share of the market, owing to the streamlined processes, cost efficiency, data security and reliability.
Among the application, interactive messages services sub-segment is anticipated to hold a considerable share of the market, owing to the growing adoption of chatbots and virtual assistants to automate customer interactions and provide instant support. Additionally, increasing demand for interactive customer experiences, technological advancements and infrastructure, partnership and collaboration is also propelling the market growth. For instance, in October 2021, Geisinger expanded its digital engagement with Gyant's Front Door chatbot to boost its patient base, improve current patient engagement and increase the use of Geisinger-owned healthcare services. Gyant also implemented GYANT COVID SERA which allowed patients to self-screen from any desktop, smartphone, tablet, or web browsing device.
The global application-to-person (A2P) SMS and API market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia-Pacific regional market is expected to grow considerably over the forecast period, owing to the E-commerce and digital payments boom, and growing demand for secure authentication.
Among all regions, North America is expected to hold a prominent share of the global Application-to-Person (A2P) SMS and API market. One of the major factor is driving the market is customer engagement and support. North American companies leverage these channels to send appointment reminders, service notifications, account alerts, and customer support messages, enhancing customer satisfaction and loyalty. The key market players are focusing on the launch of the product to encourage the customer engagement and support. For instance, in January 2022, Microsoft Corp. introduced a new security update notifications, which enables users to sign up with any email address and receive alerts in their inbox.
In addition, North America has specific regulations governing data privacy and security, such as the general data protection regulation (GDPR) in Canada and various state-level regulations in the US. The GDPR is a regulation that harmonizes national data privacy laws.
The major companies serving the global application-to-person (A2P) SMS and API market include ALLO Communications, LLC, Belgacom International Carrier Services SA, CEQUENS, China Mobile Ltd., ClearSky Technologies, Inc., Genesys Cloud Services, Inc., Global Message Services AG and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2019, tyntec Ltd., entered into an strategic partnership with Ooredoo Global Services. Through the agreement, tyntec offered A2P SMS services for a number of Ooredoo Group's operating companies.