评估智能扬声器和智能显示器市场

本报告研究了智能扬声器和智能显示器市场，并提供了智能扬声器和智能显示器的拥有量趋势、使用趋势和用例、用户体验、市场驱动因素和障碍、渗透率、销量和收入。五年预测，竞争状况等进行了总结。

示例视图

内容

执行摘要

行业考虑因素

• 智能音箱或智能显示屏的整体拥有量趋势
• 自有品牌的智能音箱/智能显示器
• 在智能音箱上执行的关键语音助手活动
• 在智能显示屏上执行的关键语音助手活动
• 在智能显示屏上观看的视频内容
• 在智能音箱/智能显示屏上进行的主要娱乐相关活动
• 智能扬声器/智能显示器所需的活动类别
• 为什么不拥有一个智能扬声器/显示器？
• 智能音箱/智能显示屏所有者的智能设备所有权
• 通过智能音箱/智能显示屏控制的主要智能设备

竞争格局

• 主要生态系统比较
• 语音助手和智能音箱
• 第三方扬声器和语音助手
• 智能音箱、智能显示屏主要型号
• 产品发布
• 智能音箱用例
• 拥有多个智能音箱的好处
• 平均拥有的智能音箱和智能显示器数量
• 合作伙伴关係
• 智能显示屏上的流媒体服务
• 智能音箱捆绑
• 全球市场增长

市场预测

• 市场驱动因素
• 市场壁垒
• 预测方法
• 美国预测：智能扬声器和显示器的家庭采用率
• 预测：美国智能音箱和显示器的销量
• 预测：美国智能扬声器和显示器收入

采用智能扬声器和智能显示器

• 智能音箱或智能显示屏的整体拥有量趋势
• 平均拥有的智能音箱和智能显示器数量
• 拥有智能音箱或智能显示设备：首次购买与重复购买
• 由于智能家居设备的推出而拥有智能扬声器/智能显示器
• 自有品牌的智能音箱/智能显示器
• 智能音箱/智能显示屏所有权模型

购买路径和意图

• 购买 CE 设备的意向
• 智能音箱或智能显示器：最近购买和购买意向
• 过去 6 个月内购买的设备
• 购买设备的意向
• 智能家居设备所有者购买智能扬声器或显示器的意向

用户体验

• 对智能显示屏的高度满意度：按型号
• 对智能音箱的高度满意度：按型号
• 家中拥有的智能音箱和/或智能显示器的数量以及拥有的品牌
• 拥有的 Amazon 和 Google 设备数量
• 智能扬声器/智能显示器的安全问题
• 为什么不拥有一个智能扬声器/显示器？

用户行为

• 在智能音箱上运行的语音助手活动
• 在智能显示屏上运行的语音助手活动
• 在三大品牌的智能音箱上运行的语音助手活动
• 在三大品牌的智能显示屏上运行的语音助手活动
• 在智能显示屏上观看的视频内容
• 通过智能音箱/智能显示屏控制的主要智能设备
• 在智能音箱/智能显示屏上进行的主要娱乐相关活动
• 您想要在智能音箱/智能显示屏上进行的活动

智能音箱：智能家居的控制点

• 智能音箱/智能显示屏所有者对智能设备的所有权
• 智能安全和安保设备的拥有量：按智能扬声器/智能显示屏品牌划分
• 智能能源和其他设备的拥有量：按智能音箱/智能显示屏品牌划分
• 美国家庭的娱乐设备拥有量（按智能音箱/显示器所有者划分）
• 用于控制智能家居设备的平台

附录

‘Smart Product Market Assessments ’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates research identifies key market drivers and barriers along with assessments of device growth with market forecasts of ownership, unit sales, and revenue. This research includes consumer data for each product, including trending data across years and deep-dive questions on product usage, pain points, and preferences.

SAMPLE VIEW

Key questions addressed:

• 1. What are the major trends impacting the smart speaker and display market?

• 2. What use cases and functionality drive consumer adoption of these devices?

• 3. How do smart speaker and smart display households differ from US broadband households overall?

• 4. What features and functionalities are consumers most interested in when buying devices?

• 5. What is the outlook for smart speaker and smart display adoption, unit sales, and revenue over the next five years?

Table of Contents

Executive Summary

Industry Insight

• Overall Smart Speaker or Smart Display Ownership
• Smart Speaker/Smart Display Brands Owned
• Top Voice Assistant Activities Performed on Smart Speakers
• Top Voice Assistant Activities Performed on Smart Displays
• Video Content Watched on a Smart Display
• Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
• Category of Desired Activities via Smart Speaker/ Smart Display
• Reasons of Not Owning Smart Speakers/ Displays
• Smart Device Ownership by Smart Speaker/Smart Display Owners
• Top Smart Devices Controlled via a Smart Speaker/Smart Display

Competitive Landscape

• Leading Ecosystem Comparisons
• Voice Assistants and Smart Speakers
• 3rd Party Speakers and Voice Assistants
• Leading Smart Speaker and Smart Display Models
• Product Releases
• Smart Speaker Use Cases
• Benefits of Owning More than one Smart Speaker
• Average Numbers of Smart Speakers & Smart Displays Owned
• Partnerships
• Streaming Services on Smart Displays
• Bundling Smart Speakers
• Global Market Growth

Market Forecast

• Market Drivers
• Market Barriers
• Forecast Methodology
• US Forecast: Smart Speaker and Display Household Adoption
• Forecast: Smart Speaker and Display Unit Sales in the United States
• Forecast: Smart Speaker and Display Revenue in the United States

Smart Speaker and Smart Display Adoption

• Overall Smart Speaker or Smart Display Ownership
• Average Numbers of Smart Speakers & Smart Displays Owned
• Smart Speaker or Smart Display Device Ownership: First Time vs. Repeated Purchases
• Smart Speakers/Smart Display Ownership by Smart Home Device Adoption
• Smart Speakers/Smart Display Brands Owned
• Smart Speakers/Smart Display Models Owned

Purchase Journey and Intentions to Buy

• Consumer Electronics Devices Purchase Intention
• Smart Speakers or Smart Display: Recent Purchases & Purchase Intention
• Devices Purchased in the Last 6 Months
• Device Purchase Intention
• Intention to Purchase Smart Speaker or Smart Display by Smart Home Device Owners

User Experience

• High Satisfaction with Smart Display by Models
• High Satisfaction with Smart Speaker by Models
• Brands Owned by Number of Smart Speaker and/or Smart Display in Household
• Amazon and Google Device Ownership Combination by Number of Products Owned
• Security Concerns with Smart Speakers /Smart Displays
• Reasons of Not Owning Smart Speakers/ Displays

User Behavior

• Voice Assistant Activities Performed on Smart Speakers
• Voice Assistant Activities Performed on Smart Displays
• Voice Assistant Activities Performed on Smart Speakers by Top 3 Brands
• Voice Assistant Activities Performed on Smart Displays by Top 3 Brands
• Video Content Watched on a Smart Display
• Top Smart Devices Controlled via a Smart Speaker/Smart Display
• Top Entertainment Related Activities Performed on a Smart Speaker/Smart Display
• Desired Activities via Smart Speaker/ Smart Display

Smart Speakers: The Control Point for the Smart Home

• Smart Device Ownership by Smart Speaker/Smart Display Owners
• Smart Safety & Security Device Ownership by Smart Speaker/Smart Display Brands
• Smart Energy & Misc. Device Ownership by Smart Speaker/Smart Display Brands
• Entertainment Device Ownership in US Households by Smart Speaker/Smart Display Owners
• Platforms Used to Control Smart Home Devices

Appendix