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市场调查报告书
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1512754

影响者行销平台市场，占有率，规模，趋势，产业分析报告:各用途，各组织规模，各最终用途，各地区，各市场区隔，2024-2032年的预测

Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application; By Organization Size; By End-Use; By Region; Segment Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 116 Pages | 商品交期: 最快1-2个工作天内

价格

根据 Polaris Market Research 的最新研究，到 2032 年，全球网红行销平台市场规模预计将达到 1,834.8 亿美元。该报告提供了对当前市场动态的详细洞察，并对未来市场成长进行了分析。

随着观众逐渐远离电视、社群媒体和其他 OTT 平台，影响者行销的受欢迎程度呈现爆炸性成长。因此，公司竞相聘请真实且成功的创作者来推广他们的产品并增加销售量。随着竞赛的兴起，市场对微观和宏观创作者的需求不断增加。然而，随着竞争的加剧，寻找拥有众多粉丝的正版创作者已成为企业和组织面临的最艰鉅的任务。

许多创作者使用机器人来产生假粉丝并提升其知名度以吸引大品牌。为了解决这个问题，该公司正在引入审核工具，透过扫描创作者的帐户并显示真实和虚假粉丝的资料来侦测诈欺帐户。在预测期内，工具可以帮助行销人员识别真正的创作者。

从应用程式来看，2021年搜寻与发现领域占据产业第一占有率。这是因为品牌和行销人员越来越需要与最好的创作者合作进行他们的特定活动。与手动搜寻相比，公司可以使用 Creator 的搜寻和发现工具透过各种变数（包括受众人口统计、内容有效性和效能）来找到合适的品牌大使，节省时间和金钱。

Brandwatch、AspireIQ、CreatorIQ、Grapevine Logic Inc.、ExpertVoice Inc.、Hypetap Pty Ltd.、Upfluence Inc.、Speakr Inc.、Impact Tech, Inc.、HYPR Corporation、InfluencerDB、IZEA Worldwide, Inc、JuliusWorks, Inc. . .、Klear、Lefty、Linqia, Inc.、Launchmetrics、Mavrck、Quotient Technology Inc.、Lumanu, Inc.、Social Beat Digital Marketing LLP、Traackr, Inc.、Webflutial 是在全球市场运营的一些主要公司。

2021 年 9 月，One Impression 宣布推出 One Impression 平台，该产品旨在满足从大型企业到小型企业等各种企业的创作者的广告需求。 Stage 是一个全端解决方案，可以解决关键的行业问题，例如创作者活动的发现、可访问性和跟?，并且具有令人难以置信的强大功能。此阶段专为直接或透过其经理与创作者合作而设计。结果是为行销人员提供了与创作者（从顶级超级巨星到微/奈米影响者）合作的一站式服务。

目录

第1章 简介

第2章 摘要整理

第3章 调查手法

第4章 世界影响者行销平台市场洞察

  • 影响者行销平台- 产业概述
  • 影响者行销平台市场动态
    • 促进因素和机会
      • 客户转向 OTT 领域的影片内容
      • 越来越多采用广告拦截软体
    • 阻碍因素与课题
      • 缺乏衡量活动效果的能力
  • PESTEL分析
  • 影响者行销平台市场产业趋势
  • 价值链分析
  • COVID-19影响分析

第5章 全球影响者行销平台市场:各用途

  • 主要调查结果
  • 简介
  • 宣传活动管理
  • 搜寻和发现
  • 分析与报告
  • 影响者管理

第6章 全球影响者行销平台市场:各组织规模

  • 主要调查结果
  • 简介
  • 大企业
  • 中小企业

第7章 全球影响者行销平台市场:各最终用途

  • 主要调查结果
  • 简介
  • 食品和娱乐
  • 运动和健身
  • 旅游和休假
  • 流行和生活方式
  • 其他

第8章 全球影响者行销平台市场:各地区

  • 主要调查结果
  • 简介
    • 影响者行销平台市场评估:各地区，2019-2032
  • 北美
    • 北美:各用途，2019-2032年
    • 北美:各最终用途，2019年～2032年
    • 北美:各组织规模，2019年～2032年
    • 美国
    • 加拿大
  • 欧洲
    • 欧洲:各用途，2019-2032年
    • 欧洲:各最终用途，2019-2032年
    • 欧洲:各组织规模，2019-2032年
    • 英国
    • 法国
    • 德国
    • 义大利
    • 西班牙
    • 荷兰
    • 奥地利
  • 亚太地区
    • 亚太地区:各用途，2019-2032年
    • 亚太地区:各最终用途，2019年～2032年
    • 亚太地区:各组织规模，2019-2032年
    • 中国
    • 印度
    • 马来西亚
    • 日本
    • 印尼
    • 韩国
  • 中东·非洲
    • 中东·非洲:各用途，2019-2032年
    • 中东·非洲:各最终用途，2019-2032年
    • 中东·非洲:各组织规模，2019-2032年
    • 沙乌地阿拉伯
    • 阿拉伯联合大公国
    • 以色列
    • 南非
  • 南美
    • 南美:各用途，2019-2032年
    • 南美:各最终用途，2019-2032年
    • 南美:各组织规模，2019年～2032年
    • 墨西哥
    • 巴西
    • 阿根廷

第9章 竞争情形

  • 扩大和收购的分析
    • 扩大
    • 收购
  • 联盟/合作/协定/公开

第10章 企业简介

  • AspireIQ
  • Brandwatch
  • CreatorIQ
  • ExpertVoice Inc.
  • Grapevine Logic Inc.
  • Hypetap Pty Ltd
  • HYPR Corporation
  • Impact Tech, Inc.
  • InfluencerDB
  • IZEA Worldwide, Inc.
  • JuliusWorks, Inc.
  • Klear
  • Launchmetrics
  • Lefty
  • Linqia, Inc.
  • Lumanu, Inc.
  • Mavrck
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • Speakr Inc.
  • Traackr, Inc.
  • Upfluence Inc.
  • Webfluential
Product Code: PM2269

The global influencer marketing platform market size is expected to reach USD 183.48 billion by 2032 according to a new study by Polaris Market Research. The report "Influencer Marketing Platform Market Share, Size, Trends, Industry Analysis Report, By Application (Campaign Management, Search & Discovery, Analytics & Reporting, Influencer Management); By Organization Size; By End-Use; By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.

Influencer marketing has exploded in popularity as audiences have migrated away from television, social media, and other over-the-top (OTT) platforms. Consequently, businesses compete to engage with genuine and successful creators to promote their products and increase sales. The market demand for micro and macro-creator has risen in response to the growing contest. Nevertheless, as the competition heats up, discovering genuine creators with a large following has become the most challenging task for companies and organizations.

Many creators use bots to generate phony followers to advertise their popularity and attract big brands. To address the problem, businesses are implementing auditing tools that detect fraudulent accounts by scanning creators' accounts and displaying the data of real and false followers. Over the forecast period, the tools could aid marketers in identifying genuine creators.

Based on the application, the search and discovery segment accounted for the leading market share of the industry in 2021. This is increasing due to a growing requirement among brands and marketers to work with the best-fit creators for a certain campaign. Companies may use creator search and discovery tools to locate the proper brand ambassadors utilizing a variety of variables, such as audience demographics, content effectiveness, and performance, saving time and money over manual searches.

Industry players such as Brandwatch, AspireIQ, CreatorIQ, Grapevine Logic Inc., ExpertVoice Inc., Hypetap Pty Ltd., Upfluence Inc., Speakr Inc., Impact Tech, Inc., HYPR Corporation, InfluencerDB, IZEA Worldwide, Inc., JuliusWorks, Inc., Klear, Lefty, Linqia, Inc., Launchmetrics, Mavrck, Quotient Technology Inc., Lumanu, Inc., Social Beat Digital Marketing LLP, Traackr, Inc., and Webfluential are some key players operating in the global market.

In September 2021, One Impression announced the availability of One Impression Platform, a product designed to meet the creator's advertising needs of businesses ranging from giant corporations to small businesses. The stage is a full-stack solution that handles key industry concerns such as discovery, accessibility, and tracking of creators' campaigns and is packed with incredibly powerful capabilities. The stage is designed specifically for working with creators directly or through their managers. As a result, it provides a one-stop-shop for marketers to collaborate with creators, from top superstars to micro/nano-influencers.

Polaris Market Research has segmented the influencer marketing platform market report based on application, organization size, end-use, and region:

Influencer Marketing Platform, Application Outlook (Revenue - USD Billion, 2019-2032)

  • Campaign Management
  • Search & Discovery
  • Analytics & Reporting
  • Influencer Management

Influencer Marketing Platform, Organization Size Outlook (Revenue - USD Billion, 2019-2032)

  • Large Enterprises
  • SMEs

Influencer Marketing Platform, End-Use Outlook (Revenue - USD Billion, 2019-2032)

  • Food & Entertainment
  • Sports & Fitness
  • Travel & Holiday
  • Fashion & Lifestyle
  • Others

Influencer Marketing Platform, Regional Outlook (Revenue - USD Billion, 2019-2032)

  • North America
  • U.S.
  • Canada
  • Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Austria
  • Netherlands
  • Asia Pacific
  • China
  • Japan
  • India
  • Indonesia
  • Malaysia
  • South Korea
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Middle East & Africa
  • Israel
  • Saudi Arabia
  • South Africa
  • UAE

Table of Contents

1. Introduction

  • 1.1. Report Description
    • 1.1.1. Objectives of the Study
    • 1.1.2. Market Scope
    • 1.1.3. Assumptions
  • 1.2. Stakeholders

2. Executive Summary

  • 2.1. Market Highlights

3. Research Methodology

  • 3.1. Overview
    • 3.1.1. Data Mining
  • 3.2. Data Sources
    • 3.2.1. Primary Sources
    • 3.2.2. Secondary Sources

4. Global Influencer Marketing Platform Market Insights

  • 4.1. Influencer Marketing Platform - Industry Snapshot
  • 4.2. Influencer Marketing Platform Market Dynamics
    • 4.2.1. Drivers and Opportunities
      • 4.2.1.1. Customers' shift toward video-based content across the OTT space
      • 4.2.1.2. Increase in the adoption of ad-blocking software
    • 4.2.2. Restraints and Challenges
      • 4.2.2.1. Lack of capabilities to measure campaign effectiveness
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers (Moderate)
    • 4.3.2. Threats of New Entrants: (Low)
    • 4.3.3. Bargaining Power of Buyers (Moderate)
    • 4.3.4. Threat of Substitute (Moderate)
    • 4.3.5. Rivalry among existing firms (High)
  • 4.4. PESTEL Analysis
  • 4.5. Influencer Marketing Platform Market Industry Trends
  • 4.6. Value Chain Analysis
  • 4.7. COVID-19 Impact Analysis

5. Global Influencer Marketing Platform Market, by Application

  • 5.1. Key Findings
  • 5.2. Introduction
    • 5.2.1. Global Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • 5.3. Campaign Management
    • 5.3.1. Global Influencer Marketing Platform Market, by Campaign Management, by Region, 2019-2032 (USD Billion)
  • 5.4. Search & Discovery
    • 5.4.1. Global Influencer Marketing Platform Market, by Search & Discovery, by Region, 2019-2032 (USD Billion)
  • 5.5. Analytics & Reporting
    • 5.5.1. Global Influencer Marketing Platform Market, by Analytics & Reporting, by Region, 2019-2032 (USD Billion)
  • 5.6. Influencer Management
    • 5.6.1. Global Influencer Marketing Platform Market, by Influencer Management, by Region, 2019-2032 (USD Billion)

6. Global Influencer Marketing Platform Market, by Organization Size

  • 6.1. Key Findings
  • 6.2. Introduction
    • 6.2.1. Global Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 6.3. Large Enterprises
    • 6.3.1. Global Influencer Marketing Platform Market, by Large Enterprises, by Region, 2019-2032 (USD Billion)
  • 6.4. SMEs
    • 6.4.1. Global Influencer Marketing Platform Market, by SMEs, by Region, 2019-2032 (USD Billion)

7. Global Influencer Marketing Platform Market, by End-Use

  • 7.1. Key Findings
  • 7.2. Introduction
    • 7.2.1. Global Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • 7.3. Food & Entertainment
    • 7.3.1. Global Influencer Marketing Platform Market, by Food & Entertainment, by Region, 2019-2032 (USD Billion)
  • 7.4. Sports & Fitness
    • 7.4.1. Global Influencer Marketing Platform Market, by Sports & Fitness, by Region, 2019-2032 (USD Billion)
  • 7.5. Travel & Holiday
    • 7.5.1. Global Influencer Marketing Platform Market, by Travel & Holiday, by Region, 2019-2032 (USD Billion)
  • 7.6. Fashion & Lifestyle
    • 7.6.1. Global Influencer Marketing Platform Market, by Fashion & Lifestyle, by Region, 2019-2032 (USD Billion)
  • 7.7. Others
    • 7.7.1. Global Other Influencer Marketing Platform Market, by Region, 2019-2032 (USD Billion)

8. Global Influencer Marketing Platform Market, by Geography

  • 8.1. Key findings
  • 8.2. Introduction
    • 8.2.1. Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • 8.3. Influencer Marketing Platform Market - North America
    • 8.3.1. North America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.3.2. North America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.3.3. North America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.3.4. Influencer Marketing Platform Market - U.S.
      • 8.3.4.1. U.S.: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.3.4.2. U.S.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.3.4.3. U.S.: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.3.5. Influencer Marketing Platform Market - Canada
      • 8.3.5.1. Canada: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.3.5.2. Canada.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.3.5.3. Canada: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.4. Influencer Marketing Platform Market - Europe
    • 8.4.1. Europe: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.4.2. Europe.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.4.3. Europe: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.4. Influencer Marketing Platform Market - UK
      • 8.4.4.1. UK: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.4.2. UK.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.4.3. UK: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.5. Influencer Marketing Platform Market - France
      • 8.4.5.1. France: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.5.2. France.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.5.3. France: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.6. Influencer Marketing Platform Market - Germany
      • 8.4.6.1. Germany: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.6.2. Germany.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.6.3. Germany: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.7. Influencer Marketing Platform Market - Italy
      • 8.4.7.1. Italy: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.7.2. Italy.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.7.3. Italy: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.8. Influencer Marketing Platform Market - Spain
      • 8.4.8.1. Spain: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.8.2. Spain.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.8.3. Spain: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.9. Influencer Marketing Platform Market - Netherlands
      • 8.4.9.1. Netherlands: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.9.2. Netherlands.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.9.3. Netherlands: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.4.10. Influencer Marketing Platform Market - Austria
      • 8.4.10.1. Austria: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.4.10.2. Austria.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.4.10.3. Austria: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.5. Influencer Marketing Platform Market - Asia Pacific
    • 8.5.1. Asia Pacific: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.5.2. Asia Pacific.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.5.3. Asia Pacific: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.4. Influencer Marketing Platform Market - China
      • 8.5.4.1. China: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.4.2. China.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.4.3. China: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.5. Influencer Marketing Platform Market - India
      • 8.5.5.1. India: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.5.2. India.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.5.3. India: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.6. Influencer Marketing Platform Market - Malaysia
      • 8.5.6.1. Malaysia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.6.2. Malaysia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.6.3. Malaysia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.7. Influencer Marketing Platform Market - Japan
      • 8.5.7.1. Japan: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.7.2. Japan.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.7.3. Japan: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.8. Influencer Marketing Platform Market - Indonesia
      • 8.5.8.1. Indonesia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.8.2. Indonesia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.8.3. Indonesia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.5.9. Influencer Marketing Platform Market - South Korea
      • 8.5.9.1. South Korea: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.5.9.2. South Korea.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.5.9.3. South Korea: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.6. Influencer Marketing Platform Market - Middle East & Africa
    • 8.6.1. Middle East & Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.6.2. Middle East & Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.6.3. Middle East & Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.4. Influencer Marketing Platform Market - Saudi Arabia
      • 8.6.4.1. Saudi Arabia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.4.2. Saudi Arabia.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.4.3. Saudi Arabia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.5. Influencer Marketing Platform Market - UAE
      • 8.6.5.1. UAE: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.5.2. UAE.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.5.3. UAE: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.6. Influencer Marketing Platform Market - Israel
      • 8.6.6.1. Israel: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.6.2. Israel.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.6.3. Israel: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.6.7. Influencer Marketing Platform Market - South Africa
      • 8.6.7.1. South Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.6.7.2. South Africa.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.6.7.3. South Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • 8.7. Influencer Marketing Platform Market - Latin America
    • 8.7.1. Latin America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
    • 8.7.2. Latin America.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
    • 8.7.3. Latin America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.4. Influencer Marketing Platform Market - Mexico
      • 8.7.4.1. Mexico: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.4.2. Mexico.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.4.3. Mexico: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.5. Influencer Marketing Platform Market - Brazil
      • 8.7.5.1. Brazil: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.5.2. Brazil.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.5.3. Brazil: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
    • 8.7.6. Influencer Marketing Platform Market - Argentina
      • 8.7.6.1. Argentina: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
      • 8.7.6.2. Argentina.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
      • 8.7.6.3. Argentina: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)

9. Competitive Landscape

  • 9.1. Expansion and Acquisition Analysis
    • 9.1.1. Expansion
    • 9.1.2. Acquisitions
  • 9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

  • 10.1. AspireIQ
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Application Benchmarking
    • 10.1.4. Recent Development
  • 10.2. Brandwatch
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Application Benchmarking
    • 10.2.4. Recent Development
  • 10.3. CreatorIQ
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Application Benchmarking
    • 10.3.4. Recent Development
  • 10.4. ExpertVoice Inc.
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Application Benchmarking
    • 10.4.4. Recent Development
  • 10.5. Grapevine Logic Inc.
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Application Benchmarking
    • 10.5.4. Recent Development
  • 10.6. Hypetap Pty Ltd
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Application Benchmarking
    • 10.6.4. Recent Development
  • 10.7. HYPR Corporation
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Application Benchmarking
    • 10.7.4. Recent Development
  • 10.8. Impact Tech, Inc.
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Application Benchmarking
    • 10.8.4. Recent Development
  • 10.9. InfluencerDB
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Application Benchmarking
    • 10.9.4. Recent Development
  • 10.10. IZEA Worldwide, Inc.
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Application Benchmarking
    • 10.10.4. Recent Development
  • 10.11. JuliusWorks, Inc.
    • 10.11.1. Company Overview
    • 10.11.2. Financial Performance
    • 10.11.3. Application Benchmarking
    • 10.11.4. Recent Development
  • 10.12. Klear
    • 10.12.1. Company Overview
    • 10.12.2. Financial Performance
    • 10.12.3. Application Benchmarking
    • 10.12.4. Recent Development
  • 10.13. Launchmetrics
    • 10.13.1. Company Overview
    • 10.13.2. Financial Performance
    • 10.13.3. Application Benchmarking
    • 10.13.4. Recent Development
  • 10.14. Lefty
    • 10.14.1. Company Overview
    • 10.14.2. Financial Performance
    • 10.14.3. Application Benchmarking
    • 10.14.4. Recent Development
  • 10.15. Linqia, Inc.
    • 10.15.1. Company Overview
    • 10.15.2. Financial Performance
    • 10.15.3. Application Benchmarking
    • 10.15.4. Recent Development
  • 10.16. Lumanu, Inc.
    • 10.16.1. Company Overview
    • 10.16.2. Financial Performance
    • 10.16.3. Application Benchmarking
    • 10.16.4. Recent Development
  • 10.17. Mavrck
    • 10.17.1. Company Overview
    • 10.17.2. Financial Performance
    • 10.17.3. Application Benchmarking
    • 10.17.4. Recent Development
  • 10.18. Quotient Technology Inc.
    • 10.18.1. Company Overview
    • 10.18.2. Financial Performance
    • 10.18.3. Application Benchmarking
    • 10.18.4. Recent Development
  • 10.19. Social Beat Digital Marketing LLP
    • 10.19.1. Company Overview
    • 10.19.2. Financial Performance
    • 10.19.3. Application Benchmarking
    • 10.19.4. Recent Development
  • 10.20. Speakr Inc.
    • 10.20.1. Company Overview
    • 10.20.2. Financial Performance
    • 10.20.3. Application Benchmarking
    • 10.20.4. Recent Development
  • 10.21. Traackr, Inc.
    • 10.21.1. Company Overview
    • 10.21.2. Financial Performance
    • 10.21.3. Application Benchmarking
    • 10.21.4. Recent Development
  • 10.22. Upfluence Inc.
    • 10.22.1. Company Overview
    • 10.22.2. Financial Performance
    • 10.22.3. Application Benchmarking
    • 10.22.4. Recent Development
  • 10.23. Webfluential
    • 10.23.1. Company Overview
    • 10.23.2. Financial Performance
    • 10.23.3. Application Benchmarking
    • 10.23.4. Recent Development

List of Tables

  • Table 1 Global Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 2 Global Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 3 Global Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 4 Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
  • Table 5 North America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 6 North America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 7 North America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 8 U.S.: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 9 U.S.: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 10 U.S.: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 11 Canada: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 12 Canada: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 13 Canada: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 14 Europe: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 15 Europe: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 16 Europe: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 17 UK: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 18 UK: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 19 UK: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 20 France: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 21 France: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 22 France: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 23 Germany: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 24 Germany: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 25 Germany: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 26 Italy: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 27 Italy: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 28 Italy: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 29 Spain: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 30 Spain: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 31 Spain: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 32 Netherlands: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 33 Netherlands: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 34 Netherlands: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 35 Austria: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 36 Austria: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 37 Austria: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 38 Asia Pacific: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 39 Asia Pacific: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 40 Asia Pacific: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 41 China: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 42 China: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 43 China: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 44 India: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 45 India: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 46 India: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 47 Malaysia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 48 Malaysia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 49 Malaysia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 50 Japan: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 51 Japan: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 52 Japan: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 53 Indonesia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 54 Indonesia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 55 Indonesia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 56 South Korea: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 57 South Korea: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 58 South Korea: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 59 Middle East & Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 60 Middle East & Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 61 Middle East & Africa: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 62 Saudi Arabia: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 63 Saudi Arabia: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 64 Saudi Arabia: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 65 UAE: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 66 UAE: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 67 UAE: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 68 Israel: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 69 Israel: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 70 Israel: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 71 South Africa: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 72 South Africa: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 73 South Africa: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 74 Latin America: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 75 Latin America: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 76 Latin America: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 77 Mexico: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 78 Mexico: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 79 Mexico: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 80 Brazil: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 81 Brazil: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 82 Brazil: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)
  • Table 83 Argentina: Influencer Marketing Platform Market, by Application, 2019-2032 (USD Billion)
  • Table 84 Argentina: Influencer Marketing Platform Market, by Organization Size, 2019-2032 (USD Billion)
  • Table 85 Argentina: Influencer Marketing Platform Market, by End-Use, 2019-2032 (USD Billion)

List of Figures

  • Figure 1. Global Influencer Marketing Platform Market, 2019-2032 (USD Billion)
  • Figure 2. Integrated Ecosystem
  • Figure 3. Research Methodology: Top-Down & Bottom-Up Approach
  • Figure 4. Market by Geography
  • Figure 5. Porter's Five Forces
  • Figure 6. Market by Organization Size
  • Figure 7. Global Influencer Marketing Platform Market, by Organization Size, 2023 & 2032 (USD Billion)
  • Figure 8. Market by Application
  • Figure 9. Global Influencer Marketing Platform Market, by Application, 2023 & 2032 (USD Billion)
  • Figure 10. Market by End-Use
  • Figure 11. Global Influencer Marketing Platform Market, by End-Use, 2023 & 2032 (USD Billion)
  • Figure 12. Influencer Marketing Platform Market Assessment, By Geography, 2019-2032 (USD Billion)