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市场调查报告书
商品编码
1538212

影响者市场报告：2030 年趋势、预测与竞争分析

Influencer Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

影响者趋势和预测

到 2030 年，全球影响者市场预计将达到 389 亿美元，2024 年至 2030 年复合年增长率为 22.4%。该市场的主要驱动因素是互联网在行销中的使用不断增加、对具有成本效益和高效的营销方法的需求不断增加以及社交媒体的使用不断增加。全球影响者市场的未来看起来充满希望，时尚和生活方式、零售和消费品、健康和保健、银行和金融以及旅行和旅游市场都有机会。

按细分市场分類的影响者

这项研究包括按公司规模、组成部分、应用、最终用途和地区对全球影响者的预测。

影响者市场洞察

Lucintel 预测，中小企业将在预测期内经历高速成长。

在这个市场中，时尚和生活方式预计将在预测期内实现最高成长。

在预测期内，北美仍将是最大的地区。

常问问题

Q1.市场规模为：

A1. 到 2030 年，全球影响者市场预计将达到 389 亿美元。

Q2.市场成长预测是多少：

A2. 2024 年至 2030 年，全球影响者市场预计将以 22.4% 的复合年增长率成长。

Q3.影响市场成长的主要驱动因素是：

A3. 该市场的主要驱动力是互联网在行销中的日益使用、对具有成本效益和高效的营销方法的需求不断增长以及社交媒体的使用不断增长。

Q4.市场的主要细分市场是：

A4. 影响者市场的未来充满希望，在时尚和生活方式、零售和消费品、健康和保健、银行和金融以及旅行和旅游市场方面都有机会。

Q5.市场的主要企业是：

A5. 主要影响力公司如下：

  • IZEA Worldwide
  • Quotient Technology
  • Launchmetrics
  • JuliusWorks
  • Traackr
  • Upfluence
  • Klear
  • Aspire IQ
  • CreatorIQ
  • Mavrck

Q6.未来最大的细分市场是什么？

A6.Lucintel预测，中小企业将在预测期内经历高速成长。

Q7. 未来五年预计哪些地区的市场成长最大？

A7. 预计北美在预测期内仍将是最大的地区。

Q8. 可以客製化报告吗？

A8. 是的，Lucintel 提供 10% 的客製化服务，无需额外付费。

目录

第一章执行摘要

第二章全球影响者市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球影响者市场趋势（2018-2023）与预测（2024-2030）
  • 按公司规模分類的全球影响者市场
    • 大公司
    • 小型企业
  • 按组成部分分類的全球影响者市场
    • 有影响力的行销平台
    • 服务
  • 按应用分類的全球影响者市场
    • 宣传活动管理
    • 影响者关係管理
    • 分析报告
    • 合规管理
    • 其他的
  • 按最终用途分類的全球影响者市场
    • 时尚/生活风格
    • 零售/消费品
    • 健康/保健
    • 银行/金融
    • 旅游/旅游
    • 其他的

第四章 2018-2030年区域市场趋势及预测分析

  • 按地区分類的全球影响者市场
  • 北美影响者市场
  • 欧洲影响者市场
  • 亚太影响力市场
  • 其他地区的影响者市场

第五章 竞争分析

  • 产品系列分析
  • 业务整合
  • 波特五力分析

第六章 成长机会与策略分析

  • 成长机会分析
  • 全球网红市场新趋势
  • 战略分析
    • 新产品开发
    • 扩大全球影响力市场的容量
    • 全球影响者市场的合併、收购和合资企业
    • 认证和许可

第七章主要企业概况

  • IZEA Worldwide
  • Quotient Technology
  • Launchmetrics
  • JuliusWorks
  • Traackr
  • Upfluence
  • Klear
  • Aspire IQ
  • CreatorIQ
  • Mavrck
简介目录

Influencer Trends and Forecast

The future of the global influencer market looks promising with opportunities in the fashion & lifestyle, retail & consumer good, health & wellness, banking & finance, and travel & tourism markets. The global influencer market is expected to reach an estimated $38.9 billion by 2030 with a CAGR of 22.4% from 2024 to 2030. The major drivers for this market are growing usage of the internet for marketing, rising need for cost-effective and efficient marketing techniques, and increase in the use of social media.

A more than 150-page report is developed to help in your business decisions. Sample figures with some insights are shown below.

Influencer by Segment

The study includes a forecast for the global influencer by enterprize size, component, application, end use, and region.

Influencer Market by Enterprize Size [Shipment Analysis by Value from 2018 to 2030]:

  • Large Enterprises
  • Small & Medium-Sized Enterprises

Influencer Market by Component [Shipment Analysis by Value from 2018 to 2030]:

  • Influencer Marketing Platform
  • Services

Influencer Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management
  • Others

Influencer Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

  • Fashion & Lifestyle
  • Retail & Consumer Goods
  • Health & Wellness
  • Banking & Finance
  • Travel & Tourism
  • Others

Influencer Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Influencer Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies influencer companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the influencer companies profiled in this report include-

  • IZEA Worldwide
  • Quotient Technology
  • Launchmetrics
  • Julius Works
  • Traackr
  • Upfluence
  • Klear
  • Aspire IQ
  • CreatorIQ
  • Mavrck

Influencer Market Insights

Lucintel forecasts that small & medium-sized enterprise is expected to witness higher growth over the forecast period.

Within this market, fashion & lifestyle is expected to witness the highest growth over the forecast period.

North America will remain the largest region over the forecast period.

Features of the Global Influencer Market

Market Size Estimates: Influencer market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Influencer market size by various segments, such as by enterprize size, component, application, end use, and region in terms of value ($B).

Regional Analysis: Influencer market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different enterprize sizes, components, applications, end uses, and regions for the influencer market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the influencer market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the influencer market size?

Answer: The global influencer market is expected to reach an estimated $38.9 billion by 2030.

Q2. What is the growth forecast for influencer market?

Answer: The global influencer market is expected to grow with a CAGR of 22.4% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the influencer market?

Answer: The major drivers for this market are growing usage of the internet for marketing, rising need for cost-effective and efficient marketing techniques, and increase in the use of social media.

Q4. What are the major segments for influencer market?

Answer: The future of the influencer market looks promising with opportunities in the fashion & lifestyle, retail & consumer good, health & wellness, banking & finance, and travel & tourism markets.

Q5. Who are the key influencer market companies?

Answer: Some of the key influencer companies are as follows:

  • IZEA Worldwide
  • Quotient Technology
  • Launchmetrics
  • JuliusWorks
  • Traackr
  • Upfluence
  • Klear
  • Aspire IQ
  • CreatorIQ
  • Mavrck

Q6. Which influencer market segment will be the largest in future?

Answer: Lucintel forecasts that small & medium-sized enterprise is expected to witness higher growth over the forecast period.

Q7. In influencer market, which region is expected to be the largest in next 5 years?

Answer: North America will remain the largest region over the forecast period.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the influencer market by enterprize size (large enterprises and small & medium-sized enterprises), component (influencer marketing platform and services), application (campaign management, influencer relationship management, analytics & reporting, compliance management, and others), end use (fashion & lifestyle, retail & consumer goods, health & wellness, banking & finance, travel & tourism, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Influencer Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Influencer Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Influencer Market by Enterprize Size
    • 3.3.1: Large Enterprises
    • 3.3.2: Small & Medium-Sized Enterprises
  • 3.4: Global Influencer Market by Component
    • 3.4.1: Influencer Marketing Platform
    • 3.4.2: Services
  • 3.5: Global Influencer Market by Application
    • 3.5.1: Campaign Management
    • 3.5.2: Influencer Relationship Management
    • 3.5.3: Analytics & Reporting
    • 3.5.4: Compliance Management
    • 3.5.5: Others
  • 3.6: Global Influencer Market by End Use
    • 3.6.1: Fashion & Lifestyle
    • 3.6.2: Retail & Consumer Goods
    • 3.6.3: Health & Wellness
    • 3.6.4: Banking & Finance
    • 3.6.5: Travel & Tourism
    • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Influencer Market by Region
  • 4.2: North American Influencer Market
    • 4.2.1: North American Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
    • 4.2.2: North American Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
  • 4.3: European Influencer Market
    • 4.3.1: European Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
    • 4.3.2: European Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
  • 4.4: APAC Influencer Market
    • 4.4.1: APAC Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
    • 4.4.2: APAC Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others
  • 4.5: ROW Influencer Market
    • 4.5.1: ROW Influencer Market by Enterprize Size: Large Enterprises and Small & Medium-Sized Enterprises
    • 4.5.2: ROW Influencer Market by End Use: Fashion & Lifestyle, Retail & Consumer Goods, Health & Wellness, Banking & Finance, Travel & Tourism, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Influencer Market by Enterprize Size
    • 6.1.2: Growth Opportunities for the Global Influencer Market by Component
    • 6.1.3: Growth Opportunities for the Global Influencer Market by Application
    • 6.1.4: Growth Opportunities for the Global Influencer Market by End Use
    • 6.1.5: Growth Opportunities for the Global Influencer Market by Region
  • 6.2: Emerging Trends in the Global Influencer Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Influencer Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Influencer Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: IZEA Worldwide
  • 7.2: Quotient Technology
  • 7.3: Launchmetrics
  • 7.4: JuliusWorks
  • 7.5: Traackr
  • 7.6: Upfluence
  • 7.7: Klear
  • 7.8: Aspire IQ
  • 7.9: CreatorIQ
  • 7.10: Mavrck