全球 A2P 讯息传递市场 (2023-2030)：按元件类型、部署模式、用途和最终用户分類的规模、份额、成长分析和预测

Global A2P Messaging Market Size, Share, Growth Analysis, By Component Type, By Deployment Mode, By Application, By End-user(BFSI) - Industry Forecast 2023-2030

出版日期: 2023年09月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

全球A2P讯息传递市场规模预计将从2021年的592.2亿美元成长到2022年的667.1亿美元，预测期内年复合成长率为8.59%，到2030年将增长到1290.1亿美元。预计规模也将继续增长。

促进因素

行动装置（尤其是智慧型手机）的普及是推动 A2P 讯息市场的关键要素。随着使用行动电话的人口不断增加，A2P 讯息传递的潜在覆盖范围显着增加。行动装置的便利性和普遍性使其成为企业与客户建立联繫的完美平台，支援对 A2P 讯息服务不断增长的需求。

抑制因素

A2P 讯息传递市场竞争非常激烈，众多供应商都在努力争夺市场占有率。这种竞争的加剧可能会导致定价压力和报酬率下降。为了在这一竞争形势中脱颖而出，服务提供者需要提供创新功能、可靠的讯息传递和卓越的客户支持，以便在拥挤的市场环境中有效脱颖而出。

市场趋势

我们在 A2P 讯息传递领域看到的一个关键趋势是丰富通讯服务 (RCS) 的日益普及。 RCS 是一种高级讯息传递协议，与传统 SMS 相比，它提供了各种改进的功能。这些增强功能包括多媒体内容、讯息接收功能、互动元素等等。

本报告调查了全球 A2P 讯息传递市场，并提供了市场概况、市场各种影响因素分析、技术和创新趋势、法律制度、市场规模趋势和预测，以及按各个细分市场和地区进行的细分。竞争形势、主要企业概况等

市场概况
市场规模
市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
关键市场洞察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- 启动分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 重点投资分析
- 关键成功要素
- 竞争程度
市场动态/前景
- 市场动态
  - 促进因素
  - 机会
  - 抑制因素
  - 任务
法规状况
波特的分析
Skyquest 对未来颠覆的独家见解

全球 A2P 讯息传递市场：按组件类型

市场概况
平台
服务

全球 A2P 讯息传递市场：按部署模式

市场概况
本地
云

全球 A2P 讯息市场：按用途

市场概况
推播式内容服务
互动服务
促销活动
客户关係管理（CRM）服务

全球 A2P 讯息传递市场：依最终用户划分

市场概况
BFSI（银行、金融服务、保险）
零售/电子商务
通讯/IT
旅游/酒店业
卫生保健
媒体娱乐

全球 A2P 讯息市场：按地区

市场概况
北美洲
欧洲
亚太地区
拉丁美洲
中东/非洲
拉丁美洲

竞争形势

前5名企业对比
主要企业市场地位
主要企业的招募策略
关键成功策略
近期市集活动
主要企业市场占有率
主要企业简介
- Twilio Inc.
- Syniverse Technologies LLC
- Infobip Ltd.
- Route Mobile Limited
- Nexmo Inc.
- OpenMarket Inc.
- CLX Communications AB
- SAP SE
- tyntec Ltd.
- Vonage Holdings Corp.
- Mitto AG
- MessageBird BV
- Karix Mobile Pvt. Ltd.
- Twizo
- Plivo Inc.
- 3Cinteractive Corp.
- Tata Communications Ltd.
- Comviva Technologies Ltd.
- Mblox Inc.
- Soprano Design Pty Ltd.

简介目录

Product Code: SQMIG50J2008

Global A2P Messaging Market size was valued at USD 59.22 billion in 2021 and is poised to grow from USD 66.71 billion in 2022 to USD 129.01 billion by 2030, at a CAGR of 8.59% during the forecast period (2023-2030).

In recent years, the Global A2P (Application-to-Person) Messaging market has experienced remarkable growth. The escalating adoption of A2P messaging spans various sectors, including BFSI, healthcare, retail, and e-commerce, among others. This widespread acceptance contributes significantly to the industry's expansion. A2P messaging facilitates consumer communication, timely alerts, and user authentication processes.

Several factors are driving this growth trajectory. The heightened attention of end-users towards A2P messaging, the growing reach of mobile advertisements, and the increasing prevalence of smartphones across global regions are pivotal factors propelling the industry's advancement. The expanding utilization of internet services, coupled with the integration of Over-The-Top (OTT) messaging platforms like Facebook Messenger and WhatsApp, further accentuates market growth. A2P messaging emerges as a potent catalyst for improving customer relationships and fostering enhanced connectivity, consequently driving sales growth. Notably, the Short Message Service (SMS) stands out as an exceptionally effective strategy that aids enterprises in attaining their marketing objectives. Compelling evidence supports the notion that SMS demonstrates markedly superior returns on investment compared to alternative communication channels. This resilient, streamlined, and cost-effective tool possesses the capability to engage a broader audience and achieve heightened response rates, distinguishing it from alternative communication approaches.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Driver

The widespread adoption of mobile devices, particularly smartphones, has emerged as a pivotal catalyst driving the A2P messaging market. With an expanding populace gaining access to mobile phones, the potential outreach of A2P messaging experiences a noteworthy surge. The convenience and omnipresence of mobile devices render them an optimal platform for businesses to establish connections with their clientele, thereby underpinning the escalating demand for A2P messaging services.

Restraint

The A2P messaging market is characterized by intense competition, with numerous providers striving to secure their market share. This heightened rivalry can result in pressures on pricing and the contraction of profit margins. To distinguish themselves within this competitive landscape, service providers must offer innovative features, dependable message delivery, and exceptional customer support to stand out effectively amid the crowded market milieu.

Market Trends

An important trend observed in the A2P messaging sector is the growing embrace of Rich Communication Services (RCS). RCS represents an advanced messaging protocol that brings a range of improved functionalities in contrast to traditional SMS. These enhanced attributes encompass the inclusion of multimedia content, the ability to confirm message receipt, and interactive elements.