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市场调查报告书

商品编码

1529912

企业 A2P SMS 市场：按部署、按应用、按行业、按地区

Enterprise A2p Sms Market, By Deployment, By Application, By Vertical, By Geography

出版日期: 2024年07月05日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计2024年全球企业A2P简讯市场规模为640.7亿美元，2031年将达898.3亿美元，2024年至2031年复合年增长率为4.9%。

报告范围		报告详情
基准年	2023年	2024年市场规模	640.7亿美元
实际资料	2019-2023	预测期	2024-2031
预测期，2024-2031年复合年增长率：	4.90%	2031 年金额预测	898.3亿美元

图：2024 年各地区企业 A2P 简讯市场占有率(%)

全球企业 A2P SMS 市场预计在未来几年将显着成长。企业 A2P 或应用程式对个人通讯是指从应用程式发送的 SMS文字讯息，而不是个人对个人通讯。各种企业应用程式使用 A2P SMS 来实现动态密码、通知、促销优惠、约会提醒和其他时间紧迫的通讯等目的。随着企业越来越意识到行动参与的范围并寻求更有效的方式来接触客户，对 A2P SMS 的需求正在快速增长。此外，全球行动普及率较高，为 A2P通讯服务创造了巨大的潜在市场。此外，技术进步简化了简讯与各种业务应用程式的集成，促进了市场成长。

市场动态：

全球企业 A2P SMS 市场的推动因素包括对行动行销宣传活动的需求不断增长、对行动客户参与的日益重视、跨行业企业的快速数位化以及支持商业 SMS 的不断发展的监管标准。然而，市场面临垃圾讯息、资料隐私问题和价格波动等限制因素。同时，进阶通讯服务(RCS)、正在进行的 5G 部署以及 Wi-Fi 通话的扩展等发展正在创造新的机会。此外，许多公司正在探索聊天机器人和基于人工智慧的解决方案，以开发更个人化的文字体验，这可能会重塑未来几年的竞争格局。

本研究的主要特点

本报告对全球企业A2P SMS市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它还强调了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
它根据公司亮点、产品系列、主要亮点、财务业绩和策略等参数，对全球企业 A2P SMS 市场的主要企业进行了介绍。
该报告的见解使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
全球企业 A2P SMS 市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于分析全球企业 A2P SMS 市场的各种策略矩阵，将有助于相关人员做出决策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 64.07 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	4.90%	2031 Value Projection:	US$ 89.83 Bn

The global enterprise A2P SMS market is projected to grow substantially in the coming years. Enterprise A2P or application-to-person messaging refers to SMS text messages sent from an application, as opposed to person-to-person messaging. Various enterprise applications use A2P SMS for purposes like one-time passwords, notifications, promotional offers, appointment reminders, and other time-critical communications. As businesses increasingly recognize the scope of mobile engagement and seek more effective ways to reach customers, the demand for A2P SMS is rising at a tremendous pace. Moreover, the high mobile penetration globally has created a massive addressable market for A2P messaging services. Technological advancements are also simplifying the integration of SMS into various business applications, propelling the market growth.

Market Dynamics:

The global enterprise A2P SMS market is driven by factors such as growing demand for mobile marketing campaigns, increasing emphasis on mobile customer engagement, rapid digitalization of enterprises across industries, and evolving regulatory standards supporting commercial SMS. However, the market faces restraints from spam messages, data privacy concerns, and rate volatility. At the same time, developments like rich communication services (RCS), ongoing 5G deployments, and expansion of Wi-Fi calling create new opportunities. Furthermore, many companies are exploring chatbots and AI-based solutions to develop more personalized texting experiences, which can reshape the competitive landscape in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global enterprise A2P SMS market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global Enterprise A2P SMS market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Accrete, AMD Telecom S.A., Beepsend, ClearSky, CLX Communications, Genesys Telecommunications, Infobip, MBlox, Nexmo Co. Ltd., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global enterprise A2P SMS market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise A2P SMS market.

Detailed Segmentation:

By Deployment
- Cloud-based
- On-premises
By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Services
- Others
By Vertical
- BFSI
- Healthcare
- Media & Entertainment
- Retail & E-commerce
- Travel & Tourism
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Accrete
- AMD Telecom S.A.
- Beepsend
- ClearSky
- CLX Communications
- Genesys Telecommunications
- Infobip
- MBlox
- Nexmo Co. Ltd.
- Ogangi Corporation
- OpenMarket Inc.
- SAP Mobile Services
- SITO Mobile
- Silverstreet BV
- Soprano

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Deployment
- Market Snippet, By Application
- Market Snippet, By Vertical
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Enterprise A2P SMS Market, By Deployment, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Cloud-based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
On-premises
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Enterprise A2P SMS Market, By Application, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Pushed Content Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Interactive Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Promotional Campaigns
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Customer Relationship Management (CRM) Services
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Enterprise A2P SMS Market, By Vertical, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
BFSI
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Media & Entertainment
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retail & E-commerce
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Travel & Tourism
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

7. Global Enterprise A2P SMS Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Deployment, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Application, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Vertical, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Accrete
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AMD Telecom S.A.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Beepsend
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ClearSky
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CLX Communications
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Genesys Telecommunications
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Infobip
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MBlox
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nexmo Co. Ltd.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Ogangi Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- OpenMarket Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SAP Mobile Services
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SITO Mobile
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Silverstreet BV
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Soprano
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Research Methodology

References
Research Methodology
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企业 A2P SMS 市场：按部署、按应用、按行业、按地区