A2P通讯市场规模、份额、按产品、通讯管道、SMS 流量、应用程式和地区进行的成长分析 - 产业预测，2024-2031 年

2022年，全球A2P通讯市场规模为716亿美元，从2023年的738.9亿美元成长到2031年的950.7亿美元，复合年增长率预计为3.2%。

在 BFSI、医疗保健、零售和电子商务等行业广泛采用的推动下，A2P通讯的全球市场正在强劲成长。这种通讯方法透过及时的警报和用户身份验证增强了消费者的互动。主要驱动因素包括最终用户兴趣的增加、行动广告的采用增加以及全球智慧型手机普及率的提高。此外，随着 Facebook Messenger 和 WhatsApp 等 OTT通讯平台的整合，网路服务的兴起也透过提高消费者参与度来促进市场扩张。 A2P通讯可显着加强客户关係、促进联繫并增加销售。此外，短讯服务（SMS）已被证明是一种有效的行销工具，与其他管道相比具有非常高的投资回报率，可以让企业以更高的回应率接触更多的用户。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 专利分析
• 案例研究
• 客户和购买标准分析

A2P通讯市场规模：依产品和复合年增长率划分（2024-2031 年）

• 市场概况
• 平台
• 服务

A2P通讯市场规模：依通讯管道及复合年增长率（2024-2031）

• 市场概况
• SMS
• 营运商IP
• 第三方应用程式
• 固定费用

A2P通讯市场规模：简讯流量和复合年增长率 (2024-2031)

• 市场概况
• 国内的
• 国际的

A2P通讯市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 认证服务
• 推广及行销服务
• 推播内容服务
• 互动讯息服务
• 客户关係管理服务

A2P通讯市场规模：依最终用户划分及复合年增长率 (2024-2031)

• 市场概况
• BFSI
• 零售与电子商务
• 政府
• 卫生保健
• 旅游/酒店业
• 其他的

A2P通讯市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• AT&T
• China Mobile
• Twilio
• Infobip
• Orange
• Comviva
• BICS
• Monty Mobile
• Tata Communications
• Tyntec
• Soprano Design
• Clickatell
• Cequens
• MSG91
• Plivo
• Mitto
• Bird
• EnableX.io
• TextUs
• Voxvalley

结论和建议

Global A2P Messaging Market size was valued at USD 71.6 billion in 2022 and is poised to grow from USD 73.89 billion in 2023 to USD 95.07 billion by 2031, growing at a CAGR of 3.2% during the forecast period (2024-2031).

The Global A2P Messaging market is experiencing robust growth, fueled by its widespread adoption across sectors like BFSI, healthcare, retail, and e-commerce. This communication method enhances consumer interactions through timely alerts and user authentication. Key drivers include heightened end-user interest, growing mobile advertising penetration, and increased smartphone adoption globally. The rise of internet services, alongside the integration of OTT messaging platforms such as Facebook Messenger and WhatsApp, also contributes to market expansion by improving consumer engagement. A2P messaging significantly enhances client relationships, promotes connectivity, and boosts sales. Additionally, Short Message Service (SMS) has proven to be an effective marketing tool, delivering exceptional returns on investment compared to other channels, thereby enabling businesses to engage a broader audience with a higher response rate.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P Messaging Market Segmental Analysis

The Asia Pacific region is experiencing rapid growth and is considered the fastest growing region in the A2P messaging market. The region's booming economies, expanding mobile subscriber base, and increasing smartphone penetration are driving the demand for A2P messaging services, and the growth of the A2P messaging market in the Asia Pacific region. Firstly, the region has a large population, with a significant portion of it being mobile-savvy and digitally engaged. Secondly, the rise of e-commerce, digital payment systems, and mobile-based services has created a need for effective customer communication, leading to increased adoption of A2P messaging in industries such as retail, finance, and logistics.

Driver of the Global A2P Messaging Market

The growth of the global A2P messaging market is significantly influenced by the rising mobile penetration and the increasing adoption of smartphones. As mobile device accessibility expands, the potential to reach a wider audience via A2P messaging becomes more pronounced. The convenience and prevalence of mobile technology make it an optimal means for businesses to engage with consumers. Companies are recognizing the vital role of mobile-based marketing and customer interaction, leading to heightened demand for A2P messaging services. This channel allows for personalized communication, enabling targeted promotional content, transactional notifications, and customer service messages, thereby enhancing engagement and driving conversions across various sectors like retail, e-commerce, and banking.

Restraints in the Global A2P Messaging Market

The global A2P messaging market faces several constraints primarily due to intense competition among numerous service providers seeking to capture market share. This competitive landscape often results in pricing pressures and diminished profit margins, compelling companies to differentiate themselves through innovative features, dependable message delivery, and exceptional customer support. Furthermore, the reliance on telecom infrastructure and carrier networks introduces challenges related to network coverage, messaging filtering systems, and anti-spam measures, which can adversely affect message deliverability and overall quality. To meet customer expectations and ensure the success of A2P messaging campaigns, service providers must prioritize high deliverability rates and the preservation of message integrity.

Market Trends of the Global A2P Messaging Market

The Global A2P Messaging market is witnessing a significant trend towards the adoption of Rich Communication Services (RCS), revolutionizing how businesses engage with consumers. This advanced messaging protocol enhances traditional SMS by incorporating rich media content, interactive elements, and analytics features, enabling brands to deliver personalized and engaging communications. With its ability to provide read receipts and richer user experiences, RCS is quickly becoming the preferred choice for enterprises aiming to boost customer interaction and retention. As businesses increasingly prioritize effective communication strategies, the shift towards RCS is expected to drive substantial growth in the A2P messaging market, shaping its future landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global A2P Messaging Market Size by Offering & CAGR (2024-2031)

• Market Overview
• Platforms
• Services

Global A2P Messaging Market Size by Communication Channel & CAGR (2024-2031)

• Market Overview
• SMS
• Operator IP
• Third-party Apps
• Fixed Fees

Global A2P Messaging Market Size by SMS Traffic & CAGR (2024-2031)

• Market Overview
• Domestic
• International

Global A2P Messaging Market Size by Application & CAGR (2024-2031)

• Market Overview
• Authentication Services
• Promotional & Marketing Services
• Pushed Content Services
• Interactive Message Services
• Customer Relationship Management Services

Global A2P Messaging Market Size by End User & CAGR (2024-2031)

• Market Overview
• BFSI
• Retail & Ecommerce
• Government
• Healthcare
• Travel & Hospitality
• Others

Global A2P Messaging Market Size & CAGR (2024-2031)

• North America, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • US
  • Canada
• Europe, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Offering, Communication Channel, SMS Traffic, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comviva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BICS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monty Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyntec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soprano Design
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clickatell
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cequens
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSG91
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EnableX.io
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TextUs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxvalley
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation