企业 A2P SMS 市场规模、份额、成长分析、按部署、按应用、按最终用户、按地区 - 行业预测，2025-2032 年

2023年企业A2P简讯市场规模将达到668.4亿美元，从2024年的701.2亿美元成长到2032年的1,078.5亿美元，复合年增长率预计将维持在4.9%。

截至 2023 年 10 月，全球越来越多的公司正在利用企业 A2P SMS 来改善客户沟通并建立持久的客户关係。这种方法利用智慧型手机普及推动的 WhatsApp、Facebook Messenger 和 iMessage 等 OTT通讯服务的日益普及，透过促进有意义的互动来提高参与度。这些平台提供丰富的沟通选项，例如表情符号和影片，以提高客户参与。此外，OTT通讯还包括对于各种业务流程（例如订单确认和通知）至关重要的身份验证工具。例如，RedBus 利用 WhatsApp A2P通讯进行车票确认和即时更新，展现了企业 A2P SMS 显着成长的市场潜力。这种协同效应预计将导致该领域的未来成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究

企业 A2P SMS 市场规模：依部署划分

• 市场概况
• 云
• 本地

企业 A2P SMS 市场规模：依应用分类

• 市场概况
• 推播内容服务
• 客户关係管理服务
• 促销和行销
• 互动服务
• 其他的
  • 资讯服务
  • 人力资源管理

企业 A2P SMS 市场规模：依最终用户划分

• 市场概况
• BFSI
• 零售与电子商务
• 旅行和招待
• 卫生保健
• 媒体和娱乐
• 其他的

企业A2P简讯市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• AT&T
• China Mobile
• Sinch
• Infobip
• Orange
• Route Mobile
• MessageBird
• Tyntec
• Tata Communications
• Vonage Holdings Corp.
• SAP SE
• Syniverse
• ClickSend
• Twilio
• Plivo
• Nexmo
• Bandwidth Inc.
• Mitto
• Kaleyra
• CM.com

结论和建议

Enterprise A2P SMS Market size was valued at USD 66.84 Billion in 2023 and is poised to grow from USD 70.12 Billion in 2024 to USD 107.85 Billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

As of October 2023, businesses globally are increasingly leveraging Enterprise A2P SMS to improve client communication and foster lasting customer relationships. This approach enhances engagement by facilitating meaningful interactions while capitalizing on the rising popularity of OTT messaging services like WhatsApp, Facebook Messenger, and iMessage, driven by widespread smartphone adoption. These platforms offer rich communication options, such as emojis and videos, enhancing customer engagement. Additionally, OTT messaging includes authentication tools vital for various business processes, such as order confirmations and notifications. For instance, RedBus utilizes WhatsApp A2P messaging for verified ticketing and real-time updates, demonstrating a clear increase in market potential for enterprise A2P SMS. This synergy is expected to propel future growth within this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise A2P Sms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Enterprise A2P Sms Market Segmental Analysis

Global Enterprise A2P SMS Market is segmented by deployment, application, end user and region. Based on deployment, the market is segmented into cloud and on-premises. Based on application, the market is segmented into pushed content services, customer relationship management services, promotion and marketing, interactive services and others. Based on end user, the market is segmented into BFSI, retail and e-commerce, travel and hospitality, healthcare, media and entertainment and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Enterprise A2P Sms Market

The Enterprise A2P SMS market is experiencing significant growth, primarily driven by its cost-effectiveness and its ability to enhance communication reach. Businesses increasingly rely on A2P SMS to deliver targeted service messages such as appointment confirmations, real-time notifications for credit/debit card purchases to combat fraud, and updates on parcel arrivals. Additionally, the adoption of two-step verification processes, wherein users receive a one-time password via SMS to verify their identity online, has further boosted A2P communication volumes. This method allows companies to engage with a global customer base effectively while ensuring that communications remain relevant and meaningful, addressing the growing demand for purposeful messaging.

Restraints in the Enterprise A2P Sms Market

Enterprise A2P SMS services must adhere to strict regulations to ensure compliance and maintain customer trust. Messages must be transactional or informational in nature, avoiding promotional content unless explicitly permitted by the recipient. Consent must be obtained prior to sending messages, with clear opt-in and opt-out mechanisms in place. Sender identification must be transparent, displaying the brand name rather than short codes or generic numbers. Messaging frequency should be regulated to avoid spamming, with users receiving no more than a predefined number of messages per week. Additionally, data privacy and security standards must be upheld to protect user information and comply with applicable regulations.

Market Trends of the Enterprise A2P Sms Market

The Enterprise A2P SMS market is witnessing a significant trend towards the integration of hybrid cloud-based messaging platforms, which facilitate seamless multi-channel communication. This evolution enables messaging solution vendors to deploy comprehensive mobile marketing systems that incorporate SMS alongside push notifications, email, IP messaging, outbound dialing, and social media. As businesses increasingly prioritize personalized and effective customer engagement, these technologies not only enhance message delivery to any mobile device but also allow marketers to scale their campaigns efficiently. Notable players in this space, including Fastsms (A Division of NetSecrets Ltd.), mGage, LLC, Vibes, and Mblox, Inc., are at the forefront of this transformative shift.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Enterprise A2P SMS Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Enterprise A2P SMS Market Size by Application & CAGR (2025-2032)

• Market Overview
• Pushed Content Services
• Customer Relationship Management Services
• Promotion And Marketing
• Interactive Services
• Others
  • Information Services
  • Workforce Management

Global Enterprise A2P SMS Market Size by End User & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail And E-Commerce
• Travel And Hospitality
• Healthcare
• Media And Entertainment
• Others

Global Enterprise A2P SMS Market Size & CAGR (2025-2032)

• North America (Deployment, Application, End User)
  • US
  • Canada
• Europe (Deployment, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• AT&T
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• China Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infobip
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orange
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Route Mobile
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MessageBird
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyntec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vonage Holdings Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syniverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickSend
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plivo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nexmo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandwidth Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaleyra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CM.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations