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市场调查报告书
商品编码
1427267
即饮茶全球市场规模、份额、成长分析、按产品类型、包装类型、分销管道 - 2023-2030 年产业预测Global Ready-to-drink Tea Market Size, Share, Growth Analysis, By Product Type(Black Tea, Green Tea), By Packaging Type(Bottles, Cans), By Distribution Channel(Supermarkets and Hypermarkets, Convenience Stores) - Industry Forecast 2023-2030 |
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2022年全球即饮茶市场规模为296.3亿美元，预测期内（2024-2031年）复合年增长率为24.33%，从2023年的368.4亿美元增至2031年的2103.2亿美元。预计将增长至10,000,000 美元。
全球即饮茶市场正在全球范围内显着增长，本报告提供了有关其价值链分析的竞争考察，以帮助製造商在预测期内获得竞争优势。随着消费者越来越意识到碳酸饮料的健康风险，即饮饮料向茶和咖啡的转变变得更加明显。过去几十年社会和经济的快速发展导致癌症、心臟病和糖尿病等慢性疾病的增加，导致老年人寻求即饮茶和咖啡提供的健康益处。市场上推出了各种产品，以满足每个地区不同的客户群体，并且经常添加营养补充以增强其实用性。亚太地区占据最大的市场占有率，而北美则是成长最快的即饮茶市场。消费者对碳酸饮料相关健康风险的认识不断提高，正在推动人们转向即饮茶和咖啡。此外，注重健康的人们也越来越偏好即饮茶的抗氧化特性。领先製造商采取的市场扩大策略包括为妇女和儿童量身订做促进健康的产品。事实证明，将即饮茶和咖啡定位为休閒饮料在吸引年轻顾客方面具有优势。此外，新兴市场可支配收入的增加也是支持即饮茶和咖啡市场成长的因素。
使用自上而下和自下而上的方法来估计和检验全球即饮茶市场的规模，并估计其他各个相关子市场的规模。用于估计市场规模的调查方法包括以下详细资讯：透过二次研究确定市场中的主要企业，并透过初步和二次研究确定每个地区的市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有能够影响市场的参数都经过了解释、详细研究、初步研究检验和分析，以获得最终的定量和定性资料。
全球即饮茶市场細項分析
全球即饮茶市场根据产品类型、包装类型、分销管道和地区进行细分。依产品类型划分，市场分为红茶、绿茶、花草茶、乌龙茶等。依包装类型，市场分为瓶装、罐装、纸盒装和袋装。依分销通路划分，市场分为超级市场和大卖场、便利商店和网路零售。按地区划分，市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。
全球即饮茶市场的驱动因素
随着人们越来越重视维持健康的生活方式，消费者正在寻求既方便又有益健康的饮料。与碳酸饮料或砂糖饮料相比，即饮茶，尤其是绿茶和花草茶等品种，被认为是更好的选择。即饮茶通常含有以其促进健康特性而闻名的生物活性物质，例如抗氧化剂和多酚。这些健康趋势推动了即饮茶的需求激增，为消费者提供了一种方便、清爽的饮料选择，以满足他们的健康目标。
全球即饮茶市场的限制因素
饮料市场人口密集，为消费者提供了多种选择。即饮茶不仅面临其他茶饮料的竞争，还面临碳酸软性饮料、能量饮料、果汁以及各种替代健康饮料的竞争。为了在这个竞争激烈的市场中脱颖而出，即饮茶品牌必须突显独特的口味、创意包装和有影响力的行销策略。此外，这些公司必须解决消费者对糖含量、人工成分和环境永续性的担忧，以保持相关性。
全球即饮茶市场趋势
由于对所消费产品中所用成分和製造方法的认识不断增强，消费者对天然和有机产品的需求日益增长。这种变化是由于人们越来越意识到与人工添加剂、防腐剂和合成成分相关的潜在健康益处和环境影响。消费者寻求符合其健康目标和道德原则的更健康的饮料选择，推动了对天然、有机和即饮茶的需求激增。这种趋势在千禧世代和年轻一代中最为明显，他们在做出购买决定时优先考虑透明度、永续性和自然元素。
目录
- 执行摘要
- 调查方法
- 母市场分析
- 主要市场考察
- 技术分析
- 价格分析
- 供应链分析
- 价值链分析
- 市场生态系统
- 智慧财产权分析
- 贸易分析
- Start-Ups分析
- 原料分析
- 创新矩阵
- 研发线产品分析
- 总体经济指标
- 主要投资分析
- 关键成功因素
- 竞争程度
- 市场动态及展望
- 市场动态
- 促进因素
- 机会
- 抑制因素
- 任务
- 监管形势
- 波特的分析
- 对未来颠覆的特别思考
- 市场动态
- 全球即饮茶市场：依产品类型
- 市场概况
- 红茶
- 绿茶
- 花草茶
- 乌龙茶
- 其他的
- 全球即饮茶市场：依包装类型
- 市场概况
- 瓶子
- 能
- 纸盒
- 小袋
- 全球即饮茶市场：依通路划分
- 市场概况
- 超级市场和大卖场
- 便利商店
- 网路零售
- 即饮茶的全球市场规模：依地区划分
- 市场概况
- 北美洲
- 美国
- 加拿大
- 欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲国家地区
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 其他拉丁美洲地区
- 中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区
- 竞争形势
- 前5名企业对比
- 主要企业市场定位（2021年）
- 主要市场参与者所采取的策略
- 关键成功策略
- 近期市集活动
- 主要企业市场占有率（2021年）
- 主要企业简介
- Nestle SA（Switzerland）
- The Coca-Cola Company（US）
- PepsiCo, Inc.（US）
- Unilever PLC（United Kingdom-Netherlands）
- Arizona Beverage Company（US）
- Tata Global Beverages Limited（India）
- Keurig Dr Pepper Inc.（US）
- Danone SA（France）
- Ito En, Ltd.（Japan）
- Uni-President Enterprises Corp.（Taiwan）
- Tingyi（Cayman Islands）Holding Corp.（China）
- Kirin Holdings Company, Limited（Japan）
- Monster Beverage Corporation（US）
- The Republic of Tea（US）
- Fukujuen Co., Ltd.（Japan）
- Hangzhou Wahaha Group Co., Ltd.（China）
- Arizona Beverages USA LLC（US）
- Hain Celestial Group, Inc.（US）
- Suntory Beverage & Food Limited（Japan）
- JDB Group（China）
Global Ready-To-Drink Tea Market size was valued at USD 29.63 Billion in 2022 and is poised to grow from USD 36.84 Billion in 2023 to USD 210.32 Billion by 2031, at a CAGR of 24.33% during the forecast period (2024-2031).
The global ready-to-drink tea market is witnessing significant growth worldwide, with our report offering comprehensive insights into its value chain analysis, aiding manufacturers in gaining a competitive advantage over the projected period. There is a noticeable shift towards ready-to-drink tea and coffee as consumers become more aware of the health risks associated with carbonated beverages. The rapid socioeconomic development over the past couple of decades has led to a rise in chronic health conditions like cancer, heart disease, and diabetes, prompting older demographics to seek the health benefits offered by ready-to-drink tea and coffee. To cater to a diverse customer base across regions, various products are being introduced into the market, often enriched with nutraceutical substances to enhance their utility. The Asia-Pacific region holds the largest market share, while North America is witnessing the fastest expansion in the ready-to-drink tea market. Increasing consumer awareness regarding the health risks linked with carbonated drinks is driving the shift towards ready-to-drink tea and coffee. Additionally, there is a growing preference among health-conscious individuals for the antioxidant properties of ready-to-drink tea. Market expansion strategies employed by key manufacturers involve customizing health-promoting products for women and children. Positioning ready-to-drink tea and coffee as leisure beverages has proven advantageous in attracting a younger clientele. Moreover, the rise in disposable income in developing nations is another factor propelling the growth of the ready-to-drink tea and coffee market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ready-To-Drink Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.
Global Ready-To-Drink Tea Market Segmental Analysis
Global ready-to-drink tea market is segmented on the basis of product type, packaging type, distribution channel and region. By product type, the market is segmented into black tea, green tea, herbal tea, oolong tea, others. By packaging type, the market is segmented into bottles, cans, cartons, pouches. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Ready-To-Drink Tea Market
With an increasing emphasis on maintaining a healthy lifestyle, consumers are seeking beverages that offer both convenience and health advantages. Ready-to-drink tea, particularly varieties such as green tea and herbal tea, is seen as a preferable choice compared to carbonated and sugary drinks. Ready-to-drink tea is often packed with antioxidants, polyphenols, and other bioactive substances known for their health-promoting properties. This health-conscious trend has driven the surge in demand for ready-to-drink tea, providing consumers with a convenient and refreshing beverage option that resonates with their wellness objectives.
Restraints in the Global Ready-To-Drink Tea Market
The beverage market is densely populated, offering consumers a plethora of options. Ready-to-drink tea faces competition not only from other tea-based drinks but also from carbonated beverages, energy drinks, fruit juices, and various healthy beverage alternatives. To distinguish themselves in this competitive arena, ready-to-drink tea brands must showcase unique flavours, inventive packaging, and impactful marketing tactics. Additionally, these companies need to address consumer worries regarding sugar levels, artificial ingredients, and environmental sustainability to remain relevant.
Market Trends of the Global Ready-To-Drink Tea Market
There is a rising desire among consumers for natural and organic products, fuelled by a heightened awareness of the ingredients and production methods used in the goods they consume. This shift is influenced by an increasing recognition of the potential health advantages and environmental consequences associated with artificial additives, preservatives, and synthetic components. The surge in demand for natural and organic ready-to-drink tea stems from consumers seeking healthier beverage choices that resonate with their health objectives and ethical principles. This trend is notably pronounced among millennials and younger individuals, who prioritize transparency, sustainability, and natural elements when making purchasing decisions.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Ready-to-drink Tea Market by Product Type
- Market Overview
- Black Tea
- Green Tea
- Herbal Tea
- Oolong Tea
- Others
- Global Ready-to-drink Tea Market by Packaging Type
- Market Overview
- Bottles
- Cans
- Cartons
- Pouches
- Global Ready-to-drink Tea Market by Distribution Channel
- Market Overview
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Global Ready-to-drink Tea Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Coca-Cola Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Unilever PLC (United Kingdom-Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Arizona Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tata Global Beverages Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Keurig Dr Pepper Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ito En, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Uni-President Enterprises Corp. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tingyi (Cayman Islands) Holding Corp. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Monster Beverage Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Republic of Tea (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fukujuen Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hangzhou Wahaha Group Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Arizona Beverages USA LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hain Celestial Group, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Suntory Beverage & Food Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- JDB Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A. (Switzerland)
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