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市场调查报告书
商品编码
1578382

全球茶叶市场：产业分析、规模、占有率、成长、趋势、预测（2024-2033）

Tea Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 261 Pages | 商品交期: 2-5个工作天内

价格
简介目录

本报告针对全球茶叶市场进行研究和分析，详细评估市场推动因素、趋势、机会和课题等关键市场动态，并对市场结构提供深入见解。

重要见解

  • 茶叶市场规模（2024年）：275.4亿美元
  • 预计市值（2033年）：413.7亿美元
  • 全球市场成长率（2024-2033年复合年增长率）：4.6%

茶叶市场-研究范围：

茶市场包含各种各样的茶和口味，这些茶已成为全球消费的主要饮料。除了红茶、绿茶、白茶、乌龙茶、花草茶等传统品种外，市场也正在扩大风味茶和特殊茶的品种，以满足不同消费者的口味。该市场服务多种管道，包括零售、餐饮和工业。健康意识的提高、对有机特色茶产品的需求不断增长以及茶作为跨文化社交饮料的日益普及推动了市场成长。

市场推动因素：

全球茶叶市场由几个关键因素驱动。提高消费者对茶的健康益处的认识，例如其抗氧化特性和体重管理作用，是一个关键的成长动力。此外，包括有机茶和风味茶在内的优质茶的日益普及，也响应了消费者对健康产品偏好的变化。新兴国家茶文化的兴起，加上茶餐厅和酒廊的兴起，进一步推动了市场的成长。此外，可支配收入的增加，尤其是在新兴国家，促使消费者选择优质茶产品，从而推动市场扩张。

市场阻碍因素：

儘管成长前景广阔，但茶叶市场仍面临一些课题。主要阻碍因素之一是原物料价格波动，特别是茶叶价格，受到主要产茶区不可预测的气候条件和地缘政治紧张局势的影响。此外，咖啡、保健饮料等替代饮料也进入市场，竞争加剧。此外，有关有机认证和可持续性的严格规定给小规模茶叶生产商遵守国际标准带来了课题。克服这些市场限制并保持成长势头需要策略定价和技术创新。

市场机会：

由于对功能性和健康饮料的需求不断增长，茶市场提供了巨大的机会。新产品的开发，例如具有药用特性的花草茶，吸引了注重健康、寻求整体健康解决方案的消费者。电子商务平台提供了重要的成长途径，使公司能够接触更多消费者并满足对特种茶不断增长的需求。此外，不断发展的城市化和快节奏的生活方式正在推动对即饮 (RTD) 茶产品的需求，这些产品既方便又不影响健康益处。投资策略联盟、永续采购和创新包装解决方案对于利用新的市场机会至关重要。

本报告解决的关键问题

  • 推动全球茶叶市场成长的关键因素有哪些？
  • 哪些产品类型和分销管道正在推动红茶在全球的传播？
  • 技术进步如何影响茶叶市场的竞争格局？
  • 谁是茶叶市场的主要参与者？
  • 全球茶叶市场的新趋势和未来前景如何？

目录

第1章 内容提要

第2章 市场介绍

  • 市场定义
  • 市场分类

第3章 全球茶叶市场分析情景

  • 价格分析（ASP）
  • 市场规模及预测
    • 市场规模及年成长率
    • 绝对的获利机会
  • 产业供应链分析

第4章市场动态

  • 促进因素
  • 阻碍因素
  • 机会
  • 市场监管
  • 预测变量 - 相关性和影响

第5章全球茶叶市场：依产品类型

  • 介绍
    • 按产品类型划分的基点占有率 (BPS) 分析
    • 按产品类型划分的年成长预测
  • 按产品类型划分的市场规模和预测
    • 红茶
    • 绿茶
    • 乌龙茶
    • 花草茶
    • 其他
  • 按类型划分的市场吸引力分析
  • 值得关注的趋势

第6章全球茶叶市场分析与预测：依通路划分

  • 介绍
    • 依分销通路划分的基点占有率 (BPS) 分析
    • 按分销管道划分的年增率预测
  • 按分销管道划分的市场规模和预测
    • 超市/大卖场
    • 便利店
    • 零售店
    • 网上商城
  • 按分销管道划分的市场吸引力分析
  • 值得关注的趋势

第7章全球茶叶市场分析与预测：按地区

  • 全球茶叶市场概况
  • 按地区划分的市场吸引力分析

第8章北美茶叶市场分析与预测

第9章 拉美茶叶市场分析与预测

第10章欧洲茶叶市场分析与预测

第11章亚太茶叶市场分析与预测

  • 介绍
    • 按类型划分的基点占有率 (BPS) 分析
  • 按类型划分的年成长预测
  • 按产品类型划分的市场规模和预测
    • 红茶
    • 绿茶
    • 乌龙茶
    • 花草茶
    • 其他
  • 按分销管道划分的市场规模和预测
    • 超市/大卖场
    • 便利店
    • 杂货店
    • 网上商城
  • 按国家/地区划分的市场规模和预测
    • 中国
    • 亚太地区
    • 亚太地区其他国家
  • 市场吸引力分析
  • 值得关注的趋势
  • 促进因素与抑制因素：影响分析

第12章中东及非洲茶叶市场分析及预测

第13章竞争格局

  • 比赛仪表板
  • 市场结构
  • 公司简介（详细资讯 - 概述、产品阵容、财务状况、策略、最新趋势）
  • Unilever
    • 金融
    • 策略概览
    • 商品阵容
    • 最近的发展
  • 全球企业
    • Starbucks Corporation
    • Wissotzky Tea
    • Associated British Foods
    • Nestle S.A.
    • Akbar Brothers Ltd.
    • Tata Global Beverages
    • The Republic of Tea
    • DAVIDs tea

第14章 使用的假设和首字母缩略词

第15章 研究方法论

简介目录
Product Code: PMRREP12373

Persistence Market Research has recently released a comprehensive report on the global Tea Market. This report provides an in-depth evaluation of critical market dynamics, including drivers, trends, opportunities, and challenges, delivering detailed insights into the market structure.

Key Insights:

  • Tea Market Size (2024E): USD 27.54 Bn
  • Projected Market Value (2033F): USD 41.37 Bn
  • Global Market Growth Rate (CAGR 2024 to 2033): 4.6%

Tea Market - Report Scope:

The Tea Market encompasses a wide range of tea types and flavors, which have become a staple beverage consumed globally. The market covers traditional varieties such as black, green, white, oolong, and herbal teas, alongside an increasing array of flavored and specialty teas that cater to diverse consumer tastes. The market serves multiple channels, including retail, food service, and industrial sectors. Market growth is driven by increasing health awareness, rising demand for organic and specialty tea products, and the growing popularity of tea as a social beverage across different cultures.

Market Growth Drivers:

The global Tea Market is propelled by several key factors. Increasing consumer awareness regarding the health benefits of tea, such as its antioxidant properties and role in weight management, is a significant growth driver. Additionally, the growing popularity of premium tea varieties, including organic and flavored teas, caters to the evolving consumer preferences for wellness-oriented products. The rise of tea culture in emerging economies, coupled with the increasing trend of tea cafes and lounges, further supports market growth. Moreover, growing disposable income, especially in developing countries, enables consumers to opt for premium tea products, fueling market expansion.

Market Restraints:

Despite the promising growth prospects, the Tea Market faces several challenges. One of the main restraints is the fluctuating prices of raw materials, particularly the cost of tea leaves, which is influenced by unpredictable climatic conditions and geopolitical tensions in key tea-producing regions. Additionally, the market is affected by the availability of alternative beverages, including coffee and health drinks, which offer strong competition. Moreover, stringent regulations regarding organic certification and sustainability practices create challenges for smaller tea producers to comply with international standards. These factors necessitate strategic pricing and innovation to overcome market restraints and maintain growth momentum.

Market Opportunities:

The Tea Market presents significant opportunities, driven by the rising demand for functional and wellness-oriented beverages. The development of new product offerings, such as herbal teas infused with medicinal properties, appeals to health-conscious consumers looking for holistic wellness solutions. E-commerce platforms provide a substantial growth avenue, enabling companies to reach a broader audience and cater to the growing demand for specialty teas. Furthermore, the increasing urbanization and fast-paced lifestyle are driving the demand for ready-to-drink (RTD) tea products, offering convenience without compromising on health benefits. Strategic collaborations, sustainable sourcing practices, and investments in innovative packaging solutions are essential to capitalize on emerging market opportunities.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Tea Market globally?
  • Which product types and distribution channels are leading the adoption of tea worldwide?
  • How are technological advancements influencing the competitive landscape of the Tea Market?
  • Who are the key players in the Tea Market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global Tea Market?

Competitive Intelligence and Business Strategy:

Leading players in the global Tea Market, including Tata Global Beverages, Unilever, and Associated British Foods, are focusing on product innovation, market expansion, and strategic collaborations to gain a competitive edge. These companies are investing in R&D to develop premium tea products such as organic teas, herbal infusions, and unique blends that cater to the wellness trend. Collaborations with e-commerce platforms and expanding retail distribution networks enable broader market access and facilitate product adoption. The emphasis on sustainable farming, fair trade certifications, and eco-friendly packaging are critical strategies in fostering consumer loyalty and expanding market share in the evolving Tea Market landscape.

Key Companies Profiled:

  • Starbucks Corporation
  • Wissotzky Tea
  • Associated British Foods
  • Nestle S.A.
  • Akbar Brothers Ltd.
  • Tata Global Beverages
  • The Republic of Tea
  • DAVIDs tea
  • Others.

Tea Industry Segmentation:

By Type

  • Black Tea
  • Green Tea
  • Oolong Tea
  • Herbal Tea
  • Others

By Distribution Channel

  • Hyper/Super Market
  • Convenience Stores
  • Retail Stores
  • Online Stores
  • Others

Table of Contents

1. Executive Summary

2. Market Introduction

  • 2.1. Market Definition
  • 2.2. Market Taxonomy

3. Global Tea Market Analysis Scenario

  • 3.1. Pricing Analysis (ASP)
  • 3.2. Market Size (US$ Bn) and Forecast
    • 3.2.1. Market Size and Y-o-Y Growth
    • 3.2.2. Absolute $ Opportunity
  • 3.3. Industry Supply Chain Analysis

4. Market Dynamics

  • 4.1. Drivers
  • 4.2. Restraints
  • 4.3. Opportunity
  • 4.4. Market Regulations
  • 4.5. Forecast Factors - Relevance and Impact

5. Global Tea Market, By Product Type

  • 5.1. Introduction
    • 5.1.1. Basis Point Share (BPS) Analysis By Product Type
    • 5.1.2. Y-o-Y Growth Projections By Type
  • 5.2. Market Size and Forecast By Product Type
    • 5.2.1. Black Tea
    • 5.2.2. Green Tea
    • 5.2.3. Oolong Tea
    • 5.2.4. Herbal Tea
    • 5.2.5 Others
  • 5.3. Market Attractiveness Analysis By Type
  • 5.4. Prominent Trends

6. Global Tea Market Analysis and Forecast, By Distribution Channel

  • 6.1. Introduction
    • 6.1.1. Basis Point Share (BPS) Analysis By Distribution Channel
    • 6.1.2. Y-o-Y Growth Projections By Distribution Channel
  • 6.2. Market Size and Forecast By Distribution Channel
    • 6.2.1. Supermarket/Hypermarket
    • 6.2.2. Convenience Stores
    • 6.2.3. Retail Stores
    • 6.2.4. Online Stores
  • 6.3. Market Attractiveness Analysis By Distribution Channel
  • 6.4. Prominent Trends

7. Global Tea Market Analysis and Forecast, By Region

  • 7.1. Global Tea Market Snapshot
  • 7.2. Market Attractiveness Analysis By Region

8. North America Tea Market Analysis and Forecast

  • 8.1. Introduction
    • 8.1.1. Basis Point Share (BPS) Analysis By Type
    • 8.1.2. Y-o-Y Growth Projections By Type
  • 8.2. Market Size and Forecast By Product Type
    • 8.2.1. Black Tea
    • 8.2.2. Green Tea
    • 8.2.3 Oolong Tea
    • 8.2.4 Herbal Tea
    • 8.2.5. Others
  • 8.3. Market Size and Forecast By Distribution Channel
    • 8.3.1. Super Market/ Hyper Market
    • 8.3.2. Convenience Stores
    • 8.3.3 Retail Stores
    • 8.3.4 Online Stores
  • 8.4. Market Size and Forecast By Country
    • 8.4.1. U.S.
    • 8.4.2. Canada
  • 8.5. Market Attractiveness Analysis
    • 8.5.1. By Product Type
    • 8.5.2. By Distribution Channel
    • 8.5.3. By Country
  • 8.6. Prominent Trends
  • 8.7. Drivers and Restraints: Impact Analysis

9. Latin America Tea Market Analysis and Forecast

  • 9.1. Introduction
    • 9.1.1. Basis Point Share (BPS) Analysis By Type
  • 9.2. Y-o-Y Growth Projections By Type
  • 9.3. Market Size and Forecast By Product Type
    • 9.3.1. Black Tea
    • 9.3.2. Green Tea
    • 9.3.3. Oolong Tea
    • 9.3.4. Herbal Tea
    • 9.3.5. Others
  • 9.4. Market Size and Forecast By Distribution Channel
    • 9.4.1. Supermarket/Hypermarket
    • 9.4.2. Convenience Stores
    • 9.4.3. Grocery Stores
    • 9.4.4. Online Stores
  • 9.5. Market Size and Forecast By Country
    • 9.5.1. Brazil
    • 9.5.2. Mexico
  • 9.6. Market Attractiveness Analysis
    • 9.6.1. By Product Type
    • 9.6.2. By Distribution Channel
    • 9.6.3. By Country
  • 9.7. Prominent Trends
  • 9.8. Drivers and Restraints: Impact Analysis

10. Europe Tea Market Analysis and Forecast

  • 10.1. Introduction
    • 10.1.1. Basis Point Share (BPS) Analysis By Type
    • 10.1.2. Y-o-Y Growth Projections By Type
  • 10.2. Market Size and Forecast By Product Type
    • 10.2.1 Black Tea
    • 10.2.2. Green Tea
    • 10.2.3. Oolong Tea
    • 10.2.4. Herbal Tea
    • 10.2.5. Others
  • 10.3. Market Size and Forecast By Distribution Channel
    • 10.3.1. Supermarket/Hypermarket
    • 10.3.2. Convenience Stores
    • 10.3.3. Grocery Stores
    • 10.3.4. Online Stores
  • 10.4. Market Size and Forecast By Country
    • 10.4.1. U.K.
    • 10.4.2. France
    • 10.4.3. Italy
    • 10.4.4. Spain
    • 10.4.5. Germany
    • 10.4.6. Russia
    • 10.4.7. Poland
    • 10.4.8. Rest of Europe
  • 10.5. Market Attractiveness Analysis
    • 10.5.1. By Product Type
    • 10.5.2. By Distribution Channel
    • 10.5.3. By Country
  • 10.6. Prominent Trends
  • 10.7. Drivers and Restraints: Impact Analysis

11. APAC Tea Market Analysis and Forecast

  • 11.1. Introduction
    • 11.1.1. Basis Point Share (BPS) Analysis By Type
  • 11.2. Y-o-Y Growth Projections By Type
  • 11.3. Market Size and Forecast By Product Type
    • 11.3.1. Black Tea
    • 11.3.2. Green Tea
    • 11.3.3. Oolong Tea
    • 11.3.4. Herbal Tea
    • 11.3.5. Others
  • 11.4. Market Size and Forecast By Distribution Channel
    • 11.4.1. Supermarket/Hypermarket
    • 11.4.2. Convenience Stores
    • 11.4.3. Grocery Stores
    • 11.4.4. Online Stores
  • 11.5. Market Size and Forecast By Country
    • 11.5.1. China
    • 11.5.2. APAC
    • 11.5.3. Rest of APAC
  • 11.6. Market Attractiveness Analysis
    • 11.6.1. By Product Type
    • 11.6.2. By Distribution Channel
    • 11.6.3. By Country
  • 11.7. Prominent Trends
  • 11.8. Drivers and Restraints: Impact Analysis

12. Middle East and Africa Tea Market Analysis and Forecast

  • 12.1. Introduction
    • 12.1.1. Basis Point Share (BPS) Analysis By Type
  • 12.2. Y-o-Y Growth Projections By Type
  • 12.3. Market Size and Forecast By Product Type
    • 12.3.1. Black Tea
    • 12.3.2. Green Tea
    • 12.3.3. Oolong Tea
    • 12.3.4. Herbal Tea
    • 12.3.5. Others
  • 12.4. Market Size and Forecast By Distribution Channel
    • 12.4.1. Supermarket/Hypermarket
    • 12.4.2. Convenience Stores
    • 12.4.3. Grocery Stores
    • 12.4.4. Online Stores
  • 12.5. Market Size and Forecast By Country
    • 12.5.1. GCC
    • 12.5.2. Africa
  • 12.6. Market Attractiveness Analysis
    • 11.6.1. By Product Type
    • 11.6.2. By Distribution Channel
    • 11.6.3. By Country
  • 12.7. Prominent Trends
  • 12.8. Drivers and Restraints: Impact Analysis

13. Competitive Landscape

  • 13.1. Competition Dashboard
  • 13.2. Market Structure
  • 13.3. Company Profiles (Details-Overview, Product Offerings, Financials, Strategy, Recent Developments)
  • 13.4. Unilever
    • 13.4.1. Financials
    • 13.4.2. Strategic Overview
    • 13.4.3. Product Offerings
    • 13.4.4. Recent Developments
  • 13.5. Global Players
    • 13.5.1. Starbucks Corporation
    • 13.5.2. Wissotzky Tea
    • 13.5.3. Associated British Foods
    • 13.5.4. Nestle S.A.
    • 13.5.5. Akbar Brothers Ltd.
    • 13.5.6. Tata Global Beverages
    • 13.5.7. The Republic of Tea
    • 13.5.8. DAVIDs tea

14. Assumptions and Acronyms Used

15. Research Methodology