全球硬茶市场规模、份额、成长分析、按类型、按包装、按口味、按配销通路、按酒精含量（低酒精含量和高酒精含量） - 行业预测 2024-2031

2022 年全球硬茶市场规模为 29.1 亿美元，预计将从 2023 年的 36.4 亿美元成长到 2031 年的 216.8 亿美元，预测期内（2024-2031 年）复合年增长率为 25%。

结合了茶和酒精味道的饮料称为硬茶，有时也称为加标茶或酒精茶。它有多种口味和酒精浓度，通常由茶叶、酒精、甜味剂和调味剂组成。近年来，随着顾客寻找新颖且富有创意的酒精饮料，硬茶越来越受欢迎。它经常被宣传为经典鸡尾酒或啤酒的清淡宜人的替代品。硬茶可以使用一系列网路食谱在家製作，也可以购买罐装或瓶装的硬茶。近年来，北美硬茶市场成长显着。报告称，推动市场扩张的关键因素是对新颖和创意酒精饮料的需求不断增长，以及低热量和低糖饮料的日益普及。报告称，推动亚太地区市场扩张的主要驱动因素包括饮料行业高端化趋势的不断增强以及年轻消费者对酒精饮料需求的不断增长。

目录

执行摘要

• 市场概况
• 命运之轮

研究方法论

• 资讯采购
• 二手和主要资料来源
• 市场规模估计
• 市场假设与限制

母公司市场分析

• 市场概况
• 市场规模
• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战

主要市场洞察

• 技术分析
• 定价分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• 启动分析
• 原料分析
• 创新矩阵
• 管道产品分析
• 宏观经济指标
• 顶级投资分析
• 成功的关键因素
• 竞争程度

市场动态与展望

• 市场动态
  • 司机
  • 机会
  • 限制
  • 挑战
• 监管环境
• 波特分析
• 对未来颠覆的特别见解

按类型分類的全球硬茶市场

• 市场概况
• 酒精硬茶
• 无酒精硬茶

按包装分類的全球硬茶市场

• 市场概况
• 瓶子和罐头

按口味分類的全球硬茶市场

• 市场概况
• 桃
• 覆盆子
• 柠檬
• 和其他水果口味

按配销通路分類的全球硬茶市场

• 市场概况
• 超市场
• 酒类商店
• 网上商店
• 和别的

按酒精含量分類的全球硬茶市场

• 市场概况
• 低酒精含量（低于 5% ABV）和高酒精含量（高于 5% ABV）

全球硬茶市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 拉丁美洲其他地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • MEA 的其余部分

竞争格局

• 前 5 名玩家比较
• 2023 年关键参与者的市场定位
• 主要市场参与者所采取的策略
• 最佳制胜策略
• 近期市集活动
• 主要公司市占率 (%), 2023

主要公司简介

• AB InBev
• Anheuser-Busch Companies, LLC
• Boston Beer Company
• Constellation Brands
• Diageo plc
• E & J Gallo Winery
• FIFCO USA
• Heineken NV
• Kirin Brewery Company, Limited
• Mark Anthony Brands
• Molson Coors Brewing Company
• Nestle SA
• North American Beverage Co.
• Pabst Brewing Company
• Pernod Ricard SA
• PepsiCo, Inc.
• Phusion Projects LLC
• Stone Brewing Company
• The Coca-Cola Company
• The Joseph Company International, Inc.

Global Hard Tea Market size was valued at USD 2.91 billion in 2022 and is poised to grow from USD 3.64 billion in 2023 to USD 21.68 billion by 2031, growing at a CAGR of 25% in the forecast period (2024-2031).

A drink that combines the tastes of tea and alcohol is called hard tea, sometimes referred to as spiked tea or alcoholic tea. It comes in a variety of tastes and alcohol concentrations, and usually consists of tea leaves, alcohol, sweeteners, and flavorings. In recent years, hard tea has grown in popularity as customers search for novel and creative alcoholic beverages. It is frequently promoted as a light and pleasant substitute for classic cocktails or beer. Hard tea can be created at home using a range of internet recipes, or it can be bought already made in cans or bottles. The hard tea market in North America has grown significantly in recent years. Key factors driving the market expansion, according to the report, are the growing demand for novel and inventive alcoholic beverages along with the growing popularity of low-calorie and low-sugar beverages. Key drivers driving market expansion in the Asia Pacific area, according to the report, include the growing trend of premiumization in the beverage industry and the rising demand for alcoholic beverages among younger customers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hard Tea Market Segmental Analysis

Global Hard Tea market is segmented by type, packaging, alcohol content, distribution channel, flavor, and region. Based on type, the market can be segmented into Alcoholic Hard Tea, and Non-alcoholic hard tea. Based on packaging, the market is segmented into Bottles, and Cans. By Alcohol content, the market is segmented into low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV). By Flavor, the market is segmented into peach, raspberry, lemon, and other fruit flavors. By Distribution channel, the market is segmented into supermarkets, liquor stores, online stores, and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Hard Tea Market

The market for hard tea is expanding due in part to consumer demand for lower-calorie and lower-sugar alcoholic beverages. Customers are searching for alcoholic beverages with less sugar and calories than conventional options as they become more health conscious. Hard tea is viewed as a healthier option to beer or conventional cocktails because it contains tea, natural sugars, and alcohol. This tendency is especially noticeable in North America, where consumer behavior and the alcoholic beverage market are significantly influenced by wellness and health concerns.

Restraints in the Global Hard Tea Market

A significant obstacle confronting the hard tea industry is the intense rivalry from other categories of alcoholic beverages, including wine, beer, and spirits. Even though hard tea has grown significantly in recent years, it still has trouble taking market share away from more established product categories. Additionally, it may be challenging for businesses to provide a competitive pricing for their goods due to the high cost of materials like natural tea and flavorings. These elements may limit the growth potential of the hard tea category and present difficulties for new competitors.

Market Trends of the Global Hard Tea Market

Growing demand for natural and organic ingredients is one major trend in the global hard tea industry. As consumers become more aware of their health, they seek out beverages that are free of artificial flavors, colors, and sweeteners in addition to being low in calories. Businesses are utilizing natural and organic components in their hard tea products as a result of this trend, positioning them as more sustainable and healthful options than typical sugary drinks. Additionally, businesses are reaching a larger audience and giving customers more convenient methods to buy their products thanks to the growth of e-commerce and online sales channels.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Hard Tea Market by Type

• Market Overview
• Alcoholic hard tea
• and Non-alcoholic hard tea

Global Hard Tea Market by Packaging

• Market Overview
• Bottles and Cans

Global Hard Tea Market by Flavor

• Market Overview
• Peach
• raspberry
• lemon
• and other fruit flavors

Global Hard Tea Market by Distribution channel

• Market Overview
• Supermarkets
• liquor stores
• online stores
• and others

Global Hard Tea Market by Alcohol content

• Market Overview
• Low alcohol content (less than 5% ABV) and high alcohol content (more than 5% ABV)

Global Hard Tea Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• AB InBev
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch Companies, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boston Beer Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E & J Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FIFCO USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Brewery Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mark Anthony Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• North American Beverage Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phusion Projects LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stone Brewing Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Joseph Company International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments