茶叶市场规模、份额、成长分析（按类型、包装、格式、分销管道、地区） - 产业预测，2024-2031

2022年茶叶市场规模将为989.4亿美元，从2023年的1,058.7亿美元成长到2031年的1,819亿美元，复合年增长率预计将维持在7%。

茶叶市场是一个充满活力且多元化的行业，经历着持续的成长和创新。茶深深植根于世界各地的文化中，因其健康益处和多功能性而越来越受欢迎。随着消费者寻求独特的风味和体验，最近的趋势是对优质和特殊茶的需求不断增加。虽然亚洲，特别是中国和印度，仍然是茶叶生产和消费的中心，但非洲和拉丁美洲等地区也正在成为重要的参与者，并为全球茶叶供应做出贡献。值得注意的是，注重健康、寻求天然疗法和独特风味的消费者对花草茶和特殊茶越来越感兴趣。绿茶以其抗氧化剂和健康益处而闻名，在西方市场的消费量越来越大。罐装即饮茶产品的便利性适应了忙碌的生活方式，而电子商务平台则方便了全球范围内获得广泛的茶产品，促进了国际贸易，创造了新的市场机会。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 次要/一级资讯来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 价值链分析
• 价格分析
• 专利分析
• 监管分析
• Start-Ups分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 关键投资机会
• 生态系绘图

茶叶市场：按类型

• 市场概况
• 绿茶
• 红茶
• 乌龙茶
• 水果/花草茶
• 其他的

茶叶市场：依业态分类

• 市场概况
• 叶茶
• CTC茶
• 其他的

茶叶市场：依包装分类

• 市场概况
• 塑胶容器
• 茶叶
• 纸板
• 铝罐
• 茶包

茶叶市场：依通路分类

• 市场概况
• 超级市场/大卖场
• 专业零售商
• 便利商店
• 其他的

茶叶市场规模：依地区划分

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Unilever（United Kingdom/Netherlands）
• Tata Global Beverages（India）
• Nestle（Switzerland）
• Tetley（United Kingdom）
• Coca-Cola（United States）
• Associated British Foods（ABF）（United Kingdom）
• Celestial Seasonings（United States）
• Twinings（United Kingdom）
• Bigelow Tea Company（United States）
• Peet's Coffee & Tea（United States）
• R.Twining and Company Ltd（United Kingdom）
• Mighty Leaf Tea（United States）
• Hain Celestial Group（United States）
• ITO EN（Japan）
• Numi Organic Tea（United States）
• The Republic of Tea（United States）
• Teavana（United States）
• Dilmah（Sri Lanka）
• Yorkshire Tea（United Kingdom）
• Ahmad Tea（United Kingdom）
• Harney & Sons（United States）
• Lipton（United Kingdom/Netherlands）
• PG Tips（United Kingdom）
• Typhoo（United Kingdom）
• Tazo（United States）

Tea Market size was valued at USD 98.94 billion in 2022 and is poised to grow from USD 105.87 billion in 2023 to USD 181.90 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).

The tea market is a dynamic and diverse sector experiencing consistent growth and innovation. Tea, deeply rooted in cultures worldwide, is gaining popularity due to its health benefits and versatility. Recent trends show a rising demand for premium and speciality teas driven by consumers seeking unique flavours and experiences. While Asia, particularly China and India, remains central to tea production and consumption, regions like Africa and South America are becoming significant players, contributing to the global tea supply. Notably, there is increasing interest in herbal and speciality teas among health-conscious consumers seeking natural remedies and distinctive tastes. Green tea, celebrated for its antioxidants and health benefits, has seen heightened consumption in Western markets. The convenience of ready-to-drink (RTD) tea products, such as bottled and canned teas, caters to busy lifestyles, while e-commerce platforms facilitate global access to a wide range of tea products, fostering international trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tea Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tea Market Segmental Analysis

The tea marketplace is segmented based on type, form, packaging, distribution channel, and region. By type, the market is segmented into green tea, black tea, oolong tea, fruit/herbal tea, and others. Based on form, the market is segmented into leaf tea, CTC tea, and others. By packaging, the market is segmented into plastic bins, unfastened tea, paperboard, aluminium tins, and tea luggage. By distribution channel, the market is segmented into supermarkets/hypermarkets, speciality stores, comfort shops, online stores, and others. By region, the marketplace is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Drivers of the Tea Market

The growing awareness among consumers about the health benefits of tea, particularly green and herbal varieties, is a significant factor driving the tea market. Tea is increasingly seen as a healthier alternative to sugary drinks such as sodas due to its rich antioxidant content and various associated health benefits. These benefits range from improving heart health and aiding weight management to lowering the risk of chronic diseases. As more people prioritize their health and well-being, the demand for tea as a natural and beneficial beverage option is expected to continue its upward trend.

Restraints in the Tea Market

Climate change presents a significant threat to the global tea industry, which heavily relies on specific climate conditions for optimal cultivation. Variations in temperature and precipitation patterns can directly influence tea yield and quality. Extended periods of drought, unpredictable weather events, and the rise in pests and diseases pose serious disruptions to tea production. Furthermore, concerns about sustainability, including land management practices, water usage efficiency, and pesticide residues, are critical for maintaining market access, especially with stricter regulatory environments. Addressing these sustainability challenges represents a crucial hurdle that the tea industry must confront to sustain its growth and resilience in the face of climate change impacts.

Market Trends of the Tea Market

A notable trend in the global tea market is the growing consumer preference for unique tea varieties. As tea drinkers become more discerning, there is a rising demand for premium teas that offer distinctive flavours and origins. This trend encompasses a wide range of categories such as herbal teas, organic teas, artisanal blends, and single-origin teas. With increasing health consciousness and a desire for natural products, speciality teas have gained popularity among consumers seeking unique and authentic taste experiences.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Regulatory Analysis
• Start Up Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Tea Market by Type

• Market Overview
• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Others

Tea Market by Form

• Market Overview
• Leaf Tea
• CTC Tea
• Others

Tea Market by Packaging

• Market Overview
• Plastic Containers
• Loose Tea
• Paperboard
• Aluminum Tins
• Tea Bags

Tea Market by Distribution Channel

• Market Overview
• Supermarkets/Hypermarkets
• Specialist Retailers
• Convenience Stores
• Other

Tea Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Unilever (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Global Beverages (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coca-Cola (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (ABF) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peet's Coffee & Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.Twining and Company Ltd (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mighty Leaf Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahmad Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PG Tips (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Typhoo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments