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市场调查报告书

商品编码

1441186

全球应用程式内广告市场规模、份额、成长分析（按平台、按应用） - 产业预测，2023-2030 年

Global In-app Advertising Market Size, Share, Growth Analysis, By Platform(Android, iOS), By Application(Entertainment, Gaming) - Industry Forecast 2023-2030

出版日期: 2024年02月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球应用内广告市场规模预估为1.51亿美元，预测期间（2024-2031年）复合年增长率为13.3%，从2023年的1.7108亿美元增加至2031年的4亿美元。成长至6456万美元。

应用程式内广告市场旨在透过提供一个平台来透过行动应用程式收益，广告主可以在该平台上直接向应用程式用户推销其产品和服务。对于应用程式开发人员来说，应用程式内广告是一种产生收入机会，使他们能够提供免费或低成本的应用程序，同时从广告中赚取收入。广告主可以受益于根据用户人口统计、行为和偏好自订应用程式内广告的能力，从而吸引高度参与的受众。应用程式内广告市场的成长是由智慧型手机的普及和行动应用程式的日益普及所推动的。随着行动应用程式使用量持续飙升，广告主意识到吸引大量活跃受众的潜力，越来越多地投资于应用程式内广告宣传。此外，广告定位和追踪技术的进步使广告主能够提供个人化和相关的广告，从而提高用户参与度和转换率。虽然应用程式内广告市场提供了庞大的商机，但也存在着需要考虑的限制因素和挑战。广告疲劳和广告拦截软体等问题可能会导致用户因过多或侵入性的广告而感到不知所措或恼怒，从而导致负面的用户体验。此外，隐私问题和对资料保护条例的遵守正在影响市场，要求广告商确保用户资料收集和使用的透明度和合规性。全球应用程式内广告市场有双重目的：行动应用程式收益和为广告主提供吸引大量受众的平台。智慧型手机普及率的普及、广告定位技术的进步以及行动应用程式的普及等因素正在推动市场成长。然而，解决广告疲劳、广告拦截和隐私问题等挑战至关重要。透过先进技术、互动广告格式和程序化广告的整合，市场机会也不断扩大。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东/非洲
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

谷歌有限责任公司（美国）
Facebook, Inc.（美国）
Twitter, Inc.（美国）
InMobi（印度）
Unity 技术（美国）
AppLovin 公司（美国）
铁源有限公司（以色列）
Vungle 公司（美国）
Chartboost Inc.（美国）
Tapjoy 公司（美国）
AdColony（美国）
Liftoff Mobile Inc.（美国）
Fyber NV（德国）
Aarki 公司（美国）
AdAction Interactive（美国）
阿迪克捷耶夫（法国）
数位涡轮公司（美国）
MoPub 公司（美国）
奥古里有限公司（英国）
Smaato 公司（美国）

简介目录

Product Code: SQMIG45E2140

Global In-app Advertising Market size was valued at USD 151 Million in 2022 and is poised to grow from USD 171.08 Million in 2023 to USD 464.56 Million by 2031, at a CAGR of 13.3% during the forecast period (2024-2031).

The in-app advertising market aims to monetize mobile applications by providing a platform for advertisers to directly promote their products or services to app users. For app developers, in-app advertising serves as a revenue generation opportunity, enabling them to offer free or low-cost apps while earning income from ad placements. Advertisers benefit from accessing a highly engaged and targeted audience, as in-app ads can be customized based on user demographics, behavior, and preferences. The growth of the in-app advertising market is driven by the increasing prevalence of smartphones and the rising popularity of mobile applications. As mobile app usage continues to surge, advertisers recognize the potential to reach a large and engaged user base, leading to increased investments in in-app advertising campaigns. Moreover, advancements in ad targeting and tracking technologies empower advertisers to deliver personalized and relevant ads, thereby enhancing user engagement and conversion rates. While the in-app advertising market presents substantial opportunities, there are also restraining factors and challenges to consider. Issues such as ad fatigue and ad-blocking software pose challenges, as users may feel overwhelmed or annoyed by excessive or intrusive ads, resulting in a negative user experience. Additionally, privacy concerns and compliance with data protection regulations impact the market, necessitating advertisers to ensure transparent and compliant practices in collecting and using user data. The global in-app advertising market serves the dual purpose of monetizing mobile applications and providing advertisers with a platform to engage a large and attentive audience. Factors such as growing smartphone penetration, advancements in ad targeting technologies, and the popularity of mobile apps are driving market growth. However, addressing challenges such as ad fatigue, ad-blocking, and privacy concerns is essential. The market also presents opportunities through the integration of advanced technologies, interactive ad formats, and programmatic advertising.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-app Advertising Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-app Advertising Market Segmental Analysis

The global in-app advertising market is segmented on the basis of platform, application, and region. In terms of platform, the market is segmented into android, iOS, and others. Based on classification by application, the market is segmented into entertainment, gaming, social, online shopping, payment & ticketing, news, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global In-app Advertising Market

The in-app advertising market has been significantly driven by the widespread adoption of smartphones globally. With an increasing number of people relying on mobile apps for various activities, advertisers perceive the opportunity to connect with a vast and engaged audience through in-app ads.

The change in consumer behavior, marked by a shift towards mobile usage and activities centered around mobile platforms such as social media, gaming, and online shopping, has spurred the demand for in-app advertising. Advertisers acknowledge the importance of reaching consumers in the spaces where they spend the majority of their time, engaging with them through precisely targeted in-app ads.

Restraints in the Global In-app Advertising Market

The prevalence of ad-blocking software and escalating concerns regarding user privacy presents challenges for in-app advertising. Users are increasingly inclined to manage their online experiences, exercising the option to block or restrict the display of ads, which can impact the reach and effectiveness of in-app advertising campaigns.

The proliferation of excessive and intrusive ads can contribute to ad fatigue among users, leading to reduced engagement and diminished ad effectiveness. Advertisers face the challenge of finding a delicate balance, delivering ads that are both relevant and engaging while ensuring they do not disrupt the overall user experience.

Market Trends of the Global In-app Advertising Market

Advertisers and marketers have increasingly directed their focus towards harnessing user data and advanced analytics to deliver personalized advertisements tailored to specific target audiences. By leveraging information such as demographics, interests, browsing behaviour, and location, advertisers have been able to create more relevant and engaging ad experiences. For instance, an e-commerce app might showcase personalized product recommendations based on a user's previous purchases or browsing history. This trend not only enhanced the user experience but also elevated the effectiveness of advertising campaigns by precisely targeting the right users with the right messages.

With the surge in popularity of mobile gaming, advertisers have recognized the potential of reaching a highly engaged and captive audience within mobile games. In-game advertising involves seamlessly integrating brand messages or advertisements directly into the gaming experience, encompassing formats such as banner ads, interstitial ads, rewarded videos, or branded in-game items. As an example, a car manufacturer might sponsor a racing game and prominently feature their vehicles within the game environment. In-game advertising allows advertisers to connect with users during their leisure time and create immersive brand experiences. This trend has been propelled by the rapid growth of the gaming industry and the willingness of users to engage with advertisements in exchange for in-game rewards or an enhanced gameplay experience.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global In-app Advertising Market by Platform

Market Overview
Android
iOS
and Others

Global In-app Advertising Market by Application

Market Overview
Entertainment
Gaming
Social
Online Shopping
Payment & Ticketing
News
and Others

Global In-app Advertising Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Google LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Facebook, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twitter, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
InMobi (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unity Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AppLovin Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ironSource Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vungle Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chartboost Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tapjoy Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdColony (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Liftoff Mobile Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fyber N.V. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aarki Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdAction Interactive (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adikteev (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Digital Turbine, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MoPub Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ogury Ltd. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smaato Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments