全球燕麦市场规模、份额、成长分析、按产品、按分销管道、按应用、按最终用途行业 - 行业预测，2024-2031 年

2022年全球燕麦市场规模为70.2亿美元，从2023年的75.5亿美元成长到2031年的135.3亿美元，预测期间（2024-2031年）复合年增长率为7.56%，预计将成长至2022年。

由于人们越来越认识到燕麦对消化、胆固醇水平和能量的正面影响，全球燕麦市场正在经历显着成长。该报告对燕麦市场价值链进行了深入分析，以帮助製造商在整个预测期内加强竞争。燕麦片、燕麦棒和饮料等燕麦产品的迅速普及进一步推动了市场扩张。由于对有机和无麸质燕麦片的需求不断增长，欧洲，特别是英国、德国和法国，成为一个重要的市场。在亚太地区，健康意识的增强和西方饮食习惯的采用正在推动显着的成长。由于意识的提高和饮食偏好的不断变化，拉丁美洲和中东/非洲提供了开拓的机会。主要驱动因素包括健康意识的提高、对营养食品的追求、将燕麦纳入食品和饮料领域以及对无麸质和有机食品的偏好，其中包括有限的区域供应和价格波动。市场趋势集中在产品创新和分销管道（包括超级市场和线上平台）的扩张。总之，燕麦市场有望持续扩张，为了充分利用其潜力，专注于技术创新、加强分销以及满足有机和无麸质需求。

目录

执行摘要

• 市场概况
• 繁荣与衰落

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模估算
• 市场危机与限制

母市场分析

• 市场概况
• 市场规模
• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务

主要市场考察

• 技术分析
• 价格分析
• 供应链分析
• 价值链分析
• 市场生态系统
• 智慧财产权分析
• 贸易分析
• Start-Ups分析
• 原料分析
• 创新矩阵
• 研发线产品分析
• 总体经济指标
• 主要投资分析
• 关键成功因素
• 竞争程度

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 监管环境
• 波特的分析
• 对未来中断的特殊考虑

全球燕麦市场：依产品分类

• 市场概况
• 全谷
• 钢切
• 捲起的
• 即时的

全球燕麦市场：按分销管道划分

• 市场概况
• 超级市场和大卖场
• 便利商店
• 网路零售商

全球燕麦市场：按应用分类

• 市场概况
• 食品和饮料业
• 动物饲料工业
• 个人保健产品

全球燕麦市场：依最终用途产业

• 市场概况
• 航太和国防
• 车
• 电力/电子
• 石油天然气
• 建造

全球燕麦市场规模（按地区）

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2021年）
• 主要市场参与者所采取的策略
• 关键成功策略
• 近期市集活动
• 主要企业市场占有率（2021年）

主要企业简介

• 桂格燕麦公司（美国）
• 通用磨坊公司（美国）
• 家乐氏公司（美国）
• 自然之路食品（加拿大）
• 鲍伯红磨坊（美国）
• NestlA(C)SA（瑞士）
• 海恩天体集团股份有限公司（美国）
• 邮政控股公司（美国）
• 全球谷物合作伙伴（瑞士）
• 维他麦有限公司（英国）
• 谷物磨坊公司（美国）
• Jordans Dorset Ryvita Company Ltd.（英国）
• Back to Nature Foods Company, LLC（美国）
• 理查森国际有限公司（加拿大）
• 巴格里印度有限公司（印度）
• 马里科有限公司（印度）
• B&G Foods, Inc.（美国）
• Nature's Own Foods, Inc.（美国）
• Attune Foods, LLC（美国）
• Dr. McDougall's Right Foods（美国）

Global Oats Market size was valued at USD 7.02 Billion in 2022 and is poised to grow from USD 7.55 Billion in 2023 to USD 13.53 Billion by 2031, at a CAGR of 7.56% during the forecast period (2024-2031).

The global oats market is witnessing substantial growth worldwide, driven by increasing awareness of oats' positive effects on digestion, cholesterol levels, and energy. Our report offers an in-depth analysis of the oats market's value chain, empowering manufacturers to enhance their competitiveness throughout the forecast period. The market's expansion is further propelled by the surging popularity of oat-based products like oatmeal, granola bars, and beverages. Europe, notably the UK, Germany, and France, stands out as a significant market, fueled by a growing demand for organic and gluten-free oats. In the Asia Pacific region, burgeoning health consciousness and the adoption of Western dietary habits drive substantial growth. Latin America and the Middle East and Africa present untapped opportunities due to increasing awareness and evolving dietary preferences. Key drivers encompass rising health awareness, the quest for nutritious food, oats' integration into the food and beverage sector, and a preference for gluten-free and organic variants, while challenges include limited availability in some regions and price fluctuations. Market trends revolve around product innovation and the expansion of distribution channels, including supermarkets and online platforms. In summary, the oats market is poised for continuous expansion, with a focus on innovation, distribution enhancement, and meeting the demand for organic and gluten-free options being critical for capitalizing on its potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the global oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segmental Analysis

The global oats market can be segmented based on product type, distribution channel, application, and region. Based on product type, the market can be divided into whole oats, steel-cut oats, rolled oats, instant oats. Based on distribution channel, the market can be categorized into supermarkets and hypermarkets, convenience stores, online retailers. Based on application, the market can be categorized into food and beverage industry, animal feed industry, personal care products. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Oats Market

With a heightened awareness of the significance of maintaining a healthy lifestyle, consumers are placing greater emphasis on incorporating foods that offer nutritional advantages. Oats, renowned for their abundant nutritional content and associated health perks like enhanced digestion and lowered cholesterol levels, are witnessing a surge in popularity among health-conscious individuals. The rising demand for oats stems from their perception as a nourishing and unprocessed dietary option that promotes overall wellness.

Restraints in the Global Oats Market

Oats are predominantly cultivated in specific climatically suitable regions, presenting challenges regarding their availability and supply. Variations in weather conditions and agricultural factors can impact oat cultivation and harvest, causing fluctuations in their availability in certain markets. Consequently, regions with limited oat cultivation may experience elevated prices and restricted access to this grain. Moreover, reliance on imports to satisfy demand in areas with minimal local production can introduce logistical complications and raise costs.

Market Trends of the Global Oats Market

As awareness of the environmental consequences of dietary decisions grows, there is a burgeoning demand for organically and sustainably produced oats. Consumers are prioritizing products devoid of pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) in response to health and environmental concerns. By employing sustainable agricultural methods, organic oat cultivation safeguards soil vitality and promotes biodiversity. This preference for organically grown oats is driven by perceptions of heightened health and safety due to the absence of harmful chemicals, alongside the perceived superior taste and nutritional value associated with such products, consequently shaping consumer preferences.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Oats Market by Product

• Market Overview
• Whole oats
• steel-cut oats
• rolled oats
• instant oats

Global Oats Market by Distribution Channel

• Market Overview
• Supermarkets and hypermarkets
• convenience stores
• online retailers

Global Oats Market by Application

• Market Overview
• Food and beverage industry
• animal feed industry
• personal care products

Global Oats Market by End-use Industry

• Market Overview
• Aerospace & defense
• automotive
• electrical & electronics
• oil & gas
• construction

Global Oats Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Quaker Oats Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NestlA(C) SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jordans Dorset Ryvita Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Back to Nature Foods Company, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richardson International Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Own Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attune Foods, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. McDougall's Right Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments