市场调查报告书
商品编码
1463359
全球女性卫生用品市场规模、份额、成长分析、按产品(经期护理和清洁除臭)、分销管道(超市、药局)- 2024-2031 年产业预测Global Feminine Hygiene Products Market Size, Share, Growth Analysis, By Product(Menstrual Care and Cleaning & Deodorizing), By Distribution Channels(Supermarkets, Drug Stores) - Industry Forecast 2024-2031 |
2022年全球女性卫生用品市场规模为412.1亿美元,预计将从2023年的433.7亿美元成长到2031年的653.1亿美元,预测期间(2024-2031年)复合年增长率为5.25%。
由于新产品的推出、女性健康问题的增加以及全球加入劳动力队伍的女性人数不断增加等多种因素,女性卫生用品市场正在经历成长。透过各种销售管道获得这些产品进一步促进了这种成长。根据Plastic Oceans International在全球发表的文章《让月经用品变得环保》,全球每年使用约450亿月经用品,卫生棉使用者一生中平均消耗4,125个塑胶袋。因此,可重复使用的月亮杯、经期裤和护垫作为减少该市场废物产生的解决方案而受到关注。例如,卫生保健公司 Essity 正在收购哥伦比亚卫生用品公司 Products Familia SA(Familia)约 44% 的股权,最终导致 Essity 拥有 Familia 至少 94% 的股份。此次收购价值 15.4 亿美元(约 130 亿瑞典克朗),无债务,凸显了市场的潜力。此外,政府措施和社群媒体活动正在提高女性对个人卫生重要性的认识,从而促进对女性卫生产品的更多接受和理解。
Global Feminine Hygiene Products Market size was valued at USD 41.21 Billion in 2022 and is poised to grow from USD 43.37 Billion in 2023 to USD 65.31 Billion by 2031, growing at a CAGR of 5.25% in the forecast period (2024-2031).
The market for feminine hygiene products is experiencing growth due to several factors such as the introduction of new products and increasing health concerns among women, alongside the rising number of women joining the workforce globally. The accessibility of these products through various sales channels further contributes to this growth. According to Plastic Oceans International's article "Making Menstrual Products Eco-Friendly" featured in the globe, approximately 45 billion menstrual products are used annually, with pad users consuming an average of 4,125 plastic bags in their lifetime. Consequently, reusable menstrual cups, period pants, and pads are gaining traction as solutions to reduce waste generation in this market. For example, Essity, a hygiene and health company, is acquiring Products Familia SA (Familia), a Colombian hygiene company, for around 44% of its equity, ultimately leading to Essity owning at least 94% of Familia. The purchase, valued at USD 1,540 million (approximately SEK 13 billion) on a debt-free basis, highlights the market's potential. Additionally, government initiatives and social media campaigns are raising awareness about the importance of personal hygiene among women, thus fostering greater acceptance and understanding of female hygiene products.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Feminine Hygiene Products Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Feminine Hygiene Products Market Segmental Analysis
Global Feminine Hygiene Products Market is segmented on the basis of product, distribution channels, and region. By product, the market is segmented into menstrual care and cleaning & deodorizing. By distribution channels, market is segmented into supermarkets, drug stores, pharmacies, online retail, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Drivers of the Global Feminine Hygiene Products Market
As the worldwide economy shows signs of enhancement, consumers are finding themselves with more disposable income, consequently fueling an uptick in expenditures on personal care items, such as feminine hygiene products.
Restraints in the Global Feminine Hygiene Products Market
Apart from cultural obstacles, menstruation is further burdened by social taboos in numerous regions globally. Such stigma often discourages open dialogue on the subject and can hinder the accessibility and utilization of feminine hygiene products.
Market Trends of the Global Feminine Hygiene Products Market
The rising popularity of menstrual cups among women is attributed to their convenience, affordability, and eco-friendliness. These cups, which are reusable, offer a sustainable alternative to disposable products while also proving to be more economical in the long run.