市场调查报告书
商品编码
1402427
全球卫生棉市场评估:按产品类型,吸收程度,材料,羽毛成分,尺寸,香味,客户偏好,分销管道,地区,机会,预测(2017-2031年)Sanitary Pads Market Assessment, By Product Type, By Absorbency Level, By Material, By Wing Configuration, By Size, By Fragrance, By Customer Preference, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球卫生棉市场规模预计到2023年将达到252亿美元,到2031年将达到369.5亿美元,2024-2031年预测期间复合年增长率为4.9%。由于健康问题日益严重、全球青少年数量不断增加、人们对女性卫生用品的认识不断提高,以及高吸水性聚合物等技术可增加吸收并即使在高剂量下也能保持使用者干燥,该市场正在不断成长。注重进步的创新产品。据联合国儿童基金会UNICEF称,世界上约四分之一的人口处于育龄期。
由于产品变得容易获得,电子商务的兴起改变了游戏规则。网上购物让您可以在舒适的家中轻鬆找到和购买各种卫生产品。它的可访问性允许客户在网上购物,而不是去实体店,这对于日程繁忙和遇到像 COVID-19 大流行这样的情况的人来说特别有用。电子商务平台也为小众创意品牌提供了接触更多受众的平台。由于比较购物、仔细订购和送货上门的便利性,卫生棉在网上市场越来越受欢迎。
提高意识和教育在塑造卫生棉的接受和使用方面发挥着重要作用。就卫生棉而言,提高认识和教育工作有助于消除围绕经期的耻辱并强调卫生的重要性。透过赋权,人们能够养成更健康的习惯,进而增加对卫生棉的需求。此外,意识和知识的提高所带来的文化变化正在引导女性优先考虑自己的健康,并选择舒适、方便和有效的经期卫生解决方案,而不是妥协的选择。
消费者行为的变化和供应链中断是影响卫生棉产业的 COVID-19 大流行的一些主要因素。疫情扰乱了世界各地商品的生产和分配,导致一些地区出现短缺和生产延误。此外,疫情也导致了消费习惯的改变,包括囤积必需品的增加。
在封锁和社交距离措施的影响下,网上购物激增。消费者行为的这些变化也影响了卫生棉的分销管道,越来越多的人选择在线上购买。除此之外,疫情期间健康和卫生意识的增强也可能影响了经期产品的选择。消费者也可能越来越多地选择具有增强功能的产品,例如具有抗菌特性或环保的产品。
对永续性和环境影响的担忧可能会影响消费者在一次性和可重复使用的月经产品之间的选择。这场大流行加速了卫生驱动的可重复使用选项的采用。
本报告针对全球卫生棉市场进行研究和分析,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global sanitary pads market size was valued at USD 25.2 billion in 2023, expected to reach USD 36.95 billion in 2031, with a CAGR of 4.9% for the forecast period between 2024 and 2031. The market is driven by rising health concerns, an increasing teenage population worldwide, growing awareness of female hygiene products, and new and innovative product offerings by companies that focus on technological advancements like super-absorbent polymers to enhance absorbency even in heavy flows and keep users dry. As per UNICEF, nearly one-fourth of the global population is of reproductive age.
Manufacturers constantly innovate to improve comfort, absorbency, and environmental impact because they recognize the diverse and changing needs of women. Menstruation pads are essential for women's comfort and hygiene during the menstrual cycle, which improves their general health. In May 2022, Kotex made a comeback to the Indian market with its creative line of Overnight Period Panties. Further, in January 2023, Kotex introduced the Kotex Prohealth+ sanitary pads, a superior, high-end innovation, in India itself.
Maintaining proper menstrual hygiene is essential for women's health and wellbeing. Menstruation pads are essential for maintaining hygiene, avoiding pain, and lowering the risk of infections. These products improve women's general health during menstruation by providing a practical and absorbent option. Maintaining good menstrual hygiene also helps women's mental health by enabling them to participate fully in everyday activities without worrying about discomfort or leakage. Understanding and attending to the basic need of menstrual hygiene highlights the significance of women's health, empowering self-esteem and encouraging a healthier way of living.
In May 2023, KNH ENTERPRISE CO., LTD., a Taiwan based manufacturer of hygiene care products, launched its new product for females that is bio-degradable pads which are made of bamboo. To reduce the plastic waste and introduce eco-friendly products, the products are sold under the line of the safest product and mostly in line with international standards that help reducing the use of plastic waste and introducing eco-friendly products. In the feminine hygiene products, they have used bio-based materials, nonwovens, and fully recyclable mono materials that provide women and families a comfortable and environmentally friendly option.
The rise in e-commerce has completely revolutionised as products are now easily accessible. People can easily explore and buy a wide variety of menstrual products from the comfort of their homes with the help of online shopping. Through its accessibility, customers can shop online instead of going to physical stores, which is especially useful for people with hectic schedules or in situations like the COVID-19 pandemic. E-commerce platforms also give niche and creative brands a platform to reach a wider audience. Menstruation pads are becoming increasingly popular in the online marketplace due to the convenience of comparison shopping, cautious ordering, and doorstep delivery.
In July 2023, two sisters founded brand C., in Saudi Arabia offering "mindfully made" organic and biodegradable period pads for women. The brand's name, C., which is an acronym for "cycle" and "comfort," is the first female hygiene brand in Saudi Arabia to produce biodegradable products. The brand was launched in view of gaps in products and demand of the women, which made them launch organic and biodegradable products.
Increasing awareness and education acts as an important role in shaping the acceptance and use of sanitary pads. In terms of menstruation pads, increasing awareness and educational efforts have helped to breakdown the stigma related to menstruation and has also emphasised upon the importance of hygiene. Through empowering, people are able to adopt healthier practices and thus the demand for sanitary pads has been increased. Furthermore, women are being encouraged to prioritize their well-being and select comfortable, convenient, and effective menstrual hygiene solutions over less ideal options due to a shift in culture brought about by increased awareness and knowledge.
For instance, in October 2022, Yoona All Night pads 36cm were the latest offering from Yoona Digital Indonesia. Yoona ensures the comfort and health of women during their menstrual period by using materials that are 100% organic and chemical-free. The World Bank estimates that Indonesia generates 7.8 million tons of plastic waste a year, of which 4.9 million tons are improperly disposed of. Yoona uses ultra-thin, extremely absorbent 100% premium German and Japanese organic cotton for their sanitary pads. Thus, all of Yoona's sanitary pads are biodegradable within 6-12 months, additionally contributing to the environment.
Change in consumer behaviour, and disturbances to the supply chain are some of the major factors of the COVID-19 pandemic that has affected the menstruation pad industry. Global production and distribution of goods have been disrupted by the pandemic, leading to shortages and manufacturing delays in some areas. In addition, the pandemic has caused alterations in consumer habits, such as a rise in the hoarding of necessities.
Through lockdowns and social distancing measures in place, there has been a surge in online shopping. This shift in consumer behavior can impact the distribution channels of menstruation pads, with more people opting for online purchases. In addition to this, growing awareness of health and hygiene during the pandemic may have influenced the choice of sanitary products. Additionally, Consumers might be more inclined to choose products with enhanced features, such as those with antibacterial properties or eco-friendly options.
Concerns about sustainability and environmental impact may have influenced consumers' choices between disposable and reusable menstruation products. The pandemic has accelerated the adoption of reusable options based on hygiene perceptions.
Key players in the menstruation pad market include globally recognized brands that have established a strong presence in the feminine hygiene market. Procter & Gamble, with its Always brand, and Kimberly-Clark, known for Kotex, are prominent players. These companies invest in research and development to innovate their products, focusing on enhanced absorbency, comfort, and sustainability. Local brands also contribute significantly to the market, tailoring products to regional preferences. Additionally, newer entrants, often emphasizing organic or eco-friendly options, have gained traction as consumers increasingly prioritize sustainability.
E-commerce platforms play a crucial role, providing a convenient avenue for both established and emerging brands to reach consumers directly. The competitive landscape continues to evolve as companies respond to changing consumer demands, incorporating technology and sustainable practices. Overall, the menstruation pad market is dynamic, with key players continually adapting to global trends and diversifying their product offerings.
For instance, in 2022, Unicharm's has launched a limited-edition sanitary napkin made from bio-based materials in Indonesia. In product the surface sheet that touches the skin is made from bio material such as previously disposed pressed sugarcane, limestone, botanical oil, and natural resins, in an effort to further reduce the use of petroleum-based materials. In addition, materials containing bio material were also used for the backsheet of the sanitary napkin, individual packaging, and outer packaging.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.