市场调查报告书
商品编码
1438153
到 2030 年卫生用品 (FHP) 市场预测:按产品类型、性质、类别、年龄组、分销管道和地区进行的全球分析Feminine Hygiene Products Market Forecasts to 2030 - Global Analysis By Product Type, Nature, Category, Age Group, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球女性卫生用品 (FHP) 市场规模为 428.7 亿美元,预计在预测期内复合年增长率为 8.1%,到 2030 年将达到 739.5 亿美元。
催眠产品 (FHP) 是一种旨在管理月经和促进女性健康的个人保养用品。这些产品包括擦拭巾、垫片、卫生棉、月事杯、卫生护垫、沐浴清洗、喷雾剂、一次性和可重复使用的刮鬍刀、刀片等。这些产品包括多种月经期间、产后或一般个人卫生使用的物品。这些产品旨在透过确保适当的卫生习惯来预防感染疾病和过敏,从而支持女性的生殖健康。
根据联合国(世界人口展望)发布的资料,全球女性人口估计约39亿,占全球人口的49.58%。
个人卫生意识不断增强
教育倡议的结果是提高意识并鼓励妇女优先考虑月经健康。这种减少耻辱的文化转变有助于经期卫生用品 (FHP) 的普及。随着女性教育程度的提高,她们对创新、高品质产品的需求不断增加,包括那些优先考虑舒适性和环保性的产品。除了刺激市场扩张之外,个人卫生意识的提高也促使越来越多的人将健康和积极的自我护理放在首位,将经期卫生用品(FHP)定位为女性日常健康管理的必要组成部分也是一种体现。
健康和安全问题
产品召回和对成分安全的案例可能会削弱消费者的信心。与特定产品相关的过敏反应、刺激或不良健康影响等问题可能会导致消费者信任和忠诚度下降。製造商面临着透过严格的品管措施和透明的沟通来解决和减轻这些问题的挑战。因此,市场拓展受到限制。
消费者对永续产品的兴趣日益浓厚
随着环保意识的增强,消费者正在寻求环保的替代品,从而创造了对生物分解性、可重复使用和可回收的女性卫生用品 (FHP) 的需求。拥抱永续实践的公司可以利用这一趋势,开发创新、环保的产品,以满足具有环保意识的消费者的需求。强调永续性不仅符合全球环境目标,还能提高品牌声誉并吸引具有社会责任感的消费者群。结果,这些因素加速了市场需求。
仿冒品
仿冒品女性卫生用品 (FHP) 通常缺乏合法製造商所遵守的品质和安全标准。这些仿冒品可能含有不合格材料和有害物质,对消费者造成严重的健康风险。使用仿冒品可能会导致皮肤刺激、感染疾病和更严重的健康併发症等问题。仿冒品的存在也削弱了消费者对知名正品品牌的信任。结果,它已成为市场成长的主要障碍。
COVID-19 的影响
疫情扰乱了全球供应链,影响了经期卫生用品 (FHP) 的生产和分销。停工、限制和劳动力短缺导致製造和物流延误,影响了产品可用性。然而,大流行期间对个人卫生的日益关注可能对某些月经产品的需求产生了积极影响。此次疫情凸显了永续性的重要性,并影响了消费者的偏好。
预计卫生棉细分市场在预测期内将是最大的
据估计,卫生棉领域占最大份额。卫生棉为女性提供了一个方便且一次性的经期卫生解决方案。这些餐巾由吸收性材料製成,有多种类型,包括普通餐巾、超薄餐巾和超大餐巾,以适应不同的经血量。技术进步的重点是提高舒适度、吸收性和永续性。此外,这些护垫在满足女性经期需求方面发挥着重要作用,并对整个经期市场做出了重大贡献。
可重复使用部分预计在预测期间内复合年增长率最高
预计可重复使用部分在预测期内将出现良好成长。此细分市场包括可重复使用的月经产品,例如布餐巾和月事杯。可重复使用的产品旨在减少对环境的影响,并为寻求永续月经卫生解决方案的女性提供环保的选择。这些产品通常由可清洗且耐用的材料製成,可提高长期成本效益。由于环保意识的增强以及设计和材料的进步,可重复使用的月经用品 (FHP) 变得越来越受欢迎。
由于都市化、生活方式的改变和可支配收入的增加,亚太地区在估计期间占据了最大的市场占有率。该地区人口众多且多元化的国家对女性卫生用品 (FHP) 的认识和接受程度各不相同。本地和全球製造商透过调整其产品以适应文化偏好来竞争。此外,电子商务在改善全部区域经期产品的取得方面发挥关键作用。
预计北美在预测期内将实现获利成长。该地区代表了一个成熟的市场,拥有广泛的产品选择,包括有机和环保产品。市场受到健康趋势、整体性和永续性措施的影响。监管标准和消费者对产品安全和成分意识的提高在塑造北美时期市场方面发挥关键作用。
According to Stratistics MRC, the Global Feminine Hygiene Products Market is accounted for $42.87 billion in 2023 and is expected to reach $73.95 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Feminine hygiene products are personal care items designed to manage menstrual hygiene and promote women's health. These products include wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, and blades. These products include a diverse range of items intended for use during menstruation, postpartum periods, or for general personal cleanliness. They aim to support women's reproductive health by ensuring proper intimate hygiene to prevent infections and allergies.
According to data published by the UN (World Population Prospects), the population of females in the world is estimated at around 3.9 billion, representing 49.58% of the world population.
Rising awareness about personal hygiene
Raising awareness and encouraging women to prioritise menstrual health are the results of educational initiatives. The adoption of feminine hygiene products is aided by this cultural shift that reduces stigma. Women's demand for innovative, high-quality products-including products that prioritise comfort and environmental friendliness-is rising as they become more educated. In addition to fuelling market expansion, the growing awareness of personal hygiene is a reflection of a larger cultural trend that prioritises health and proactive self-care, framing feminine hygiene products as necessary components of women's daily health regimens.
Health and safety concerns
Instances of product recalls or worries about the safety of ingredients can undermine consumer trust. Issues related to allergic reactions, irritation, or adverse health effects associated with certain products may lead to a decline in consumer confidence and loyalty. Manufacturers face the challenge of addressing and mitigating these concerns through stringent quality control measures and transparent communication. Thus, it will limit market expansion.
Growing consumer interest in sustainable products
As environmental consciousness grows, consumers seek eco-friendly alternatives, creating a demand for biodegradable, reusable, and recyclable feminine hygiene options. Companies embracing sustainable practices can capitalise on this trend by developing innovative, environmentally friendly products that cater to eco-conscious consumers. Emphasising sustainability not only aligns with global environmental goals but also enhances brand reputation and attracts a socially responsible consumer base. Thereby, these factors accelerating market demand.
Counterfeit products
Counterfeit feminine hygiene products often lack the quality and safety standards adhered to by legitimate manufacturers. These fake products may contain substandard materials or harmful substances, posing serious health risks to consumers. Issues such as skin irritation, infections, or more severe health complications can result from the use of counterfeit items. Also, the presence of counterfeit products undermines the trust that consumers place in established and authentic brands. As a result, it acts as a significant barrier to the market growth.
Covid-19 Impact
The pandemic disrupted global supply chains, affecting the production and distribution of feminine hygiene products. Lockdowns, restrictions, and workforce shortages led to delays in manufacturing and logistics, impacting product availability. However, the heightened focus on personal hygiene during the pandemic could have positively influenced the demand for certain feminine hygiene products. The pandemic highlighted the importance of sustainability, influencing consumer preferences.
The sanitary napkins segment is expected to be the largest during the forecast period
The sanitary napkins segment is estimated to hold the largest share. Sanitary napkins are offering women a convenient and disposable solution for menstrual hygiene. Composed of absorbent materials, these pads come in various types, including regular, ultra-thin, and maxi pads, catering to different flow levels. Technological advancements focus on enhancing comfort, absorbency, and sustainability. Furthermore, these napkins play a crucial role in addressing women's menstrual needs, contributing significantly to the overall feminine hygiene market.
The reusable segment is expected to have the highest CAGR during the forecast period
The reusable segment is anticipated to have lucrative growth during the forecast period. This segment includes reusable menstrual products such as cloth pads and menstrual cups. Reusable products aim to reduce environmental impact, providing eco-friendly options for women seeking sustainable menstrual hygiene solutions. These products are typically made from washable, long-lasting materials, promoting cost-effectiveness over time. The increasing focus on environmental consciousness, coupled with advancements in design and materials, has contributed to the rising popularity of reusable feminine hygiene products.
Asia Pacific commanded the largest market share during the extrapolated period owing to Urbanisation, changing lifestyles, and increasing disposable incomes. With a large and diverse population, countries in this region exhibit varying levels of awareness and acceptance of feminine hygiene products. Local and global manufacturers compete by adapting products to meet cultural preferences. Moreover, E-commerce plays a crucial role in enhancing accessibility to feminine hygiene products across the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The region exhibits a mature market with a wide array of product choices, including organic and eco-friendly options. The market is influenced by health-conscious trends, inclusivity, and sustainability initiatives. Regulatory standards and heightened consumer awareness regarding product safety and ingredients play a crucial role in shaping the North American feminine hygiene market.
Key players in the market
Some of the key players in the Feminine Hygiene Products Market include Johnson & Johnson, Procter & Gamble Company, First Quality Enterprises, Kao Corporation, Kimberly-Clark Corporation, Unicharm Corporation, Premier FMCG, Ontex BV, Hengan International Group Co. Limited, Drylock Technologies, Natracare LLC, Edgewell Personal Care Company, Bingbing Paper Co., Ltd., Lune Group Oy Ltd, Essity AB, Wuka Ltd, Cotton High Tech SL, Daio Paper Corporation, Unilever plc and Me Luna GmbH.
In June 2023, The Procter & Gamble Company announced an investment of USD 24 million to set up a personal healthcare manufacturing facility in Gujarat, India.
In April 2022, Kimberly-Clark Corporation launched new Poise Ultra Thin Pads with Wings. The Poise thinnest pads guarantee 100% clean, dry, fresh protection from bladder leaks.
In November 2021, Ontex BV launched its brand NAT in China. The products launched were tampons, towels, pantyliners, and menstruation pants.