市场调查报告书
商品编码
1423264
2024-2032 年女性卫生用品市场报告(依产品类型、配销通路和地区)Feminine Hygiene Products Market Report by Product Type, Distribution Channel, and Region 2024-2032 |
2023年,全球女性卫生用品市场规模达到278亿美元。展望未来, IMARC Group预计到2032年市场规模将达到414亿美元,2024-2032年复合年增长率(CAGR)为4.4%。人们对生殖器健康的日益关注、女性月经意识的增强以及透过线上和线下零售管道轻鬆获得产品是推动市场发展的一些关键因素。
女性卫生产品是女性用来管理月经週期、阴道分泌物以及与生殖器相关的其他身体功能的重要个人护理用品。这些产品包括湿纸巾、卫生棉条、护垫、月亮杯、内裤衬垫、内部清洁剂、喷雾剂、一次性和可重复使用的刮鬍刀和刀片。它们是使用无尘纸、木浆、薄纸、聚乙烯薄膜、胶水、离型纸以及棉和人造丝吸收性纤维製造的。他们的目标是透过确保适当的私密卫生来预防感染和过敏,从而支持女性的生殖健康。此外,它们还提供安全感和信心,让女性无忧无虑地参与运动、游泳等活动。这些产品有多种形状和尺寸可供选择,可满足全球女性的多样化需求,促进内部和外部健康。
人们对经期卫生管理实践的认识和接受程度不断提高,将刺激预测期内市场的成长。女性人口的增加,特别是在发展中地区,增加了对这些产品的需求。此外,对妇女赋权和性别平等的日益关注也促进了市场的成长。充分获得和使用这些产品对于支持妇女的整体福祉至关重要,使她们能够不受干扰地充分参与教育、工作和社会活动。此外,众多的技术进步和产品创新正在推动市场成长。製造商不断开发新产品,以提高舒适度、吸收性和便利性,以满足消费者不断变化的需求和偏好。例如,月亮杯和可重复使用的卫生棉的推出因其环保且经济高效的特性而广受欢迎。此外,电子商务和线上零售的新兴趋势使它们更容易接触到更广泛的消费者群体,从而推动了市场的成长。
群众意识和教育的提高
关于经期健康和卫生的意识和教育的提高在推动产品需求方面发挥了至关重要的作用。各国政府、非政府组织和教育机构已经认识到促进经期卫生管理的重要性,并采取了各种有利措施来提高群众的意识。这些努力包括教育计划、研讨会和运动,以消除月经污名并提供有关月经健康的准确资讯。知识的增加改变了态度和行为,女性优先考虑经期健康并寻求可靠有效的卫生产品。提高对经期健康和卫生的认识和教育的努力改善了全球经期卫生习惯。因此,随着越来越多的女性认识到使用适当且可靠的卫生产品来有效管理月经的重要性,对这些产品的需求显着增加。
对妇女赋权和性别平等的关注激增
对妇女赋权和性别平等的关註一直是市场成长的重要动力。它源自于这样的认知:获得安全可靠的经期卫生用品不仅是基本卫生问题,也是使妇女充分参与生活各个层面的基本权利。赋予妇女权力包括确保她们获得适当的经期卫生产品,以满足她们独特的需求和偏好。当女性能够获得可靠和高品质的产品时,她们就可以自信、舒适和有尊严地管理自己的月经週期。这种机会使她们能够从事教育活动、寻求职业机会并积极参与社会和社区活动,而不必担心因经期卫生不良而感到恐惧或不适。
持续的技术进步和产品创新
技术进步和产品创新有助于塑造市场、推动其成长并满足女性不断变化的需求和偏好。製造商不断投资于研发 (R&D),以开发新的和改进的产品,以提高舒适度、吸收性和便利性。月亮杯是一项广受欢迎的重大创新。月经杯提供更高的舒适度、更长的佩戴时间并减少对环境的影响,使其成为寻求环保选择的女性的热门选择。此外,环保材料在女性卫生用品市场上也越来越受欢迎。各种主要参与者现在正在将可生物降解的有机材料融入他们的产品中,以减少对环境的影响并满足对永续选择不断增长的需求。技术进步也带来了创新功能和设计的发展,从而推动了市场成长。
The global feminine hygiene products market size reached US$ 27.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.4 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The increasing concerns about genital health, heightening menstrual awareness among women, and the easy availability of products through online and offline retail channels represent some of the key factors driving the market.
Feminine hygiene products are essential personal care items that women use to manage their menstrual cycles, vaginal discharge, and other bodily functions related to their genitalia. These products include wipes, tampons, pads, menstrual cups, panty liners, internal cleansers, sprays, disposable and reusable razors, and blades. They are manufactured using air-laid paper, wood pulp, tissue, polyethylene films, glues, release papers, and absorbent fibers from cotton and rayon. They aim to support women's reproductive health by ensuring proper intimate hygiene to prevent infections and allergies. Moreover, they provide security and confidence, allowing women to participate in sports, swimming, and other activities without worry. With a wide variety of shapes and sizes available, these products cater to the diverse needs of women worldwide, promoting both internal and external health.
The growing awareness and acceptance of menstrual hygiene management practices will stimulate the growth of the market during the forecast period. The rising female population, particularly in developing regions, has augmented the demand for these products. Additionally, the increasing focus on women's empowerment and gender equality is contributing to the market growth. Adequate access to and use of these products is crucial in supporting women's overall well-being, allowing them to participate fully in education, work, and social activities without disruption. Furthermore, numerous technological advancements and product innovations are driving the market toward growth. Manufacturers are continuously developing new products that provide improved comfort, absorption, and convenience to meet the evolving needs and preferences of consumers. For instance, the introduction of menstrual cups and reusable pads has gained popularity owing to their eco-friendly and cost-effective nature. Moreover, the emerging trend of e-commerce and online retailing has made them more accessible to a broader consumer base, thereby fueling the market growth.
Rise in Awareness and Education Among the Masses
A rise in awareness and education about menstrual health and hygiene have played a vital role in driving the product demand. Governments, NGOs, and educational institutions have recognized the significance of promoting menstrual hygiene management and have taken various favorable initiatives to create awareness among the masses. These efforts include educational programs, workshops, and campaigns to destigmatize menstruation and provide accurate information about menstrual health. This increased knowledge has shifted attitudes and behaviors, with women prioritizing their menstrual health and seeking reliable and effective sanitary products. The efforts to promote awareness and education about menstrual health and hygiene have improved menstrual hygiene practices globally. As a result, the demand for these products has increased significantly as more women recognize the importance of using appropriate and reliable sanitary products to manage their periods effectively.
Surge in Focus on Women Empowerment and Gender Equality
The focus on women empowerment and gender equality has been a significant driving force behind the growth of the market. It stems from the recognition that access to safe and reliable menstrual hygiene products is not only a matter of basic hygiene but also a fundamental right that enables women to fully participate in various aspects of their lives. Empowering women includes ensuring their access to appropriate menstrual hygiene products that cater to their unique needs and preferences. When women have access to reliable and high-quality products, they can manage their menstrual cycles with confidence, comfort, and dignity. This access enables them to engage in educational pursuits, pursue career opportunities, and participate actively in social and community activities without the fear or discomfort associated with inadequate menstrual hygiene.
Ongoing Technological Advancements and Product Innovations
Technological advancements and product innovations have been instrumental in shaping the market, fueling its growth and meeting the evolving needs and preferences of women. Manufacturers are continuously investing in research and development (R&D) to develop new and improved products that offer enhanced comfort, absorption, and convenience. One significant innovation that has gained popularity is the menstrual cup. Menstrual cups offer increased comfort, longer wear time, and reduced environmental impact, making them a popular choice among women seeking eco-friendly options. Moreover, eco-friendly materials have gained traction in the feminine hygiene market. Various key players are now incorporating biodegradable and organic materials into their products, reducing environmental impact and catering to the growing demand for sustainable options. Technological advancements have also resulted in the development of innovative features and designs, thereby propelling market growth.
IMARC Group provides an analysis of the key trends in each segment of the global feminine hygiene products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product type and distribution channel.
Sanitary Pads
Panty Liners
Tampons
Spray and Internal Cleaners
Others
Sanitary pads dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes sanitary pads, panty liners, tampons, spray and internal cleaners, and others. According to the report, sanitary pads represented the largest segment.
Sanitary pads have emerged as the most popular product type in the market due to several key drivers. Sanitary pads offer high absorbency levels and reliable protection against the menstrual flow, ensuring women's comfort and confidence during their menstrual cycle. Moreover, the easy availability and accessibility of sanitary pads, as they are easily found in various retail outlets, making them convenient and accessible for women in different regions, is propelling the market growth.
Apart from this, sanitary pads have a long-standing presence and familiarity in the market. They have been used for generations to establish trust and reliability among women. Furthermore, the rising popularity of sanitary pads as they prioritize comfort and convenience with their soft materials and contoured designs, ensuring a comfortable fit and ease of use, thereby accelerating the product adoption rate. Overall, the combination of absorbency, accessibility, familiarity, and comfort has solidified sanitary pads as the preferred choice for women seeking menstrual hygiene products.
Supermarkets and Hypermarkets
Specialty Stores
Beauty Stores and Pharmacies
Online Stores
Others
Supermarkets and Hypermarkets hold the largest share in the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, beauty stores and pharmacies, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.
Supermarkets and hypermarkets offer various products from different brands, providing customers with a comprehensive selection. This broad variety ensures consumers find specific products that meet their preferences and needs. Moreover, supermarkets and hypermarkets provide convenience by offering a one-stop shopping experience, thereby driving market growth.
Additionally, supermarkets and hypermarkets offer competitive pricing due to their strong bargaining power and economies of scale. In line with this, the shifting consumer preferences toward supermarkets and hypermarkets as they help them secure favorable deals with manufacturers and suppliers are catalyzing the market expansion. Furthermore, supermarkets and hypermarkets are investing in strategic marketing and promotional activities, such as in-store displays and advertising campaigns, which enhance the visibility and awareness. This marketing support and brand presence build consumer trust and confidence in purchasing these products from supermarkets and hypermarkets, which in turn is positively influencing market growth.
Asia Pacific
North America
Europe
Middle East and Africa
Latin America
Asia Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Middle East and Africa, and Latin America. According to the report, Asia Pacific was the largest market.
The main factors driving the market in Asia Pacific included the rising awareness about genital health, increasing affordability, and easy availability of products. The region's large population, especially in developing countries like China and India with substantial populations, creates a vast consumer base. This population size and the region's steady population growth contribute to the market growth. Moreover, increasing urbanization in the Asia Pacific region plays a significant role. As more people migrate to cities, there is a rise in disposable income levels. This increase in purchasing power allows individuals to prioritize personal care products, including feminine hygiene products. Furthermore, the growing recognition about the importance of menstrual health and hygiene and a reduction in the stigma and taboos associated with menstruation have accelerated the acceptance and demand in the Asia Pacific region. Apart from this, governments of various nations in the Asia Pacific region have launched initiatives and campaigns to educate and empower women regarding menstrual health, thereby propelling market growth.
The market is experiencing a lower-than-anticipated demand compared to pre-pandemic levels. However, this is likely to witness a paradigm shift over the next decade with increased access to feminine hygiene products globally and a rise in purchasing power due to the widened middle-class bracket. The market is witnessing a steady increase in research and development initiatives as well as investments resulting in improved technology, a better supply chain, and the use of new materials for manufacturing high-quality products at a lower cost. Additionally, leading companies in the industry are introducing organic sanitary napkins with high absorption capacity and eco-friendly materials owing to the growing environmental awareness. We expect the market to witness new entrants, portfolio consolidations, and increased strategic collaborations to drive healthy competition within the domain.
Procter & Gamble
Edgewell Personal Care
Unicharm
Kimberly-Clark Corporation
Kao Corporation
In February 2019, Procter & Gamble acquired This is C, a period care startup that manufactures organic pads and tampons.
In 2019, Unicharm Corporation launched Sofy Chojukusui (ultra-sound sleep) Pant, which is a pant-type feminine napkin.
In April 2022, Kimberly-Clark Corporation launched new Poise Ultra-Thin Pads with Wings. The Poise thinnest pads guarantee up to 100% clean, dry, fresh protection from bladder leaks.