市场调查报告书
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1452498
2030 年亚太地区女性卫生产品市场预测 - 区域分析 - 按产品类型;和配销通路(超市和大卖场、药局和药局、保健和美容店、线上零售等)Asia Pacific Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others) |
亚太地区女性卫生用品市场预计将从2022年的116.8247亿美元成长到2030年的150.4491亿美元。预计2022年至2030年CAGR为3.2%。
各国政府和组织的措施推动亚太地区女性卫生产品市场
由于税收增加,女性卫生用品价格不断上涨,消费者不敢购买。因此,他们寻找可能损害他们健康的替代品。然而,随着人们对女性卫生意识的不断增强,全球各国政府都在采取各种倡议,例如降低女性卫生产品的税收并免费分发。例如,印度政府对卫生棉的销售征收0%的税率,从而完全免除卫生棉的消费税。此外,2018 年,马哈拉施特拉邦农村发展部(印度)推出了 Asmita Yojana。作为该计划的一部分,自助团体 (SHG) 从供应商购买卫生棉,在行动应用程式上註册,然后以非常低的价格向 Asmita 持卡人(主要是在校少女)提供卫生棉包。
此外,2016年,首尔市政府(SMG)意识到卫生棉是一项基本需求和人权问题后,开始向低收入家庭的青少年提供卫生棉。继 2018 年试点营运之后,SMG 制定了总体规划,并于 2019 年启动了公共卫生巾支援计画。因此,政府机构和组织采取的措施进一步为市场创造了利润丰厚的成长机会。
亚太地区女性卫生用品市场概况
亚太地区女性卫生用品市场分为澳洲、中国、印度、日本、韩国和亚太其他地区。市场成长归因于印度和中国等国家女性人口的成长、可支配收入的增加以及女性越来越倾向于保持个人卫生。此外,各国政府和组织为促进女性健康所采取的措施增加了该地区对女性卫生产品的需求。 2021 年 1 月,Raigarh(印度恰蒂斯加尔邦)政府宣布启动“Pavna”,这是一项独特的基于社区的经期卫生计划。该计划旨在透过基于三个原则的本土策略确保普遍的经期卫生:获取、意识和接受,彻底改变女性卫生产品的行为和使用模式。莱加尔妇女儿童发展部的一项研究显示,在该计画启动前,有40% 的女性使用卫生棉,而在Pavna 实施后,这一比例在2022 年3 月上升至75%。此外,印度政府已全面销售卫生棉可免消费税。
亚太地区女性卫生用品市场收入及 2030 年预测(百万美元)
亚太地区女性卫生用品市场区隔
亚太地区女性卫生用品市场按产品类型、配销通路和国家细分。
根据产品类型,亚太地区女性卫生用品市场分为经期护理产品、清洁和除臭产品以及女性卫生内衣。 2022 年,经期护理产品领域占据亚太地区女性卫生用品市占率最大。
根据配销通路,亚太地区女性卫生用品市场分为超市和大卖场、药局和药房、保健和美容店、线上零售等。 2022 年,超市和大卖场细分市场占据最大的市场份额。
按国家/地区划分,亚太地区女性卫生用品市场分为澳洲、中国、印度、日本、韩国和亚太其他地区。 2022 年,亚太地区其他地区将主导亚太女性卫生用品市场。
Edgewell Personal Care Co、Essity AB、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV 和 The Procter & Gamble Co 是该地区女性卫生用品市场的一些领先公司。
The Asia Pacific feminine hygiene products market is expected to grow from US$ 11,682.47 million in 2022 to US$ 15,044.91 million by 2030. It is estimated to grow at a CAGR of 3.2% from 2022 to 2030.
Initiatives by Governments and Organizations Fuels Asia Pacific Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, the government of India has completely exempted sanitary pads from GST by charging a 0% tax rate on the sale of sanitary pads. Also, in 2018, Maharashtra's Department of Rural Development (India) launched the Asmita Yojana. As part of this program, Self-Help Groups (SHGs) purchase sanitary napkins from vendors, register on a mobile application and then provide the packs to Asmita cardholders, mostly teenage females in school, at a very low price.
Further, in 2016, the Seoul Metropolitan Government (SMG) began supplying sanitary pads to teenagers from low-income families after realizing that these products are a basic requirement and a human rights concern. The SMG created a master plan and launched its public sanitary pad support program in 2019, following a pilot operation in 2018. Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
Asia Pacific Feminine Hygiene Products Market Overview
The Asia Pacific feminine hygiene products market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The market growth is attributed to the growing women population in countries such as India and China, increasing disposable income, and the increasing inclination of females toward maintaining personal hygiene. In addition, the initiatives taken by various governments and organizations to promote females' health have increased the demand for feminine hygiene products in the region. In January 2021, the government of Raigarh (Chhattisgarh, India) announced the launch of "Pavna," a unique community-based menstrual hygiene program. This program aims to ensure universal menstrual hygiene through indigenous strategies based on three principles: Access, Awareness, and Acceptance to revolutionize the behavior and usage patterns of feminine hygiene products. According to a study conducted by the Women and Child Development Department of Raigarh, before the program's launch, 40% of women used sanitary pads, which after the implementation of Pavna increased to 75% in March 2022. Also, the government of India has completely exempted GST on the sale of sanitary pads.
Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Feminine Hygiene Products Market Segmentation
The Asia Pacific feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Asia Pacific feminine hygiene products market share in 2022.
Based on distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific feminine hygiene products market in 2022.
Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.