市场调查报告书
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1466738
女性用卫生用品市场:按属性、产品类型和分销管道划分 - 2024-2030 年全球预测Feminine Hygiene Products Market by Nature (Disposable, Reusable/ Organic), Type (Menstrual Cups, Panty Liners, Sanitary Napkins), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年女性用卫生用品市场规模为255.1亿美元,2024年达277.5亿美元,预计2030年将达457.2亿美元,复合年增长率为8.68%。
女性用卫生用品是用于保持私密卫生清洁的个人保养用品。这些产品包括垫片、卫生护垫、护垫、月经海绵和月经杯,帮助女性舒适地管理月经週期。劳动力中女性人数的增加和可支配收入的增加提高了她们的购买力并增加了女性用卫生用品的销售。由于人们对保持适当卫生的重要性的认识不断提高以及电子商务平台和便利商店的使用量增加,女性用卫生用品的使用正在增加。然而,与处置合成材料和化学品製成的产品相关的负面影响和环境问题可能会阻碍女性使用它们。此外,不断开发和推出创新和可重复使用的产品预计将加速世界各地女性对女性用卫生产品的采用。
主要市场统计 | |
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基准年[2023] | 255.1亿美元 |
预测年份 [2024] | 277.5亿美元 |
预测年份 [2030] | 457.2亿美元 |
复合年增长率(%) | 8.68% |
扩大可重复使用/有机女性用卫生用品的使用,以减少天然碳足迹
一次性女性用卫生用品,例如传统的卫生棉、卫生棉条、卫生护垫和月事杯,是一次性物品,因其便利性和可用性而受到重视。它们由纸、塑胶和吸收芯等材料製成,很方便,但会产生废弃物。人们对一次性卫生用品的偏好通常是因为对方便、无麻烦的月经卫生解决方案的需求。可重复使用/有机女性用卫生用品专为月经护理和个人卫生而设计,并具有多种用途。这些产品,如布餐巾、月事杯和经期内衣,由耐用、可清洗的材料製成,如布料、硅胶和布料。与一次性替代品相比,这些产品从长远来看具有环境永续和成本效益。
类型 卫生棉条的潜力在具有环保意识的消费者中不断增加
月事杯是一种由硅胶或橡胶製成的可重复使用的装置,在月经期间插入阴道以收集月经液。随着人们对环境议题的认识不断增强,月事杯可以取代一次性月亮杯,为女性的卫生偏好带来重大改变。对于希望在月经吸收光线或保持日常清新的女性来说,卫生护垫是首选产品。卫生棉仍然是最常用的卫生用品。卫生棉条因其紧凑的设计和易于使用而受到许多女性的青睐,尤其是那些过着积极生活方式的女性。尿失禁产品(例如尿垫、垫片和短裤)越来越受到老龄化人口的欢迎,并占据了很大的市场份额。
通路:由于便利,线上平台上女性用卫生用品的供应量增加
便利商店作为最后一刻的购物目的地很受欢迎,但它们通常价格较高,因为它们的选择有限,而且规模较小,而且全年 365 天、每天 24 小时营业。药局和药局是购买健康相关产品的主要场所,因此提供各式各样的女性用卫生用品。大卖场、超级市场因其品牌繁多,成为许多女性消费者的首选。它们作为一站式解决方案,让消费者比较产品功能、价格和品质。随着电子商务的发展,线上零售商和直接面向消费者的品牌正在蓬勃发展。它们提供便利、相对较低的价格、更全面的产品资讯和更广泛的产品范围。
区域洞察
女性用女性用用品的进步,美洲成为女性卫生用品的重要地区。在印度和中国等快速成长的经济体中,由于女性人口的增加,卫生用品的销售量也在增加。此外,女性用卫生用品新兴企业正在观察亚太地区的有利条件和资金筹措选择。在欧洲,女性识字率的上升和欧盟人口的高可支配收入支撑了对女性用卫生产品的需求。该地区的几家公司正在与其他营业单位和非政府组织合作,普及成本效益的卫生棉和垫片。此外,非洲各国政府正在努力让农村地区负担得起并获得卫生棉。
FPNV定位矩阵
FPNV定位矩阵对于评估女性用卫生用品市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对女性用卫生用品市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.女性用卫生用品市场的市场规模与预测为何?
2.在女性用卫生用品市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.女性用卫生用品市场的技术趋势和法规结构是什么?
4.女性用卫生用品市场主要供应商的市场占有率为何?
5. 进入女性用卫生用品市场适合的型态和策略手段是什么?
[185 Pages Report] The Feminine Hygiene Products Market size was estimated at USD 25.51 billion in 2023 and expected to reach USD 27.75 billion in 2024, at a CAGR 8.68% to reach USD 45.72 billion by 2030.
Feminine hygiene products are personal care items used to cleanse and maintain intimate hygiene. These products include pads, tampons, panty liners, menstrual sponges, and menstrual cups that help women comfortably manage their menstrual cycles. The rise in the number of female working population and increase in disposable income has raised women's purchasing power, leading to elevated sales of feminine hygiene products. The use of feminine hygiene products has increased due to increasing awareness of the significance of maintaining proper sanitation and increasing accessibility on eCommerce platforms and in convenience stores. However, the adverse effects and environmental concerns associated with the disposal of products manufactured from synthetic materials and chemicals may impede their use by the female population. Besides, the ongoing development and introduction of innovative and reusable products are expected to encourage the adoption of feminine hygiene products by women worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 25.51 billion |
Estimated Year [2024] | USD 27.75 billion |
Forecast Year [2030] | USD 45.72 billion |
CAGR (%) | 8.68% |
Nature: Expanding usage of reusable/organic feminine hygiene products to reduce their carbon footprint
Disposable feminine hygiene products, such as conventional sanitary pads, tampons, panty liners, and menstrual cups, are single-use items appreciated for their convenience and accessibility. They are made from materials such as paper, plastic, and absorbent cores and are convenient but generate waste. The preference for disposable hygiene products is commonly justified by the demand for convenient and hassle-free menstrual hygiene solutions. Reusable/organic feminine hygiene products are designed for menstrual care and personal hygiene and are intended to be used multiple times. These products, including cloth pads, menstrual cups, and period underwear, are made from durable, washable materials, including cloth, silicone, or fabric. They are more environmentally sustainable and cost-effective in the long term compared to disposable alternatives.
Type: Increasing potential of tampons among eco-conscious consumers
Menstrual cups, reusable devices made from silicone or rubber, are inserted into the vagina during menstruation to collect menstrual fluid. With environmental concerns on the rise, these can replace disposables, marking a significant shift in feminine hygiene preferences. Panty liners are a mainstay for women seeking light absorbency during the menstrual cycle or for everyday freshness. Sanitary napkins remain the most commonly used type of menstrual management product. Tampons are the preferred choice for many women due to their compact design and ease of use, particularly for those leading an active lifestyle. Urinary incontinence products, such as liners, pads, and panties, have grown increasingly popular with the aging population and are a vital part of the market.
Distribution Channel: Rising accessibility of feminine hygiene products through online platforms due to their convenience
Convenience stores are a popular destination for last-minute purchases that offer a limited range of products and usually have higher prices due to their small scale of operation and 24/7 accessibility. Drug stores or pharmacies are the main go-to source for health-related products and, thus, offer a vast range of feminine hygiene products. Hypermarkets & supermarkets are the preferred choice for most female consumers due to the wide variety of brands available. They serve as a one-stop solution and enable consumers to compare product features, prices, and quality. With the growth of e-commerce, online retail stores and direct-to-consumer brands have been burgeoning distribution channels. They offer convenience, comparatively lower prices, more comprehensive product information, and a broad range of products.
Regional Insights
The Americas showcase a significant landscape for feminine hygiene products attributed to the increasing awareness of feminine health and sanitation among the women population and advancements in female sanitation products. Several rapidly growing economies, including India and China, are showcasing growing sales for hygiene products due to massive female population growth. In addition, feminine hygiene product startups have observed favorable landscape and funding options in the Asia-Pacific region. In Europe, the increasing literacy rate among females and high disposable incomes among the EU population support the demand for female hygiene products. Several regional players collaborated with other business entities and non-governmental organizations to promote cost-effective sanitary napkins and pads. Additionally, African governments are taking initiatives to provide affordable access to sanitary pads in rural areas.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Feminine Hygiene Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Feminine Hygiene Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Feminine Hygiene Products Market, highlighting leading vendors and their innovative profiles. These include Bella, Bingbing Paper Co., Ltd., Blood, Carmesi, Corman S.p.A., Cotton High Tech - Cohitech, Dabur India Ltd, Daye, Diva International Inc., Drylock Technologies, Edgewell Personal Care, Essity Aktiebolag, First Quality Enterprises, Inc., Hengan International Group Company Limited, Honey Pot Company, LLC, Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Corporation, Lambi, Lola by Alyk, Inc., MeLuna, Natracare LLC, Natratouch, Niine Private Limited, Ontex BV, Premier FMCG, Procter & Gamble, Redcliffe Hygiene Private Limited, Sirona, The Honest Company, Inc., Trace Femcare, Inc., Unicharm Corporation, Veeda, and Yoona Digital Indonesia.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Feminine Hygiene Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Feminine Hygiene Products Market?
3. What are the technology trends and regulatory frameworks in the Feminine Hygiene Products Market?
4. What is the market share of the leading vendors in the Feminine Hygiene Products Market?
5. Which modes and strategic moves are suitable for entering the Feminine Hygiene Products Market?