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市场调查报告书

商品编码

1554269

进阶通讯服务市场规模、份额、成长分析：按公司规模、按应用、按行业、最终用户、按地区 - 行业预测，2024-2031 年

Rich Communication Services Market Size, Share, Growth Analysis, By Enterprize size, By Application, By Vertical, By End-users, By Region - Industry Forecast 2024-2031

出版日期: 2024年09月07日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球进阶通讯服务（RCS）市场规模将为84.7亿美元，预测期内（2024-2031年）复合年增长率为17.6%，从2023年到2031年的99.6亿美元预计将增长至364.4亿。

全球进阶通讯服务(RCS) 市场正在从传统的 SMS通讯转向更先进的通讯平台，这些平台透过高品质媒体共用、群组通讯、阅读回执和互动内容等功能来增强通讯。 RCS 旨在提供更丰富、更具吸引力的通讯体验，并受到行动网路营运商和设备製造商的支援。 RCS 的目标是透过克服传统 SMS 缺乏多媒体和互动功能的限制来改善和现代化通讯。 RCS 使用户能够共用高解析度照片和影片、参与多媒体群聊以及跨不同装置和网路体验无缝通讯。 RCS 市场是由消费者对更具互动性和动态通讯体验不断增长的需求所推动的。用户正在寻找更具吸引力的沟通方式，而 RCS 可以提供这种方式。然而，市场碎片化（不同通讯业者和製造商可能无法一致地实施 RCS）等挑战以及Over-the-TopOTT通讯应用程式的竞争构成了主要障碍。此外，使用者需要了解 RCS 的优点和功能。儘管有这些挑战，RCS 市场仍具有巨大的成长潜力。随着标准化工作以及行动电话业者和设备製造商之间的合作，RCS 有潜力成为广泛接受的通讯标准。服务供应商还有机会为不同行业开发客製化的 RCS 解决方案。随着策略开拓和日益普及，RCS 市场已做好充分准备，彻底改变通讯服务并改善世界的通讯体验。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

AT&T（US）
Vodafone（UK）
Telekom（Germany）
Verizon（US）
Telefonica（Spain）
Orange Business（France）
China Mobile（China）
KDDI（Japan）
Slovak Telekom（Slovakia）
Telit（UK）
SK Telecom（South Korea）
Telstra（Australia）
LG U+（South Korea）
Celcom（Malaysia）
Freedom Mobile（Canada）
Rogers（Canada）
T-Mobile（Germany）
O2（UK）
Telia Company（Sweden）
Magyar Telekom（Hungary）
Claro（Brazil）
Swisscom（Switzerland）
Reliance Jio（India）

简介目录

Product Code: SQMIG45A2119

Global Rich Communication Services Market size was valued at USD 8.47 Billion in 2022 and is poised to grow from USD 9.96 Billion in 2023 to USD 36.44 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global Rich Communication Services (RCS) market represents a shift from traditional SMS messaging to a more advanced messaging platform that enhances communication through features like high-quality media sharing, group messaging, read receipts, and interactive content. RCS is designed to deliver a richer and more engaging communication experience, supported by mobile network operators and device manufacturers. Its goal is to improve and modernize messaging by overcoming the limitations of traditional SMS, which lacks multimedia capabilities and interactive features. RCS enables users to share high-resolution photos and videos, engage in multimedia group chats, and experience seamless messaging across various devices and networks. The RCS market is driven by the increasing consumer demand for more interactive and dynamic messaging experiences. Users seek more engaging ways to communicate, which RCS can provide. However, challenges such as market fragmentation, where different operators and manufacturers may implement RCS inconsistently, and the competition from over-the-top (OTT) messaging apps, pose significant hurdles. Additionally, there is a need for educating users about RCS's benefits and features. Despite these challenges, the RCS market holds substantial growth potential. Standardization efforts and collaboration among mobile operators and device manufacturers could lead to RCS becoming a widely accepted messaging standard. Service providers also have the opportunity to develop tailored RCS solutions for various industries. With strategic development and increased adoption, the RCS market is well-positioned to revolutionize messaging services and enhance communication experiences globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented based on application, Enterprize size, vertical, end user, and region. Based on application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on Enterprize size, the market is segmented into SME's and large enterprises. Based on vertical, the market is segmented into Retail & Ecommerce, Media & Entertainment, BFSI, Healthcare, and Tourism & Logistics, Telecom and IT, and Others. Based on end user, the market is segmented into Consumers, and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

Businesses are progressively acknowledging the value of personalized and interactive communication with their customers. Rich Communication Services (RCS) offers advanced messaging features like interactive buttons, carousels, and suggested replies, allowing businesses to interact with their customers in a more engaging and dynamic way. This enhanced level of customer interaction fosters greater brand loyalty and drives higher conversion rates. Various industries, including retail, e-commerce, and banking, are increasingly adopting RCS to refine their customer communication strategies and improve overall engagement.

Restraints in the Global Rich Communication Services Market

Interoperability between various RCS platforms and mobile network operators poses a significant challenge. Achieving standardization and fostering collaboration among industry stakeholders is crucial for ensuring smooth communication across different networks and devices. Without consistent interoperability, the widespread adoption of RCS may be impeded, limiting its growth potential. The fragmented nature of RCS implementations across different networks and devices can hinder its effectiveness. To unlock the full potential of RCS, industry players must work together to create and adhere to common standards, enabling seamless integration and enhancing the overall user experience.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is becoming increasingly prevalent. AI-driven chatbots facilitate the automation of customer interactions, offering immediate support and personalized recommendations. This advancement significantly enhances the customer experience and boosts operational efficiency. By incorporating AI into RCS systems, businesses can streamline their customer service operations and deliver more tailored, responsive communication. This integration not only improves the efficiency of handling customer inquiries but also contributes to a more engaging and satisfactory interaction for users.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors of The Market
Degree Of Competition
Top Investment Pockets
Market Attractive Index
Ecosystem Mapping
Patent Analysis
Pricing Analysis
Trade Analysis
Consumer And Buying Criteria
Regulatory Analysis
Technology Analysis
Case study Analysis

Global Rich Communication Services Market by Application

Market Overview
Advertising Campaign
Content Delivery
Integrated Solutions
Others

Global Rich Communication Services Market by Enterprise Size

Market Overview
SMEs
Large enterprises

Global Rich Communication Services Market by Vertical

Market Overview
Retail & Ecommerce
Media & Entertainment
BFSI
Healthcare
Tourism & Logistics
Telecom and IT
Others

Global Rich Communication Services Market by End User

Market Overview
Consumers
Enterprises

Global Rich Communication Services Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

AT&T (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vodafone (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telekom (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telefonica (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orange Business (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Mobile (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KDDI (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slovak Telekom (Slovakia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telit (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SK Telecom (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telstra (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG U+ (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celcom (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freedom Mobile (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rogers (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T-Mobile (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
O2 (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telia Company (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magyar Telekom (Hungary)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Claro (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swisscom (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reliance Jio (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments