运动服装市场规模、份额、成长分析、按产品、最终用户、分销管道、地区 - 产业预测，2024-2031 年

2022年全球运动服饰市场规模将为1,871亿美元，从2023年的1974.4亿美元成长到2031年的3,037亿美元，预测期间（2023-2031年）复合年增长率为5.53%。

全球运动服饰市场正在经历显着成长，反映出消费者对运动和健身的热情日益高涨。推动这一上升趋势的关键因素包括健康意识的增强、对时尚舒适运动服的需求以及健身房和健身中心的兴起。这个市场包括各种各样的产品，从 T 恤、运动衫到鞋子和配件。体育名人和代言人的影响力正在激发更多消费者的兴趣。此外，女性越来越多地参与竞技和休閒运动也扩大了市场基础。随着越来越多的人追求积极的生活方式并优先考虑健身，预计运动服装业将在未来几年持续成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

运动服饰市场规模：依产品及复合年增长率（2024-2031）

• 上衣和 T 恤
• 裤子和紧身衣
• 衬衫和T恤
• 其他的

运动服装市场规模：依人口统计及复合年增长率（2024-2031）

• 男性
• 女士
• 孩子

运动服饰市场规模：依通路及复合年增长率（2024-2031）

• 在线的
• 离线
  • 运动用品零售商
  • 超级市场和大卖场
  • 奢侈品牌经销店
  • 其他的

运动服饰市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Nike, Inc.
• Adidas AG
• LI-NING Company Limited
• Umbro Ltd.
• Puma SE, Inc.
• Fila, Inc.
• Lululemon Athletica Incorporation
• Under Armour
• Columbia Sportswear Company
• Anta Sports Products Limited, Inc.
• Under Armour, Inc
• ASICS Corporation
• VF Corporation
• New Balance Athletics, Inc.
• Skechers USA, Inc.
• Anta Sports Products Limited
• Li Ning Company Limited
• Decathlon Group
• Hanesbrands Inc.
• Mizuno Corporation

结论和建议

Global Sports Apparel Market size was valued at USD 187.1 billion in 2022 and is poised to grow from USD 197.44 billion in 2023 to USD 303.70 billion by 2031, at a CAGR of 5.53% during the forecast period (2023-2031).

The global sports apparel market is experiencing significant growth, reflecting a surge in sports and fitness enthusiasm among consumers. Key factors propelling this upward trend include heightened health awareness, a demand for stylish and comfortable activewear, and a growing number of gyms and fitness centers. This market encompasses a wide array of products, from t-shirts and jerseys to shoes and accessories. The influence of sports celebrities and endorsements further drives consumer interest. Additionally, the rising participation of women in both competitive and recreational sports is expanding the market's reach. As more individuals seek to lead active lifestyles and prioritize fitness, the sports apparel industry is well-positioned for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Apparel Market Segmental Analysis

Global Sports Apparel Market is segmented by Product, by Demography, by Distribution Channel, and by Region. Based on Product, the market is segmented into Tops & T-Shirts, Trousers & Tights, Shirts & T-shirts, Others. Based on Demography, the market is segmented into Men, Women, Kids. Based on Distribution Channel, the market is segmented into Online, Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Apparel Market

The global sports apparel market is significantly propelled by the increasing health and fitness consciousness among consumers. As more individuals recognize the importance of maintaining a healthy lifestyle and participating in regular physical activities, the demand for sportswear that offers comfort, functionality, and performance-enhancing features is on the rise. This shift in awareness fosters a greater interest in active living, leading consumers to seek out apparel that not only meets their practical needs but also supports their fitness goals. Consequently, this heightened focus on health and fitness is a major catalyst for the growing sales in the sports apparel sector.

Restraints in the Global Sports Apparel Market

The global sports apparel market faces several restraints, particularly price sensitivity and fierce competition, which can impede its growth. Although there is an increasing demand for high-quality and innovative sportswear, consumers remain cautious about spending and prioritize finding value in their purchases. This price-conscious behavior is further exacerbated by the multitude of brands vying for market share, leading to aggressive competition that often results in price wars. Such dynamics can squeeze profit margins and create challenges for companies looking to maintain their profitability while meeting consumer expectations for affordability and quality in their offerings.

Market Trends of the Global Sports Apparel Market

The global sports apparel market is increasingly witnessing a significant shift towards sustainability, driven by a consumer base that prioritizes eco-friendly products. As awareness of environmental issues heightens, shoppers are actively seeking brands that incorporate sustainable practices in their production processes. This trend has propelled manufacturers to adopt organic cotton, recycled polyester, and cutting-edge eco-friendly fabrics in their offerings. Retailers are not only enhancing their product lines with environmentally considerate materials but also implementing transparent supply chain practices to meet the ethical standards of today's consumers. This focus on sustainability is reshaping the competitive landscape of the sports apparel industry for the foreseeable future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Sports Apparel Market Size by Product & CAGR (2024-2031)

• Tops & T-Shirts
• Trousers & Tights
• Shirts & T-shirts
• Others

Global Sports Apparel Market Size by Demography & CAGR (2024-2031)

• Men
• Women
• Kids

Global Sports Apparel Market Size by Distribution Channel & CAGR (2024-2031)

• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sports Apparel Market Size by Region & CAGR (2024-2031)

• North America (by Product, by Demography, by Distribution Channel)
  • US
  • Canada
• Europe (by Product, by Demography, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (by Product, by Demography, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (by Product, by Demography, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (by Product, by Demography, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LI-NING Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Umbro Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Incorporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance Athletics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning Company Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation