网路漫画市场规模、份额和成长分析（按类型、最终用户、收益模式和地区）—2025-2032 年产业预测

预计2023年全球网路漫画市场规模将达到78.1亿美元，到2032年将达到133.1亿美元，预测期内（2025-2032年）的复合年增长率为6.1%。

在数位转型和线上内容消费增加的推动下，网路漫画市场正在经历快速成长。该行业涵盖线上漫画的销售，包括连环漫画和图画小说，由独立艺术家到知名组织等各种实体创作。艺术家通常会在个人网站和社群媒体平台上发布他们的作品，让世界各地的读者都能看到。订阅模式允许读者以可负担的月费透过智慧型装置存取内容，吸引了从儿童到成人的广泛受众。网路漫画的多样化风格和主题激发了创造力和创业精神，并吸引了投资者对引人入胜的内容的兴趣。因此，网路漫画已成为数位媒体的重要组成部分，为讲故事和娱乐提供了一个充满活力的场所。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

网路漫画市场规模（按类型划分）及复合年增长率（2025-2032 年）

• 市场概况
• 喜剧
• 浪漫
• 动作/冒险
• 戏剧
• SF
• 其他的
  • 恐怖
  • 超级英雄

网路漫画市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 孩子
• 成人

网路漫画市场规模依收益模式和复合年增长率划分（2025-2032）

• 市场概况
• 基于订阅
• 广告支持
• 其他的

网路漫画市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Naver Corporation（South Korea）
• Kakao Entertainment（South Korea）
• NHN Japan Corporation（Japan）
• Lezhin Entertainment（South Korea）
• Toomics Global（South Korea）
• KidariStudio（South Korea）
• Tencent Holdings Limited（China）
• Bilibili Inc.（China）
• Kuaikan Manhua（China）
• Comico（Japan）
• MangaToon（China）
• Tapas Media（United States）
• LINE Corporation（Japan）
• Piccoma（Japan）
• Tappytoon（South Korea）
• WebComics（United States）
• Izneo（France）
• Delitoon（France）
• Stela（United States）
• Sukima（Japan）

结论和建议

Global Webcomics Market size was valued at USD 7.81 billion in 2023 and is poised to grow from USD 8.29 billion in 2024 to USD 13.31 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The webcomics market is experiencing rapid growth, driven by the digital transformation and increasing online content consumption. This industry encompasses the sale of online comics-including comic strips and graphic novels-created by various entities, from independent artists to established organizations. Artists typically publish their work on personal websites or social media platforms, making it accessible to a global audience. Subscription models allow readers to access content via smart devices at affordable monthly rates, appealing to both children and adults. The diversity of styles and themes in webcomics fosters creativity and entrepreneurship, attracting investor interest in engaging content. Consequently, webcomics have become a vital element of the digital media landscape, providing a dynamic outlet for storytelling and entertainment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webcomics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webcomics Market Segmental Analysis

Global Webcomics Market is segmented by Genre, End-user, Monetization Model and Region. Based on Genre, the market is segmented into Comedy, Romance, Action/Adventure, Drama, Science Fiction and Others. Based on End-user, the market is segmented into Kids and Adults. Based on Monetization Model, the market is segmented into Subscription-based, Advertising-supported and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webcomics Market

The Global Webcomics market is primarily driven by the rising adoption of technologies and the growth of internet usage worldwide. This surge has led to a significant increase in reading habits, particularly in webcomics. With the growing number of smartphone users engaged in various online activities, there has been a marked shift towards digital comic consumption over traditional print. As consumers increasingly favor the convenience and accessibility of digital formats, the webcomics market has experienced a corresponding expansion in its audience base, making it a key contributor to the industry's growth on a global scale.

Restraints in the Global Webcomics Market

The growth of the global webcomics market may face challenges due to the enduring popularity of traditional comic books. Many consumers prefer the tactile experience and nostalgic value associated with printed comics, leading them to resist transitioning to digital formats. This preference for conventional forms of media can limit the audience for webcomics, as a significant segment of the population may remain committed to traditional comic consumption. Consequently, this resistance to embracing new digital platforms could hinder the overall expansion and acceptance of webcomics in the broader comic book industry, impacting its growth potential in the market.

Market Trends of the Global Webcomics Market

The Global Webcomics market is witnessing a significant trend towards the production of romantic narratives, reflecting a growing consumer interest across diverse demographics. This surge is driven by the rising popularity of romantic-themed stories, capturing the attention of both male and female audiences of all ages. The increasing use of smartphones and changing social dynamics, such as the contemporary dating landscape and evolving work cultures, are further propelling this growth. As creators tap into these themes and trends, the market continues to expand, delivering engaging, relatable content that resonates with a broad spectrum of readers, thereby solidifying webcomics as a vibrant digital storytelling medium.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Webcomics Market Size by Genre & CAGR (2025-2032)

• Market Overview
• Comedy
• Romance
• Action/Adventure
• Drama
• Science Fiction
• Others
  • Horror
  • Superhero

Global Webcomics Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Kids
• Adults

Global Webcomics Market Size by Monetization Model & CAGR (2025-2032)

• Market Overview
• Subscription-based
• Advertising-supported
• Others

Global Webcomics Market Size & CAGR (2025-2032)

• North America (Genre, End-user, Monetization Model)
  • US
  • Canada
• Europe (Genre, End-user, Monetization Model)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Genre, End-user, Monetization Model)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Genre, End-user, Monetization Model)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Genre, End-user, Monetization Model)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Naver Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kakao Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NHN Japan Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lezhin Entertainment (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toomics Global (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KidariStudio (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilibili Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kuaikan Manhua (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comico (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MangaToon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tapas Media (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Piccoma (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tappytoon (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WebComics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Izneo (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Delitoon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stela (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sukima (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations