化妆品护肤市场规模、份额和成长分析（按产品类型、性别、分销管道和地区）- 2025-2032 年行业预测

预计 2023 年化妆品护肤市场价值将达到 1,156.5 亿美元，并从 2024 年的 1,245.6 亿美元增长到 2032 年的 2,254.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.7%。

截至 2023 年 10 月，随着消费者寻求针对其特定皮肤问题量身定制的解决方案，护肤市场正日益转向个人化和客製化。除了这种趋势之外，人们对含有放鬆作用和增强心理健康成分的健康导向产品的兴趣也日益浓厚。电子商务提高了产品的可及性和全球影响力，使消费者更轻鬆地找到各种各样的产品。美容科技设备和数位皮肤分析工具等技术在护肤中的融合进一步丰富了消费者的体验。为了获得成功，品牌必须优先考虑整体性、多元化和永续性。美容品牌与影响者之间的合作以及跨行业伙伴关係激发了人们的兴趣并培养了客户忠诚度。在这个充满活力的市场环境中，创新、故事叙述和敏捷性将决定哪些品牌能够吸引消费者并取得成功。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 专利分析

化妆品护肤市场规模（依产品类型及复合年增长率） (2025-2032)

• 市场概况
• 乳霜和保湿霜
• 防晒油
• 润肤乳
• 清洁剂
• 血清

化妆品护肤市场规模：性别与复合年增长率（2025-2032）

• 市场概况
• 男性
• 女士

化妆品护肤市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

化妆品护肤市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Estee Lauder Companies Inc.（USA）
• Shiseido Company, Limited（Japan）
• Beiersdorf AG（Germany）
• Johnson & Johnson（USA）
• Coty Inc.（USA）
• Kao Corporation（Japan）
• Amorepacific Corporation（South Korea）
• LVMH Moet Hennessy Louis Vuitton（France）
• Avon Products, Inc.（UK）
• Henkel AG & Co. KGaA（Germany）
• Mary Kay Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Clarins Group（France）
• GlaxoSmithKline plc（UK）

结论和建议

Cosmetic Skin Care Market size was valued at USD 115.65 billion in 2023 and is poised to grow from USD 124.56 billion in 2024 to USD 225.47 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

As of October 2023, the skincare market has increasingly shifted towards personalization and customization, as consumers demand solutions tailored to their specific skin concerns. This trend is complemented by a growing focus on wellness-oriented products that incorporate relaxing and mental well-being boosting ingredients. E-commerce has enhanced product accessibility and global reach, allowing consumers to discover diverse offerings effortlessly. The integration of technology in skincare, including beauty tech devices and digital skin analysis tools, further enriches consumer experiences. To thrive, brands must prioritize inclusivity, diversity, and sustainability. Collaborations between cosmetic brands and influencers, along with cross-industry partnerships, generate excitement and foster customer loyalty. In this dynamic market landscape, innovation, storytelling, and agility will determine which brands succeed in captivating consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cosmetic Skin Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cosmetic Skin Care Market Segments Analysis

Global Cosmetic Skin Care Market is segmented by Product Type, Gender, Distribution Channel and region. Based on Product Type, the market is segmented into Face Creams & Moisturizers, Sunscreen, Body Lotions, Cleansers and Serums. Based on Gender, the market is segmented into Male and Female. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cosmetic Skin Care Market

The demand for cosmetic skin care products is significantly influenced by the growing awareness regarding personal appearance and grooming, largely fueled by media exposure and evolving social trends. As individuals become more conscious of their skin health, they actively seek out effective solutions that promise to enhance their appearance and sustain a youthful glow. This focus on beauty and self-care is transforming consumer behavior, leading to an increased interest in innovative skin care offerings. The desire for products that deliver results not only meets personal standards but also aligns with broader societal expectations, further driving market growth in the cosmetic skin care sector.

Restraints in the Cosmetic Skin Care Market

The cosmetic skin care market faces significant restraints due to the potential for allergic reactions or adverse side effects associated with some products. Such risks foster consumer wariness and can lead to a decline in trust towards specific brands or ingredients. As consumers become increasingly mindful of product safety, this skepticism can inhibit market expansion and the willingness to try new products. Consequently, the overall growth of the cosmetic skin care market may be hindered as consumers prioritize safety and reliability over novelty, prompting brands to invest more in transparent ingredient sourcing and rigorous safety testing to regain consumer confidence.

Market Trends of the Cosmetic Skin Care Market

The Cosmetic Skin Care market is witnessing a significant trend towards preventative and proactive skincare, as consumers increasingly prioritize products that shield their skin from environmental aggressors and signs of aging. This shift is driving demand for formulations enriched with antioxidants and anti-pollution ingredients, which cater to a growing awareness of skin health. As consumers become more educated about the long-term benefits of preventive care, brands are innovating to offer advanced skincare solutions that not only treat existing concerns but also fortify the skin against future damage, positioning preventative skincare as a key pillar of modern cosmetic offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Cosmetic Skin Care Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Face Creams & Moisturizers
• Sunscreen
• Body Lotions
• Cleansers
• Serums

Global Cosmetic Skin Care Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Cosmetic Skin Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Cosmetic Skin Care Market Size & CAGR (2025-2032)

• North America (Product Type, Gender, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations