女用贴身内衣市场规模、份额和成长分析（按产品类型、价格分布范围、分销管道和地区）- 产业预测 2025-2032

2023 年女用贴身内衣市场规模价值 901 亿美元，预计将从 2024 年的 952.4 亿美元成长到 2032 年的 1,483.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.7%。

受消费者对时尚舒适女性内衣需求不断增长的推动，全球女用贴身内衣市场正在经历显着增长。随着人们越来越注重合身性、舒适性和时尚性，职业妇女的加入将凭藉其购买力增强市场活力，预计到 2031 年职业女性的数量将达到 7,720 万人。此外，随着对柔软和奢华材料日益关注，女用贴身内衣生产商变得更加创新，将蕾丝和刺绣融入其设计中。公司正在大力投资研发以满足各种形状和尺寸的需求，确保满足消费者的期望。值得注意的是，像 Women's Secret 这样的品牌正在向印度等新市场扩张，这预示着女用贴身内衣产业有强劲的成长机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

女用贴身内衣市场规模（依产品类型）

• 市场概况
• 简短的
• 胸罩
• 塑身衣

女用贴身内衣市场规模（以价格分布）

• 市场概况
• 经济
• 优质的

女用贴身内衣市场规模（依分销通路划分）

• 市场概况
• 基于商店
• 非店铺式

女用贴身内衣市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Hanesbrands Inc.（US）
• Triumph International（Switzerland）
• Wacoal Holdings Corp.（Japan）
• PVH Corp.（US）
• Fruit of the Loom（US）
• American Eagle Outfitters（US）
• Aerie（US）
• ThirdLove（US）
• Savage X Fenty（US）
• Agent Provocateur（UK）
• La Perla（Italy）
• Chantelle Lingerie（France）
• Aubade（France）
• Simone Perele（France）
• Wacoal Europe（UK）
• Marks & Spencer（UK）
• Primark（Ireland）
• H&M（Sweden）
• Intimissimi（Italy）

结论和建议

Lingerie Market size was valued at USD 90.1 billion in 2023 and is poised to grow from USD 95.24 billion in 2024 to USD 148.39 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global lingerie market is witnessing significant growth, driven by rising consumer demand for stylish and comfortable undergarments among women. As awareness of fit, comfort, and fashion increases, the participation of working women, projected to reach 77.2 million by 2031, strengthens market dynamics with their substantial purchasing power. Additionally, a growing focus on flexible fabrics and luxury materials has propelled lingerie producers to innovate, incorporating lace and embroidery into their designs. Companies are investing heavily in research and development to cater to diverse shapes and sizes, ensuring they meet consumer expectations. Notably, brands like Women's Secret are expanding their reach into new markets, such as India, signaling a robust opportunity for growth in the lingerie sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lingerie Market Segments Analysis

Global Lingerie Market is segmented by Product Type, Material, Price Point, Distribution Channel and region. Based on Product Type, the market is segmented into Bras, Panties, Lingerie Sets, Shapewear, Sleepwear/Nightwear, Hosiery and Lingerie Accessories. Based on Material, the market is segmented into Cotton. Based on Price Point, the market is segmented into Mass/Economy, Mid-Range and Premium/Luxury. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lingerie Market

The lingerie market is experiencing significant growth driven by the rising population of working women and heightened educational awareness, especially in emerging economies. Government initiatives aimed at promoting female empowerment and reducing the gender gap in workforce participation further support this trend. As more women enter the workforce, there is a noticeable increase in disposable income, allowing consumers to invest in their quality of life. This shift in financial freedom and societal status is fueling the demand for lingerie, reflecting evolving consumer attitudes and preferences toward personal care and fashion in today's global marketplace.

Restraints in the Lingerie Market

The lingerie market is expected to face challenges due to shifting fashion trends and evolving consumer preferences throughout the forecast period. This volatility stems largely from the rising prices of lingerie products implemented by major market players to sustain their presence and profitability. Consequently, these escalating costs are adversely affecting the lingerie market worldwide, potentially limiting consumer access and dampening overall demand. As consumers seek value and variety, the lingering impact of high prices could hinder growth and innovation in the sector, posing a significant restraint on the global lingerie industry's progress.

Market Trends of the Lingerie Market

The global lingerie market is experiencing a significant trend towards e-commerce dominance, driven by an increase in online platform penetration. As consumers, particularly women, seek convenience and variety, brands are investing in sophisticated digital marketing strategies to enhance their online presence. E-commerce platforms are favored for their comprehensive product information, size recommendations, and vast arrays of styles and colors, catering to diverse customer preferences. This shift not only broadens access to various brands but also fosters an engaging shopping experience. Ultimately, this digital transformation is anticipated to fuel robust growth in the lingerie market throughout the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lingerie Market Size by Type & CAGR (2025-2032)

• Market Overview
• Briefs
• Bras
• Shapewear

Global Lingerie Market Size by Price & CAGR (2025-2032)

• Market Overview
• Economy
• Premium

Global Lingerie Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Lingerie Market Size & CAGR (2025-2032)

• North America (Type, Price, Distribution)
  • US
  • Canada
• Europe (Type, Price, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Price, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Price, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Price, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThirdLove (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Lingerie (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aubade (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simone Perele (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Europe (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks & Spencer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations