希腊优格市场规模、份额和成长分析（按包装形式、品质、产品类型、口味、分销管道和地区）- 2025-2032 年行业预测

预计到 2023 年全球希腊优格市场规模将达到 90.7 亿美元，并从 2024 年的 98 亿美元成长到 2032 年的 182.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.1%。

希腊优格市场持续成长，因为其丰富的质地、浓郁的口味和令人印象深刻的营养成分吸引了注重健康的消费者。鲜榨优格的蛋白质含​​量高，因此受到寻求营养小吃或早餐的消费者的欢迎。目前的趋势显示产品创新正在激增，各种口味和包装形式的出现以满足不断变化的消费者偏好。然而，希腊优格的高定价和高生产成本带来了挑战，尤其是对于对价格敏感的买家而言。儘管存在这些障碍，但随着人们对其健康益处的认识不断提高，尤其是在新兴经济体，市场预计将持续成长。与零售商和健康影响者的合作有可能进一步提高人们的认识并推动这个充满活力的行业的发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

希腊优格市场规模（依包装类型）

• 市场概况
• 杯子和浴缸
• 瓶子

希腊优格市场规模（依品质）

• 市场概况
• 传统希腊优格
• 有机希腊优格

希腊优格市场规模（依产品类型）

• 市场概况
• 普通希腊优格
• 脱脂希腊优格

希腊优格市场规模（依口味）

• 市场概况
• 味道
  • 草莓
  • 香草
  • 蓝莓
  • 桃
  • 其他的
• 无味

希腊优格市场规模（依分销通路划分）

• 市场概况
• 超级市场
• 便利商店
• 在线的
• 其他的

希腊优格市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Chobani（USA）
• Fage（Luxembourg）
• Danone SA（France）
• General Mills, Inc.（USA）
• Nestle SA（Switzerland）
• Saputo Inc.（Canada）
• Emmi AG（Switzerland）
• Lactalis Group（France）
• Arla Foods amba（Denmark）
• Muller Group（Germany）
• Meiji Holdings Co., Ltd.（Japan）
• Morinaga Milk Industry Co., Ltd.（Japan）
• Parmalat SpA（Italy）
• Sodiaal（France）
• Yili Group（China）
• Mengniu Dairy（China）
• FrieslandCampina（Netherlands）
• Groupe Savencia（France）
• Kraft Heinz Company（USA）
• Fonterra Co-operative Group Limited（New Zealand）

结论和建议

Global Greek Yogurt Market size was valued at USD 9.07 billion in 2023 and is poised to grow from USD 9.80 billion in 2024 to USD 18.28 billion by 2032, growing at a CAGR of 8.1% during the forecast period (2025-2032).

The Greek yogurt market continues to thrive, appealing to health-conscious consumers with its rich texture, tangy flavor, and impressive nutritional profile. As a strained yogurt variant, it's high in protein, making it a popular choice for those seeking nutritious snacks or breakfast options. Current trends indicate a surge in product innovation, with diverse flavors and packaging formats emerging to satisfy evolving consumer preferences. However, the premium pricing and higher production costs associated with Greek yogurt present challenges, particularly for price-sensitive buyers. Despite these hurdles, the market is expected to grow sustainably, particularly in emerging economies as awareness of its health benefits increases. Collaborations with retailers and health influencers may further enhance visibility and drive growth in this dynamic sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Greek Yogurt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Greek Yogurt Market Segments Analysis

Global Greek Yogurt Market is segmented by Package Type, Nature, Product Type, Flavor, Distribution Channel and region. Based on Package Type, the market is segmented into Cups & Tubs and Bottles. Based on Nature, the market is segmented into Conventional Greek Yogurt and Organic Greek Yogurt. Based on Product Type, the market is segmented into Regular Greek Yogurt and Non-Fat Greek Yogurt. Based on Flavor, the market is segmented into Flavored and Unflavored. Based on Distribution Channel, the market is segmented into Supermarkets, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Greek Yogurt Market

The global Greek yogurt market is largely driven by the significant health benefits it provides. Its rising popularity among consumers can be attributed to its superior nutritional profile compared to traditional yogurt. In particular, there has been a growing demand for protein-rich foods, as they are recognized for contributing to satiety, regulating blood sugar levels, and supporting muscle growth, which aids in fat loss. This trend highlights the increasing awareness of health and fitness, further propelling the market's expansion as more individuals seek out nutritious options that align with their wellness goals.

Restraints in the Global Greek Yogurt Market

A significant challenge facing the Greek yogurt market is the price sensitivity exhibited by consumers. Typically, Greek yogurt is sold at a premium compared to standard yogurt and other dairy offerings, largely due to its specialized manufacturing methods and elevated protein levels. This increased cost may discourage budget-conscious consumers, especially in markets where price sensitivity is pronounced or during times of economic distress. To remain competitive, manufacturers must strategically navigate pricing arrangements that appeal to a broader audience without compromising their profitability, striking a delicate balance between affordability and maintaining quality in their products.

Market Trends of the Global Greek Yogurt Market

The Global Greek Yogurt market is witnessing a significant trend towards flavor innovation and product diversification, as manufacturers strive to capture consumer interest and address varying taste preferences. Companies are rolling out a range of new Greek yogurt variants, featuring exotic fruit combinations, dessert-inspired indulgences, and even savory options infused with herbs and spices. This creative approach not only enhances the consumer experience by encouraging product experimentation but also broadens the market's appeal, attracting a more diverse demographic of health-conscious consumers. As a result, this trend is expected to drive growth and solidify Greek yogurt's position in the competitive dairy landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Greek Yogurt Market Size by Package Type & CAGR (2025-2032)

• Market Overview
• Cups & Tubs
• Bottles

Global Greek Yogurt Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Conventional Greek Yogurt
• Organic Greek Yogurt

Global Greek Yogurt Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Regular Greek Yogurt
• Non-Fat Greek Yogurt

Global Greek Yogurt Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Flavored
  • Strawberry
  • Vanilla
  • Blueberry
  • Peach
  • Others
• Unflavored

Global Greek Yogurt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Convenience Stores
• Online
• Others

Global Greek Yogurt Market Size & CAGR (2025-2032)

• North America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Package Type, Nature, Product Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Chobani (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fage (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emmi AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods amba (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morinaga Milk Industry Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmalat S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sodiaal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe Savencia (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fonterra Co-operative Group Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations