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市场调查报告书
商品编码
1766111
全球优格市场:2032 年预测-按产品类型、形态、通路、脂肪含量、包装、最终用户和地区进行分析Yogurt Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Fat Content, Packaging, End User and By Geography |
根据 Stratistics MRC 的数据,全球优格市场预计在 2025 年达到 31.4 亿美元,预计到 2032 年将达到 56.1 亿美元,预测期内的复合年增长率为 8.6%。
优格是一种口感浓郁、口感酸甜的乳製品,由牛奶与某些细菌(主要是保加利亚乳桿菌和嗜热链球菌)一起发酵而成。发酵过程使牛奶变得浓稠,赋予优格独特的口感和口感。优格富含蛋白质、钙和益生菌,有助于消化器官系统健康和营养。优格可以原味或调味食用,并以多种形式在世界各地广受欢迎,包括饮用型、冷冻型和植物型。
根据国际食品资讯委员会 (IFIC) 2023 年的一项调查,75% 的美国人在选择食物时优先考虑健康益处,尤其註重消化器官系统健康和免疫力。
提高健康意识
消费者越来越追求营养丰富的食品,以支持消化器官系统健康和免疫力。优格是益生菌、钙和蛋白质的天然来源,作为机能性食品,正日益受到欢迎。人们越来越倾向于健康的零食习惯,这刺激了低脂和强化优格的消费。人们对肠道健康和发酵食品益处的认识不断提高,进一步推动了需求。因此,优格正成为各个年龄层注重健康饮食的人群中不可或缺的一部分。
调味优格含糖量高
消费者对添加糖的担忧日益加重,尤其是在那些标榜健康的产品中。过量摄取与肥胖、糖尿病和其他慢性疾病有关,导致人们对含糖优格产品持怀疑态度。监管机构也在推动更清晰的标籤和减糖措施,这促使一些消费者转向纯糖或无糖替代品。製造商必须创新,在口味和健康之间取得平衡,才能维护消费者的信任。
植物来源替代品的兴起
由于乳糖不耐症、素食主义和永续性,消费者寻求无乳製品,这推动了植物优格的需求。这些替代品由杏仁奶、豆奶、椰奶和燕麦奶製成,因其营养和环保概念而日益受到欢迎。质地和口味的创新正帮助植物优格与传统乳製品竞争。零售商正在扩大这些产品的货架空间,以反映其日益增长的受欢迎程度。随着植物来源机芯的持续发展,该类别有望实现强劲增长。
保存期限短
乳製品易腐烂,需要高效率的低温运输物流和库存管理。腐败风险会导致废弃物并增加营运成本,尤其是在冷藏基础设施有限的地区。此外,腐败风险也限制了偏远和欠发达市场的产品供应。消费者不愿购买即将过期的酸奶,影响了销售量。
COVID-19的影响
新冠疫情对优格市场产生了多方面的影响。一方面,人们的健康意识不断增强,对富含益生菌的优格等增强免疫力食品的需求也随之增加。另一方面,供应链中断和零售店客流量减少暂时影响了优格的销售。消费者转向网路购物,使拥有强大数位业务的优格品牌受益。疫情过后,优格市场趋于稳定,消费者重新关注健康、便利和数位零售通路。
预计霜冻优格市场在预测期内将占据最大份额
预计在预测期内,霜冻优格市场将占据最大市场占有率,这得益于其作为更健康甜点替代品的吸引力。由于霜冻优格格脂肪含量低且富含益生菌,越来越多的消费者选择它而非传统冰淇淋。此外,该市场还受益于口味创新和可客製化的食用方式。零售连锁店和专卖店正在扩大霜冻优格的供应范围,以满足多样化的偏好。零罪恶感偏好的兴起正在推动对该品类的需求。
预计预测期内瓶装饮料市场的复合年增长率最高。
由于对便携和可饮用优格的需求不断增长,预计瓶装优格市场将在预测期内实现最高成长。瓶装优格吸引了那些寻求便捷营养零食的忙碌消费者。该市场在健身爱好者和注重健康的人群中也越来越受欢迎。包装和耐储存配方的创新有助于扩大其覆盖范围。益生菌和机能饮料的流行也进一步推动了其成长。
由于人口众多且健康意识不断增强,预计亚太地区将在预测期内占据最大的市场占有率。不断增长的可支配收入和都市化推动了对便捷营养食品的需求。印度和中国等国家对发酵乳製品的传统热爱支撑了优格的消费。政府推动乳製品消费和营养意识的措施也促进了市场的成长。
由于消费者对注重健康和创新的优格产品需求强劲,预计北美将在预测期内实现最高的复合年增长率。儘管该地区是一个人均优格消费量较高的成熟市场,但透过优质化和产品多样化,其成长仍在持续。植物来源功能性优格在註重健康的消费者中越来越受欢迎。领导品牌的出现和积极的行销策略正在推动该品类的扩张。
According to Stratistics MRC, the Global Yogurt Market is accounted for $3.14 billion in 2025 and is expected to reach $5.61 billion by 2032 growing at a CAGR of 8.6% during the forecast period. Yogurt is a creamy, tangy dairy product made by fermenting milk with specific bacterial cultures, primarily Lactobacillus bulgaricus and Streptococcus thermophilus. This fermentation process thickens the milk and gives yogurt its distinct taste and texture. Rich in protein, calcium, and probiotics, yogurt supports digestive health and nutrition. It can be consumed plain or flavored, and is enjoyed globally in various forms, including drinkable, frozen, and plant-based alternatives.
According to the International Food Information Council's (IFIC) 2023 survey, 75% of Americans prioritize health benefits when choosing food, with a particular focus on digestive health and immunity.
Rising health awareness
Consumers are increasingly seeking nutrient-rich foods that support digestive health and immunity. Yogurt, being a natural source of probiotics, calcium, and protein, is gaining popularity as a functional food. The shift toward healthier snacking habits is encouraging the consumption of low-fat and fortified yogurt variants. Rising awareness of gut health and the benefits of fermented foods is further boosting demand. As a result, yogurt is becoming a staple in health-conscious diets across various demographics.
High sugar content in flavoured yogurts
Consumers are becoming more vigilant about added sugars in their diets, especially in products marketed as healthy. Excessive sugar intake is linked to obesity, diabetes, and other chronic conditions, leading to skepticism around sweetened yogurt products. Regulatory bodies are also pushing for clearer labeling and sugar reduction initiatives. This has prompted some consumers to shift toward plain or unsweetened alternatives. Manufacturers must innovate to balance taste and health to retain consumer trust.
Expansion of plant-based alternatives
Consumers seeking dairy-free options due to lactose intolerance, veganism, or sustainability concerns are driving demand for plant-based yogurts. These alternatives, made from almond, soy, coconut, or oat milk, are gaining traction for their nutritional and ethical appeal. Innovation in texture and flavor is helping plant-based yogurts compete with traditional dairy products. Retailers are expanding shelf space for these offerings, reflecting their growing popularity. As the plant-based movement continues, this segment is expected to see robust growth.
Short shelf life
The perishable nature of dairy products requires efficient cold chain logistics and inventory management. Spoilage risks lead to higher wastage and operational costs, especially in regions with limited refrigeration infrastructure. This also limits the product's reach in remote or underdeveloped markets. Consumers are wary of purchasing yogurt close to its expiration date, affecting sales turnover.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the yogurt market. On one hand, heightened health awareness led to increased demand for immunity-boosting foods like probiotic-rich yogurt. On the other, supply chain disruptions and reduced footfall in retail outlets temporarily affected sales. The shift toward online grocery shopping benefited yogurt brands with strong digital presence. Post-pandemic, the market is stabilizing with renewed focus on health, convenience, and digital retail channels.
The frozen yogurt segment is expected to be the largest during the forecast period
The frozen yogurt segment is expected to account for the largest market share during the forecast period, due to its appeal as a healthier dessert alternative. Consumers are increasingly choosing frozen yogurt over traditional ice cream for its lower fat content and probiotic benefits. The segment is also benefiting from flavour innovation and customizable serving formats. Retail chains and specialty outlets are expanding frozen yogurt offerings to cater to diverse preferences. The growing trend of guilt-free indulgence is fuelling demand in this category.
The bottles segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bottles segment is predicted to witness the highest growth rate, due to rising demand for on-the-go and drinkable yogurt formats. Bottled yogurt appeals to busy consumers seeking convenient, nutritious snacks. The segment is also gaining traction among fitness enthusiasts and health-conscious individuals. Innovations in packaging and shelf-stable formulations are expanding its reach. The popularity of probiotic drinks and functional beverages is further boosting the growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its large population base and growing health awareness. Rising disposable incomes and urbanization are driving demand for convenient and nutritious food options. Traditional familiarity with fermented dairy products supports yogurt consumption in countries like India and China. Government initiatives promoting dairy consumption and nutritional awareness are also contributing to market growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer demand for health-oriented and innovative yogurt products. The region has a mature market with high per capita yogurt consumption, yet continues to grow through premiumization and product diversification. Plant-based and functional yogurts are gaining popularity among health-conscious consumers. The presence of leading brands and aggressive marketing strategies is fuelling category expansion.
Key players in the market
Some of the key players profiled in the Yogurt Market include Danone S.A., Lactalis Group, Nestle S.A., Chobani LLC, General Mills Inc., Arla Foods AMBA, FAGE International S.A., Inner Mongolia Yili Industrial Group Co. Ltd., China Mengniu Dairy Company Limited, FrieslandCampina, Muller UK & Ireland Group LLP, Saputo Inc., Yakult Honsha Co. Ltd., Amul, and Stonyfield Farm.
In June 2025, Danone and Leprino strengthen partnership to reduce GHG and dairy methane emissions, using BioFiltro technology. Danone and Leprino have extended their existing business relationship for the supply of dairy ingredients by signing a multi-year agreement focused on sustainability. This agreement aims to reduce on-farm emissions by approximately 50% by 2030, compared to 2020 levels. The first significant project involves installing BioFiltro's innovative wastewater treatment technology on a dairy farm in California.
In May 2025, Nestle expands its air fryer range in the Americas, offering delicious meal moments. Nestle is developing its range of recipe mixes, meals and seasonings to support modern cooking with this device. The company has launched several air fryer-suitable products throughout North and South America that make it easy for people to enjoy more delicious meal moments.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.