专门食品茶市场规模、份额及成长分析（按类型、分销通路、应用及地区）－2025-2032 年产业预测

预计 2023 年全球专门食品茶市场价值将达到 60 亿美元，并从 2024 年的 63.6 亿美元增长到 2032 年的 101.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

全球专门食品茶市场正经历强劲成长，这得益于消费者对高端、高品质和独特风味的偏好转变。可支配收入的增加导致消费者从传统商品茶转向手工和单一产地品种。消费者对茶（例如草本茶和绿茶）的健康益处的认识日益增强，进一步推动了需求，他们寻求高端、健康且体验式的饮品。咖啡文化和「第三波」咖啡机芯的影响力也在塑造这个细分市场。然而，挑战仍然存在，包括与传统红茶相比更高的价格分布、易受气候变迁影响的复杂供应链以及专门食品茶缺乏标准化定义，导致消费者在其他高端饮料类别的竞争压力下感到困惑。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

专门食品茶市场规模：按类型和复合年增长率（2025-2032）

• 市场概览
• 凉茶
• 绿茶
• 红茶
• 乌龙茶
• 白茶
• 普洱茶

专门食品茶市场规模：依分销管道及复合年增长率（2025-2032）

• 市场概览
• 超级市场/大卖场
• 专卖店
• 网路零售
• 食品服务

专门食品茶市场规模：依用途及复合年增长率（2025-2032）

• 市场概览
• 住宅
• 商业的
  • 饭店
  • 餐厅
  • 咖啡店

专门食品茶市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Unilever（T2, Pukka Herbs）（United Kingdom）
• Associated British Foods（Twinings）（United Kingdom）
• Tata Consumer Products（Teapigs）（India）
• Starbucks Corporation（Teavana）（United States）
• Harney & Sons（United States）
• DAVIDsTEA（Canada）
• The Republic of Tea（United States）
• RC Bigelow, Inc.（United States）
• Numi, Inc.（United States）
• Yogi Tea（United States）
• Kusmi Tea（France）
• Mariage Freres（France）
• Lupicia（Japan）
• Dilmah Ceylon Tea Company PLC（Sri Lanka）
• Vahdam Teas（India）

结论和建议

Global Specialty Tea Market size was valued at USD 6.0 billion in 2023 and is poised to grow from USD 6.36 billion in 2024 to USD 10.14 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The global specialty tea market is experiencing robust growth, propelled by a shift in consumer preferences towards premium, high-quality options and unique flavors. As disposable incomes rise, there is a noticeable transition from traditional commodity teas to artisanal and single-origin varieties. Increased awareness of the health benefits linked to tea types such as herbal and green varieties further drives demand, with consumers seeking premium, healthy, and experiential beverages. Influences from cafe culture and the "third wave" coffee movement are also shaping this segment. However, challenges persist, including higher price points compared to conventional tea, a complex supply chain vulnerable to climate change, and a lack of standardized definitions for specialty tea, leading to consumer confusion amid competitive pressures from other premium beverage categories.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Specialty Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Specialty Tea Market Segments Analysis

Global Specialty Tea Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Herbal Tea, Green Tea, Black Tea, Oolong Tea, White Tea and Pu-erh Tea. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail and Foodservice. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Specialty Tea Market

The demand for beverages that provide health benefits is driving growth in the global specialty tea market. As consumers become more health-conscious, they are turning to specialty teas like green tea, renowned for its high antioxidant levels, as well as herbal teas known for their calming properties. This shift is largely influenced by the increasing focus on health and wellness, leading individuals to seek alternatives to sugary drinks. As a result, there is a growing preference for natural and healthier beverage options, further propelling interest in specialty teas within the global marketplace.

Restraints in the Global Specialty Tea Market

The Global Specialty Tea market faces a significant constraint due to the premium pricing of specialty teas compared to standard tea bags. This elevated cost can deter potential consumers, particularly in developing economies where affordability is a key concern. As a result, market adoption is limited, creating challenges for growth. Additionally, during periods of economic downturn when consumers are more likely to cut back on discretionary spending, the higher expense of specialty teas can further restrict their market appeal. This financial barrier may hinder the expansion and accessibility of specialty teas in various regions worldwide.

Market Trends of the Global Specialty Tea Market

The global specialty tea market is increasingly shaped by a focus on sustainability and ethical sourcing, reflecting a shift in consumer values. As awareness of environmental and social issues grows, brands are prioritizing certifications such as Fair Trade and organic credentials to appeal to discerning consumers. This commitment to transparency in the supply chain serves as a crucial differentiator, with consumers actively seeking products that align with their ethical convictions. Consequently, companies that effectively communicate their sustainability initiatives and responsible sourcing practices are gaining a competitive edge, driving innovation and growth in the specialty tea sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Specialty Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Herbal Tea
• Green Tea
• Black Tea
• Oolong Tea
• White Tea
• Pu-erh Tea

Global Specialty Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail
• Foodservice

Global Specialty Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
  • Hotels
  • Restaurants
  • Cafes

Global Specialty Tea Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (T2, Pukka Herbs) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (Twinings) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (Teapigs) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (Teavana) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAVIDsTEA (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• R.C. Bigelow, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yogi Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kusmi Tea (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mariage Freres (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lupicia (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations