眼线产品市场规模、份额及成长分析（按产品类型、通路、最终用户和地区划分）－产业预测（2025-2032 年）

Eyeliner Market Size, Share, and Growth Analysis, By Product Type (Liquid Eyeliner, Gel Eyeliner), By Distribution Channel (Online Retail, Offline Retail), By End-User, By Region - Industry Forecast 2025-2032

出版日期: 2025年11月07日 | 出版商:

SkyQuest | 英文 176 Pages | 商品交期: 3-5个工作天内

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简介目录

预计到 2023 年，全球眼线产品市场规模将达到 21 亿美元，到 2024 年将达到 22.4 亿美元，到 2032 年将达到 38.3 亿美元，预测期（2025-2032 年）的复合年增长率为 6.9%。

全球眼线市场正经历强劲成长，这主要得益于消费者对眼部彩妆产品日益增长的兴趣以及社群媒体平台上美妆潮流的影响。眼线在化妆品产业中扮演着重要角色，能够满足消费者多样化的偏好，从大胆张扬到低调优雅，应有尽有。为了满足消费者的需求，市场不断推出创新产品，包括持久、防晕染、防水和温和配方。都市化、可支配所得的增加以及女性劳动参与率的提高，都推动了眼线的流行。此外，电子商务和数位行销在美妆产业的兴起，提高了产品的可及性，也促进了注重产品功效和安全性的消费者群体对有机和高级产品的青睐。这些因素共同造就了一个充满活力且竞争日益激烈的市场。

全球眼线笔市场驱动因素

全球眼线市场的主要驱动力之一是消费者对整装仪容和美容产品的兴趣日益浓厚。随着审美标准的不断演变以及社交媒体平台对视觉美的推崇，消费者更愿意投资购买高品质的彩妆产品，例如眼线产品。此外，网红行销和美妆教学的兴起也提高了消费者对各种眼线产品的认知度和试验意愿，包括液体眼线、眼线笔和眼线胶。为了满足不同消费者的偏好和生活方式，更多创新产品的推出进一步推动了这项需求的成长，这些产品具有持久、防水和防晕染等特性。

限制全球眼线液市场发展的因素

全球眼线产品市场的主要限制因素之一是消费者对清洁和永续美妆产品的日益青睐。消费者越来越重视化妆品成分，并寻求不含任何有害化学物质且采用环保生产工艺的产品。这项变化迫使製造商重新设计产品以满足消费者的新偏好，这可能导致更高的生产成本和更复杂的产品开发。此外，如果一些品牌未能适应这一趋势，则可能导致市场份额的流失，并进一步加剧行业竞争。

全球眼线产品市场趋势

全球眼线产品市场对持久防水配方的需求显着成长，反映出消费者对妆效持久一整天的产品的偏好。这种转变源自于消费者对防汗、防水、防晕染眼线产品的需求，进而减少频繁补妆的需要。为了满足这项需求，各大品牌正致力于研发先进的配方技术和创新包装，以提升产品性能和使用者体验。因此，市场正朝着更重视持久性和便利性的方向发展，以满足消费者更积极、充满活力的生活方式。

The global eyeliner market is experiencing robust growth driven by heightened consumer interest in eye cosmetics and the influence of beauty trends on social media platforms. Eyeliners play a vital role in the cosmetics sector, catering to diverse consumer preferences that range from bold statements to understated elegance. This market is marked by a continuous influx of innovative products, including long-lasting, smudge-proof, waterproof, and skin-friendly formulations that align with consumer expectations. Factors such as urbanization, increased disposable incomes, and greater female workforce participation are boosting eyeliner adoption. Additionally, the rise of e-commerce and digital marketing in beauty has enhanced product accessibility, with organic and premium options gaining traction among consumers prioritizing performance and safety, keeping the market dynamic and competitive.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Eyeliner market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Eyeliner Market Segments Analysis

Global Eyeliner Market is segmented by Product Type, Distribution Channel, End-User and region. Based on Product Type, the market is segmented into Liquid Eyeliner, Gel Eyeliner, Pencil Eyeliner, Powder Eyeliner and Others. Based on Distribution Channel, the market is segmented into Online Retail and Offline Retail. Based on End-User, the market is segmented into Women, Men, Professional Use and Entertainment Industry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Eyeliner Market

One of the key market drivers for the global eyeliner market is the increasing consumer focus on personal grooming and beauty products. As beauty standards evolve and social media platforms promote visual aesthetics, consumers are more inclined to invest in high-quality makeup products such as eyeliners. Additionally, the rise of influencer marketing and makeup tutorials has led to heightened awareness and experimentation with various eyeliner styles, including liquid, pencil, and gel formulations. This growing demand is further fueled by the introduction of innovative products, such as long-lasting, waterproof, and smudge-proof formulations, catering to diverse consumer preferences and lifestyles.

Restraints in the Global Eyeliner Market

One of the key market restraints for the global eyeliner market is the increasing trend towards clean and sustainable beauty products. Consumers are becoming more aware of the ingredients in cosmetics and are demanding products that are free from harmful chemicals and produced with environmentally responsible practices. This shift places pressure on manufacturers to reformulate their products to meet these emerging consumer preferences, which can lead to higher production costs and complexity in product development. Additionally, the inability of some brands to keep up with these trends may result in a loss of market share, further intensifying competition within the industry.

Market Trends of the Global Eyeliner Market

The Global Eyeliner market is witnessing a significant trend towards long-lasting and waterproof formulations, reflecting consumers' desire for products that maintain integrity throughout the day. This shift is driven by the demand for eyeliners that are resilient against sweat, water, and smudging, reducing the need for frequent touch-ups. In response, brands are channeling resources into the development of advanced formulations and innovative packaging that enhance product performance and user experience. As a result, the market is evolving, with an increasing focus on durability and convenience, catering to a more active and dynamic consumer lifestyle.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Eyeliner Market Size by Product Type & CAGR (2025-2032)

Market Overview
Liquid Eyeliner
Gel Eyeliner
Pencil Eyeliner
Powder Eyeliner
Others

Global Eyeliner Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retail
Offline Retail

Global Eyeliner Market Size by End-User & CAGR (2025-2032)

Market Overview
Women
Men
Professional Use
Entertainment Industry

Global Eyeliner Market Size & CAGR (2025-2032)

North America (Product Type, Distribution Channel, End-User)
- US
- Canada
Europe (Product Type, Distribution Channel, End-User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Distribution Channel, End-User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Distribution Channel, End-User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Distribution Channel, End-User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Revolution
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essence
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ariana Grande
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maybelline
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MAC Cosmetics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Urban Decay
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Huda Beauty
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rimmel London
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NYX Professional Makeup
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clinique
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments