男士泳装市场规模、份额及成长分析（依产品类型、布料类型、价格分布、通路及地区划分）－2026-2033年产业预测

预计到 2024 年，男士泳装市场规模将达到 4.2435 亿美元，到 2025 年将达到 4.392 亿美元，到 2033 年将达到 5.7835 亿美元，在预测期（2026-2033 年）内，复合年增长率为 3.5%。

男士泳装市场正经历强劲增长，这主要得益于时尚偏好的转变和人们对积极生活方式日益增长的兴趣。消费者越来越追求多功能、高性能的设计、永续的材料和创新功能。电子商务的蓬勃发展显着提升了泳装的可及性，提供了更丰富的款式和尺寸选择。休閒和海滩到街头时尚的潮流推动了适合各种场合的多功能泳装的发展。随着消费者对舒适度和时尚感的需求不断增长，业界也在积极响应，提供从传统剪裁到大胆功能性设计的多样化选择。这种发展趋势造就了一个竞争激烈、充满活力的市场，充分反映了当今消费者多元化的需求。

男士泳装市场驱动因素

男士泳装的需求深受不断变化的时尚潮流以及越来越多消费者追求既时尚又舒适的选择的影响。随着人们越来越注重个人形象和生活方式，男士们也越来越倾向于选择能够体现自身时尚偏好并提升整体形象的泳装。这种日益增强的美感意识促使各大品牌不断创新，推出各种风格和设计，最终推动了男士泳装市场的发展。因此，舒适度、时尚感和消费者意识的交汇点在塑造这一细分市场的购买决策中起着至关重要的作用。

男士泳装市场的限制

由于经济的不确定性和波动性影响了消费者的购买行为，男士泳装市场面临挑战。在经济情势严峻时期，消费者往往会将注意力转移到必需品上，而非必需品（例如泳装）则往往被搁置。这种优先事项的转变可能导致男士泳装需求下降，因为消费者会将预算分配给必需品并削减可自由支配的支出。因此，泳装业的製造商和零售商可能会面临销售额下降和竞争加剧的局面，需要在难以预测的经济环境下进行策略调整，以满足不断变化的消费者偏好。

男士泳装市场趋势

在男士泳装市场，转型为永续性和符合道德规范的生产流程的趋势日益显着。消费者对环境影响的意识不断增强，推动了对采用环保材料（如再生塑胶和有机材料）製成的泳装的需求。随着消费者优先考虑那些注重价值链透明度和永续生产的品牌，采取这些做法的公司有望获得更大的市场份额。这一趋势正在重塑竞争格局，秉持环保价值的品牌不仅提升了自身吸引力，也与时尚产业更广泛的负责任消费趋势相契合。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和采购标准分析
• 原料分析

全球男士泳装市场规模（依产品类型划分）及复合年增长率（2026-2033 年）

• 赛车服饰
• 变装
• Speedo泳衣
• 方腿西装
• 腿部皮肤
• 男士比基尼
• 泳裤
• 其他的

全球男士泳装市场规模（依材质类型及复合年增长率划分）（2026-2033 年）

• 尼龙
• 聚酯纤维
• 棉布
• 氨纶
• 其他的

全球男士泳装市场规模（按价格和复合年增长率划分）（2026-2033 年）

• 价格分布
• 中价格分布
• 高端价格分布

全球男士泳装市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 大卖场/超级市场
• 体育用品专卖店
• 专卖店
• 在线的
• 其他的

全球男士泳装市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Speedo（United Kingdom）
• Nike（United States）
• Adidas（Germany）
• Quiksilver（United States）
• Billabong（Australia）
• O'Neill（United States）
• Arena（Italy）
• Calvin Klein（United States）
• Tommy Hilfiger（United States）
• Perry Ellis International（United States）
• Ralph Lauren（United States）
• Diesel（Italy）
• Jack & Jones（Bestseller）（Denmark）
• H&M（Hennes & Mauritz）（Sweden）
• Patagonia（United States）
• Abercrombie & Fitch（United States）

结论与建议

Men's Swimwear Market size was valued at USD 424.35 Million in 2024 and is poised to grow from USD 439.2 Million in 2025 to USD 578.35 Million by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The men's swimwear market is experiencing robust growth, propelled by changing fashion preferences and a greater focus on active lifestyles. Consumers are increasingly seeking performance-driven designs, sustainable materials, and innovative features that cater to a broad demographic. The expansion of e-commerce has significantly enhanced accessibility, offering diverse styles and sizes. Trends influenced by athleisure and beach-to-street fashions are driving the development of versatile swimwear that suits multiple occasions. As demand for both comfort and style rises, the industry is adapting by providing an array of options, from traditional cuts to bold and functional designs. This evolution is contributing to a competitive and dynamic marketplace, reflecting the diverse desires of today's consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Swimwear Market Segments Analysis

Global Men's Swimwear Market is segmented by Product Type, Fabric type, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Racing Suits, Drag Suits, Speedos, Square Leg Suits, Leg Skin, Men's Bikinis, Swim Trunks and Others. Based on Fabric type, the market is segmented into Nylon, Polyester, Cotton, Spandex and Others. Based on Pricing, the market is segmented into Low Price, Mid Price and Premium Price. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Sports Outlets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Swimwear Market

The demand for men's swimwear is significantly influenced by shifting fashion trends and the growing desire among consumers for stylish yet comfortable options. As individuals increasingly prioritize their appearance and personal lifestyles, there is a tendency to select swimwear that reflects their fashion preferences and enhances their overall look. This heightened awareness of aesthetics encourages brands to innovate and cater to a diverse array of styles and designs, ultimately driving the men's swimwear market. Consequently, the intersection of comfort, style, and consumer consciousness plays a pivotal role in shaping purchasing decisions within this sector.

Restraints in the Men's Swimwear Market

The men's swimwear market faces challenges due to economic uncertainties and fluctuations that influence consumer spending behavior. When faced with financial concerns, individuals tend to shift their focus toward essential expenditures, often sidelining non-essential items such as swimwear. This shift in priorities can lead to a decline in demand for men's swimwear as consumers opt to allocate their budgets to necessities rather than discretionary items. As a result, manufacturers and retailers within the swimwear industry may experience decreased sales and heightened competition, prompting the need for strategic adjustments to cater to changing consumer preferences in an unpredictable economic climate.

Market Trends of the Men's Swimwear Market

The men's swimwear market is increasingly reflecting a shift towards sustainability and ethical manufacturing practices. Consumers are becoming more aware of their environmental impact, driving demand for swimwear crafted from eco-friendly materials like recycled plastics and organic fabrics. As consumers prioritize brands showcasing transparency in their supply chains and commitment to sustainable production, companies adopting these practices are poised to capture a larger market share. This trend is reshaping the competitive landscape, as brands that resonate with eco-conscious values not only enhance their appeal but also align with a broader movement towards responsible consumption in the fashion industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Raw Material Analysis

Global Men's Swimwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Racing Suits
• Drag Suits
• Speedos
• Square Leg Suits
• Leg Skin
• Men's Bikinis
• Swim Trunks
• Others

Global Men's Swimwear Market Size by Fabric type & CAGR (2026-2033)

• Market Overview
• Nylon
• Polyester
• Cotton
• Spandex
• Others

Global Men's Swimwear Market Size by Pricing & CAGR (2026-2033)

• Market Overview
• Low Price
• Mid Price
• Premium Price

Global Men's Swimwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• Sports Outlets
• Specialty Stores
• Online
• Others

Global Men's Swimwear Market Size & CAGR (2026-2033)

• North America (Product Type, Fabric type, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Fabric type, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Fabric type, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Fabric type, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Fabric type, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Speedo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quiksilver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billabong (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O'Neill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perry Ellis International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack & Jones (Bestseller) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Hennes & Mauritz) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations