男士泳装市场－全球产业规模、份额、趋势、机会及预测（依材料、销售管道、地区及竞争格局划分，2021-2031年）

全球男士泳装市场预计将从 2025 年的 27.4 亿美元成长到 2031 年的 38.3 亿美元，复合年增长率达到 5.74%。

此细分市场涵盖专为水上活动设计的服装，包括沙滩裤、泳裤、休閒及运动用三角裤和紧身泳裤等。推动成长的主要因素是全球健康意识的提升和水上运动参与度的提高，这导致消费者需要频繁更换服装，从而提升了销售量。美国国家体育用品协会（NSGA）的数据显示，到2024年，包括游泳在内的个人运动参与人​​数将成长7.4%，这显示消费者对水上健身的强劲需求将支撑产业收入的成长。

然而，尼龙和聚酯纤维等合成纤维原料价格波动的不可预测性，对市场成长构成重大障碍。这种成本不稳定性扰乱了定价策略，挤压了製造商的利润空间，可能降低价格敏感地区的消费者购买力，并限制整体市场扩张。

市场驱动因素

国际海滩休閒旅游的復苏是全球男士泳装产业收入成长的关键驱动力。随着旅行限制的解除和消费者信心的恢復，专为度假而购买的度假装和沙滩裤的需求再次激增。旅行量与服装销售之间的这种联繫至关重要，因为旅行计划往往会促使人们购买新的泳装。根据联合国世界旅游组织（UNWTO）于2024年5月发布的《世界旅游晴雨表》，预计2024年第一季国际观光人数将恢復到疫情前水准的97%，显示旅游业已接近全面復苏。这为度假装备的零售创造了机会。这一復苏趋势也反映在整个零售业的业绩中，迪克体育用品公司（Dick's Sporting Goods）报告称，2024年第一季同店销售额增长了5.3%。泳装类别的这种正面影响反映了消费者在积极户外生活方式方面的强劲支出。

同时，消费者对永续、环保泳装的需求日益增长，正在改变产品开发和生产规范。现代负责人越来越检验产品对环境的影响，迫使品牌从原生合成纤维转向源自海洋塑胶和消费后废弃物的再生材料。这种转变对于降低产业对环境的影响至关重要，尤其是在合成纤维占据主导地位的泳装领域。原料消耗数据也印证了这种转变的必要性。根据纺织品交易所发布的《2024年材料市场报告》，预计2023年，化石基原生合成纤维的产量将达到7,500万吨。因此，製造商正在迅速采用再生聚酯纤维和尼龙来打造差异化产品，满足具有环保意识的消费者的期望，并透过高端、永续的系列产品提升市场价值。

市场挑战

合成纤维（尤其是尼龙和聚酯纤维）原料成本的不可预测性是限制全球男士泳装市场成长的主要障碍。这些石油基原料是生产耐用、弹性泳装的必要原料，因此其价格的剧烈波动直接影响生产预算。製造商难以维持稳定的利润率，被迫在自行承担更高成本或将其转嫁给零售商和消费者之间做出选择。这种财务压力降低了价格敏感型市场的购买力，阻碍了品牌扩张，并造成了阻碍市场渗透的瓶颈。

这种价格波动从根本上削弱了该行业的成长潜力，限制了生产商的成本竞争力以及扩大生产的能力。根据国际纺织品製造商协会的数据，截至2024年11月，全球25%的纺织品生产商表示，原物料价格上涨是影响其业务的一大重大议题。这项数据凸显了该问题在整个供应链中的严重性和普遍性。对于泳装製造商而言，持续的成本压力限制了其用于市场准入和库存扩张的资金，直接阻碍了整个行业的收入成长。

市场趋势

多功能「泳装日常两用」混合服装的兴起正在显着改变消费者的购买习惯，他们更重视服装的多功能性，而非传统的单一用途泳装。这一趋势的显着特征是「两栖」短裤的广泛流行，这类短裤速干、四向拉伸，并兼具休閒街头服饰的外观，让使用者无需换装即可轻鬆从水上活动切换到社交场合。这种对实用性的追求正在推动那些有效融合运动服和泳装元素的品牌实现营收成长，其业绩往往优于那些依赖季节性度假需求的竞争对手。例如，Inside Fashion Live在2024年12月发布的关于Vuori的报告指出，该运动品牌凭藉多功能混合产品取得了成功，销售额增长了23%，远超市场4.3%的预期增长率。

同时，随着男性消费者越来越注重皮肤健康，采用具有防紫外线和耐氯性能的高性能纺织品正成为关键的差异化因素。製造商将先进的UPF过滤技术融入布料，以阻挡有害的紫外线，同时使用能够抵御泳池化学物质和盐分侵蚀的耐用纤维。这种对功能性健康防护的关注，正推动那些优先考虑技术材料研发而非纯粹时尚的成熟户外品牌实现显着的销售成长。根据Fiber2Fashion于2025年2月发布的哥伦比亚运动服装公司第四季度财报，采用Omni- 帘子（该公司广泛应用于水上运动服的防晒技术）的产品销售额增长了6%，达到9.45亿美元，凸显了防护性能装备日益增长的市场价值。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球男士泳装市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依材质（聚酯纤维、尼龙、氨纶）
  • 销售管道（百货公司、专卖店、运动用品经销店、其他（单品牌店等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美男士泳装市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲男士泳装市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区男士泳装市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲男士泳装市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲男士泳装市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球男士泳装市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• O'Neill, Inc.
• Diana Sport
• Eveden Group
• Seaspray Swimwear
• PARAH SpA
• Perry Ellis International, Inc.
• Speedo International Ltd
• Seafolly
• Jantzen, Inc.
• American Apparel, Inc

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Men's Swimwear Market is projected to expand from USD 2.74 Billion in 2025 to USD 3.83 Billion by 2031, achieving a CAGR of 5.74%. This sector encompasses clothing specifically crafted for water-based activities, ranging from board shorts and swim trunks to briefs and jammers intended for leisure and athletic use. Growth is largely driven by heightened global health awareness and growing engagement in water sports, which fuels the need for frequent apparel replacement and boosts sales volume. Data from the National Sporting Goods Association indicates that in 2024, participation in individual sports involving swimming rose by 7.4 percent, demonstrating a strong consumer trend toward aquatic fitness that bolsters industry earnings.

Conversely, market growth faces a substantial hurdle due to unpredictable price shifts in raw materials for synthetic fibers like nylon and polyester. These unstable costs disrupt pricing strategies and squeeze manufacturer profit margins, potentially diminishing consumer purchasing power in price-sensitive areas and limiting the market's overall expansion.

Market Driver

The resurgence of international beach tourism and leisure travel acts as a major engine for revenue growth in the global men's swimwear industry. With travel restrictions lifted and consumer confidence restored, there is renewed demand for resort wear and board shorts bought specifically for vacations. This link between travel volume and apparel sales is vital, as trip planning often prompts the purchase of new water attire. According to the UN Tourism 'World Tourism Barometer' from May 2024, international arrivals hit 97 percent of pre-pandemic levels in the first quarter of 2024, indicating a near-total recovery that creates retail opportunities for vacation gear. This revival is evident in wider retail results; Dick's Sporting Goods reported a 5.3 percent rise in comparable sales during the first quarter of 2024, reflecting strong consumer spending on active and outdoor lifestyles that benefits the swimwear category.

Simultaneously, the rising consumer appetite for sustainable and eco-friendly swimwear is transforming product creation and manufacturing norms. Today's buyers are increasingly examining the environmental impact of their goods, compelling brands to swap virgin synthetics for recycled materials made from ocean plastics and post-consumer waste. This shift is crucial for the sector to lower its ecological footprint, especially given the prevalence of synthetic fibers in swimwear. The need for this transition is highlighted by raw material consumption data; the Textile Exchange's 'Materials Market Report 2024' noted that virgin fossil-based synthetic fiber production climbed to 75 million tonnes in 2023. As a result, manufacturers are rapidly incorporating recycled polyesters and nylons to distinguish their products and meet the expectations of eco-minded consumers, thereby enhancing market value through premium sustainable collections.

Market Challenge

The unpredictability of raw material costs for synthetic fibers, particularly nylon and polyester, serves as a major obstacle to the Global Men's Swimwear Market's growth. Since these petroleum-derived inputs are crucial for producing durable and stretchy swimwear, their erratic price fluctuations directly disrupt production budgets. Manufacturers struggle to sustain steady profit margins, facing the choice of absorbing higher costs or passing them to retailers and shoppers. This financial strain diminishes purchasing power in price-conscious markets and deters brands from expanding operations, creating a bottleneck that hinders wider market saturation.

This pricing instability fundamentally undermines the industry's potential for growth by restricting producers' ability to compete on cost and volume. According to the International Textile Manufacturers Federation, in November 2024, 25 percent of textile producers worldwide identified elevated raw material prices as a significant concern affecting their business. This statistic highlights the widespread gravity of the problem across the supply chain. For swimwear companies, these ongoing cost pressures limit the funds available for market entry and inventory growth, directly obstructing the sector's overall revenue progress.

Market Trends

The rise of multifunctional swim-to-street hybrid apparel is significantly changing consumer shopping habits by favoring garment versatility over traditional, single-purpose swimwear. This trend is characterized by the broad acceptance of "amphibious" shorts featuring quick-drying, four-way stretch fabrics with the look of casual streetwear, enabling users to move from water activities to social environments without changing clothes. This focus on utility is driving revenue for brands that effectively blend activewear with swimwear, often surpassing competitors who depend on seasonal vacation sales. For example, Inside Fashion Live's December 2024 report on Vuori noted that the performance brand achieved a 23 percent sales surge, far exceeding the market's projected 4.3 percent growth, largely due to the success of its versatile hybrid products.

At the same time, the incorporation of UV-protective and chlorine-resistant performance textiles is emerging as a key differentiator as male consumers become more aware of skin health. Manufacturers are embedding advanced UPF filtration technologies into fabrics to block harmful ultraviolet rays, while using durable fibers that resist damage from pool chemicals and salt. This emphasis on functional health protection is generating significant sales for heritage outdoor brands that prioritize technical fabrication over pure fashion. As reported by Fibre2Fashion in February 2025 regarding Columbia Sportswear Company's fourth-quarter performance, the brand-which widely uses its Omni-Shade sun-deflecting technology in water apparel-saw sales rise by 6 percent to $945 million, highlighting the strong market value of protective performance gear.

Key Market Players

• O'Neill, Inc.
• Diana Sport
• Eveden Group
• Seaspray Swimwear
• PARAH S.p.A
• Perry Ellis International, Inc.
• Speedo International Ltd
• Seafolly
• Jantzen, Inc.
• American Apparel, Inc

Report Scope

In this report, the Global Men's Swimwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Swimwear Market, By Fabric

• Polyester
• Nylon
• Spandex

Men's Swimwear Market, By Sales Channel

• Departmental Stores
• Specialty Retail Stores
• Sports Outlets
• Others (Monobrands Stores, etc.)

Men's Swimwear Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Swimwear Market.

Available Customizations:

Global Men's Swimwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Swimwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Fabric (Polyester, Nylon, Spandex)
  • 5.2.2. By Sales Channel (Departmental Stores, Specialty Retail Stores, Sports Outlets, Others (Monobrands Stores, etc.))
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Men's Swimwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Fabric
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Swimwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Fabric
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Canada Men's Swimwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Fabric
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Mexico Men's Swimwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Fabric
      • 6.3.3.2.2. By Sales Channel

7. Europe Men's Swimwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Fabric
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Swimwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Fabric
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2. France Men's Swimwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Fabric
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. United Kingdom Men's Swimwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Fabric
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. Italy Men's Swimwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Fabric
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Spain Men's Swimwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Fabric
      • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Men's Swimwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Fabric
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Men's Swimwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Fabric
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. India Men's Swimwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Fabric
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. Japan Men's Swimwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Fabric
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. South Korea Men's Swimwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Fabric
      • 8.3.4.2.2. By Sales Channel
  • 8.3.5. Australia Men's Swimwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Fabric
      • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Men's Swimwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Fabric
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Men's Swimwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Fabric
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. UAE Men's Swimwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Fabric
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. South Africa Men's Swimwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Fabric
      • 9.3.3.2.2. By Sales Channel

10. South America Men's Swimwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Fabric
  • 10.2.2. By Sales Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Swimwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Fabric
      • 10.3.1.2.2. By Sales Channel
  • 10.3.2. Colombia Men's Swimwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Fabric
      • 10.3.2.2.2. By Sales Channel
  • 10.3.3. Argentina Men's Swimwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Fabric
      • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Men's Swimwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. O'Neill, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Diana Sport
• 15.3. Eveden Group
• 15.4. Seaspray Swimwear
• 15.5. PARAH S.p.A
• 15.6. Perry Ellis International, Inc.
• 15.7. Speedo International Ltd
• 15.8. Seafolly
• 15.9. Jantzen, Inc.
• 15.10. American Apparel, Inc

16. Strategic Recommendations

17. About Us & Disclaimer