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市场调查报告书
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1943686

2021-2031年全球女性用运动及泳装市场－依材质类型、销售管道、地区及竞争格局分類的产业规模、份额、趋势、机会及预测

Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球女性运动和泳装市场预计将从 2025 年的 1,131.7 亿美元成长到 2031 年的 1,647.6 亿美元，年复合成长率为 6.46%。

该行业主要从事运动服饰和鞋类的设计、製造和零售，这些产品专为运动表现、健身锻炼以及竞技或休閒水上活动而设计。推动这一行业成长的关键因素是社会健康观念的转变，这促使更多女性参与有组织的体育运动和健身。此外，积极生活方式的兴起也带来了对功能性、高性能服装的稳定需求，这种需求超越了短暂的时尚潮流，成为一种必需品。

市场概览
预测期 2027-2031
市场规模：2025年 1131.7亿美元
市场规模：2031年 1647.6亿美元
复合年增长率：2026-2031年 6.46%
成长最快的细分市场 在线的
最大的市场 亚太地区

然而，由于持续的经济波动和通膨压力推高原材料成本，并抑制消费者对非必需品的支出，市场面临严峻的挑战。运动与健身产业协会的数据预测，到2024年，运动服饰产业将成长3.2%，达到306亿美元，而泳装市场将成长4.0%，达到22亿美元。这项财务数据表明，儘管需求依然强劲，但该行业仍面临着与价格敏感性和生产成本相关的持续挑战，这可能会阻碍其进一步扩张。

市场驱动因素

全球范围内女性参与竞技运动的显着成长，以及女子联赛收视率的上升，正在从根本上改变市场格局。这一趋势影响着职业运动员和业余爱好者，催生了对符合相关法规且经久耐用的专业服装的需求。授权球队装备和运动服需求的激增凸显了这种文化转变的商业性意义，迫使品牌拓展产品线。例如，Fanatics 于 2024 年 4 月发布的「WNBA 选秀日销售」分析报告显示，商品总销售额较上年增长了 500%，这表明体育迷群体正在推动零售支出，并促使製造商优先开发针对该群体的运动装备产品目录。

同时，休閒和混合型生活方式服饰的流行，正将运动服的用途拓展到传统训练环境之外。消费者如今更青睐功能多样的服装，例如支撑上衣和吸湿排汗贴身裤，这些服装既适用于体育锻炼，也适用于社交场合。为了保持竞争力，製造商正将技术性能与时尚美学相结合。这种需求也反映在财务表现上。 Lululemon Athletica公布的2024财年第一季业绩显示，销售额增长10%至22亿美元；而Dick's Sporting Goods在2024年5月的净销售额增长6.2%至30.2亿美元，这主要得益于其服装和鞋类部门的强劲表现。

市场挑战

经济波动和通膨压力是限製女性运动服和泳装市场成长的主要障碍。原材料和物流成本的不可预测波动常常迫使製造商提高价格以维持利润率。零售价格上涨，加上消费者可支配收入下降，显着提高了消费者对价格的敏感度。因此，对专业泳装和高性能运动服的需求有所放缓，潜在客户越来越倾向于将支出用于日常必需品而非更新健身服装，这在经济不确定时期有效地限制了市场的成长潜力。

这些宏观经济逆风的影响在近期产业绩效数据中显而易见。根据体育与健身产业协会（SFIA）预测，到2024年，整个体育用品产业的年增长率预计仅为2.9%，这将是自疫情爆发以来最慢的年增长率。这项数据凸显了持续的经济不确定性和通膨挑战如何减缓了该行业的成长势头，并使其无法充分利用当前的健康和保健趋势。

市场趋势

采用生物基和再生材料製成的高性能面料正在从根本上重塑女性运动服和泳装市场。为了满足消费者日益增长的永续需求，各大品牌正逐步淘汰石油化学衍生的原生纤维。这项转变透过以可再生植物来源材料和消费后塑胶废弃物製成的先进循环材料取代传统的尼龙和涤纶，降低了运动服对环境的影响。製造商正在扩大这些创新的规模，以提供与传统合成纤维相媲美的技术优势，例如吸湿排汗和耐用性，同时实现环保目标。例如，Lululemon Athletica 在 2025 年 11 月发布的《2024 年影响力报告》中指出，该公司已超额完成采购目标，其 77% 的聚酯原料均来自回收利用，这凸显了循环纤维在高端系列产品中的快速应用。

此外，在註重性价比的消费者追求高品质且价格适中的运动装备的推动下，二手运动服饰和循环转售市场的扩张正成为主流趋势。为此，各大品牌纷纷推出点对点交易平台和自有品牌二手销售项目，延长外套和贴身裤等耐用单品的生命週期，从而保持其转售价值。这种循环模式既解决了纺织品废弃物问题，也让眼光独到的消费者有机会购买高端品牌，显着改变了零售行为。根据 ThredUp 于 2025 年 3 月发布的《2025 年二手服饰市场报告》，预计 2024 年美国二手服饰市场将成长 14%，超过整个服饰业的平均成长速度。这显示消费者正显着转向二手生活方式和运动服装。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球女性用运动及泳装市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 依材质种类（合成纤维、棉、聚酯纤维、其他）
    • 依销售管道（超级市场/大卖场超市、专卖店、多品牌商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美女性用运动及泳装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 我们
    • 加拿大
    • 墨西哥

7. 欧洲女性用运动及泳装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

8. 亚太地区女性用运动及泳装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

9. 中东与非洲女性用运动及泳装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美女性用运动及泳装市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 司机
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 最新进展

第十三章 全球女性用运动与泳装市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的可能性
  • 供应商电力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Adidas AG
  • Fila Korea Corporation
  • Asics Corporation
  • Columbia Sportswear Company
  • Lululemon Athletica, Inc.
  • New Balance, Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Nike, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 17651

The Global Women's Sports & Swimwear Market is projected to expand from USD 113.17 Billion in 2025 to USD 164.76 Billion by 2031, reflecting a compound annual growth rate of 6.46%. This sector is defined by the design, manufacturing, and retail of apparel and footwear specifically engineered for athletic performance, physical fitness routines, and competitive or recreational aquatic activities. The primary catalyst for this growth is a structural societal shift toward health and wellness, which has driven higher rates of female participation in organized sports and fitness. Furthermore, the widespread adoption of active lifestyles has generated a consistent demand for functional, performance-oriented clothing, establishing a necessity that transcends temporary fashion trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 113.17 Billion
Market Size 2031USD 164.76 Billion
CAGR 2026-20316.46%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

However, the market faces significant hurdles due to persistent economic volatility and inflationary pressures, which increase raw material costs and constrain consumer discretionary spending on non-essential goods. Data from the Sports and Fitness Industry Association indicates that in 2024, the athletic apparel sector grew by 3.2 percent to $30.6 billion, while the swimwear category saw a 4.0 percent increase to $2.2 billion. This financial landscape suggests that while demand remains resilient, the industry faces ongoing challenges regarding price sensitivity and production costs that could impede broader expansion.

Market Driver

The substantial rise in global female participation in competitive sports, coupled with increasing viewership for women's leagues, is fundamentally reshaping the market landscape. This momentum affects both professional athletes and amateur enthusiasts, creating a need for specialized apparel that ensures regulatory compliance and durability. The commercial significance of this cultural shift is highlighted by the surging demand for licensed team gear and performance kits, prompting brands to diversify their product lines. For instance, Fanatics reported in their April 2024 'WNBA Draft Day Sales' analysis that collective merchandise sales spiked by 500 percent compared to the previous year, demonstrating how sports fandom drives retail consumption and encourages manufacturers to prioritize performance catalogs for this demographic.

Simultaneously, the mainstream integration of athleisure and hybrid lifestyle apparel has expanded the utility of sportswear beyond traditional training settings. Consumers now prioritize versatility, seeking garments like supportive tops and moisture-wicking leggings that function effectively in both physical activities and social environments. To remain competitive, manufacturers are merging technical capabilities with fashion-forward aesthetics. Financial results reflect this demand; Lululemon Athletica Inc. reported a 10 percent revenue increase to $2.2 billion in its First Quarter Fiscal 2024 Results, while Dick's Sporting Goods saw net sales rise 6.2 percent to $3.02 billion in May 2024, driven largely by robust activity in the apparel and footwear segments.

Market Challenge

Economic volatility and inflationary pressures serve as primary obstacles hindering the growth of the women's sports and swimwear market. Unpredictable fluctuations in raw material and logistics costs frequently force manufacturers to increase pricing to preserve margins. This inflation in retail costs conflicts with reduced consumer discretionary income, leading shoppers to become increasingly price-sensitive. Consequently, the demand for specialized swimwear and high-performance athletic apparel is dampened, as potential customers prioritize essential expenses rather than updating their fitness wardrobes, effectively capping market potential during periods of financial instability.

The tangible impact of these macroeconomic headwinds is reflected in recent industry performance data. According to the Sports and Fitness Industry Association, the broader sporting goods industry achieved a growth rate of only 2.9 percent in 2024, marking the slowest annual expansion recorded since the pandemic. This statistic underscores how persistent economic uncertainty and inflationary challenges have successfully decelerated the sector's momentum, preventing it from fully capitalizing on current health and wellness trends.

Market Trends

The shift toward bio-based and recycled performance fabrics is fundamentally restructuring the women's sports and swimwear market as brands move away from virgin petrochemical fibers to satisfy growing consumer sustainability demands. This transition involves substituting conventional nylon and polyester with advanced circular materials sourced from renewable plant-based inputs and post-consumer plastic waste, thereby lowering the environmental footprint of activewear. Manufacturers are scaling these innovations to provide technical benefits, such as moisture management and durability, that rival traditional synthetics while meeting environmental targets. For example, Lululemon Athletica Inc. noted in its November 2025 '2024 Impact Report' that it exceeded sourcing goals, with 77 percent of its procured polyester being recycled, highlighting the rapid integration of circular fibers into premium collections.

Additionally, the expansion of the second-hand and circular resale market for activewear is becoming a dominant trend, driven by value-conscious consumers looking for high-quality performance gear at accessible prices. This movement has compelled major brands to introduce peer-to-peer exchange platforms and branded resale programs, extending the lifecycle of durable items like outerwear and leggings that maintain resale value. This circular model addresses textile waste while allowing aspirational customers to access premium labels, significantly shifting retail behaviors. According to ThredUp's March 2025 '2025 Resale Report', the U.S. secondhand apparel market grew by 14 percent in 2024, outpacing the general clothing sector and signaling a strong migration of spending toward pre-owned lifestyle and performance apparel.

Key Market Players

  • Adidas AG
  • Fila Korea Corporation
  • Asics Corporation
  • Columbia Sportswear Company
  • Lululemon Athletica, Inc.
  • New Balance, Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Nike, Inc.

Report Scope

In this report, the Global Women's Sports & Swimwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women's Sports & Swimwear Market, By Material Type

  • Synthetic
  • Cotton
  • Polyester
  • Others

Women's Sports & Swimwear Market, By Sales Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Branded Stores
  • Online
  • Others

Women's Sports & Swimwear Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Women's Sports & Swimwear Market.

Available Customizations:

Global Women's Sports & Swimwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Women's Sports & Swimwear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material Type (Synthetic, Cotton, Polyester, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Women's Sports & Swimwear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Women's Sports & Swimwear Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Material Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Women's Sports & Swimwear Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Material Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Women's Sports & Swimwear Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Material Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Women's Sports & Swimwear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Women's Sports & Swimwear Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Material Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Women's Sports & Swimwear Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Material Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Women's Sports & Swimwear Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Material Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Women's Sports & Swimwear Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Material Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Women's Sports & Swimwear Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Material Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Women's Sports & Swimwear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Women's Sports & Swimwear Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Material Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Women's Sports & Swimwear Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Material Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Women's Sports & Swimwear Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Material Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Women's Sports & Swimwear Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Material Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Women's Sports & Swimwear Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Material Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Women's Sports & Swimwear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Women's Sports & Swimwear Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Material Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Women's Sports & Swimwear Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Material Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Women's Sports & Swimwear Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Material Type
        • 9.3.3.2.2. By Sales Channel

10. South America Women's Sports & Swimwear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Women's Sports & Swimwear Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Material Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Women's Sports & Swimwear Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Material Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Women's Sports & Swimwear Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Material Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Women's Sports & Swimwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Adidas AG
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Fila Korea Corporation
  • 15.3. Asics Corporation
  • 15.4. Columbia Sportswear Company
  • 15.5. Lululemon Athletica, Inc.
  • 15.6. New Balance, Inc.
  • 15.7. Under Armour, Inc.
  • 15.8. Puma SE
  • 15.9. Adidas AG
  • 15.10. Nike, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer