甜菊糖市场规模、份额及成长分析（按形态、应用及地区划分）－2026-2033年产业预测

预计到 2024 年，甜菊糖市场规模将达到 9.1 亿美元，到 2025 年将达到 9.9 亿美元，到 2033 年将达到 19.2 亿美元，在预测期（2026-2033 年）内复合年增长率为 8.6%。

随着人们对高糖摄取健康风险的认识不断提高，全球甜菊糖市场正经历着消费者偏好转向更健康、更天然的甜味剂的趋势。甜菊糖是一种植物来源的天然甜味剂，作为一种零卡路里的糖和人工甜味剂替代品，正日益受到关注。这一趋势在食品饮料行业尤为明显，甜菊糖在饮料、点心和乳製品中的应用日益广泛。製造商正致力于改善甜菊糖的风味以回应消费者的担忧，而监管机构对减糖的支持也进一步推动了其广泛应用。然而，与传统甜味剂相比，甜菊糖较高的生产成本可能会为其定价和市场准入带来挑战。

甜菊糖市场驱动因素

随着全球对健康和保健的日益关注，对天然低热量甜味剂的需求显着增长，甜菊糖苷已成为领先的选择。这种植物来源）的甜味剂符合消费者对洁净标示和植物来源产品的偏好。此外，食品饮料产业的蓬勃发展也对甜菊糖苷的流行起到了关键作用。其适应性强，可添加到各种产品中，包括饮料、糖果甜点和烘焙点心。随着製造商寻求满足消费者对低糖、更健康食品的需求，将甜菊糖苷添加到产品配方中已成为策略性且备受青睐的解决方案。

甜菊糖市场的限制

甜菊糖市场面临的主要限制因素是其口感。一些消费者反映甜菊糖有明显的余味，这可能会影响其接受度，尤其是在那些习惯了传统糖口味的人群中，儘管人们一直在努力透过科技进步来改善其口感。此外，甜菊糖的生产成本通常高于传统甜味剂，因此对价格较为敏感。这可能导致消费者和生产商将甜菊糖视为一种更昂贵的选择，从而影响其市场渗透率，并限制其在竞争激烈的甜味剂市场中的潜在成长。

甜菊糖市场趋势

在健康意识日益增强的推动下，消费者对天然低热量甜味剂的偏好显着增长，而甜菊糖市场也因此蓬勃发展。随着越来越多的人寻求减少糖分摄取并避免使用人工甜味剂，植物来源零热量甜菊糖成为极具吸引力的选择。食品饮料产业将甜菊糖应用于包括饮料、糖果甜点和乳製品在内的多种产品类型，进一步推动了这一趋势。製造商致力于满足消费者对更健康、低糖产品的需求，增强甜菊糖的多功能性，并扩大其在日常产品中的应用，从而巩固其市场地位。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管环境
• 客户和购买标准分析
• 原料分析
• 专利分析

全球甜菊糖市场规模（按形式和复合年增长率划分）（2026-2033 年）

• 粉末
• 液体

全球甜菊糖市场规模（按应用及复合年增长率划分）（2026-2033 年）

• 饮料
• 食物
• 製药
• 餐桌甜味剂
• 其他的

全球甜菊糖市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Ingredion Incorporated（USA）
• Tate & Lyle PLC（UK）
• Archer Daniels Midland Company（ADM）（USA）
• Cargill, Incorporated（USA）
• Zhucheng Haotian Pharma Co., Ltd.（China）
• GLG Life Tech Corporation（Canada）
• Stevia Corp.（USA）
• Sunwin Stevia International, Inc.（China）
• S&W Seed Company（USA）
• Morita Kagaku Kogyo Co., Ltd.（Japan）
• Julong High-tech（China）
• Stevia First Corporation（USA）
• Sweet Green Fields Co., Ltd.（USA）
• The Coca-Cola Company（USA）
• PepsiCo, Inc.（USA）
• Merisant Company（USA）
• Steviva Brands, Inc.（USA）
• ViStevia（India）
• Plus Beverages（USA）

结论与建议

Stevia Market size was valued at USD 0.91 Billion in 2024 and is poised to grow from USD 0.99 Billion in 2025 to USD 1.92 Billion by 2033, growing at a CAGR of 8.6% during the forecast period (2026-2033).

The global Stevia market is witnessing a shift in consumer preferences towards healthier, natural sweeteners in response to growing awareness of the health risks associated with high sugar intake. As a natural sweetener from the Stevia rebaudiana plant, Stevia is gaining traction as a calorie-free alternative to sugar and artificial sweeteners. This trend is particularly prominent in the food and beverage sector, where Stevia is increasingly utilized in beverages, snacks, and dairy products. Manufacturers are striving to enhance the flavor profile of Stevia to address consumer concerns, while regulatory support for reduced sugar content further propels its adoption. However, the higher production costs of Stevia compared to traditional sweeteners could pose challenges in pricing and market access.

Top-down and bottom-up approaches were used to estimate and validate the size of the Stevia market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Stevia Market Segments Analysis

Global Stevia Market is segmented by Format, Application and region. Based on Format, the market is segmented into Powder and Liquid. Based on Application, the market is segmented into Beverages, Food, Pharmaceuticals, Tabletop Sweeteners and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Stevia Market

The growing global emphasis on health and wellness has significantly heightened the demand for natural and low-calorie sweeteners, with Stevia emerging as a prominent choice. Sourced from the Stevia rebaudiana plant, this sugar alternative resonates with consumer preferences for clean-label, plant-based offerings. Additionally, the expanding food and beverage sector plays a vital role in driving Stevia's popularity. Its adaptability makes it suitable for incorporation into a diverse array of products, including beverages, confections, and baked goods. As manufacturers strive to meet consumer cravings for healthier options with lower sugar content, the integration of Stevia into product formulations has become a strategic and favored solution.

Restraints in the Stevia Market

A significant constraint in the Stevia market is its taste profile, which some consumers describe as having a noticeable aftertaste. This characteristic can hinder its acceptance, especially among those who are accustomed to the flavor of traditional sugars, despite ongoing efforts to enhance its taste through technological advancements. Additionally, price sensitivity poses a challenge, as the production costs of Stevia are often higher compared to conventional sweeteners. This can lead consumers and manufacturers to perceive Stevia as a more expensive option, consequently affecting its market penetration and limiting its potential growth within the competitive landscape of sweeteners.

Market Trends of the Stevia Market

The Stevia market is witnessing a notable trend fueled by an increasing consumer preference for natural and low-calorie sweeteners, reflecting a broader shift towards health and wellness. As more individuals seek to reduce sugar intake and avoid artificial alternatives, Stevia's plant-based origin and zero-calorie profile make it an attractive choice. This trend is further supported by the food and beverage industry's growing integration of Stevia into various product categories, including beverages, confectionery, and dairy. Manufacturers are keen on meeting consumer demands for healthier, lower sugar options, driving Stevia's versatility and expanding its presence in everyday products, thereby solidifying its market position.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Stevia Market Size by Format & CAGR (2026-2033)

• Market Overview
• Powder
• Liquid

Global Stevia Market Size by Application & CAGR (2026-2033)

• Market Overview
• Beverages
• Food
• Pharmaceuticals
• Tabletop Sweeteners
• Others

Global Stevia Market Size & CAGR (2026-2033)

• North America (Format, Application)
  • US
  • Canada
• Europe (Format, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Format, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Format, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Format, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ingredion Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tate & Lyle PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (ADM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhucheng Haotian Pharma Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GLG Life Tech Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunwin Stevia International, Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S&W Seed Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morita Kagaku Kogyo Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Julong High-tech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stevia First Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sweet Green Fields Co., Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merisant Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steviva Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViStevia (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plus Beverages (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations