甜菊糖市场－全球产业规模、份额、趋势、机会及预测（依萃取物类型、应用、形式、地区和竞争格局划分，2021-2031年）

全球甜菊糖市场预计将从 2025 年的 9.2305 亿美元大幅成长至 2031 年的 14.7047 亿美元，复合年增长率为 8.07%。

甜菊糖是从甜菊糖（Stevia rebaudiana）的叶子中提取的，含有甜菊糖配糖体，因其高甜度且不含热量而备受推崇。推动这一市场成长的根本原因是全球代谢性疾病发生率的上升，这加速了消费者对洁净标示、植物来源甜味剂替代品的需求。根据国际食品资讯理事会（IFIC）2024年的报告，74%的消费者正在积极限製或避免摄取糖分，这一趋势直接推动了非营养性甜味剂的普及。此外，政府主导的财政措施和减糖政策也奖励生产者调整其食品和饮料产品组合，转向天然替代品。

儘管发展势头良好，但甜菊糖产业仍面临着与甜菊糖感官特性相关的重大挑战，尤其是许多甜菊糖苷固有的持续苦味和金属余味。这些感官问题需要使用复杂的掩味配方，这会增加生产成本，并限制该成分在对风味敏感的产品类型中的应用。因此，解决这些味觉限制仍然是製造商必须克服的关键技术挑战，以便拓展甜菊糖的应用范围，并在竞争激烈的甜味剂市场中占据更大的份额。

市场驱动因素

全球糖尿病和肥胖症的日益普及是推动全球甜菊糖市场发展的主要动力，促使各国政府和注重健康的消费者优先考虑采用有效的糖替代品来管理代谢健康。这项公共卫生需求正在加速向高强度、零卡路里且不影响血糖值的甜味剂过渡，巩固了甜菊糖作为体重管理和糖尿病饮食关键成分的地位。例如，国际糖尿病联盟（IDF）在2025年4月发布的报告显示，预计到2024年，全球将有5.89亿成年人患有糖尿病，凸显了对非营养性替代品的迫切需求。

同时，甜菊糖在改良食品和饮料产品中的广泛应用正显着扩大其市场覆盖范围。製造商们正越来越多地利用先进的甜菊糖配糖体糖果甜点的新品上市数量洁净标示8700种。此外，供应链也在不断发展，以确保道德透明度。 2025年5月，英联食品配料公司宣布，其甜菊糖供应链100%已达到农场永续性评估（FSA）银级标准，体现了该产业对永续标准的重视。

市场挑战

全球甜菊糖市场成长的主要障碍在于甜味剂固有的感官特性，尤其是许多甜菊糖配糖体所具有的苦味或金属味后味。这种感官缺陷给生产商带来了巨大的技术负担，迫使他们投入大量资金研发昂贵的掩味剂和复杂的配方，以模仿糖的纯净口感。这些要求显着增加了研发成本，并延长了产品上市时间，从而削弱了甜菊糖在价格敏感或低利润应用领域的商业性可行性。

此外，这种口味上的差距限制了消费者的接受度，阻碍了甜菊糖苷在以口味为决定性因素的主流产品类型中的推广。当感官体验无法满足消费者的预期时，重复购买率就会下降，即使甜菊糖苷具有潜在的健康益处，也难以在市场上广泛应用。根据国际食品资讯理事会（IFIC）2024年的数据，美国消费者对食用甜菊糖苷的意愿平均得分仅4.8分（满分10分），远低于蜂蜜等含热量甜味剂的消费意愿（以金额为准）。这项数据凸显了持续存在的口味障碍，这些障碍继续阻碍着甜菊糖苷在全球甜味剂市场占据更大的份额。

市场趋势

精准发酵和生物转化技术的商业化正在从根本上重塑全球甜菊糖市场。这些技术克服了传统叶萃取方式固有的农业限制。利用微生物宿主生产稀有、高价值的甜菊糖配糖体，例如莱鲍迪苷M和D，使生产者能够确保规模化、高纯度的大规模生产，同时摆脱对土地可用性和气候变迁的依赖。这种方法也带来了显着的环境效益。 2024年1月，嘉吉公司报告称，其发酵衍生的甜味剂Eversweet比传统糖生产减少了96%的土地利用，碳足迹降低了81%，凸显了效率提升推动了这一趋势。

同时，原料溶解度的突破性进展正推动液体甜菊糖产品在饮料和餐桌应用领域的市场接受度不断提高。传统上，高级糖苷的水溶性差限制了其在透明饮料和高浓度糖浆中的应用，常常导致结晶或需要使用掩蔽溶剂。然而，近期的技术进步克服了这些障碍，使得开发透明、高强度液体甜味剂成为可能，这些甜味剂可以顺利地添加到液体产品中。例如，2024年4月，英联食品公司（Ingredion）宣布推出洁净标示甜菊糖解决方案，其溶解度是标准莱鲍迪苷M的100倍。本产品专为显着降低浓缩液和水果配方中的糖含量而设计。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球甜菊糖市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 萃取物类型（全叶、粉末、液体）
  • 依用途分类（乳製品、餐桌甜味剂、烘焙食品及糖果甜点、加工食品、其他）
  • 按形态（干粉和液体）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美甜菊糖市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章 欧洲甜菊糖市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区甜菊糖市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲甜菊糖市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲甜菊糖市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球甜菊糖市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company
• GLG Life Tech Corporation
• Morita Kagaku Kogyo Co. Ltd
• Pyure Brands LLC
• Sunwin Stevia International, Inc.
• Evolva Holding SA
• Wisdom Natural Brands

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Stevia Market is projected to expand significantly, growing from USD 923.05 Million in 2025 to USD 1470.47 Million by 2031, registering a CAGR of 8.07%. Derived from the leaves of the Stevia rebaudiana plant, stevia is prized for its steviol glycosides, which offer high-intensity sweetness without contributing calories. This market growth is fundamentally underpinned by the increasing global incidence of metabolic disorders, which has accelerated consumer demand for clean-label, plant-based sugar substitutes. In 2024, the International Food Information Council reported that 74% of consumers were actively limiting or avoiding sugar, a trend that directly drives the uptake of non-nutritive sweeteners. Additionally, government-enforced fiscal measures and sugar reduction policies are incentivizing manufacturers to reformulate their food and beverage portfolios with natural alternatives.

Despite this positive momentum, the industry contends with a major obstacle related to the sensory characteristics of stevia, particularly the lingering bitter or metallic aftertaste inherent to many steviol glycosides. This organoleptic issue requires the use of sophisticated masking formulations, which can escalate production costs and restrict the ingredient's application in flavor-sensitive product categories. Consequently, resolving these taste limitations remains a crucial technical hurdle that manufacturers must overcome to broaden stevia's application and secure a more substantial share of the competitive sweetener market.

Market Driver

The rising global burden of diabetes and obesity acts as a primary catalyst for the Global Stevia Market, prompting both governments and health-conscious consumers to prioritize effective sugar substitutes for managing metabolic health. This public health urgency has accelerated the shift toward high-intensity, zero-calorie sweeteners that do not alter blood glucose levels, cementing stevia's role as a vital ingredient in weight management and diabetic-friendly diets. Highlighting the scale of this demand, the International Diabetes Federation reported in April 2025 that approximately 589 million adults worldwide were estimated to be living with diabetes in 2024, a figure that underscores the critical need for non-nutritive alternatives.

Simultaneously, the widespread incorporation of stevia into reformulated food and beverage products is significantly extending its market reach. Manufacturers are increasingly utilizing advanced steviol glycosides to replace sugar across diverse sectors, ranging from confectionery to carbonated soft drinks, in order to satisfy clean-label requirements without sacrificing sensory quality. This rapid pace of innovation is illustrated by Cargill's September 2025 report, which noted that global product launches containing stevia surpassed 8,700 in 2023. Furthermore, supply chains are evolving to ensure ethical transparency; Ingredion announced in May 2025 that it had achieved the Farm Sustainability Assessment Silver performance level for 100% of its stevia supply chain, reflecting the industry's dedication to sustainable standards.

Market Challenge

A major obstacle restricting the growth of the Global Stevia Market is the sweetener's inherent sensory profile, specifically the lingering bitter or metallic aftertaste associated with many steviol glycosides. This organoleptic flaw imposes substantial technical burdens on manufacturers, who must invest heavily in expensive masking agents and intricate formulation adjustments to replicate the clean taste of sugar. These requirements significantly elevate research and development costs and prolong product launch timelines, thereby diminishing the commercial viability of stevia for use in price-sensitive or low-margin applications.

Moreover, this flavor gap limits consumer acceptance and restricts the ingredient's expansion into mainstream product categories where taste is the deciding factor. If the sensory experience fails to align with consumer expectations, repeat purchase rates decline, effectively stalling broader market adoption despite the sweetener's health benefits. According to 2024 data from the International Food Information Council, U.S. consumers rated their likelihood of consuming stevia at an average of only 4.8 out of 10, a score notably lower than that of caloric sweeteners like honey. This statistic underscores a persistent taste-based barrier that continues to prevent stevia from capturing a larger share of the global sweetener industry.

Market Trends

The Global Stevia Market is being fundamentally reshaped by the commercialization of precision fermentation and bioconversion technologies, which overcome the agricultural limitations of traditional leaf extraction. By utilizing microbial hosts to produce rare, high-value steviol glycosides such as Rebaudioside M and D, manufacturers can decouple supply from land availability and weather variability while ensuring scalable, high-purity volumes. This approach also offers drastic environmental improvements; Cargill reported in January 2024 that their fermentation-derived EverSweet sweetener achieved a 96% reduction in land-use impacts and an 81% lower carbon footprint compared to traditional sugar production, highlighting the efficiency gains driving this trend.

Concurrently, the market is witnessing a rising adoption of liquid stevia formats for beverage and tabletop use, facilitated by significant breakthroughs in ingredient solubility. Historically, the poor water solubility of advanced glycosides restricted their application in clear beverages and high-concentration syrups, often resulting in crystallization or requiring the use of masking solvents. Recent innovations have successfully resolved these technical barriers, enabling the creation of clear, highly potent liquid sweeteners that integrate seamlessly into fluid formulations. For instance, Ingredion introduced a clean-label stevia solution in April 2024 that is 100 times more soluble than standard Rebaudioside M, a development specifically engineered to facilitate high levels of sugar reduction in liquid concentrates and fruit preparations.

Key Market Players

• Cargill, Incorporated
• Ingredion Incorporated
• Tate & Lyle PLC
• Archer Daniels Midland Company
• GLG Life Tech Corporation
• Morita Kagaku Kogyo Co. Ltd
• Pyure Brands LLC
• Sunwin Stevia International, Inc.
• Evolva Holding SA
• Wisdom Natural Brands

Report Scope

In this report, the Global Stevia Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Stevia Market, By Extract Type

• Whole Leaf
• Powdered and Liquid

Stevia Market, By Application

• Dairy
• Tabletop Sweeteners
• Bakery & Confectionery
• Convenience Foods and Others

Stevia Market, By Form

• Dry and Liquid

Stevia Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Stevia Market.

Available Customizations:

Global Stevia Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Stevia Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Extract Type (Whole Leaf, Powdered and Liquid)
  • 5.2.2. By Application (Dairy, Tabletop Sweeteners, Bakery & Confectionery, Convenience Foods and Others)
  • 5.2.3. By Form (Dry and Liquid)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Stevia Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Extract Type
  • 6.2.2. By Application
  • 6.2.3. By Form
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Stevia Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Extract Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Form
  • 6.3.2. Canada Stevia Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Extract Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Form
  • 6.3.3. Mexico Stevia Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Extract Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Form

7. Europe Stevia Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Extract Type
  • 7.2.2. By Application
  • 7.2.3. By Form
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Stevia Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Extract Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Form
  • 7.3.2. France Stevia Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Extract Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Form
  • 7.3.3. United Kingdom Stevia Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Extract Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Form
  • 7.3.4. Italy Stevia Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Extract Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Form
  • 7.3.5. Spain Stevia Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Extract Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Form

8. Asia Pacific Stevia Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Extract Type
  • 8.2.2. By Application
  • 8.2.3. By Form
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Stevia Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Extract Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Form
  • 8.3.2. India Stevia Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Extract Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Form
  • 8.3.3. Japan Stevia Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Extract Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Form
  • 8.3.4. South Korea Stevia Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Extract Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Form
  • 8.3.5. Australia Stevia Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Extract Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Form

9. Middle East & Africa Stevia Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Extract Type
  • 9.2.2. By Application
  • 9.2.3. By Form
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Stevia Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Extract Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Form
  • 9.3.2. UAE Stevia Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Extract Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Form
  • 9.3.3. South Africa Stevia Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Extract Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Form

10. South America Stevia Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Extract Type
  • 10.2.2. By Application
  • 10.2.3. By Form
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Stevia Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Extract Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Form
  • 10.3.2. Colombia Stevia Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Extract Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Form
  • 10.3.3. Argentina Stevia Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Extract Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Form

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Stevia Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Cargill, Incorporated
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ingredion Incorporated
• 15.3. Tate & Lyle PLC
• 15.4. Archer Daniels Midland Company
• 15.5. GLG Life Tech Corporation
• 15.6. Morita Kagaku Kogyo Co. Ltd
• 15.7. Pyure Brands LLC
• 15.8. Sunwin Stevia International, Inc.
• 15.9. Evolva Holding SA
• 15.10. Wisdom Natural Brands

16. Strategic Recommendations

17. About Us & Disclaimer