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市场调查报告书
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1250740

到 2028 年的硬苏打水市场预测 - 按内容（<5% 监测，>5% 监测，其他内容）、包装（玻璃瓶、塑料瓶、金属罐）、地区分析

Hard Seltzer Market Forecasts to 2028 - Global Analysis By Contents (Monitor Less Than 5%, More Than 5% and Other Contents), Packaging (Glass Bottles, Plastic Bottles and Metal Cans) and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 175+ Pages | 商品交期: 2-3个工作天内

价格

据 Stratistics MRC 预计，到 2022 年，硬苏打水的全球市场规模将达到 238 亿美元，到 2028 年将达到 492 亿美元，预测期内復合年增长率将达到 12.8%。

硬苏打水基本上是水果味的酒精碳酸水。 硬苏打水，通常被称为加标苏打水或硬起泡酒精水，是一种由碳酸水、酒精和由于蔗糖或麦芽发酵而产生的开放水果风味的饮料。 硬苏打水的卡路里含量最低，酒精含量仅为 5% 左右，是酒精的最佳替代品。 硬苏打水是一种低热量、低碳水化合物、无糖的酒精饮料，酒精浓度为 5% 或稍高，清澈、起泡且味道极淡。

根据第 4 次全国家庭健康调查 (NFHS-4)，酒精消费在印度所有州和联合领土 (UT) 都很普遍，有 1.6 亿人，其中男性占 29.2%，女性占 1.2%。估计有数百万人饮酒。

市场动态：

驱动程序

城市化进程

预计现代化对个人的影响越来越大、购买者对酒精消费的态度不断变化、快速城市化以及新兴地区消费者偏好的变化将推动增长。. 由于消费者之间的同伴影响，用户偏好的改变、可支配收入的增加以及年轻一代酒精饮料消费的上升趋势预计将成为推动市场需求的关键因素。

约束

对健康的不利影响

随着时间的推移，滥用硬苏打水可能会导致硬苏打水上瘾。 身体依赖性和耐受性是硬苏打水成瘾的附加症状。 宽容涉及消耗更多或更频繁的酒精量以达到预期的结果。 他们也更有可能对酒精上瘾，这是过快饮酒过多的严重且可能致命的副作用。 因此，这些因素制约了市场的增长。

机会

消费者对新口味的接受度增加

风味特征因品牌而异，从黑樱桃、酸橙和红宝石葡萄柚等主要风味到甜瓜罗勒、柠檬龙舌兰芙蓉和黄瓜桃等更高级的风味不等。 由于消费者偏好的变化和同龄人的压力，老一代和年轻一代的酒精消费量都在增加，这进一步推动了市场的增长。

威胁

碳酸硬苏打水

碳酸化可能导致胀气和腹胀。 此外，许多人发现硬苏打水的含糖量过高。 它通常也比其他酒精饮料更贵。 当身体需要硬苏打水才能发挥作用时，就会产生身体依赖性。 此外，硬苏打水酒精含量低，不易醉，是阻碍其扩张的一大因素。

COVID-19 的影响

COVID-19 流行病对硬苏打水市场产生了负面影响，因为主要装配中心的装配作业中断，导致产量大幅下降。 酒精饮料行业尚未看到硬苏打水的潜在市场。 硬苏打水製造商和经销商要扩展到未开发地区的最大障碍是许多国家实施的封锁措施以遏制冠状病毒的传播。 受此次疫情影响，消费者健康意识增强，酒类消费方式发生明显变化，由高含量向低含量转变。

5%+ 部分预计在预测期内最大

由于消费者越来越节制，预计 5% 以上的细分市场将实现有利可图的增长。 随着人们对整体健康意识的提高，各个年龄段的人都在努力减少饮酒。 饮酒习惯的改变、对健康和福祉的日益关注以及越来越多的消费者寻求戒酒正在推动市场需求。

在预测期内，金属罐领域预计将呈现最高的复合年增长率。

金属罐由于其用途，预计在预测期内将以最快的复合年增长率增长。 製造商越来越偏爱体积更小、重量更轻、更易于回收的包装，以及节省运输成本和货架空间的包装，预计这将推动市场对这一领域的需求。

市场份额最高的地区

由于城市化进程加快，亚太地区预计在预测期内将占据最大的市场份额。 市场参与者增加研发投入以推出创新产品是市场流行的主要趋势。 龙头企业注重研发投入，开发具有独特品质的新产品，提升自身地位。

复合年增长率最高的地区：

由于消费者对低酒精、低热量和无麸质饮料的偏好不断增加，预计北美在预测期内的复合年增长率最高。 国际品牌硬苏打水在该地区的现成供应，以及更多製造商向市场推广其产品和推出新产品，预计也将支持该地区的增长。。

主要发展：

2022 年 5 月，White Claw Seltzer 推出了一款名为 White Claw Hard Seltzer REFRSHR Lemonade 的新产品。 这种新的汽水柠檬水俱有令人印象深刻的口味，从柑橘到柠檬，味道独特，包装精美。

2022 年 4 月，Anheuser-Busch InBev 在其圣路易斯园区投资 5000 万美元，以提高苏打水的产量。 该公司计划新建一座苏打水专用大楼，配备新设备和系统，以生产广受欢迎的产品，例如 Michelob Ultra Organic Seltzer、Bud Light Seltzer 等。

我们的报告提供了什么

  • 按地区、国家/地区细分市场。
  • 向新进入者提出战略建议
  • 2020、2021、2022、2025 和 2028 年的综合市场数据
  • 市场驱动因素（市场趋势、制约因素、机遇、威胁、挑战、投资机会、建议等）
  • 根据市场预测在关键业务领域提出战略建议
  • 竞争格局和趋势
  • 公司简介，包括详细的战略、财务状况和近期发展
  • 供应链趋势反映了最新的技术进步。

提供免费定制

购买此报告的客户将免费获得以下定制之一。

  • 公司简介
    • 其他市场公司的综合概况（最多 3 家公司）
    • 主要公司的 SWOT 分析（最多 3 家公司）
  • 区域细分
    • 根据客户要求提供主要国家/地区的市场估算、预测和復合年增长率（注意：基于可行性检查）
  • 竞争基准
    • 根据产品组合、地域分布和战略联盟对主要参与者进行基准测试。

内容

第 1 章执行摘要

第二章前言

  • 概览
  • 利益相关者
  • 调查范围
  • 调查方法
    • 数据挖掘
    • 数据分析
    • 数据验证
    • 研究方法
  • 调查来源
    • 主要研究信息来源
    • 二手研究资源
    • 假设

第三章市场趋势分析

  • 司机
  • 约束因素
  • 机会
  • 威胁
  • 新兴市场
  • COVID-19 的影响

第 4 章波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第 5 章。全球硬苏打水市场：按内容分类

  • 小于 5%
  • 5% 或更多
  • 其他内容

第 6 章。全球硬苏打水市场：按包装

  • 玻璃瓶
  • PET 瓶
  • 金属罐

第 7 章。全球硬苏打水市场：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 意大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳大利亚
    • 新西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 卡塔尔
    • 南非
    • 其他中东地区

第八章主要进展

  • 合同、伙伴关係、协作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第九章公司简介

  • Anheuser-Busch InBev
  • The Coca-Cola Company
  • Mark Anthony Brands International
  • Diageo plc
  • Molson Coors Beverage Company
  • The Boston Beer Company
  • Kopparberg
  • Constellation Brands, Inc.
  • San Juan Seltzer, Inc.
  • Heineken N.V.
  • Spiked Seltzer
  • Oskar Blues Brewery
  • Barefoot Cellars
  • Blue Marble
  • Future Proof Brands LLC
  • Cutwater Spirits
Product Code: SMRC22617

According to Stratistics MRC, the Global Hard Seltzer Market is accounted for $23.8 billion in 2022 and is expected to reach $49.2 billion by 2028 growing at a CAGR of 12.8% during the forecast period. Hard seltzer is essentially fruit-flavored, alcoholic, carbonated water. Hard Seltzer, commonly referred to as spiked seltzer or hard sparkling alcohol water, is a beverage made of carbonated water, alcohol, and sometimes open fruit flavours as a result of the fermentation of cane sugar or malted barley. Hard Seltzer is the finest alcohol substitute because it has the least amount of calories and only contains about 5% alcohol. Hard Seltzer is a low-calorie, low-carb, sugar-free alcoholic beverage with a 5% or slightly higher alcohol concentration that is clear, frothy, and minimally flavoured.

According to the National Family Health Survey-4 (NFHS-4), alcohol consumption is widespread throughout India across all states and union territories (UT), with a projected 160 million people consuming alcohol, including 29.2 % of men and 1.2% of women.

Market Dynamics:

Driver:

Growth in urbanization

The expanding influence of modernization on individuals, changing buyer attitudes of alcoholic beverage usage, quickly growing urbanisation, and shifting consumer preferences in emerging regions are expected to fuel the growth. The rising trend of alcoholic beverage consumption among the young generation as a result of changing user preferences, rising disposable income, and consumer peer influence are the key components projected to propel market demand.

Restraint:

Adverse health effects

Over time, hard seltzer addiction can develop from hard seltzer misuse. Physical dependence and tolerance are further symptoms of hard seltzer addiction. Tolerance involves consuming larger or more frequent amounts of alcohol to have the intended result. Furthermore, they are more likely to have alcohol poisoning, a serious and perhaps fatal side effect of taking too much alcohol quickly. Hence, these factors are restraining the market growth.

Opportunity:

Rising adoption of new flavors among consumers

The flavor profiles vary by brand and range from primary flavors like black cherry, lime, and ruby grapefruit to much more elevated flavors like melon basil, lemon agave hibiscus, and cucumber peach. The consumption of alcohol is on the rise among both the older and younger generations as a result of shifting consumer preferences and peer pressure, which further propels the growth of the market.

Threat:

Carbonation in hard seltzer

Gas and bloating may result from the carbonation. In addition, a lot of people think hard seltzer tastes overly sugary. They are frequently more expensive than other alcoholic beverages as well. Physical dependence occurs when the body requires hard seltzer to function. The alcohol percentage of hard seltzer is frequently too low for individuals to feel buzzed, which is one of the major factors impeding expansion.

Covid-19 Impact

The COVID-19 epidemic had a negative influence on the hard seltzer market, since assembling tasks were suspended throughout major assembling centres, resulting in a substantial production workload. The alcoholic beverage sector has not yet looked into the potential hard seltzer market. The hardest obstacle for hard seltzer manufacturers and dealers to overcome in extending their business into undeveloped regions was the implementation of lockdowns by many nations to control the spread of the corona virus. The pandemic outbreak has drastically modified the consumption style of alcoholic beverages from high content to lower due to the increased health consciousness among consumers.

The more than 5% segment is expected to be the largest during the forecast period

The more than 5% segment is estimated to have a lucrative growth, due to the growing trend of moderation among consumers. With increased awareness of general well-being, people of all ages are attempting to minimise their alcohol usage. The shift in drinking habits, the increased focus on health and wellbeing, and the rising number of customers looking to cut back on alcohol have all increased demand for the market.

The metal cans segment is expected to have the highest CAGR during the forecast period

The metal cans segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its usage. The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.

Region with Largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to increased urbanization. Rising investment by market players in their R&D to launch innovative products is a key trend gaining popularity in the market. Major companies in are focusing on R&D investments to develop new products with distinctive qualities and enhance their position.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to growing consumer preferences for the low alcohol content, calories, and gluten free beverages. Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market is expected to augment the growth of the region.

Key Players in the market

Some of the key players profiled in the Hard Seltzer Market include Anheuser-Busch InBev, The Coca-Cola Company, Mark Anthony Brands International, Diageo plc, Molson Coors Beverage Company, The Boston Beer Company, Kopparberg, Constellation Brands, Inc., San Juan Seltzer, Inc., Heineken N.V., Spiked Seltzer, Oskar Blues Brewery, Barefoot Cellars, Blue Marble, Future Proof Brands LLC and Cutwater Spirits.

Key Developments:

In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limon and has a distinct taste and comes in fabulous packaging.

In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others.

Contents Covered:

  • Less Than 5%
  • More Than 5%
  • Other Contents

Packagings Covered:

  • Glass Bottles
  • Plastic Bottles
  • Metal Cans

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Hard Seltzer Market, By Content

  • 5.1 Introduction
  • 5.2 Less Than 5%
  • 5.3 More Than 5%
  • 5.4 Other Contents

6 Global Hard Seltzer Market, By Packaging

  • 6.1 Introduction
  • 6.2 Glass Bottles
  • 6.3 Plastic Bottles
  • 6.4 Metal Cans

7 Global Hard Seltzer Market, By Geography

  • 7.1 Introduction
  • 7.2 North America
    • 7.2.1 US
    • 7.2.2 Canada
    • 7.2.3 Mexico
  • 7.3 Europe
    • 7.3.1 Germany
    • 7.3.2 UK
    • 7.3.3 Italy
    • 7.3.4 France
    • 7.3.5 Spain
    • 7.3.6 Rest of Europe
  • 7.4 Asia Pacific
    • 7.4.1 Japan
    • 7.4.2 China
    • 7.4.3 India
    • 7.4.4 Australia
    • 7.4.5 New Zealand
    • 7.4.6 South Korea
    • 7.4.7 Rest of Asia Pacific
  • 7.5 South America
    • 7.5.1 Argentina
    • 7.5.2 Brazil
    • 7.5.3 Chile
    • 7.5.4 Rest of South America
  • 7.6 Middle East & Africa
    • 7.6.1 Saudi Arabia
    • 7.6.2 UAE
    • 7.6.3 Qatar
    • 7.6.4 South Africa
    • 7.6.5 Rest of Middle East & Africa

8 Key Developments

  • 8.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 8.2 Acquisitions & Mergers
  • 8.3 New Product Launch
  • 8.4 Expansions
  • 8.5 Other Key Strategies

9 Company Profiling

  • 9.1 Anheuser-Busch InBev
  • 9.2 The Coca-Cola Company
  • 9.3 Mark Anthony Brands International
  • 9.4 Diageo plc
  • 9.5 Molson Coors Beverage Company
  • 9.6 The Boston Beer Company
  • 9.7 Kopparberg
  • 9.8 Constellation Brands, Inc.
  • 9.9 San Juan Seltzer, Inc.
  • 9.10 Heineken N.V.
  • 9.11 Spiked Seltzer
  • 9.12 Oskar Blues Brewery
  • 9.13 Barefoot Cellars
  • 9.14 Blue Marble
  • 9.15 Future Proof Brands LLC
  • 9.16 Cutwater Spirits

List of Tables

  • Table 1 Global Hard Seltzer Market Outlook, By Region (2020-2028) ($MN)
  • Table 2 Global Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 3 Global Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 4 Global Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 5 Global Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 6 Global Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 7 Global Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 8 Global Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 9 Global Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 10 North America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 11 North America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 12 North America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 13 North America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 14 North America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 15 North America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 16 North America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 17 North America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 18 North America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 19 Europe Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 20 Europe Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 21 Europe Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 22 Europe Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 23 Europe Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 24 Europe Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 25 Europe Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 26 Europe Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 27 Europe Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 28 South America Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 29 South America Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 30 South America Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 31 South America Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 32 South America Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 33 South America Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 34 South America Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 35 South America Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 36 South America Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)
  • Table 37 Middle East & Africa Hard Seltzer Market Outlook, By Country (2020-2028) ($MN)
  • Table 38 Middle East & Africa Hard Seltzer Market Outlook, By Content (2020-2028) ($MN)
  • Table 39 Middle East & Africa Hard Seltzer Market Outlook, By Less Than 5% (2020-2028) ($MN)
  • Table 40 Middle East & Africa Hard Seltzer Market Outlook, By More Than 5% (2020-2028) ($MN)
  • Table 41 Middle East & Africa Hard Seltzer Market Outlook, By Other Contents (2020-2028) ($MN)
  • Table 42 Middle East & Africa Hard Seltzer Market Outlook, By Packaging (2020-2028) ($MN)
  • Table 43 Middle East & Africa Hard Seltzer Market Outlook, By Glass Bottles (2020-2028) ($MN)
  • Table 44 Middle East & Africa Hard Seltzer Market Outlook, By Plastic Bottles (2020-2028) ($MN)
  • Table 45 Middle East & Africa Hard Seltzer Market Outlook, By Metal Cans (2020-2028) ($MN)