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市场调查报告书
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1249389

全球硬苏打水市场——行业规模、份额、趋势、机会、预测、按 ABV 内容、按包装、按分销渠道、按地区、竞争对手分析 (2018-2028)

Hard Seltzer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By ABV Content, By Packaging, By Distribution Channel, By Region, Competition

出版日期: | 出版商: TechSci Research | 英文 117 Pages | 商品交期: 2-3个工作天内

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简介目录

全球硬苏打水市场预计将在预测期内实现强劲增长,因为它作为一种健康替代品的意识不断增强,越来越受欢迎。

美国、加拿大、澳大利亚和新西兰等国家/地区的市场正在增长。 对普通酒精饮料的需求也在飙升,因为它们不含麸质、低热量、低碳水化合物和低糖。 因此,消费者越来越意识到饮用硬苏打水的重要性。

健康意识的提高促使人们转向纯素产品

由于肥胖问题和特定年龄需求的广泛选择以及植物性产品的日益普及,该产品的市场正在扩大。 硬苏打水是一种水果味的碳酸水饮料。 酒精含量为4.5%至7%,每罐的热量往往低于100大卡。 它们有多种口味,包括橘子、柠檬和西瓜。

在英国、美国、加拿大和澳大利亚等发达国家,对酒精含量、热量和碳水化合物含量较低的饮料的需求预计会增加。 无麸质饮料在註重健康的消费者中越来越受欢迎,过敏和乳糜泻患者发现了它们的好处。 无麸质硬碳酸饮料也被证明对患有自身免疫性疾病和炎症性疾病的人有帮助。

创新产品线推动市场增长

市场增长的一个主要因素是对相关公司在每个产品类别中推出创新产品的需求加速增长。 以肉类替代品为例,Vizzy 有四种口味,每包 12 盎司。 此外,着名的菠萝芒果有 24 盎司单罐装和 6 件装可供选择。 Vizzy 的目标市场是年龄在 25 至 35 岁之间的年轻人,他们更清楚自己的决定并重视积极因素而不是缺乏糖分和卡路里。

硬苏打水市场投资的增加推动了市场增长

许多公司已经确定了自己行业中的潜在领域,并正在製定区域战略。 软碳酸软饮料市场的趋势包括市场进入者增加对新产品引进的研发投资。 软碳酸饮料行业的主要参与者正在集中研发支出以开发具有特色的新产品并巩固其地位。 例如,摩森康胜饮料公司将于 2022 年 6 月恢復投资,以促进美国硬碳酸软饮料市场的增长。 对沃思堡工厂的投资是 Molson Coors 加强其在硬苏打水市场地位的更大努力的一部分。 此外,比利时酿酒巨头 AB InBev 的美国子公司 Anheuser-Busch 计划在 2022 年 4 月向其圣路易斯啤酒厂投资 5000 万美元,以提高其苏打水的生产能力。

可自定义

根据市场数据,TechSci Research 根据公司的具体需求提供定制服务。 该报告可以定制为:

成立

  • 对其他市场参与者(最多 5 家公司)进行深入分析和概况分析

内容

第一章介绍

  • 产品概览
  • 报告的主要亮点
  • 目标市场
  • 目标市场细分
  • 目标时期

第二章研究方法论

  • 调查目的
  • 基线调查方法
  • 主要行业合作伙伴
  • 主要协会和次要信息
  • 调查方法
  • 数据三角测量和验证
  • 假设和限制

第 3 章执行摘要

  • 市场概览
  • 市场预测
  • 主要地区
  • 主要细分市场

第四章客户声音分析(B2C市场)

  • 样本量的确定
  • 受访者属性
    • 按性别
    • 按年龄
    • 按职业
  • 品牌知名度
  • 影响购买决定的因素
  • 客户满意度
  • 购买后面临的挑战

第五章全球硬碳酸饮料市场展望

  • 市场规模和预测
    • 数量
    • 数量
  • 市场份额和预测
    • 按 ABV 含量(低于 5%、低于 5%、高于 5%)进行的市场份额分析
    • 按包装(瓶装、罐装)分类的市场份额分析
    • 按分销渠道(零售店、超市/大卖场、专卖店、在线、其他(便利店等))进行的市场份额分析
    • 按地区划分的市场份额分析
    • 公司市场份额分析
  • 全球硬碳酸饮料市场测绘和机会评估
    • 按 ABV 内容进行市场测绘和机会评估
    • 按套餐进行市场规划和机会评估
    • 按分销渠道进行市场规划和机会评估
    • 区域市场测绘和机会评估

第六章:北美硬质碳酸饮料市场展望

  • 市场规模和预测
    • 金额
    • 金额
  • 市场份额和预测
    • 按 ABV 内容进行的市场份额分析
    • 按产品分类的市场份额分析
    • 按分销渠道进行的市场份额分析
    • 按国家

第七章:欧洲硬质碳酸软饮料市场前景

  • 市场规模和预测
    • 金额
    • 金额
  • 市场份额和预测
    • 按 ABV 内容进行的市场份额分析
    • 按产品分类的市场份额分析
    • 按分销渠道进行的市场份额分析
    • 按国家

第八章亚太地区硬碳酸饮料市场展望

  • 市场规模和预测
    • 数量
    • 金额
  • 市场份额和预测
    • 按 ABV 内容进行的市场份额分析
    • 按产品分类的市场份额分析
    • 按分销渠道进行的市场份额分析
    • 按国家

第九章:南美洲硬质碳酸饮料市场展望

  • 市场规模和预测
    • 金额
    • 数量
  • 市场份额和预测
    • 按 ABV 内容进行的市场份额分析
    • 按产品分类的市场份额分析
    • 按分销渠道进行的市场份额分析
    • 按国家

第10章中东和非洲地区硬质碳酸饮料的市场前景

  • 市场规模和预测
    • 金额
    • 金额
  • 市场份额和预测
    • 按 ABV 内容进行的市场份额分析
    • 按产品分类的市场份额分析
    • 按分销渠道进行的市场份额分析
    • 按国家

第 11 章市场动态

  • 司机
    • 培养健康意识
    • 酒精饮料的在线销售额增加
    • 各种口味的硬质碳酸饮料
    • 严格的政府法律
    • 对碳酸饮料的认知度较低

第 12 章 COVID-19 对全球硬碳酸饮料市场的影响

  • 影响评估模型
    • 受影响的主要部门
    • 受影响的主要地区
    • 受影响的主要国家
    • 受影响的主要分销渠道

第13章市场趋势与发展

  • 创新产品发布
  • 非酒精类公司的投资增加
  • 对烈酒的偏好越来越大
  • 消费者生活方式的快速变化
  • 新兴国家/地区的需求激增

第 14 章波特的五力模型

  • 竞争公司之间的敌对关係
  • 买家的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁

第 15 章 SWOT 分析

  • 力量
  • 弱点
  • 机会
  • 威胁

第16章竞争格局

  • 公司简介
    • 安海斯-布希公司有限责任公司
      • 公司简介
      • 产品和服务
      • 财务(据报导)
      • 主要市场焦点和地域分布
      • 近期趋势
      • 主要管理人员
    • Boston Beer Company
    • Molson Coors Beverage Company
    • Diageo North America Inc.
    • Mark Anthony Brands International
    • E. & J. Gallo Winery (High Noon Spirits Company)
    • Heineken USA Incorporated
    • Oskar Blues Brewery Holding Co LLC
    • Constellation Brands, Inc.
    • San Juan Seltzer Inc.

第 17 章战略建议/行动计划

  • 主要关注领域
  • 地区/国家
  • 目标 ABV 含量
  • 目标分销渠道

(注:公司名单可根据您的要求定制。)

简介目录
Product Code: 14216

The global hard seltzer market is anticipated to project robust growth in the forecast period because of increasing awareness and the growing popularity of a healthy alternative worldwide. The market is witnessing growth in countries like the United States, Canada, Australia, and New Zealand. Moreover, the market is witnessing a surge in demand for regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate, and sugar content. Therefore, the focus of growing awareness among consumers on the significance of consuming hard seltzer is constantly on boost.

The market of Hard Seltzer is expected to witness a sudden surge in competition for manufacturing and supplying from another developing category, with the growing preference for low-ABV, sparkling-wine spritzes across the globe. While hard seltzer has taken market share away from beer, wine, and spirits, the sparkling-wine sector has been the most significantly impacted. According to Nielsen's research, households with sparkling wine consumers spent an average of USD 43 on hard seltzer last year, followed by families with spirits consumers who spent an average of USD 41 and households with beer/malt/cider consumers with an average spend of 37 USD.

Women, millennials, and higher-income households were the most fans when hard seltzers emerged. As per the data collected by New York-based company Cowen Inc. in March 2020, white consumers have the greatest absolute hard seltzer prevalence among ethnic groups at roughly 19%. Black/African Americans, Hispanic/Latinos, and Asian ethnic groups all have a prevalence rate of about 12%. According to the poll, consumers in the USD 50,000 to USD 99,000 income group had the highest incidence accounting for roughly 38% regarding income levels. The respondents in the cohort with the lowest income, less than USD 25,000, had the lowest incidence, around 17%.

It's also more accessible, safer, and less expensive for outdoor drinkers to bring hard seltzer than to mix up a pitcher of Aperol Spritz. This is why more than half of respondents to a 2019 Nielsen survey cited it as a reason for buying canned cocktails and hard seltzers. This convenience factor is more significant than ever during the COVID-19 and social distancing due to visiting bar restrictions. As a result, the product saw an increase in market demand. For instance, there were ten hard seltzer brands in 2018, 26 in 2019, and more than 65 brands worldwide in 2020.

Growing Health Consciousness Influencing Shift Towards Vegan Products

The market is expanding due to the wide availability of options in the product category, satisfying particular needs linked with the issue of obesity and age requirements, followed by the rising popularity of plant-based products. Hard seltzer is essentially fruit-flavored, boozy, carbonated water. Most hard seltzers have an alcohol content of 4.5-7% and have no more than 100 calories per can. It comes in various tastes, including tangerine, lemon, and watermelon.

In developed nations like the United Kingdom, the United States, Canada, and Australia, the demand for beverages with minimal alcohol content, calories, and carbohydrates is projected to increase. Gluten-free drinks are becoming more popular among health-conscious consumers as people with allergies or celiac disease discover their advantages of them. Gluten-free hard seltzer drinks have also been shown to be helpful for people with autoimmune disorders and inflammatory diseases.

Innovating Offerings Aiding the Market Growth

A significant factor in the market's growth is the accelerating demand for launching new and innovative products by relevant companies within each product category. For instance, consider the example of the meat substitute category; Vizzy comes in four flavors and is offered in 12-ounce variety packs. Additionally, single 24-ounce cans and six-packs of the well-liked Pineapple Mango are available. Young adults between the ages of 25 and 35 who are conscious of their decisions and increasingly value the presence of positives above the absence of sugar and calories make up Vizzy's target market.

Rising Investment in Hard Seltzer Market Driving the Market Growth

Numerous businesses identify potential areas in the industry for their nations and develop regional strategies. A prominent trend gaining traction in the hard seltzer market is the increase in investment made by market participants in their R&D to introduce novel products. Major players in the hard seltzer industry are concentrating their R & D spending on creating new products with standout features and strengthening their position. For instance, Molson Coors Beverage Co. will restart its investment to push the growth of the US hard seltzer market in June 2022. The investment at a Fort Worth facility is part of a more significant effort by Molson Coors to increase its position in the hard seltzer market. Additionally, to increase its capacity for producing seltzer, Anheuser-Busch, the American division of Belgian brewing giant AB InBev, would invest USD 50 million in its St. Louis brewery in April 2022.

Market Segmentation

The global hard seltzer market is segmented on ABV content, packaging, distribution channel, region, and competitional landscape. Based on ABV Content, the market is further fragmented into Equals to 5%, Less than 5%, and More than 5%. Based on Packaging, the market is categorized into Bottles and Cans. Based on distribution channels, the market is segmented into On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online, and Others (Convenience Stores, etc.). The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Anheuser-Busch Companies LLC, Boston Beer Company, Molson Coors Beverage Company, Diageo North America Inc., Mark Anthony Brands International, E. & J. Gallo Winery (High Noon Spirits Company), Heineken USA Incorporated, Oskar Blues Brewery Holding Co LLC, Constellation Brands, Inc., San Juan Seltzer Inc., are among the major market players in the global platform that lead the market growth of the global hard seltzer market. To remain competitive in the market, companies are focusing on maximizing their reach. For instance, in May 2022, Mark Anthony Brands International increased its awareness campaign for its White Claw hard seltzer brand at UK festivals by spending more than £4 million on a marketing campaign.

Report Scope

In this report, the global Hard Seltzer market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Hard Seltzer Market, By ABV Content:

  • Equals to 5%
  • Less than 5%
  • More than 5%

Hard Seltzer Market, By Packaging:

  • Bottle
  • Cans

Hard Seltzer Market, By Distribution Channel:

  • On-trade
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Hard Seltzer Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Switzerland
    • Netherland
  • Asia-Pacific
    • China
    • India
    • Japan
    • Malaysia
    • South Korea
    • Australia
    • New Zealand
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • Israel
    • Saudi Arabia
    • South Africa
    • Iran
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global hard seltzer market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Formation

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis (B2C Market)

  • 4.1. Sample Size Determination
  • 4.2. Respondent Demographics
    • 4.2.1. By Gender
    • 4.2.2. By Age
    • 4.2.3. By Occupation
  • 4.3. Brand Awareness
  • 4.4. Factors Influencing Purchase Decision
  • 4.5. Customer Satisfaction
  • 4.6. Challenges Faced Post Purchase

5. Global Hard Seltzer Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By ABV Content Market Share Analysis (Equals to 5%, Less than 5%, and More than 5%)
    • 5.2.2. By Packaging Market Share Analysis (Bottle, Cans)
    • 5.2.3. By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. Europe Market Share Analysis
      • 5.2.4.3. Asia -Pacific Market Share Analysis
      • 5.2.4.4. South America Market Share Analysis
      • 5.2.4.5. Middle East & Africa Market Share Analysis
    • 5.2.5. By Company Market Share Analysis
  • 5.3. Global Hard Seltzer Market Mapping & Opportunity Assessment
    • 5.3.1. By ABV Content Market Mapping & Opportunity Assessment
    • 5.3.2. By Packaging Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Hard Seltzer Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share & Forecast
    • 6.2.1. By ABV Content Market Share Analysis
    • 6.2.2. By Packaging Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country
      • 6.2.4.1. United States Hard Seltzer Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.1.2. By Volume
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By ABV Content Market Share Analysis
        • 6.2.4.1.2.2. By Packaging Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Hard Seltzer Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.1.2. By Volume
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By ABV Content Market Share Analysis
        • 6.2.4.2.2.2. By Packaging Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Hard Seltzer Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.1.2. By Volume
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By ABV Content Market Share Analysis
        • 6.2.4.3.2.2. By Packaging Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Hard Seltzer Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share & Forecast
    • 7.2.1. By ABV Content Market Share Analysis
    • 7.2.2. By Packaging Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country
      • 7.2.4.1. United Kingdom Hard Seltzer Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.1.2. By Volume
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By ABV Content Market Share Analysis
        • 7.2.4.1.2.2. By Packaging Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Hard Seltzer Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.1.2. By Volume
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By ABV Content Market Share Analysis
        • 7.2.4.2.2.2. By Packaging Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Italy Hard Seltzer Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.1.2. By Volume
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By ABV Content Market Share Analysis
        • 7.2.4.3.2.2. By Packaging Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. France Hard Seltzer Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.1.2. By Volume
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By ABV Content Market Share Analysis
        • 7.2.4.4.2.2. By Packaging Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. Spain Hard Seltzer Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.1.2. By Volume
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By ABV Content Market Share Analysis
        • 7.2.4.5.2.2. By Packaging Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.6. Switzerland Hard Seltzer Market Outlook
        • 7.2.4.6.1. Market Size & Forecast
        • 7.2.4.6.1.1. By Value
        • 7.2.4.6.1.2. By Volume
        • 7.2.4.6.2. Market Share & Forecast
        • 7.2.4.6.2.1. By ABV Content Market Share Analysis
        • 7.2.4.6.2.2. By Packaging Market Share Analysis
        • 7.2.4.6.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.7. Netherlands Hard Seltzer Market Outlook
        • 7.2.4.7.1. Market Size & Forecast
        • 7.2.4.7.1.1. By Value
        • 7.2.4.7.1.2. By Volume
        • 7.2.4.7.2. Market Share & Forecast
        • 7.2.4.7.2.1. By ABV Content Market Share Analysis
        • 7.2.4.7.2.2. By Packaging Market Share Analysis
        • 7.2.4.7.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Hard Seltzer Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
    • 8.1.2. By Volume
  • 8.2. Market Share & Forecast
    • 8.2.1. By ABV Content Market Share Analysis
    • 8.2.2. By Packaging Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country
      • 8.2.4.1. China Hard Seltzer Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.1.2. By Volume
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By ABV Content Market Share Analysis
        • 8.2.4.1.2.2. By Packaging Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. India Hard Seltzer Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.1.2. By Volume
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By ABV Content Market Share Analysis
        • 8.2.4.2.2.2. By Packaging Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. Japan Hard Seltzer Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.1.2. By Volume
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By ABV Content Market Share Analysis
        • 8.2.4.3.2.2. By Packaging Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Malaysia Hard Seltzer Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.1.2. By Volume
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By ABV Content Market Share Analysis
        • 8.2.4.4.2.2. By Packaging Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Hard Seltzer Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.1.2. By Volume
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By ABV Content Market Share Analysis
        • 8.2.4.5.2.2. By Packaging Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.6. Australia Hard Seltzer Market Outlook
        • 8.2.4.6.1. Market Size & Forecast
        • 8.2.4.6.1.1. By Value
        • 8.2.4.6.1.2. By Volume
        • 8.2.4.6.2. Market Share & Forecast
        • 8.2.4.6.2.1. By ABV Content Market Share Analysis
        • 8.2.4.6.2.2. By Packaging Market Share Analysis
        • 8.2.4.6.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.7. New Zealand Hard Seltzer Market Outlook
        • 8.2.4.7.1. Market Size & Forecast
        • 8.2.4.7.1.1. By Value
        • 8.2.4.7.1.2. By Volume
        • 8.2.4.7.2. Market Share & Forecast
        • 8.2.4.7.2.1. By ABV Content Market Share Analysis
        • 8.2.4.7.2.2. By Packaging Market Share Analysis
        • 8.2.4.7.2.3. By Distribution Channel Market Share Analysis

9. South America Hard Seltzer Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
    • 9.1.2. By Volume
  • 9.2. Market Share & Forecast
    • 9.2.1. By ABV Content Market Share Analysis
    • 9.2.2. By Packaging Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country
      • 9.2.4.1. Brazil Hard Seltzer Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.1.2. By Volume
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By ABV Content Market Share Analysis
        • 9.2.4.1.2.2. By Packaging Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Argentina Hard Seltzer Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.1.2. By Volume
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By ABV Content Market Share Analysis
        • 9.2.4.2.2.2. By Packaging Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. Colombia Hard Seltzer Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.1.2. By Volume
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By ABV Content Market Share Analysis
        • 9.2.4.3.2.2. By Packaging Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10. Middle East & Africa Hard Seltzer Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
    • 10.1.2. By Volume
  • 10.2. Market Share & Forecast
    • 10.2.1. By ABV Content Market Share Analysis
    • 10.2.2. By Packaging Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country
      • 10.2.4.1. Iran Hard Seltzer Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.1.2. By Volume
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By ABV Content Market Share Analysis
        • 10.2.4.1.2.2. By Packaging Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. South Africa Hard Seltzer Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.1.2. By Volume
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By ABV Content Market Share Analysis
        • 10.2.4.2.2.2. By Packaging Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Turkey Hard Seltzer Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.1.2. By Volume
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By ABV Content Market Share Analysis
        • 10.2.4.3.2.2. By Packaging Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.4. Saudi Arabia Hard Seltzer Market Outlook
        • 10.2.4.4.1. Market Size & Forecast
        • 10.2.4.4.1.1. By Value
        • 10.2.4.4.1.2. By Volume
        • 10.2.4.4.2. Market Share & Forecast
        • 10.2.4.4.2.1. By ABV Content Market Share Analysis
        • 10.2.4.4.2.2. By Packaging Market Share Analysis
        • 10.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.5. Israel Hard Seltzer Market Outlook
        • 10.2.4.5.1. Market Size & Forecast
        • 10.2.4.5.1.1. By Value
        • 10.2.4.5.1.2. By Volume
        • 10.2.4.5.2. Market Share & Forecast
        • 10.2.4.5.2.1. By ABV Content Market Share Analysis
        • 10.2.4.5.2.2. By Packaging Market Share Analysis
        • 10.2.4.5.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Growing Health Consciousness
    • 11.1.2. Increase in Online Sales of Alcoholic Beverages
    • 11.1.3. Wide Variety of Flavors offered under Hard Seltzer
  • 11.2. Challenges
    • 11.2.1. Stringent Government Laws
    • 11.2.2. Lack of Awareness for Hard Seltzer

12. Impact of COVID-19 on Global Hard Seltzers Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted
    • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

  • 13.1. Innovative Product Launch
  • 13.2. Rising investment by Non-Alcoholic Companies
  • 13.3. Growing preference towards Spirited Drinks
  • 13.4. Rapid Change in Consumer Habits
  • 13.5. Surging demand in Developing Countries

14. Porter's Five Forces Model

  • 14.1. Competitive Rivalry
  • 14.2. Bargaining Power of Buyers
  • 14.3. Bargaining Power of Suppliers
  • 14.4. Threat of New Entrants
  • 14.5. Threat of Substitutes

15. SWOT Analysis

  • 15.1. Strengths
  • 15.2. Weaknesses
  • 15.3. Opportunities
  • 15.4. Threats

16. Competitive Landscape

  • 16.1. Company Profiles
    • 16.1.1. Anheuser-Busch Companies LLC
      • 16.1.1.1. Company Details
      • 16.1.1.2. Products & Services
      • 16.1.1.3. Financial (As reported)
      • 16.1.1.4. Key Market Focus & Geographical Presence
      • 16.1.1.5. Recent Developments
      • 16.1.1.6. Key Management Personnel
    • 16.1.2. Boston Beer Company
      • 16.1.2.1. Company Details
      • 16.1.2.2. Products & Services
      • 16.1.2.3. Financial (As reported)
      • 16.1.2.4. Key Market Focus & Geographical Presence
      • 16.1.2.5. Recent Developments
      • 16.1.2.6. Key Management Personnel
    • 16.1.3. Molson Coors Beverage Company
      • 16.1.3.1. Company Details
      • 16.1.3.2. Products & Services
      • 16.1.3.3. Financial (As reported)
      • 16.1.3.4. Key Market Focus & Geographical Presence
      • 16.1.3.5. Recent Developments
      • 16.1.3.6. Key Management Personnel
    • 16.1.4. Diageo North America Inc.
      • 16.1.4.1. Company Details
      • 16.1.4.2. Products & Services
      • 16.1.4.3. Financial (As reported)
      • 16.1.4.4. Key Market Focus & Geographical Presence
      • 16.1.4.5. Recent Developments
      • 16.1.4.6. Key Management Personnel
    • 16.1.5. Mark Anthony Brands International
      • 16.1.5.1. Company Details
      • 16.1.5.2. Products & Services
      • 16.1.5.3. Financial (As reported)
      • 16.1.5.4. Key Market Focus & Geographical Presence
      • 16.1.5.5. Recent Developments
      • 16.1.5.6. Key Management Personnel
    • 16.1.6. E. & J. Gallo Winery (High Noon Spirits Company)
      • 16.1.6.1. Company Details
      • 16.1.6.2. Products & Services
      • 16.1.6.3. Financial (As reported)
      • 16.1.6.4. Key Market Focus & Geographical Presence
      • 16.1.6.5. Recent Developments
      • 16.1.6.6. Key Management Personnel
    • 16.1.7. Heineken USA Incorporated
      • 16.1.7.1. Company Details
      • 16.1.7.2. Products & Services
      • 16.1.7.3. Financial (As reported)
      • 16.1.7.4. Key Market Focus & Geographical Presence
      • 16.1.7.5. Recent Developments
      • 16.1.7.6. Key Management Personnel
    • 16.1.8. Oskar Blues Brewery Holding Co LLC
      • 16.1.8.1. Company Details
      • 16.1.8.2. Products & Services
      • 16.1.8.3. Financial (As reported)
      • 16.1.8.4. Key Market Focus & Geographical Presence
      • 16.1.8.5. Recent Developments
      • 16.1.8.6. Key Management Personnel
    • 16.1.9. Constellation Brands, Inc.
      • 16.1.9.1. Company Details
      • 16.1.9.2. Products & Services
      • 16.1.9.3. Financial (As reported)
      • 16.1.9.4. Key Market Focus & Geographical Presence
      • 16.1.9.5. Recent Developments
      • 16.1.9.6. Key Management Personnel
    • 16.1.10. San Juan Seltzer Inc.
      • 16.1.10.1. Company Details
      • 16.1.10.2. Products & Services
      • 16.1.10.3. Financial (As reported)
      • 16.1.10.4. Key Market Focus & Geographical Presence
      • 16.1.10.5. Recent Developments
      • 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

  • 17.1. Key Focus Areas
  • 17.2. Target Regions & Countries
  • 17.3. Target ABV Content
  • 17.4. Target Distribution Channel

(Note: The companies list can be customized based on the client requirements.)