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市场调查报告书
商品编码
1284286
到 2028 年的数位标牌市场预测—按类型、组件、屏幕尺寸、内容、位置、应用和地区进行的全球分析Digital Signage Market Forecasts to 2028 - Global Analysis By Type, Component, Screen Size, Content, Location, Application and By Geography |
根据 Stratistics MRC 的数据,2022 年全球数位标牌市场规模将达到 253.1 亿美元,预计到 2028 年将达到 450.9 亿美元,预计将以 10.1% 的复合年增长率增长.
数位标牌使用 LCD、LED 和投影等技术来显示图像、视频、流媒体和信息等数位内容。 数位广告牌用于公共场所、交通系统、博物馆、体育场馆、零售店、酒店、餐厅、企业大楼等,用于寻路、展览、营销和户外广告。 媒体播放器和显示器不再经常遇到与数位标牌系统的兼容性和互操作性问题。
根据 Cisco IBSG 的一项研究,超过 40% 的购物者表示视频墙等数位显示改变了他们购买的商品。 通过使用数位标牌向购买点附近的人们提供相关信息,零售商可以提高品牌知名度并增加销售额。
由于对个性化和交互式客户体验的需求不断增长,数位标牌市场正在稳步增长。 随着电子商务和在线购物的迅猛发展,公司正在使用各种尖端技术来模仿传统实体店的个人体验。 数位标牌已成为企业提供引人入胜的内容以吸引客户并提供定制体验的强大工具。 交互式显示器,例如触摸屏,还允许客户查看产品、下订单以及了解有关产品和服务的更多信息。 诸如此类的能力使公司能够提供引人入胜的沉浸式体验,从而使他们从竞争对手中脱颖而出。
城市密度与增加的交通量相关。 需要更智能的策略来解决城市化和交通流量增加带来的问题。 其中之一是数位标牌系统的开发。 可以从智能数位标牌系统中获取大量信息,以解决与交通相关的问题。 各种类型的数位标牌显示器在全球市场上销售。 然而,引入高级标牌系统的成本很高,因此普遍不受欢迎。 此外,进入基本系统的成本通常非常高。 这些因素阻碍了市场的扩张。
多年来,显示技术的发展吸引了许多消费者。 家庭中 4K 电视或超高清电视的快速普及增加了对大屏幕显示器的需求。 此外,这些显示器还具有用于连接各种娱乐系统(例如家庭影院系统和游戏机)的端口。 例如,它具有 HDMI 音频回传通道 (ARC)、HDCP 2.3、HDMI-CEC 和 4 个 HDMI 输入。 因此,随着大型显示器的发展和近场通信等技术的进步,对数位标牌的需求将会增加。
数位标牌系统配置为按特定顺序显示预选内容。 可以更新或更改显示的内容,但可能会耗费时间并且可能需要专业帮助。 对于需要快速轻鬆地更改其显示的消息的企业而言,这可能是一个缺点。 数位标牌系统还面临安全风险,例如恶意软件和黑客攻击。 这会威胁到整个系统的安全以及显示数据的隐私和准确性。 这些因素阻碍了市场增长。
COVID-19 大流行影响了许多企业,包括企业,使企业难以经营。 在这种困难的情况下,为了业务连续性,云计算的采用正在增加。 数位标牌领域的许多市场参与者都提供基于云的、高度可靠且灵活的数位标牌平台和解决方案。 这些基于云的数位标牌解决方案易于使用、高度可扩展,并且不需要您购买或维护现场服务器,因此总体拥有成本较低。 然而,由于出口出货量下降以及国内对数位标牌和显示产品的需求疲软,与 COVID-19 之前的水平相比,对数位标牌的近期需求受到了负面影响,并且仍然有些停滞不前。
在预测期内,硬件部分预计将占整个数位标牌市场的最大份额。 这种增长是由零售面积的增加、新兴经济体基础设施发展的进步以及商业机构对数位标牌的市场采用增加所推动的。 此外,1080p、4K 和 8K 显示器等尖端显示技术以及精细像素 LED 和 OLED 等尖端技术的越来越多的使用,预计将在未来进一步增加对硬件组件的需求。
透明 LED 屏幕预计在预测期内增长最快。 透明LED屏结合高分辨率可达到80%以上的透明度。 它还具有足够的能源效率,可以减少能源使用并最大限度地提高用户的管理成本。 在接下来的六年里,所有这些变量都有望显着增加对透明 LED 屏幕的需求,并支持这一细分市场的扩张。
预计在预测期内,北美将占据全球数位标牌市场的最大份额。 该地区印刷和广播大众媒体的衰落增加了对数位标牌解决方案的需求。 此外,数位标牌解决方案在北美的推出增加了促销的效果,进一步促进了数位标牌解决方案的普及。 北美目前以美国为首,拥有最大的数位标牌市场份额。 此外,显示技术的发展有望推动市场。
由于社会对数位标牌好处的认识不断提高,亚太地区预计将创下最高的复合年增长率。 由于零售店、公司办公室、医院、酒店等越来越多地使用这项技术,预计印度和中国将出现显着增长。 在亚洲新兴国家,随着中产阶级的壮大,前往购物中心和综合商店的人数也在增加。 为了更好地接触目标受众,企业正在利用这个机会通过大型显示器展示他们的产品。 在该地区的预测期内,医院行业对数位标牌的采用预计会随着购物中心和电影院的增加而增加。
2023 年 4 月,投影製造商和沈浸式体验可视化先驱巴可将再次与 Culturespaces 合作,在多特蒙德开设全新的数位艺术中心 Phoenix des Lumieres。 两家公司在独特地点的沉浸式艺术可视化方面有着悠久的合作历史。 新中心位于德国,使用了 100 多台巴可激光投影仪。
2022 年 5 月,全球专业可视化技术领导者巴可公司今天推出全新 LED 视频墙平台,通过创新的智能工程确保出色的长期观看体验。 TruePix 以巴可在 LED 领域的悠久传统为基础,从头开始设计,旨在为各种企业应用创建专用视频墙。 TruePix 完美復制 LED 的各个方面,从安装到长寿命到售后服务和维护。 无论是在控制室、电视演播室、大堂、会议室、礼堂还是其他企业应用程序中,TruePix 都能确保真正无缝的体验,让内容如预期般栩栩如生。
2021 年 7 月,企业级数位标牌领域的领导者 BrightSign 和 Signagelive 将合作为消费者提供完全集成的数位标牌解决方案。 这种合作关係的主要好处之一是使其用户能够通过 BSN.cloud Control Cloud 平台访问免费且完全许可的 Signagelive 数位标牌软件。
According to Stratistics MRC, the Global Digital Signage Market is accounted for $25.31 billion in 2022 and is expected to reach $45.09 billion by 2028 growing at a CAGR of 10.1% during the forecast period. Digital signage uses technologies like LCD, LED, and projection to display digital content like images, videos, streaming media, and information. For wayfinding, exhibitions, marketing, and outdoor advertising, digital billboards are used in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, corporate buildings, etc. Media players and displays no longer frequently encounter compatibility and interoperability problems due to digital signage systems.
According to the Cisco IBSG study, over 40 percent of shoppers say that digital displays, such as video walls, can change what they buy. By using digital signage to provide relevant information to an audience near the point of purchase, retailers have generated higher brand awareness and sales uplift.
Due to the rising demand for personalized and interactive customer experiences, the digital signage market has been expanding steadily. Businesses are using a variety of cutting-edge tactics to imitate the personalized service of traditional brick-and-mortar stores as e-commerce and online shopping have experienced significant growth. Digital signage has thus become a potent tool for companies to engage customers and offer customized experiences by supplying them with appealing content. Additionally, interactive displays like touch screens enable customers to browse merchandise, place orders, and access more details about goods and services. This function adds an engrossing and immersive experience that can set businesses apart from their competitors.
Urban density is correlated with increased traffic. In order to manage urbanization and the issues brought on by heavy traffic, a more intelligent strategy is needed. One of these methods is the development of digital signage systems. A wealth of information is available from smart digital signage systems to address transportation-related issues. Many different types of digital signage displays are available on the global market. The expense of installing sophisticated signage systems typically prevents their widespread use. Additionally, the price of installing a fundamental system is frequently very high. Such factors are limiting market expansion.
The development of display technologies has attracted a large consumer base over the years. The demand for large displays has increased as a result of the rapidly expanding use of 4K, or ultra-high definition, TVs in residential settings. Additionally, these displays have ports for connecting different entertainment systems, including home theater systems and gaming consoles. For instance, it offers HDMI audio return channel (ARC), HDCP 2.3, HDMI-CEC, and 4 HDMI inputs. The demand for digital signage is therefore increased by the development of large displays and technological advancements such as near-field communication.
Digital signage systems are configured to present pre-selected content in a particular order. Although updating and changing the content being displayed is possible, it can be time-consuming and might call for professional help. For businesses that need to quickly and easily change the messaging being displayed, this could be a drawback. Systems for digital signage are also susceptible to security risks like malware and hacking attacks. This may jeopardize the security of the system as a whole as well as the privacy and accuracy of the data being displayed. Such elements hamper the market growth.
Numerous businesses, including their operations, have been impacted by the COVID-19 pandemic, making it challenging for businesses to operate. Cloud computing adoption has increased for business continuity in these challenging situations. Digital signage platforms and solutions that are cloud-based, very dependable, and flexible have been offered by a number of market players in the digital signage space. These cloud-based digital signage solutions are simpler to use, highly scalable, and have a lower total cost of ownership because they don't require acquiring and maintaining an on-site server. However, the short-term demand for digital signage has been adversely affected and slightly stagnated due to the decline in export shipments and slow domestic demand for digital signage and display products compared to pre-COVID-19 levels.
During the forecast period, the hardware segment is anticipated to hold the largest share of the overall digital signage market. This growth is being fueled by rising retail space, rising infrastructural developments in emerging economies, and rising digital signage market adoption in commercial verticals. Additionally, a rise in the use of cutting-edge display technologies like 1080p, 4K, and 8K displays, as well as more recent technologies like fine-pixel LED and OLED, is anticipated to further drive up demand for hardware components in the coming years.
Over the forecast period, the transparent LED screen segment is anticipated to experience the highest growth. When combined with high resolution, transparent LED screens can provide transparency levels above 80%. They are also sufficiently energy-efficient, which lowers energy use and maximizes user overhead costs. In the upcoming six years, all of these variables are expected to dramatically increase demand for transparent LED screens, supporting the segment's expansion.
North America is expected to hold the largest market share in the global digital signage market throughout the forecast period. The decline of print and broadcast mass media has increased demand for digital signage solutions in the area. Additionally, the adoption of digital signage solutions in North America has been prompted by the increased effectiveness of promotions as a result of their adoption. North America currently holds the largest market share for digital signage, thanks in large part to the U.S. Furthermore, it's likely that the market will be driven by developments in display technology.
Due to increased public awareness of the advantages of digital signage, the Asia-Pacific region is anticipated to register the highest CAGR. Due to the increasing use of this technology in retail establishments, corporate offices, hospitals, and hotels, India and China are expected to experience significant growth. The number of people visiting malls and multiplex stores in Asia's emerging nations has increased along with the continent's growing middle class. In order to better reach their target audience, Enterprise is taking advantage of this opportunity to promote their products through large displays. Over the forecast period in this region, the adoption of digital signage in the hospitality industry is anticipated to rise in response to the increasing number of shopping malls and multiplexes.
Some of the key players profiled in the Digital Signage Market include ADFLOW Networks, AU Optronics Corp., Barco NV, BrightSign, LLC, Cisco Systems, Inc., Daktronics Inc., Deepsky Corporation Ltd., DynaScan Technology, Inc., E Ink Holdings, Inc., Elo Touch Solutions Inc., Exceptional 3D, Intel Corporation, Intuilab SA, KeyWest Technology, Inc., Leyard Optoelectronic Co., Ltd., LG Electronics Inc., Microsoft Corp., Navori SA, NEC Display Solutions, Ltd., Omnivex Corporation, Ooh!Media Limited, Panasonic Corporation, Planar Systems Inc. (a Leyard Company), Samsung Electronics Co. Ltd, Scala, Sharp Corporation, Sony Corporation, SpinetiX SA, Toshiba Corporation and Winmate Inc.
In April 2023, Barco, the projection manufacturer and visualization pioneer in immersive experiences, has partnered again with Culturespaces to open a brand-new digital art centre: Phoenix des Lumieres in Dortmund. The two companies have a history of many years working together to visualize immersive art in unique locations. The new Germany-based center deploys a mix of more than one hundred Barco laser projectors.
In May 2022, Barco, a global leader in professional visualization technology, today launched a new LED video wall platform that ensures an outstanding and long-lasting viewing experience, powered by innovative smart engineering. Drawing upon Barco's long legacy in LED, TruePix is designed completely from the ground up to create a purpose-built video wall for a variety of enterprise applications. It perfects all aspects of the LED experience starting from installation, throughout its long lifetime, to after sales support and maintenance. TruePix ensures a truly seamless experience bringing content to life as intended in control rooms, television studios, lobbies, boardrooms, auditoriums, and other corporate applications.
In July 2021, BrightSign and Signagelive, a leader in enterprise grade digital signage, partner up to provide consumers with a fully integrated digital signage solution. One of the main benefits of this partnership allows its users to access the free, fully licensed, Signagelive digital signage software through BSN.cloud Control Cloud platform.
Note: Tables for North America, Europe, Asia Pacific, South America and Middle East & Africa Regions are also represented in the same manner as above.