市场调查报告书
商品编码
1372013
全球机能性食品和饮料市场,到 2030 年的市场预测:按类型、成分、用途、配销通路和地区进行全球分析Functional Food and Beverages Market Forecasts to 2030 - Global Analysis By Type, By Ingredient, Application, Distribution Channel and By Geography |
根据Stratistics MRC统计,2023年全球机能性食品和饮料市场规模为3,587.4亿美元,预计到2030年将达到7,686.2亿美元,预测期内年复合成长率为11.5%,符合预期。
添加特定营养素或成分以提供额外健康益处的食品和饮料称为机能性食品和饮料。这些产品通常是为了解决特定的健康问题、支持特定的身体功能或提高生活品质而创建的。机能性食品和饮料包括多种产品,例如促进肠道健康的益生菌优格以及添加维生素和矿物质的强化谷物。
根据联合国粮食及农业组织 (FAO) 的预测,到 2050 年,全球对营养丰富食品的需求将是 2013 年的两倍。
对健康营养饮食的需求不断增长是机能性食品和饮料市场的关键促进因素。随着消费者的健康意识越来越强,他们寻求的产品不仅能提供基本营养供给,还能提供特定的健康益处。人们越来越意识到饮食与整体健康之间的联繫,包括预防疾病和增加能量,这推动了这项需求。此外,富含维生素、矿物质、抗氧化剂以及益生菌和 omega-3 脂肪酸等有益成分的机能性食品和饮料正在响应这些消费者的偏好并促进积极健康。这与管理和预防性营养的更广泛趋势是一致的。
高产品成本预计将限制机能性食品和饮料市场。功能性产品的开发、配製和生产通常需要专门的成分和工艺,这使得它们比标准食品和饮料更昂贵。消费者可能不愿意投资这些高价产品,限制了潜在市场。此外,价格障碍可能会阻碍某些人群的市场准入,并影响他们将健康产品纳入饮食的能力。
随着我们对健康和营养的理解不断进步,我们有机会创造新颖的、有科学基础的产品,以解决特定的健康问题并回应不断变化的消费者偏好。对创新成分、配方和交付方法(包括个人化营养和功能性超级食品)的需求持续增长。此外,投资研发和创意行销的公司可以利用这个机会,提供独特且有吸引力的功能性产品,以满足消费者日益增长的透过饮食选择改善健康的愿望,我们可以回应这些需求并促进市场扩张。
严格的法规要求对机能性食品和饮料市场构成重大威胁。健康声明、标籤和安全标准的复杂性和不断变化的性质可能会给想要推出新产品的製造商带来障碍。遵守这些法规既耗时又昂贵,并且会抑制创新和产品开发。消费者也可能对产品的声称和功效持怀疑态度。此外,遵守这些法规需要在研究、测试和法律专业知识方面进行大量投资,这会阻碍中小企业进入市场,限制市场准入,并最终阻碍行业成长和竞争,权力可能会受到抑制。
机能性食品和饮料市场受到 COVID-19大流行的严重影响。 COVID-19 大流行提高了消费者的健康意识,刺激了对增强防御机制、整体健康和福祉的产品的需求。含有抗氧化剂和维生素、增强免疫系统的机能性食品越来越受欢迎。此外,对含有促进身体健康的功能性成分的食品和饮料的需求暂时下降。儘管面临这些挑战,该领域透过适应不断变化的消费者偏好和市场动态,展现了韧性。
预计健康和保健领域将在预测期内占据最大的市场占有率。这项优势主要得益于消费者对健康、预防医学和均衡饮食的日益关注。富含必需营养素、抗氧化剂和健康成分的机能性食品和食品和饮料完美契合了这一趋势。由于这些要素,该领域正在扩大,代表着向更健康饮食选择的重大转变。
预计机能饮料领域在预测期内将在机能性食品和饮料市场中呈现最高成长率。这种快速增长是由于消费者对方便且健康的饮料选择的偏好不断变化而推动的。机能饮料具有广泛的益处,从供给到特定的健康改善,如增强能量、体重管理和心理健康。此外,市场在产品配方、口味和包装方面不断创新,使这些饮料更具吸引力。此外,机能饮料的便利性和便携性符合现代生活方式,有助于其在市场成长轨迹中占据主导地位。
随着注重健康的消费者越来越多地选择含有营养和功能成分的食品,北美地区预计将占据最大的市场占有率。由于越来越多的消费者专注于透过均衡饮食来保持身体、心理和整体健康,该地区的食品市场正在扩大。此外,该地区是泰森食品、通用磨坊等主要食品公司的所在地,以及其他积极寻求机能性食品和饮料领域潜力的企业的所在地,使该地区成为未来年度可能的选择。这可以进一步支持市场增长。
亚太地区的机能性食品和饮料市场正在迅速扩张,因为该地区的文化和人口多元化导致了多种多样的烹饪传统和食物偏好。近年来,人们的饮食习惯明显转向西式,方便食品、加工食品和机能性食品的消费量增加。对健康、天然产品的需求激增,推动了有机食品和植物来源食品替代领域的成长。此外,快速成长的中产阶级人口和都市化正在改变食品零售和分销的形式,从而推动市场成长。
According to Stratistics MRC, the Global Functional Food and Beverages Market is accounted for $358.74 billion in 2023 and is expected to reach $768.62 billion by 2030 growing at a CAGR of 11.5% during the forecast period. Foods and drinks that have been enhanced with particular nutrients or ingredients to offer additional health benefits are referred to as functional foods and beverages. These products are often created to address particular health concerns, support specific bodily functions, or improve the quality of life. Functional foods and beverages can include a wide range of items, such as probiotic yogurt for gut health and fortified cereals with added vitamins and minerals.
According to the Food and Agriculture Organization (FAO), in 2050, the global demand for food, particularly nutrient-rich, will be twice as compared to 2013.
The increasing demand for healthy and nutrition-rich diets is a significant driver in the functional food and beverages market. As consumers become more health-conscious, they seek products that not only provide basic sustenance but also offer specific health benefits. This demand is fueled by a growing awareness of the link between diet and overall well-being, including disease prevention and improved vitality. Moreover, functional foods and beverages, enriched with vitamins, minerals, antioxidants, and beneficial ingredients like probiotics or omega-3 fatty acids, cater to these consumer preferences, aligning with a broader trend towards proactive health management and preventive nutrition.
High product costs are expected to limit the functional food and beverages market. The development, formulation, and production of functional products often require specialized ingredients and processes, making them more expensive than standard foods and beverages. Consumers may be hesitant to invest in these higher-priced items, leading to potential market limitations. Additionally, the price barrier can hinder the market's accessibility for some demographic groups, impacting their ability to incorporate health-focused products into their diets.
With an ever-evolving understanding of health and nutrition, there is room for creating novel, science-backed products that address specific health concerns and cater to changing consumer preferences. The demand for innovative ingredients, formulations, and delivery methods, such as personalized nutrition and functional superfoods, continues to grow. Furthermore, companies that invest in research and development, along with creative marketing, can tap into this opportunity by offering unique and appealing functional products, meeting the increasing consumer appetite for better health through dietary choices, and thus driving market expansion.
Stringent regulatory requirements pose a significant threat to the functional food and beverages market. The complex and evolving nature of health claims, labeling, and safety standards can create hurdles for manufacturers seeking to launch new products. Compliance with these regulations is time-consuming and costly, potentially stifling innovation and product development. It may also lead to consumer skepticism regarding product claims and efficacy. In addition, navigating these requirements demands a substantial investment in research, testing, and legal expertise, which can deter smaller players and limit market access, ultimately hampering the industry's growth and competitiveness.
The functional food and beverage market was greatly impacted by the COVID-19 pandemic. It increased consumer awareness of health and wellness, which fueled demand for goods boosting defense mechanisms, general health, and wellbeing. Products that function and contain antioxidants and vitamins to strengthen the immune system have grown in popularity. In addition, there was a brief decline in demand for foods and drinks with functional ingredients that promote physical fitness. In spite of these challenges, the sector showed resiliency by adapting to shifting consumer preferences and market dynamics.
In the anticipated timeframe, it is anticipated that the health and wellness segment will hold the largest market share. This dominance is mainly driven by consumers' growing attention to their health, preventive medicine, and pursuit of a balanced diet. Functional foods and beverages that are enhanced with necessary nutrients, antioxidants, and healthy ingredients fit in perfectly with this trend. As a result of these factors, this segment is expanding, signaling a significant shift towards dietary choices that are focused on health.
The functional beverages segment is poised to experience the highest growth rate in the functional food and beverages market during the forecast period. This surge is driven by shifting consumer preferences towards convenient and health-conscious drink options. Functional beverages offer a wide range of benefits, from hydration to specific health improvements such as enhanced energy, weight management, and mental well-being. Additionally, the market has seen innovations in product formulations, flavors, and packaging, making these beverages increasingly appealing. In addition, the convenience and portability of functional drinks align well with modern lifestyles, contributing to their projected prominence in the market's growth trajectory.
The North American region is expected to witness the largest market share owing to growing numbers of consumers concerned about their health choosing foods that are high in nutritive and functional ingredients. The region's food market is expanding as a result of consumers' growing emphasis on maintaining good physical, mental, and overall health through a balanced diet. Additionally, the presence of major food corporations in the area, including Tyson Foods, General Mills, and others, who are actively pursuing their potential in the functional food and beverage space, can further support regional market growth in the upcoming years.
The functional food and beverages market in Asia Pacific is expanding rapidly due to the region's diverse cultures and populations, which have led to a wide variety of culinary traditions and dietary preferences. In recent years, there has been a notable shift towards Western-style diets, convenience foods, and increased consumption of processed and functional foods. Demand for healthy and natural products has surged, driving growth in segments like organic foods and plant-based alternatives. Moreover, the burgeoning middle-class population and urbanization are reshaping food retail and distribution, which is propelling market growth.
Some of the key players in Functional Food and Beverages market: Arla Foods, Celsius Holding, Inc., Danone S.A., Fonterra Co-operative Group Limited, General Mills Inc., Glanbia Plc, Hearthside Food Solutions LLC, Kraft Heinz Company, Nestle S.A, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Ltd, The Bountiful Company, The Coca-Cola Company, The Hain Celestial Group, Tyson Foods Inc. and Universal Nutrition.
In May 2023, Kirin Holdings has partnered with Kellogg Japan to introduce a new addition to Kellogg's All-Bran portfolio, as it aims to support immune system health. According to Kirin, the new product can be enjoyed as a daily meal. In addition, the company highlights that this is the first 'meal'-type product containing L. lactis strain Plasma as a functional food, as opposed to a snack or side dish.
In May 2023, Functional frozen food manufacturer Blender Bites Ltd. is launching a line of frozen coffee-based beverages. The brand's 1-Step Frappes are designed to offer a nutritious and convenient beverage option for health-conscious consumers. Formulated from organic, dairy-free, gluten-free and functional ingredients, like collagen and lion's mane, each serving of the blended iced coffee includes 90 mg of caffeine and a combination of 12 vitamins and minerals.
In February 2023, Biotechnology company Kyowa Hakko USA and sparkling beverage company Centr debuted Centr Enhanced, a sparkling water that features a blend of nootropic and adaptogenic ingredients. The launch of Centr Enhanced marks the first time Centr is stepping outside of the CBD-related category. Centr Enhanced sparkling water includes Kyowa Hakko's Cognizin citicoline, which is a nutrient that supports "comprehensive brain health," according to the company. The product claims to elevate mood, to reduce stress, and to improve focus, mental clarity, memory and energy.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.