脑健康机能性食品和饮料市场规模、份额和成长分析（按成分、产品、分销管道和地区）- 产业预测，2025-2032 年

2023 年全球大脑健康机能性食品和饮料市场规模价值 198 亿美元，预计将从 2024 年的 219 亿美元增长到 2032 年的 490.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.6%。

由于大脑健康机能性食品和饮料混合了维生素、矿物质和抗氧化剂等必需营养素，全球市场对此类食品和饮料的兴趣正在激增。这种转变的部分原因是压力水平不断上升以及人们对心理健康意识的增强，因为消费者寻求比传统药物更能促进放鬆和认知功能的产品。 Koios Beverage Corp. 的精神活性饮料销往美国各大州，多样化的供应链不断增加，进一步推动了市场的成长。随着生活方式的改变，消费者越来越重视自己的心理健康，因此更愿意投资以健康为重点的物品。透过创新的产品开发和有吸引力的包装策略，製造商可以充分利用日益增长的健康意识人口，尤其是未来几年将主导该领域的千禧世代。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

脑部健康机能性食品和饮料市场规模（按成分和复合年增长率） (2025-2032)

• 市场概况
• 花青素
• 柯林
• 白藜芦醇
• 睡茄
• 银杏
• Omega-3
• 维生素和矿物质
• L-茶氨酸
• 姜黄素
• 其他的

脑部健康机能性食品和饮料市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 烘焙产品
• 乳製品
• 谷物和谷类
• 婴儿食品
• 营养棒和补充剂
• 其他的

脑健康机能性食品和饮料市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场/大卖场
• 便利商店
• 专卖店
• 在线的
• 其他的

脑部健康机能性食品和饮料市场规模（按地区和复合年增长率）（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle SA（Switzerland）
• Danone SA（France）
• PepsiCo, Inc.（USA）
• Unilever PLC（UK/Netherlands）
• General Mills, Inc.（USA）
• Kellogg Company（USA）
• DSM（Netherlands）
• BASF SE（Germany）
• Lonza Group AG（Switzerland）
• BrainMD Health（USA）
• Cerebelly（USA）
• Koios Beverage Corp.（Canada）
• Bulletproof 360, Inc.（USA）
• Nature's Way Products, LLC（USA）
• NOW Foods（USA）
• GNC Holdings, LLC（USA）
• The Vitamin Shoppe（USA）
• Simply Good Foods Co（USA）
• Amway（USA）
• Usana Health Sciences, Inc.（USA）

结论和建议

Global Brain Health Functional Food and Beverage Market size was valued at USD 19.8 billion in 2023 and is poised to grow from USD 21.9 billion in 2024 to USD 49.03 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

The global market for functional foods and beverages aimed at brain health is witnessing a surge in consumer interest due to the incorporation of essential nutrients like vitamins, minerals, and antioxidants. This shift is partly driven by rising stress levels and a growing awareness of mental well-being, leading consumers to seek products that promote relaxation and cognitive function over traditional pharmaceuticals. Enhanced accessibility through diverse supply chains, as seen with Koios Beverage Corp.'s nootropic drinks in major U.S. states, further fuels market growth. Consumers are increasingly willing to invest in health-focused items, particularly as they prioritize mental health amid lifestyle changes. With innovative product development and appealing packaging strategies, manufacturers are well-positioned to capitalize on the expanding health-conscious demographic, particularly millennials, set to dominate the sector in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Brain Health Functional Food And Beverage market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Brain Health Functional Food And Beverage Market Segmental Analysis

Global Brain Health Functional Food and Beverage Market is segmented by Ingredient, Product, Distribution Channel and region. Based on Ingredient, the market is segmented into Anthocyanins, Choline, Resveratrol, Ashwagandha, Ginkgo Biloba, Omega 3, Vitamins & Minerals, L-theanine, Curcumin and Others. Based on Product, the market is segmented into Bakery Products, Dairy Products, Cereals & Grains, Baby Food, Nutritional Bars & Supplements and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market is significantly driven by the rising awareness surrounding brain health, particularly in light of the aging population and the increasing prevalence of neurological disorders like Alzheimer's and Parkinson's disease. As more individuals recognize the critical role of cognitive health, there has been a notable surge in demand for functional food and beverages that are marketed as beneficial for enhancing cognitive function. This heightened concern for brain wellness, alongside the desire for preventive health measures, is propelling consumers toward products that offer potential support for their cognitive abilities and overall brain health.

Restraints in the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market faces significant restraints, particularly due to high costs associated with many of these products. The premium pricing can deter price-sensitive consumers from making purchases, thereby limiting market accessibility. This financial barrier not only affects potential buyers but also poses a considerable challenge for new entrants attempting to penetrate the market. As a result, the elevated costs of production and marketing can stifle innovation and competition, ultimately restricting the market's growth potential and hindering the wider adoption of brain health-focused food and beverage options among various consumer demographics.

Market Trends of the Global Brain Health Functional Food And Beverage Market

The Global Brain Health Functional Food and Beverage market is witnessing a significant surge in demand for plant-based ingredients, driven by the rising popularity of plant-based diets among health-conscious consumers. Ingredients such as omega-3 fatty acids, flavonoids, and polyphenols, recognized for their neuroprotective and cognitive-enhancing benefits, are increasingly being incorporated into functional products. This trend not only aligns with the growing awareness of the link between nutrition and mental health but also reflects a broader shift towards sustainable and natural food choices. As a result, manufacturers are innovating to create appealing, health-focused offerings that cater to this evolving consumer preference.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Brain Health Functional Food and Beverage Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Anthocyanins
• Choline
• Resveratrol
• Ashwagandha
• Ginkgo Biloba
• Omega 3
• Vitamins & Minerals
• L-theanine
• Curcumin
• Others

Global Brain Health Functional Food and Beverage Market Size by Product & CAGR (2025-2032)

• Market Overview
• Bakery Products
• Dairy Products
• Cereals & Grains
• Baby Food
• Nutritional Bars & Supplements
• Others

Global Brain Health Functional Food and Beverage Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Global Brain Health Functional Food and Beverage Market Size & CAGR (2025-2032)

• North America (Ingredient, Product, Distribution Channel)
  • US
  • Canada
• Europe (Ingredient, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Ingredient, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Ingredient, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Ingredient, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lonza Group AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrainMD Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cerebelly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koios Beverage Corp. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bulletproof 360, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way Products, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GNC Holdings, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Vitamin Shoppe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simply Good Foods Co (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Usana Health Sciences, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations