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市场调查报告书
商品编码
1822397
2032 年富含益生元的食品市场预测:按产品类型、成分、来源、应用、最终用户和地区进行的全球分析Prebiotic-Rich Foods Market Forecasts to 2032 - Global Analysis By Product Type (Dairy Products, Cereals & Grains, Beverages, and Confectionery), Ingredient, Source, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球富含益生元的食品市场预计在 2025 年达到 76 亿美元,到 2032 年将达到 177 亿美元,预测期内的复合年增长率为 12.8%。
富含益生元的食品是指富含菊糖、菊苣根和燕麦等植物纤维的可食用产品,例如能量棒、饮料和零食,以滋养有益的肠道菌丛。这些食品不含合成添加剂,有助于促进消化、增强免疫力和整体健康。这些食品采用水果、谷物和坚果等健康食材製成,以满足注重健康的消费者的需求,他们寻求天然、有益肠道的便捷食品,以促进消化器官系统健康。
根据 IFT 的说法,建议食用菊苣根、大蒜和燕麦等食物,因为它们含有有益生元纤维,可以滋养有益的肠道细菌并改善消化器官系统健康。
人们对肠道健康的兴趣日益浓厚
这一市场的主要驱动力在于消费者对肠道健康日益增长的兴趣,他们认识到微生物群在整体健康、免疫力和消化功能中发挥重要作用。随着对益生元(益生菌的食物来源,为有益益生菌提供营养的不可消化纤维)的了解不断加深,消费者正在积极寻求能够维持健康肠道环境的食品。这种从被动应对到预防性健康管理的转变,使得对富含或强化天然益生元(例如菊苣根、大蒜和洋葱)的产品的需求强劲。
消费者教育有限
另一个市场限制因素是,与更广为人知的「益生菌」相比,消费者对益生元的了解有限。许多消费者无法区分这两者,常常将益生元(作为细菌的食物)与活菌混淆。这种知识差距使得行销变得困难,并且由于价值提案不够清晰,可能会抑制需求。品牌必须投入大量资金进行教育宣传活动,以解释这种共生关係及其益处,从而减缓消费者的接受度。
食品服务整合
将富含益生元的食材融入餐饮和烹饪领域蕴藏着巨大的商机。例如,注重健康的餐厅、咖啡馆和快餐连锁店的菜单会重点推荐菊芋、芦笋和全谷谷物等食材。这项超越零售包装食品的倡议将透过美味的食品向消费者推广益生元的概念,将益生元的摄取纳入日常饮食,并重新激发消费者对零售产品的认知和需求,从而显着扩大其市场覆盖范围。
有竞争力的益生菌替代品
益生菌市场面临来自成熟且广泛存在的益生菌产品(例如补充剂、优格和发酵饮料)的强大威胁。益生菌拥有先发优势、强大的品牌认知度以及更易于理解的行销讯息(「含有活性菌种」)。寻求肠道健康解决方案的消费者可能会转向这些熟悉的选择,而没有意识到他们还需要摄取益生元来维持益生菌的益处,从而削弱了对富含益生元食品的即时需求。
新冠疫情带来了积极的净影响,成倍地提高了人们对与肠道健康密切相关的免疫健康的关注。消费者正在积极寻求能够从内到外增强健康的机能性食品。这促使人们越来越多地研究和发现益生元作为健康饮食的关键成分。家庭烹饪的兴起也推动了市场的成长,鼓励消费者尝试完整、营养的食材,其中许多都是天然益生元。
预测期内,乳製品市场预计将成为最大的市场
由于益生元与乳製品(尤其是优格、Kefir和发酵饮料)之间的天然协同作用,预计乳製品领域将在预测期内占据最大的市场份额。乳製品是益生菌的传统可靠来源,而添加益生元可以形成强大的共生产品,增强活性菌的存活率和功效。乳製品的广泛可用性、熟悉度以及与消化器官系统健康的明确相关性,使其成为将益生元引入大众市场的最受欢迎且具有商业性可行性的形式。
菊糖市场预计将在预测期内以最高复合年增长率成长
菊糖作为一种多功能成分,其用途广泛,预计将在预测期内实现最高增长率。菊糖主要来自菊苣根,是一种益生元膳食纤维,同时也是调质剂烘焙点心、饮料和点心棒等各种产品的增稠剂、脂肪替代品和糖替代品。这些益处,无论是从健康和配方的角度来看,都对那些寻求在不影响口味或质地的情况下改善产品营养成分的製造商极具吸引力,从而推动了菊粉的快速普及。
预计亚太地区将在预测期内占据最大的市场份额,这得益于该地区消化器官系统疾病的高发性、庞大的人口基数以及在日常饮食中使用发酵食品和机能性食品的悠久文化历史,例如传统的日本料理和韩国料理。人们的健康意识不断增强,政府大力推广机能性食品,以及大型乳製品和食品製造商纷纷推出益生元强化产品,这些因素巩固了该地区作为此类产品最大消费市场的主导地位。
在预测期内,北美预计将实现最高的复合年增长率,这得益于其高度发达且创新的机能性食品市场、消费者对膳食纤维的认知度不断提升,以及对消化器官系统健康和保健产品的强劲需求。该地区蓬勃发展的食品科技产业正在迅速推动益生元增强型创新,涵盖从零嘴零食到食品和饮料等各个类别。高可支配收入和对健康产品支付溢价的意愿推动了益生元的快速尝试和普及,从而实现了全球最快的成长率。
According to Stratistics MRC, the Global Prebiotic-Rich Foods Market is accounted for $7.6 billion in 2025 and is expected to reach $17.7 billion by 2032 growing at a CAGR of 12.8% during the forecast period. Prebiotic-rich foods are consumable products, such as bars, drinks, or snacks, packed with plant-based fibers like inulin, chicory root, or oats that nourish beneficial gut bacteria. These foods support digestion, immunity, and overall wellness without synthetic additives. Crafted with wholesome ingredients like fruits, grains, or nuts, they cater to health-conscious consumers seeking natural, gut-friendly options to promote a balanced microbiome and enhance digestive health in convenient formats.
According to IFT, foods like chicory root, garlic, and oats are promoted for their prebiotic fiber, which feeds beneficial gut bacteria and improves digestive health.
Rising gut health focus
The market is primarily driven by an intense and growing consumer focus on gut health, recognizing the microbiome's critical role in overall wellness, immunity, and digestion. As knowledge of prebiotics-the non-digestible fibers that feed beneficial probiotics-increases, consumers proactively seek foods that support a healthy gut environment. This shift from reactive to preventative health care creates strong demand for products naturally rich in prebiotics like chicory root, garlic, and onions, or those fortified with them.
Limited consumer education
A significant market restraint is the limited consumer understanding of prebiotics compared to the more widely recognized term "probiotics." Many consumers cannot distinguish between the two, often confusing prebiotics (which act as food for bacteria) with the live bacteria themselves. This knowledge gap makes marketing challenging and can dampen demand, as the value proposition is not immediately clear. Brands must invest heavily in educational campaigns to explain the symbiotic relationship and benefits, which slows adoption.
Foodservice integration
A substantial opportunity lies in the integration of prebiotic-rich ingredients into foodservice and culinary offerings. This includes menu items at health-focused restaurants, cafes, and fast-casual chains that highlight ingredients like Jerusalem artichokes, asparagus, or whole grains. This move beyond retail-packaged goods introduces consumers to the concept through delicious, prepared foods, normalizes prebiotic consumption as part of a daily diet, and drives awareness and demand back to retail products, significantly expanding the market reach.
Competitive probiotic substitutes
The market faces a strong threat from the well-established and widely available range of probiotic products, including supplements, yogurts, and fermented beverages. Probiotics have first-mover advantage, greater brand recognition, and more straightforward marketing messaging ("contains live cultures"). Consumers seeking gut health solutions may default to these familiar options, overlooking the need to also consume prebiotics to sustain the probiotic benefits, thereby limiting the perceived immediate necessity of standalone prebiotic-rich foods.
The COVID-19 pandemic had a net positive impact, sharply accelerating the focus on immune health, which is closely linked to gut health. Consumers became highly proactive in seeking functional foods that could bolster their well-being from within. This led to increased research and discovery of prebiotics as a key component of a health-supportive diet. The surge in home cooking also encouraged experimentation with whole, nutrient-dense ingredients, many of which are naturally prebiotic, driving market growth.
The dairy products segment is expected to be the largest during the forecast period
The dairy products segment is expected to account for the largest market share during the forecast period, resulting from the natural synergy between prebiotics and dairy, particularly in yogurt, kefir, and fermented drinks. Dairy is a traditional and trusted vehicle for probiotics, and adding prebiotics creates powerful symbiotic products that enhance the survival and efficacy of the live cultures. The widespread availability, familiarity, and established digestive health association of dairy products make them the preferred and most commercially viable format for introducing prebiotics to a mass market.
The inulin segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the inulin segment is predicted to witness the highest growth rate, propelled by its versatility as a multi-functional ingredient. Derived primarily from chicory root, inulin serves as a prebiotic fiber while also acting as a texturizer, fat replacer, and sugar substitute in a wide array of products, from baked goods and cereals to beverages and snack bars. This dual benefit for health and formulation makes it highly attractive to manufacturers seeking to improve the nutritional profile of products without compromising on taste or texture, driving its rapid adoption.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a high prevalence of digestive health issues, a massive population, and a deep cultural history of using fermented and functional foods in daily diets, such as in traditional Japanese and Korean cuisines. Rising health consciousness, government initiatives promoting functional foods, and the strong presence of major dairy and food manufacturers launching prebiotic-fortified products cement the region's dominance as the largest consumer market for these products.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with, a highly developed and innovative functional food market, high consumer awareness of dietary fibers, and a strong demand for digestive health and wellness products. The region's robust food tech industry is rapidly innovating with prebiotic fortification in diverse categories, from snacks to beverages. High disposable income and a willingness to pay a premium for health-forward products drive rapid trial and adoption, resulting in the fastest growth rate globally.
Key players in the market
Some of the key players in Prebiotic-Rich Foods Market include Abbott Laboratories, BENEO GmbH, Bright Food (Group), Cargill, Kraft Heinz, Cosucra Groupe Warcoing, FrieslandCampina, Jarrow Formulas, Parmalat, Roquette Freres, Royal Cosun, Yakult, Ingredion, Kerry Group, Sensus BV, Tereos Group, and DowDuPont
In July 2025, BENEO GmbH expanded its production capacity for Orafti(R) oligofructose at its Belgian facility, responding to the growing global demand for premium prebiotic dietary fiber in functional foods and infant nutrition.
In June 2025, Cargill launched a new portfolio of soluble prebiotic fibers derived from wheat and corn, designed to improve gut health while enabling sugar reduction and clean-label claims in bakery and beverage applications.
In May 2025, Roquette Freres introduced NUTRIOSE(R) FB 10, a new generation of corn-based prebiotic fiber with a neutral taste and high digestive tolerance, specifically formulated for use in protein shakes and meal replacement powders.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.