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市场调查报告书
商品编码
1865391
全球蘑菇饮品市场:预测(至2032年)-按产品类型、蘑菇类型、功能、包装、分销管道、最终用户和地区进行分析Mushroom-Enhanced Beverages Market Forecasts to 2032 - Global Analysis By Product Type, Mushroom Type, Function, Packaging Format, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球蘑菇饮料市场价值将达到 41 亿美元,到 2032 年将达到 66 亿美元,预测期内复合年增长率为 6.8%。
蘑菇饮品是机能饮料,其配方中添加了灵芝、猴头菇和白桦茸等药用或适应原蘑菇的萃取物。这些饮品旨在提升认知功能、免疫力和抗压性,融合了传统草药知识和现代健康理念。蘑菇饮品采用天然成分配製而成,通常作为咖啡因替代品或膳食补充剂销售,因此在註重健康的消费者群体中广受欢迎。蘑菇饮品有多种形式,包括咖啡、茶和即饮酏剂,为消费者提供植物来源的生物活性化合物,有助于整体健康。
越来越多的消费者期望产品能改善认知功能、免疫力并缓解压力。
消费者越来越倾向于选择具有认知增强、免疫支持和缓解压力等功能性益处的饮品。这种转变源自于人们日益增强的健康意识以及对天然植物成分替代合成补充剂的需求。富含适应原和益智成分的蘑菇饮品正受到注重健康的消费者,尤其是千禧世代和Z世代的青睐。随着猴头菇、灵芝和冬虫夏草等成分的加入,饮品配方正逐渐演变为全方位的健康解决方案。
土腥味和沈淀物问题
儘管市场对蘑菇萃取物的兴趣日益浓厚,但由于其土腥味和沈淀问题,市场仍面临感官方面的挑战。这些特性可能会让不熟悉功能性成分的消费者望而却步,并降低他们的复购率。製造商被迫投资于遮罩味技术和先进的乳化技术来改善产品的偏好。此外,如何在不影响生物活性成分功效的前提下,实现稳定的质地和货架期,仍然是配方研发的一大难题。
拓展至健康与运动营养领域
各大品牌正在探索将蘑菇饮品与蛋白奶昔、补水配方以及健身爱好者和运动员的运动前营养补充剂相结合的协同效应。萃取方法的创新正在提高蘑菇成分的生物利用度,为开发临床级配方开闢了道路。与健康领域的意见领袖和机能性食品Start-Ups建立策略伙伴关係,进一步提升了市场认知度。随着人们对预防性医疗保健的日益关注,蘑菇饮品有望成为日常营养补充的重要组成部分。
与其他功能性材料的竞争
我们面临其他功能性成分的竞争压力,例如姜黄、睡茄、CBD 和绿茶萃取物,这些成分都声称能够缓解压力和增强认知能力。这些替代品拥有较高的消费者认可度和成熟的临床支持,使其成为强大的竞争对手。此外,添加多种适应原的饮料品牌可能会稀释蘑菇的独特价值。价格敏感度和采购挑战也可能成为扩张的障碍,尤其是在优质蘑菇供应有限的地区。
新冠疫情引发了人们对增强免疫力和缓解压力饮品的关注,间接影响了蘑菇强化产品的市场。封锁措施和焦虑情绪的加剧促使消费者寻求天然疗法来改善心理健康和增强免疫力。然而,供应链中断影响了关键蘑菇品种的供应,导致产品延迟上市。为了维持客户参与并确保业务连续性,各大品牌纷纷转向直销模式和订阅服务。
预计在预测期内,功能性注射剂细分市场将占据最大的市场份额。
由于其便携性、高浓度和快速吸收的特点,功能性浓缩饮品预计将在预测期内占据最大的市场份额。这种单份包装形式深受忙碌消费者的欢迎,他们希望在无需饮用整杯饮料的情况下,也能便捷地获得健康益处。各大品牌正利用冷压和奈米乳化技术来提高产品效力和延长保质期。功能性浓缩饮品在旅游零售和健身中心也越来越受欢迎,其销售管道已不再局限于传统的杂货店。
预计在预测期内,缓解压力和焦虑的细分市场将实现最高的复合年增长率。
预计在预测期内,压力和焦虑缓解饮品市场将实现最高增长率,这主要得益于人们对心理健康意识的不断提高以及对非药物疗法的需求。灵芝和猴头菇等蘑菇因其适应原和神经保护特性,正接受临床研究。消费者越来越多地将这些饮品融入他们的晚间生活中,用舒缓身心的饮品取代酒精和含糖饮料。职场健康计画和数位排毒趋势也推动了这个市场的成长。
预计在预测期内,北美将占据最大的市场份额,这主要得益于其强大的机能饮料生态系统和较高的消费者意识。该地区拥有许多积极推广蘑菇保健产品的先锋品牌和零售连锁店。监管政策的日益明晰和有机原料的广泛普及正在推动进一步的创新。此外,生物骇客和正念等整体健康概念的兴起也带动了对适应原饮品的需求。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于产品快速多元化和不断扩大的消费群体。该地区精通科技的人群对个人化营养和人工智慧驱动的健康提案(通常包括蘑菇饮品)的接受度很高。对研究和临床试验的投资已证实蘑菇成分的功效,提高了其可信度。电子商务和网主导行销的兴起正在加速品牌发现和试用。
According to Stratistics MRC, the Global Mushroom-Enhanced Beverages Market is accounted for $4.1 billion in 2025 and is expected to reach $6.6 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Mushroom-enhanced beverages are functional drinks infused with medicinal or adaptogenic mushroom extracts such as reishi, lion's mane, or chaga. Designed to support cognitive function, immunity, and stress resilience, these beverages combine traditional herbal knowledge with modern wellness trends. They are formulated using natural ingredients and are often marketed as caffeine alternatives or nutritional supplements. Popular in health-conscious markets, mushroom-infused drinks span formats like coffee, tea, and ready-to-drink elixirs, offering consumers plant-based, bioactive compounds for holistic well-being.
Consumers increasingly seeking drinks with cognitive, immune, and stress-relief benefits
Consumers are increasingly gravitating toward beverages that offer functional benefits such as cognitive enhancement, immune support, and stress reduction. This shift is driven by rising health consciousness and the desire for natural, plant-based alternatives to synthetic supplements. Mushroom-infused drinks, rich in adaptogens and nootropics, are gaining traction among wellness-focused demographics, especially millennials and Gen Z. The integration of ingredients like lion's mane, reishi, and cordyceps is transforming beverage formulations into holistic health solutions.
Earthy flavors and sedimentation issues
Despite growing interest, the market faces sensory challenges due to the earthy taste profiles and sedimentation issues associated with mushroom extracts. These characteristics can deter mainstream consumers unfamiliar with functional ingredients, limiting repeat purchases. Manufacturers must invest in flavor masking technologies and advanced emulsification techniques to improve palatability. Moreover, achieving consistent texture and shelf stability without compromising bioactive potency remains a formulation hurdle.
Expansion into wellness and sports nutrition
Brands are exploring synergies with protein shakes, hydration formulas, and pre-workout blends to cater to fitness enthusiasts and athletes. Innovations in extraction methods are enabling higher bioavailability of mushroom compounds, opening doors for clinical-grade formulations. Strategic collaborations with wellness influencers and functional food startups are further amplifying market visibility. As consumer interest in preventive health grows, mushroom beverages are well-positioned to become staples in daily nutrition routines.
Competition from other functional ingredients
The market faces competitive pressure from other functional ingredients like turmeric, ashwagandha, CBD, and green tea extracts, which also offer stress relief and cognitive benefits. These alternatives often have broader consumer familiarity and established clinical backing, making them formidable substitutes. Additionally, beverage brands incorporating multiple adaptogens may dilute the unique value proposition of mushrooms. Price sensitivity and ingredient sourcing challenges could also hinder scalability, especially in regions with limited access to high-quality fungi.
The COVID-19 pandemic catalyzed interest in immunity-boosting and stress-relieving beverages, indirectly benefiting mushroom-enhanced formulations. Lockdowns and heightened anxiety levels prompted consumers to seek natural remedies for mental wellness and immune resilience. However, supply chain disruptions affected the availability of key mushroom varieties and delayed product launches. Brands pivoted to direct-to-consumer models and subscription services to maintain engagement and ensure continuity.
The functional shots segment is expected to be the largest during the forecast period
The functional shots segment is expected to account for the largest market share during the forecast period due to its portability, concentrated dosage, and rapid absorption. These single-serve formats appeal to busy consumers seeking quick wellness boosts without committing to full-sized drinks. Brands are leveraging cold-pressed and nano-emulsified technologies to enhance efficacy and shelf life. Functional shots are also gaining traction in travel retail and fitness centers, expanding their reach beyond traditional grocery channels.
The stress & anxiety relief segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the stress & anxiety relief segment is predicted to witness the highest growth rate, driven by rising mental health awareness and demand for non-pharmaceutical interventions. Mushroom varieties like reishi and lion's mane are being clinically studied for their adaptogenic and neuroprotective properties. Consumers are increasingly incorporating these beverages into evening routines, replacing alcohol or sugary drinks with calming alternatives. The segment is also benefiting from workplace wellness initiatives and digital detox trends.
During the forecast period, the North America region is expected to hold the largest market share, fuelled by, robust functional beverage ecosystem and high consumer awareness. The region hosts several pioneering brands and retail chains that actively promote mushroom-based wellness products. Regulatory clarity and widespread access to organic ingredients further facilitate innovation. Additionally, the popularity of holistic health practices such as biohacking and mindfulness is fueling demand for adaptogenic beverages.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by rapid product diversification and expanding consumer demographics. The region's tech-savvy population is receptive to personalized nutrition and AI-driven wellness recommendations, which often include mushroom beverages. Investments in research and clinical trials are validating the efficacy of mushroom compounds, boosting credibility. E-commerce penetration and influencer-led marketing are accelerating brand discovery and trial.
Key players in the market
Some of the key players in Mushroom-Enhanced Beverages Market include Four Sigmatic, Om Mushroom Superfood, Laird Superfood, Mud\Wtr, Rritual Superfoods, FreshCap Mushrooms, Dirtea, Renude, Ryze Superfoods, Earth & Star, Fungies, North Spore, Life Cykel, Naturealm, Buddha Teas, GT's Living Foods, and Vital Proteins.
In September 2025, North Spore secured $750K in funding from Maine Technology Institute and appointed a new CEO. The investment supports product innovation and operational expansion.
In August 2025, Laird Superfood reported 20% YoY net sales growth in Q2 2025, driven by wholesale expansion. Gross margin reached 39.9%, reaffirming full-year guidance despite economic headwinds.
In March 2025, Om Mushrooms unveiled a refreshed brand identity at Natural Products Expo West. The rebranding emphasizes consumer education on functional mushroom benefits and dosage clarity. New packaging and expanded product formats were showcased to align with rising category interest.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.