市场调查报告书
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2030 年有机食品和饮料市场预测:按产品、分销管道、流程和地区进行的全球分析Organic Food & Beverages Market Forecasts to 2030 - Global Analysis By Product (Organic Food, Organic Beverages & Other Products), Distribution Channel (Convenience Stores, Specialty Stores & Other Distribution Channels), Process & By Geography |
根据Stratistics MRC的数据,2023年全球有机食品和饮料市场规模为2,355亿美元,预计到2030年将达到5,809.6亿美元,预测期内复合年增长率为13.70%。有机食品和饮料是指在不使用合成农药、化学肥料、基因改造作物(GMO)或辐射的情况下种植、生产和加工的产品。有机食品强调永续和环境友善的耕作方法,旨在保护土壤健康、生物多样性和水质。这些产品采用自然方法种植,可促进动物福利并避免使用人工添加剂和防腐剂。随着健康和环保意识的增强,有机食品和食品和饮料在寻求营养且合乎道德的传统食品替代品的消费者中越来越受欢迎。
根据土壤协会 2023 年认证市场报告,由于生活成本危机,英国有机市场出现强劲成长,2022 年销售额成长 1.6%。这一市场成长是由外食业的强劲表现推动的,销售额成长了 152%。
从农场到餐桌
透过强调直接采购新鲜的当地农产品进行烹饪,「从农场到餐桌」运动已成为有机食品和食品和饮料市场的主要驱动力。消费者越来越多地参与这项运动中,要求食品供应链的透明度并优先考虑永续的有机农业。消费者偏好的这种转变刺激了对有机产品的需求,因为从农场到餐桌的方式促进了更健康、更环保的选择。随着餐厅和市场跟上这一趋势,在对品质、可追溯成分以及与当地农民的联繫的需求的推动下,这个市场将会成长。
有机产品价格上涨
有机农业优先考虑永续性并避免合成化学品,通常会导致更高的生产成本。严格的认证要求导致农民的成本增加。因此,与传统生产的替代品相比,最终消费者面临更高的有机产品价格。此外,这种价格差异阻碍了有机食品和饮料的普及并限制了市场渗透和消费者准入,对整个有机食品和饮料行业的成长构成了挑战。
电子商务成长
由于对更健康和永续生活方式选择的需求不断增长,有机食品和饮料市场的电子商务成长机会相当大。线上平台为消费者提供了获取各种有机产品的便捷方式,并为农民和生产者提供了直接面向消费者的模式。数位空间可以实现有针对性的行销、个人化推荐和轻鬆的比较购物,从而改善整体客户体验。随着越来越多的消费者优先考虑有机产品,电子商务使卖家能够开拓全球市场,打破地理障碍,并以具有成本效益和高效的方式促进有机产业的发展。
误解和缺乏理解
有机食品和饮料市场面临消费者误解和缺乏意识的威胁。许多人对有机产品的好处有误解,认为它们总是更有营养或完全不含农药。此外,人们对确保有机产品真实性的严格法规和认证缺乏认识。此类错误讯息可能会阻止潜在客户选择有机食品。教育消费者了解有机食品和食品和饮料的真正好处和监管措施对于市场的持续成长和成功至关重要。
COVID-19 大流行对有机食品和食品和饮料市场产生了重大影响。消费者的偏好已转向更健康的选择,导致对增强免疫力且被认为永续的有机产品的需求增加。然而,供应链中断和经济不确定性影响了生产和分配,为有机农民和生产者带来了挑战。儘管最初遇到了挫折,但该行业适应了新的市场趋势,电子商务平台的有机产品销售激增。此次疫情凸显了健康和永续性的重要性,并可能推动有机食品和食品和饮料市场的长期成长。
超级市场/大卖场产业预计在预测期内规模最大
由于消费者意识的增强以及对更健康和永续食品选择的需求的增加,超级市场/大卖场领域的有机食品和饮料市场正在强劲成长。这些大型零售商库存有各种各样的有机产品,让消费者可以轻鬆获得各种有机食品和饮料。对一站式购物的关注以及满足广泛客户需求的能力有助于该细分市场的成功。
加工产品领域预计在预测期内复合年增长率最高
由于消费者对方便和健康产品的需求不断增加,有机食品和饮料市场的加工产品领域正在经历显着增长。这一趋势的特点是有机加工食品和饮料的激增,例如零嘴零食、果汁和已调理食品。消费者越来越多地选择有机加工食品,因为他们在忙碌的生活方式中寻求营养益处和便利性。此外,市场扩张得益于产品创新和分销管道的改善,使有机食品更容易被更广泛的受众所接受。
由于消费者意识的提高以及对更健康和永续食品选择的日益偏好,北美地区的有机食品和食品和饮料市场正在经历显着增长。随着消费者寻求避免合成化学品和农药,对有机产品的需求迅速增加,导致转向有机农业。此外,环境保护和动物福利意识的增强进一步鼓励了有机农业的选择。此外,政府促进有机农业的措施以及健康生活方式的整体趋势也推动了该地区有机食品和饮料行业的显着增长。
由于消费者意识的提高和对健康生活方式的偏好,亚太地区的有机食品和饮料市场出现了显着的快速增长。消费者对食品安全和环境永续性的兴趣日益浓厚,推动了对有机产品的需求。随着中产阶级和可支配收入的不断增长,亚太地区的消费者越来越愿意投资于优质食品。此外,消费者态度的转变,加上有机农业的普及,使该地区成为全球市场扩张的主要贡献者。
According to Stratistics MRC, the Global Organic Food and Beverages Market is accounted for $235.50 billion in 2023 and is expected to reach $580.96 billion by 2030 growing at a CAGR of 13.70% during the forecast period. Organic food and beverages refer to products that are grown, produced, and processed without the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), or irradiation. Emphasizing sustainable and environmentally friendly farming practices, organic foods aim to preserve soil health, biodiversity, and water quality. These products are cultivated using natural methods that promote animal welfare and eschew the use of artificial additives or preservatives. With a growing emphasis on health and environmental consciousness, organic food and beverages have gained popularity among consumers seeking nutritious and ethically produced alternatives to conventional options.
According to a 2023 market report by the Soil Association Certification, the organic market in the UK has shown significant growth owing to the cost-of-living crisis, with sales increasing by 1.6% in 2022. This market growth was driven by strong performance in the food service sector, which witnessed sales increase by 152%.
Farm-to-table movement
The Farm-to-Table Movement has emerged as a significant driver in the organic food and beverage market by emphasizing the direct sourcing of fresh, locally grown produce for culinary consumption. Consumers are increasingly drawn to this movement, seeking transparency in their food supply chain and prioritizing sustainable, organic farming practices. This shift in consumer preferences has stimulated the demand for organic products, as the farm-to-table approach promotes healthier, environmentally friendly options. As restaurants and markets align with this movement, this market experiences growth, fueled by a desire for quality, traceable ingredients, and a connection to local farmers.
Higher prices of organic products
Organic farming practices, which prioritize sustainability and avoid synthetic chemicals, often result in higher production costs. Stringent certification requirements contribute to increased expenses for farmers. As a result, the end consumer faces elevated prices for organic products compared to conventionally produced alternatives. Additionally, this pricing disparity hinders the widespread adoption of organic choices, limiting market penetration and consumer accessibility, thus posing a challenge to the organic food and beverage industry's overall growth.
E-Commerce growth
The e-commerce growth opportunity in the organic food and beverage market is substantial, driven by increasing demand for healthier and more sustainable lifestyle choices. Online platforms provide a convenient avenue for consumers to access a wide range of organic products, fostering a direct-to-consumer model for farmers and producers. The digital space allows for targeted marketing, personalized recommendations, and easy comparison shopping, enhancing the overall customer experience. As more consumers prioritize organic options, e-commerce enables sellers to tap into a global market, breaking geographical barriers and promoting the growth of the organic sector in a cost-effective and efficient manner.
Misconceptions and lack of awareness
The organic food and beverage market faces a threat from misconceptions and a lack of awareness among consumers. Many people harbor misconceptions about the benefits of organic products, assuming they are always more nutritious or completely free of pesticides. Additionally, there is a lack of awareness regarding the stringent regulations and certifications that ensure the authenticity of organic products. This misinformation may deter potential customers from choosing organic options. Educating consumers about the true advantages and regulatory measures associated with organic food and beverages is crucial for the market's sustained growth and success.
The COVID-19 pandemic has significantly impacted the organic food and beverage market. Consumer preferences shifted towards healthier choices, leading to an increased demand for organic products perceived as immune-boosting and sustainable. However, supply chain disruptions and economic uncertainties affected production and distribution, causing challenges for organic farmers and producers. Despite initial setbacks, the industry adapted to new market trends, with e-commerce platforms witnessing a surge in organic product sales. The pandemic underscored the importance of health and sustainability, potentially fostering long-term growth in the organic food and beverage market.
The supermarket/hypermarket segment is expected to be the largest during the forecast period
The supermarket/hypermarket segment has experienced robust growth in the organic food and beverage market due to increasing consumer awareness and demand for healthier and more sustainable food options. These large retail outlets offer a diverse range of organic products, providing consumers with convenient access to a variety of organic food and beverage choices. The emphasis on one-stop shopping and the ability to cater to a broad customer base have contributed to the segment's success.
The processed segment is expected to have the highest CAGR during the forecast period
The processed segment in the organic food and beverage market has witnessed substantial growth, driven by increasing consumer demand for convenient and health-conscious products. This trend is characterized by a surge in organic processed foods and beverages, such as snacks, juices, and ready-to-eat items. Consumers are increasingly opting for processed organic options as they seek both nutritional benefits and convenience in their busy lifestyles. Furthermore, the market's expansion can also be attributed to improved product innovation and distribution channels, making organic options more accessible to a broader audience.
The North American region has witnessed significant growth in the organic food and beverage market due to increasing consumer awareness and a growing preference for healthier and more sustainable food options. The demand for organic products has surged as consumers seek to avoid synthetic chemicals and pesticides, leading to a shift towards organic farming practices. Additionally, a rising consciousness about environmental conservation and animal welfare has further propelled the adoption of organic choices. Additionally, government initiatives promoting organic farming and an overall trend towards a healthier lifestyle have further fueled the region's remarkable growth in the organic food and beverage sector.
The Asia-Pacific region has witnessed a notable surge in the organic food and beverage market, driven by increasing consumer awareness and a growing preference for healthier lifestyles. The demand for organic products has been fueled by rising concerns about food safety, environmental sustainability among the population. With a rising middle class and disposable incomes, consumers in the Asia-Pacific region are increasingly willing to invest in premium and organic food options. Additionally, this evolving consumer mindset, coupled with a surge in organic farming practices, positions the region as a significant contributor to the global market expansion.
Key players in the market
Some of the key players in Organic Food and Beverages market include Amy's Kitchen Inc, Belvoir Fruit Farms Ltd, ConAgra Brand, Danone - WhiteWave Foods, Dean Food Company, General Mills Inc., Horizon Organic, Organic Valley, The Hain Celestial Group Inc and United Natural Foods, Inc.
In January 2024, Danone India has strengthened its toddler nutrition range with the national launch of AptaGrow. AptaGrow addresses the nutrition requirement of children in the age group of three to six years with 37 nutrients, containing a blend of prebiotics which help in better absorption of vital nutrients essential to support growth, brain development and immunity.
In January 2024, General Mills has launched a new ice cream format under its Haagen-Dazs brand, called Bites. Available in two flavours - salted caramel and chocolate - the new treats cater to growing demand within the snacking segment for bite-size ice cream products. The salted caramel flavour features Haagen-Dazs' salted caramel ice cream with a caramel sauce core and a crispy golden caramel white chocolate coating for a balance of sweet and salty notes.