市场调查报告书
商品编码
1494752
至 2030 年植物性肉品市场预测:按产品、成分、类型、储存方法、通路、最终用户和地区进行的全球分析Plant-based Meat Market Forecasts to 2030 - Global Analysis By Product, Source, Type, Storage, Distribution Channel, End User and by Geography |
根据Stratistics MRC预测,2024年全球植物肉市场规模将达到107.6亿美元,预计2030年将达到271.8亿美元,预测期内复合年增长率为16.7%。
植物肉是一种新食品,使用植物来源的成分,旨在再现传统肉类的营养成分、质地和风味。许多不同的成分被用来製作这些替代品,包括大豆、豌豆、小麦,甚至独特的蛋白质,如真菌蛋白和藻类。为了吸引寻求健康、永续选择的素食者和肉食者,生产商正在利用尖端的食品科学来重现吃肉的感觉。
根据美国心臟协会的说法,心臟检查标记是一个帮助您「明智饮食」的简单工具。当您看到此标记时,您可以确信该产品符合美国心臟协会建议的健康饮食模式。
人们对植物性肉类替代品的兴趣日益浓厚
植物肉吸引消费者关注的主要因素是其与传统肉类相比的安全性和营养优势。食用过多的动物肉类会导致与饮食相关的疾病,如肥胖、2 型糖尿病、心臟病和某些类型的癌症。植物来源肉类比动物性肉类含有较少的热量、胆固醇和饱和脂肪。随着人们对植物性食品的兴趣增加,人们被鼓励多吃水果、蔬菜、豆类、坚果和种子。此外,消费者开始意识到植物性食品带来的众多健康益处。
产品价格上涨
在印度、中国和南非等价格敏感市场,植物性肉类相对昂贵,可能会阻碍扩张。动物肉类盈利较高。与传统肉类相比,植物性肉类替代品的成本较高,阻碍了植物性肉类产业的快速发展,而提供替代品的公司正在努力降低价格。与传统肉类相比,植物性肉类更昂贵。此外,由于 COVID-19、贸易限制、原材料供应中断和通路效率低下,植物性肉类替代品的成本预计将进一步上升。
肉类替代品的有利可图的营销
细分和多样化等行销技术可以帮助增加植物性肉类替代品的销售。目标是增加素食者、弹性素食者、素食者和注重健康的消费者等族群的消费需求。此外,必须透过正确的销售管道将产品放置在正确的位置。为了保持竞争力并增加销量,领先企业必须关注这一标准。他们必须透过扩大消费者基础并覆盖世界各地更多的人来重新定位自己。
根据植物性肉类替代品的风味进行区分
消费者普遍认为,选择肉类替代品会严重影响风味。由于缺乏风味,不建议人类食用大豆蛋白。醛、酮、呋喃和醇等化合物是造成异味的原因。造成豆製品豆香或草香的主要原因之一是中链醛。然而,由于大豆营养价值高,对大豆的需求正在增加。植物性肉类食品的营养价值与动物肉类相当。此外,肉类替代的质地、颜色、风味和味道都旨在尽可能接近真正的肉类。
COVID-19 大流行正在影响每个行业,包括植物性肉类市场。意外的 COVID-19 大流行对植物肉市场产生了积极和消极的影响。在封锁期间,随着更多植物性肉类用于食品、饮料和製药行业,市场销售和收益适度增长。由于COVID-19大流行,植物性肉品市场具有巨大的成长潜力。
汉堡肉饼市场预计将在预测期内成为最大的市场
汉堡肉饼部分预计将占据植物肉的最大市场部分。该类别因其广泛的吸引力和适应性而拥有很大的市场占有率。随着消费者寻求方便、熟悉和美味的肉类替代品,植物来源汉堡饼已成为食品服务和零售业的支柱。此外,这些肉饼的味道和质地类似于传统的牛肉汉堡,使其受到弹性素食者和素食者的欢迎。
酒店/餐厅/咖啡馆 (HoReCa) 领域预计将在预测期内呈现最高的复合年增长率
在植物性肉品市场中,酒店/餐厅/咖啡馆 (HoReCa) 领域预计将以最高的复合年增长率增长。许多餐厅、饭店和咖啡馆的菜单上植物性肉类选项越来越受欢迎,可归因于纯素和弹性饮食趋势的日益增长。此外,这些餐厅还透过提供汉堡、鸡块和香肠等各种植物来源肉类菜餚来满足消费者的需求,以提供更健康、更环保的膳食选择。
预计北美在预测期内将占据最大的市场占有率。北美已成为肉类替代品市场的中心,Impossible Foods Inc.(美国)和 Beyond Meat(美国)等新兴企业率先开拓植物来源肉类产品。成长的推动因素是无肉肉类消费的增加以及消费者对食用受污染肉类危险性认识的提高。此外,植物性食品(包括植物性肉类)消费的增加预计将导致消费者对食品永续性和安全性的看法进一步改变。
预计预测期内复合年增长率最高的地区是亚太地区。随着人们采取更健康的生活方式并选择天然成分,植物性食品在该地区变得越来越受欢迎。因此,植物性食品的销售量应该会增加。此外,消费者对动物性蛋白质来源健康日益增长的担忧,以及道德和环境问题,预计将在未来几年推动对植物性肉类食品的需求。
According to Stratistics MRC, the Global Plant-based Meat Market is accounted for $10.76 billion in 2024 and is expected to reach $27.18 billion by 2030 growing at a CAGR of 16.7% during the forecast period. Utilizing components derived from plants, plant-based meat is a novel food product that aims to replicate the nutritional makeup, texture, and flavor of traditional meat. Many different materials are used to create these substitutes, such as soy, peas, wheat, and even unique proteins like mycoprotein and algae. Moreover, in order to appeal to both vegetarians and meat eaters looking for healthier, sustainable options, producers try to replicate the sensory experience of eating animal meat by utilizing cutting-edge food science techniques.
According to the American Heart Association, The Heart-Check mark is a simple tool to help you Eat Smart. When you see it, you can be confident that a product aligns with the American Heart Association's recommendations for an overall healthy eating pattern.
Growing interest in plant-based meat substitutes
Some of the key elements that have been drawing consumer's attention to plant-based meats are their safety when compared to conventional meat and their nutritional advantages. Overindulgence in meat derived from animals can lead to diet-related illnesses like obesity, type-2 diabetes, heart disease, and some types of cancer. Meat derived from plants has fewer calories, cholesterol, and saturated fat than meat derived from animals. People are being encouraged to eat more fruits, vegetables, legumes, nuts, and seeds as a result of the growing plant-based movement. Furthermore, consumers are becoming more aware of the numerous health advantages linked to plant-based products.
Higher price for goods
In price-sensitive markets like India, China, and South Africa, the comparatively high cost of plant-based meat will probably hinder its expansion. Animal-based meat is more profitable. While the high cost of plant-based meat substitutes over conventional meat hinders the rapidly expanding plant-based industry, companies that offer these alternatives are attempting to lower their prices. Compared to traditional meat, plant-based meat is more costly. Additionally, because of COVID-19, trade restrictions, disruptions in the raw material supply, and ineffective distribution channels, it is anticipated that the costs of plant-based meat substitutes will rise even more.
Beneficial marketing of meat substitutes
Adopting marketing techniques like segmentation and diversification can boost the growing sales of plant-based meat substitutes. The goal is to increase consumer demand from groups like vegans, flexitarians, vegetarians, and health-conscious consumers. Moreover, it is essential to place the product through the appropriate sales channel at the appropriate location. In order to remain competitive and boost sales, major players must concentrate on this criterion. By broadening their consumer base and reaching a wider audience worldwide, they must reposition themselves.
Discrimination based on plant-based meat substitutes flavours
It is widely believed by consumers that choosing meat alternatives results in a noticeable loss of flavor. Soy protein is not recommended for consumption due to its off-flavor. Compounds like aldehydes, ketones, furans, and alcohols are the source of the off-flavor. One of the main causes of the beany and grassy flavors of soy products is medium-chain aldehydes. But demand for soy has increased due to its high nutritional value. The nutritional advantages of plant-based meat substitutes are comparable to those of animal meat. Furthermore, the texture, color, flavor, and taste of meat substitutes are all intended to be as close to real meat as possible.
The COVID-19 pandemic has affected every industry, including the market for plant-based meat. The unexpected COVID-19 pandemic has both positive and negative effects on the market for plant-based meat. Because more plant-based meat is being used in the food and beverage and pharmaceutical industries, the market has seen modest volume growth and earnings during the lockdown. The market for plant-based meat has tremendous growth potential as a result of the COVID-19 pandemic.
The Burger Patties segment is expected to be the largest during the forecast period
The burger patties segment is anticipated to hold the largest market segment for plant-based meat. This category has a large market share because of its broad appeal and adaptability. Because consumers want convenient, well-known, and delicious meat substitutes, plant-based burger patties have become a mainstay in the foodservice and retail industries. Moreover, these patties are a favorite among flexitarians and vegetarians alike because they are made to resemble classic beef burgers in both flavor and texture.
The Hotel/Restaurant/Cafe (HoReCa) segment is expected to have the highest CAGR during the forecast period
In the market for plant-based meat, the hotel/restaurant/Cafe (HoReCa) segment is anticipated to grow at the highest CAGR. The rise in popularity of plant-based meat options on menus at many restaurants, hotels, and cafes can be attributed to the growing trend of vegan and flexitarian diets. Additionally, these restaurants are responding to consumer demand by providing a range of plant-based meat dishes, such as burgers, nuggets, and sausages, in an effort to provide healthier and more environmentally friendly dining options.
Over the course of the forecast period, North America is anticipated to hold the largest market share. Due to the support of start-ups like Impossible Foods Inc. (US) and Beyond Meat (US), which spearheaded the development of plant-based meat products, North America is the center of the market for meat substitutes. The increase in meatless meat product consumption and growing consumer awareness of the dangers of eating tainted meat products are credited with the growth. Furthermore, a further shift in consumer perceptions regarding food sustainability and safety is anticipated as a result of the increased consumption of plant-based foods, including plant-based meat.
The region with the highest predicted CAGR during the forecast period is Asia-Pacific. Because people are adopting healthier lifestyles and choosing natural ingredients, plant-based food products are becoming more and more popular in the area. Sales of plant-based foods should increase as a result. Additionally, rising consumer health concerns about animal-based protein sources, along with ethical and environmental concerns, are predicted to drive up demand for plant-based meat substitutes in the upcoming years.
Key players in the market
Some of the key players in Plant-based Meat market include Impossible Foods Inc., Conagra Foods, Gold&Green Foods Ltd., Kellogg Company, Maple Leaf Foods, Amy's Kitchen, Inc., Marlow Foods Ltd. (Cauldron), Tofurky, Unilever, Lightlife Foods, Inc, VBites Foods Limited, Beyond Meat, Morningstar Farms, Kraft Foods, Inc. and Omni Foods.
In February 2024, Conagra Brands, Inc. announced that one of its subsidiaries has entered into a definitive agreement with funds advised by Convergent Finance and Samara Capital to divest its 51.8% ownership stake in Agro Tech Foods Limited (ATFL), a food company based in Mumbai, India, and listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
In December 2023, Unilever announced it has signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever's portfolio towards higher growth areas. Founded in 2020 by Suveen Sahib and Britta Cox, K18 is a fast-growing brand that sits at the intersection of beauty and biotechnology.
In February 2023, Tofurky, a leading manufacturer of plant-based meats in the U.S., announced that Morinaga Nutritional Foods, the U.S.-based manufacturer of Mori-Nu Silken Tofu, has acquired the company and its sister brand, Moocho. With the acquisition of Tofurky, Morinaga Nutritional Foods will own the #3 retail brand for plant-based meats in the U.S.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.