市场调查报告书
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2030 年电动自行车市场预测:按产品类型、电池类型、马达类型、模式、应用、最终用户和地区分類的全球分析E-Bike Market Forecasts to 2030 - Global Analysis By Product Type (Pedal Assist, Throttle-Controlled, Speed Pedelecs, Cargo, Mountain, Folding and Other Product Types), Battery Type, Motor Type, Mode, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球电动自行车市场规模将达到 487 亿美元,预计 2030 年将达到 798 亿美元,预测期内复合年增长率为 8.6%。
电动自行车包含一个马达来辅助推进,通常透过踩踏板或油门来启动。这些自行车将传统骑行与现代技术融为一体,提供不同程度的电动支持,以提高速度和轻鬆骑行。电动自行车通常配备可充电电池,分为踏板辅助或油门操作,可减少对环境的影响,并为寻求环保替代交通途径的通勤者和休閒骑自行车者提高可及性,满足城市居民的需求。
根据轻型电动车协会(LEVA)预测,2020年电动自行车进口量将增加至45万辆,2021年将增加至79万辆,与疫情爆发前的2019年需求量25万辆相比,增幅约为76%和80%。
对超紧凑行动服务的需求不断增长
由于人们对微型行动服务的兴趣日益浓厚,市场需求激增。环保意识的提高、城市拥堵问题以及对更健康通勤的渴望正在推动这一增长。各公司正在透过轻量化设计、延长电池寿命和智慧连接功能进行创新,以满足这一不断增长的市场需求。随着城市采用永续交通解决方案,市场作为城市交通生态系统的关键参与者不断增长。
缺乏基础设施
市场面临的主要挑战之一是缺乏足够的基础设施来实现广泛采用。其中包括充电站不足、自行车专用有限以及各地区法律规范不一致。这些因素阻碍了消费者的信任和便利,影响了市场成长。为了解决这些基础设施差距,政府机构、城市规划者和私人相关人员必须共同努力,建立强大的充电网路并制定鼓励电动自行车使用的支援政策。
对环境永续性的兴趣日益浓厚
随着人们对碳排放和城市拥堵的日益关注,电动自行车提供了一种更清洁、更有效率的交通途径。製造商越来越多地将环保材料和技术融入其设计中,以减少对环境的影响。政府和监管机构也透过补贴和基础设施改善来奖励采用,为城市交通打造绿色未来。
不同的政府法规
在快速成长的市场中,各种政府法规是一项重大挑战。这包括按地区对电动自行车进行不同的分类、对骑士的不同许可要求以及不断发展的电池技术安全标准。该行业的产品设计和分销方法受到製定和实施特定国家合规策略以应对不同监管环境的需求的影响。
COVID-19 大流行引发了人们对环保和社交距离通勤选择的兴趣,大大推动了电动自行车市场的发展。由于大众交通工具受到限制,人们的注意力集中在个人交通上,全球销售量激增。消费者正在寻求更安全的替代品,导致电动自行车越来越多地用于休閒和日常通勤。最初,供应链中断影响了生产,但製造商透过利用线上销售管道迅速应对不断增长的需求。
预计轮毂式马达领域在预测期内将是最大的
预计轮毂式马达将成为预测期内最大的细分市场。轮毂式马达具有多种优点,包括设计紧凑、运行安静且易于维护。它们还具有各种额定功率和配置,以满足您的自行车类型和用户偏好。轮毂式马达是电动自行车日益普及的主要贡献者,它提高了骑乘舒适度,让所有年龄和健身水平的使用者都能更轻鬆地骑车并享受乐趣。
预计城市通勤部分在预测期内复合年增长率最高。
预计城市通勤部分在预测期内复合年增长率最高。这些自行车通常具有轻质车架、反应灵敏的马达和紧凑的设计,非常适合在拥挤的道路和狭小的空间中行驶。符合人体工学的座椅和车把设定优先考虑舒适性,高级型号可能包括整合式导航系统和智慧连接选项等功能。市场区隔主要针对寻求高效率、环保交通途径的城市居民。
预计北美在预测期内将占据最大的市场占有率。消费者越来越多地将电动自行车用于通勤和休閒目的,受到减少碳排放和增加便利性等好处的吸引。主要企业正在专注于电池效率和设计方面的技术进步,以适应不同的消费者偏好。监管支持和新兴市场开拓进一步支持市场扩张,使其成为全球电动自行车产业的关键地区。
由于都市化的加速和向永续交通解决方案的转变,预计亚太地区在预测期内将保持最高的复合年增长率。人们对环境问题的认识不断提高以及向永续交通的转变也促进了该市场的受欢迎程度的提高。电池技术、轻质材料和马达效率的进步正在提高电动自行车的性能和吸引力,使其对消费者更具吸引力。
According to Stratistics MRC, the Global E-Bike Market is accounted for $48.7 billion in 2024 and is expected to reach $79.8 billion by 2030 growing at a CAGR of 8.6% during the forecast period. An e-bike, short for electric bicycle, integrates an electric motor to assist propulsion, often activated through pedaling or a throttle. These bikes blend traditional cycling with modern technology, offering varying levels of motorized support to enhance speed and ease of riding. E-bikes commonly feature rechargeable batteries and can be categorized into pedal-assist and throttle-operated models, catering to commuters, recreational cyclists, and urban dwellers seeking eco-friendly transportation alternatives with reduced environmental impact and increased accessibility.
According to the Light Electric Vehicle Association (LEVA), the imports of e-bikes increased to 450,000 Units in 2020 and 790,000 in 2021, an increase of around 76% & 80%, respectively, compared to the pre-pandemic demand of 250,000 units in 2019.
Rising demand for micro-mobility services
The market is experiencing a surge in demand driven by increasing interest in micro-mobility services. The rise is fueled by growing environmental awareness, urban congestion issues, and the desire for healthier commuting options. Companies are innovating with lightweight designs, enhanced battery life, and smart connectivity features to cater to this expanding market segment. As cities embrace sustainable mobility solutions, the market continues to grow as a pivotal player in urban transportation ecosystems.
Lack of infrastructure
One of the major issues facing the market is the absence of sufficient infrastructure to enable broad adoption. This includes insufficient charging stations, limited dedicated bike lanes, and inconsistent regulatory frameworks across regions. These factors hinder consumer confidence and convenience, impacting market growth. Addressing these infrastructure gaps requires collaboration between government bodies, urban planners, and private stakeholders to build robust charging networks and establish supportive policies that encourage e-bike usage.
Increasing focus on environmental sustainability
With growing concerns over carbon emissions and urban congestion, electric bicycles offer a cleaner and more efficient mode of transportation. Manufacturers are increasingly integrating eco-friendly materials and technologies into their designs, aiming to reduce environmental impact. Governments and regulatory bodies are also incentivizing adoption through subsidies and infrastructure development, fostering a greener future for urban mobility.
Varied government regulations
In the rapidly growing market, diverse government regulations present significant challenges. These include varying classifications of e-bikes across different regions, fluctuating licensing requirements for riders, and evolving safety standards for battery technologies. Product design and distribution methods in this industry are impacted by the need to develop and implement compliance tactics specific to each nation in order to navigate various regulatory landscapes.
The COVID-19 pandemic significantly boosted the E-Bike market as it spurred interest in eco-friendly and socially distanced commuting options. With restrictions on public transport and a growing emphasis on personal mobility, sales surged globally. Consumers sought safer alternatives, leading to increased adoption of electric bikes for leisure and daily commuting. Supply chain disruptions initially impacted production, but manufacturers adapted swiftly, leveraging online sales channels to meet rising demand.
The hub motor segment is expected to be the largest during the forecast period
The hub motor is expected to be the largest during the forecast period. These motors offer several advantages, including compact design, quiet operation, and ease of maintenance. They are available in various power ratings and configurations to suit different bike types and user preferences. Hub motors contribute significantly to the growing popularity of e-bikes by enhancing ride comfort and making cycling more accessible and enjoyable for users of all ages and fitness levels.
The urban commuter segment is expected to have the highest CAGR during the forecast period
The urban commuter segment is expected to have the highest CAGR during the forecast period. These bikes typically feature lightweight frames, responsive electric motors, and compact designs ideal for navigating crowded streets and tight spaces. They prioritize comfort with ergonomic seating and handlebar setups, while advanced models may include features like integrated navigation systems and smart connectivity options. The segment in the market caters specifically to city dwellers seeking efficient, eco-friendly transportation solutions.
North America is projected to hold the largest market share during the forecast period. Consumers are increasingly adopting e-bikes for commuting and recreational purposes, attracted by benefits such as reduced carbon emissions and enhanced convenience. Key players are focusing on technological advancements in battery efficiency and design to cater to diverse consumer preferences. Regulatory support and infrastructure developments further bolster market expansion, positioning as a pivotal region in the global e-bike industry.
Asia Pacific is projected to hold the highest CAGR over the forecast period driven by increasing urbanization and a shift towards sustainable transportation solutions. Growing environmental concerns and a shift towards sustainable mobility options have also contributed to the rising popularity of the market. Advances in battery technology, lightweight materials, and motor efficiency have improved the performance and appeal of e-bikes, making them more attractive to consumers.
Key players in the market
Some of the key players in E-Bike market include Giant Bicycles, Trek Bicycle Corporation, Specialized Bicycle Components, Riese & Muller, Rad Power Bikes, Cannondale, Cube Bikes, Pedego Electric Bikes, Merida Industry Co., Ltd., Scott Sports, Yamaha Motor Company, Brompton Bicycle, Aventon Bikes, Bulls Bikes USA, Ancheer, Tern Bicycles and Xiaomi.
In April 2024, Pedego launched its Fat Tire Trike e-bike with three tires and a low-step frame design. It is equipped with PEDALSENSE, propulsion software that provides various riding options, such as throttle drive, torque assist, and cruise assist.
In March 2024, Pedego launched its Pedego MOTO, which is equipped with both front and rear suspensions to provide comfort on rugged terrain. A 48V battery producing 750W powers it.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.