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市场调查报告书
商品编码
1734790
膳食纤维饮料市场预测(至2032年):按产品类型、来源、包装、应用、最终用户和地区进行的全球分析Dietary Fiber Beverage Market Forecasts to 2032 - Global Analysis By Product (Functional Juices, Fiber-Infused Water, Fiber Smoothies, Ready-to-Drink (RTD) Beverages and Other Products), Type, Source, Packaging, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球膳食纤维饮料市场预计在 2025 年将达到 93.6962 亿美元,预计到 2032 年将达到 172.937 亿美元,预测期内的复合年增长率为 9.15%。
添加了可溶性或不溶性纤维以促进消化器官系统健康和整体健康的饮料称为纤维饮料。透过增加饱足感和减缓消化,这些饮料旨在帮助控制血糖值、降低胆固醇和调节排便。膳食纤维的常见来源包括水果、蔬菜、谷物和植物补充剂,如车前草和菊糖。纤维饮料受到注重健康的顾客的欢迎,并提供了一种增加每日纤维摄取量的实用方法,特别是对于那些难以仅透过饮食达到建议摄取量的人来说。
慢性病预防
随着糖尿病、肥胖症和心臟病等文明病的增加,消费者正在寻找能够促进其长期健康的机能饮料。纤维饮料是一种很有吸引力的预防选择,因为它们有助于控制血糖值、降低胆固醇和改善消化。与含糖或人工製成的饮料相比,这些饮料在註重健康的人中越来越受欢迎。富含纤维的饮食也受到政府和卫生组织的推广,加速了市场渗透。这种日益增长的需求迫使製造商开发创新产品并扩大产品范围以满足客户需求。
发展中市场认知度较低
在这些地区,膳食纤维的健康益处尚不为人所知。这种无知限制了对纤维饮料的需求。如果您的客户不了解光纤,他们就不太可能在日常生活中优先考虑它。因此,生产商将难以吸引更多客户。向消费者宣传和普及纤维饮料的健康益处对于市场扩张至关重要。
与营养专家伙伴关係
透过创造符合现代饮食建议和客户健康要求的产品,公司可以从这种伙伴关係中受益。此外,营养师透过教育消费者了解膳食纤维的价值,在提高消费者意识和需求方面发挥重要作用。专家的认可可以建立信任并增加产品对注重健康的消费者的吸引力。透过基于证据的倡导,这些合作促进了行销策略的改进。这反过来又促进了创新,提高了产品品质并加速了市场扩张。
市场竞争激烈
为了吸引顾客,公司经常进行价格竞争,从而降低利润率。持续的价格压力将会减缓产品开发和创新。此外,由于市场由较大的公司控制,较小的品牌缺乏适当竞争的资源。因此,市场占有率不稳定,培养客户忠诚度是一项挑战。最后,不断击败竞争对手的压力可能会导致不可持续的商业行为。
COVID-19的影响
COVID-19 疫情极大地影响了膳食纤维饮料市场,因为它刺激了消费者对健康和增强免疫力产品的需求。封锁和健康意识的增强导致人们对富含膳食纤维的机能饮料的兴趣日益浓厚。然而,供应链和製造业中断暂时减缓了市场成长。疫情过后,预防性医疗保健的趋势仍在持续,刺激了该领域的创新和扩展。总体而言,COVID-19 加速了人们转向更健康的饮料选择和增强功能性饮料的转变。
预测期内,可溶性膳食纤维市场预计将成为最大的市场
可溶性膳食纤维预计将在预测期内占据最大的市场占有率,因为可溶性膳食纤维能够溶解在水中,从而改善饮料的质地和口感。它还支持消化器官系统健康并帮助调节血糖值,因此对注重健康的消费者很有吸引力。人们对肠道健康的认识不断提高以及对机能饮料的需求不断增长,进一步推动了这一领域的成长。製造商正在将菊糖和果胶等可溶性纤维加入饮料中,以提高营养价值而不改变口味。这一趋势与消费者日益转向预防性医疗保健和洁净标示产品相吻合。
预计在预测期内,运动领域将以最高的复合年增长率成长。
由于对有助于消化和整体健康的产品的需求不断增加,预计运动领域将在预测期内见证最高的成长率。这些饮料提供必需的膳食纤维,以支持肠道健康,提高能量水平并改善运动表现。运动员需要能够提供水分、恢復和营养支持的机能饮料。随着越来越多的运动员采用更健康的生活方式,对富含纤维的饮料的需求只会增加。因此,这一趋势正在推动膳食纤维饮料市场的成长,重点是增强性能的成分。
在预测期内,由于人们日益追求更健康的生活方式以及消化器官系统问题的日益普遍,预计亚太地区将占据最大的市场占有率。在日本、中国和印度等国家,受传统健康习惯和现代健康趋势的共同推动,强化纤维饮料的消费量正在上升。各种以水果和蔬菜为基础的纤维饮料的供应,加上当地人对草药成分的偏好,正在推动市场的发展。此外,注重健身和整体健康的年轻族群正在推动全部区域的需求。
预计北美地区在预测期内将呈现最高的复合年增长率。这是由于人们的健康意识不断增强以及对机能饮料的需求不断增加。消费者越来越重视肠道健康,导致对消化器官系统和免疫系统有益的富含纤维的饮料的销售增加。主要企业正在投资产品创新,尤其是植物来源纤维和洁净标示成分。此外,对健康饮料选择的监管支持正在推动市场成长。此外,北美消费者对有助于体重管理和整体健康的饮料的偏好也促进了市场的成长。
According to Stratistics MRC, the Global Dietary Fiber Beverage Market is accounted for $9369.62 million in 2025 and is expected to reach $17293.7 million by 2032 growing at a CAGR of 9.15% during the forecast period. A beverage enhanced with soluble or insoluble fibres that promote digestive health and general well-being is known as a dietary fibre beverage. By increasing satiety and delaying digestion, these drinks are intended to help control blood sugar, decrease cholesterol, and regulate bowel motions. Fruits, vegetables, grains, and plant-based supplements like psyllium or inulin are common sources of fibre. Dietary fibre beverages are well-liked by health-conscious customers and provide a practical means of boosting daily fibre intake, particularly for people who find it difficult to reach suggested dietary requirements through food alone.
Chronic disease prevention
Consumers are looking for functional drinks that promote long-term health as lifestyle-related diseases including diabetes, obesity, and heart disease increase in prevalence. Dietary fibre drinks are appealing preventive options because they help control blood sugar, reduce cholesterol, and enhance digestion. These drinks are becoming more and more popular among health-conscious people than sugary or artificially made ones. Fiber-rich diets are also being promoted by governments and health organisations, which is accelerating market adoption. In order to satisfy customer demands, manufacturers are compelled by this rising need to innovate and broaden their product offers.
Low awareness in developing markets
The health advantages of dietary fibre are not well known to many people in these areas. The demand for beverages enhanced with fibre is constrained by this ignorance. Customers are less likely to prioritise such things in their everyday routines if they are unaware of them. Consequently, producers encounter difficulties in growing their clientele. Promoting the health benefits of fibre beverages and educating customers are essential for market expansion.
Partnerships with nutrition experts
Companies benefit from these partnerships by creating goods that satisfy modern dietary recommendations and customer health requirements. Additionally, nutritionists are essential in raising consumer awareness and demand by teaching them about the value of fibre. Trust is increased by expert endorsements, which increases a product's appeal to consumers who are health-conscious. Through evidence-based claims, these collaborations facilitate improved marketing strategies. All things considered, they promote innovation, raise the calibre of products, and quicken market expansion.
Intense market competition
In an effort to draw clients, businesses frequently fight over prices, which lowers profit margins. Product development and innovation are slowed down by this ongoing pricing pressure. Furthermore, the market is controlled by big firms, leaving smaller brands with insufficient resources to properly compete. Market share becomes unstable as a result, and it is challenging to cultivate customer loyalty. Finally, the continual pressure to beat rivals may result in unsustainable company methods.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the dietary fiber beverage market by boosting consumer demand for health-enhancing and immunity-boosting products. Lockdowns and rising health awareness led to increased interest in functional beverages, including those rich in dietary fiber. However, disruptions in supply chains and manufacturing temporarily slowed market growth. Post-pandemic, the trend toward preventive health has persisted, encouraging innovation and expansion in the sector. Overall, COVID-19 accelerated the shift toward healthier beverage choices and fortified functional drinks.
The soluble dietary fiber segment is expected to be the largest during the forecast period
The soluble dietary fiber segment is expected to account for the largest market share during the forecast period, due to its ability to dissolve in water, enhancing beverage texture and mouthfeel. It supports digestive health and helps regulate blood sugar levels, making it attractive to health-conscious consumers. Increasing awareness of gut health and rising demand for functional beverages further fuel this segment's growth. Manufacturers are incorporating soluble fibers like inulin and pectin into drinks to boost nutritional value without altering taste. This trend aligns with the growing consumer shift toward preventive healthcare and clean-label products.
The athlete's segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the athlete's segment is predicted to witness the highest growth rate by increasing demand for products that aid in digestion and overall health. These beverages offer essential fiber to support gut health, boost energy levels, and enhance performance during workouts. Athletes seek functional beverages that provide hydration, recovery, and nutritional support. As more athletes adopt healthier lifestyles, the demand for fiber-rich drinks continues to rise. Consequently, this trend fuels the growth of the dietary fiber beverage market, with a focus on performance-enhancing ingredients.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by the growing shift towards healthier lifestyles and the increasing prevalence of digestive issues. Countries like Japan, China, and India are seeing a rise in the consumption of fiber-enriched beverages, driven by a blend of traditional wellness practices and modern health trends. The availability of various fruit and vegetable-based fiber drinks, combined with local preferences for herbal ingredients, is propelling the market. Furthermore, the younger demographic's focus on fitness and overall well-being is boosting demand across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increased health awareness and the growing demand for functional beverages. Consumers are becoming more focused on gut health, leading to a rise in fiber-rich drinks that offer digestive and immune system benefits. Major companies are investing in product innovations, focusing on plant-based fibers and clean-label ingredients. Additionally, regulatory support for healthy beverage options is driving market growth. North American consumers also prefer beverages that support weight management and overall wellness, contributing to the market's upward trajectory.
Key players in the market
Some of the key players profiled in the Dietary Fiber Beverage Market include Nestle, Coca-Cola Company, PepsiCo, Danone, Kellogg Company, Mars, Incorporated, Unilever, Yakult Honsha Co., Ltd., The Kraft Heinz Company, General Mills, Cargill, Inc., Ingredion Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company (ADM), DuPont Nutrition & Biosciences, Beneo GmbH, Roquette Freres S.A. and Kerry Group plc.
In December 2024, Coca-Cola Company announced that Jubilant Bhartia Group acquired a 40% stake in Hindustan Coca-Cola Holdings Pvt. Ltd., the parent company of the largest Coca-Cola bottler in India. This partnership aims to drive sustainable, long-term growth in the Indian market.
In April 2024, Nestle India entered into a joint venture with Dr. Reddy's Laboratories to expand its nutraceutical portfolio in India. The venture, operational since Q2 FY25, focuses on categories such as metabolic health, general wellness, women's health, and child nutrition. Nestle Health Science has licensed brands like Nature's Bounty and Osteo Bi-Flex, while Dr. Reddy's contributes brands like Celevida and Rebalanz.
In May 2023, Nestle India launched Resource Fiber Choice, a dietary supplement containing Partially Hydrolyzed Guar Gum (PHGG), a prebiotic fiber known to aid in relieving constipation and improving gut health. This product also provides essential nutrients like Zinc, Selenium, and Vitamins A, C, and D to support the immune system.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.