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市场调查报告书
商品编码
1776737
2032 年植物性乳製品替代品市场预测:按产品类型、来源、配方、性质、分销管道、应用、最终用户和地区进行的全球分析Plant-Based Dairy Alternatives Market Forecasts to 2032 - Global Analysis by Product Type, Source, Formulation, Nature, Distribution Channel, Application, End User and Geography |
根据 Stratistics MRC 的数据,全球植物性乳製品替代品市场预计在 2025 年达到 371 亿美元,到 2032 年将达到 970 亿美元,预测期内的复合年增长率为 14.7%。
植物性乳製品替代品是指由杏仁、大豆、燕麦和椰子等植物来源製成的非乳製品,旨在复製传统乳製品的风味、质地和营养价值。它们通常被用作牛奶、起司、优格和冰淇淋的替代品,以满足消费者对无乳糖、纯素和永续食品的需求。随着人们日益增长的健康意识和对传统乳製品生产的环境担忧,这些替代品越来越受欢迎。
根据国际食品资讯委员会(IFIC)调查显示,到2022年,超过40%的美国消费者将在未来六个月内购买植物性蛋白质或乳製品替代品。
提高健康意识和饮食偏好
日益增长的健康意识和饮食偏好推动了植物性乳製品替代品的成长。消费者越来越意识到传统乳製品中高胆固醇和饱和脂肪带来的健康风险,促使他们寻求更健康的选择。此外,乳糖不耐症和乳製品过敏症的增加也促使许多人选择植物来源饮食,增加了对替代品的需求。素食主义和弹性素食主义等生活方式的日益普及,加上对道德和环境的担忧,推动了市场扩张,因为消费者正在积极寻求永续且营养丰富的食品选择。
营养充足和强化
营养充足性和强化仍是植物性乳製品替代品的主要阻碍因素。虽然这些产品对注重健康的消费者很有吸引力,但许多植物性乳製品替代品缺乏传统乳製品的完整营养成分,尤其是蛋白质含量和必需微量营养素。因此,它们需要添加维生素和矿物质,例如钙和维生素D。然而,消费者对强化产品的功效和安全性存疑,加上口味和质地的差异,阻碍了它们的广泛应用。
目标行销与消费者教育
精准行销和消费者教育为植物性乳製品替代品提供了巨大的成长机会。透过进行宣传宣传活动,强调植物来源产品的健康、环境和道德效益,企业可以吸引并转化更多消费者。此外,向消费者普及乳製品替代品的营养价值和多功能性,可以消除误解,培养品牌忠诚度。随着消费者认知度的提升,尤其是在新兴市场,精准的策略可以帮助品牌脱颖而出,拓展新的消费者群体,最终推动市场永续扩张。
来自无乳糖乳製品的竞争
传统乳製品製造商正在拓展其创新的无乳糖产品,以吸引那些追求消化舒适度但尚未准备好完全转向植物来源产品的消费者。此外,无乳糖乳製品保留了传统乳製品熟悉的风味、质地和营养成分,使其成为强大的竞争对手。日益激烈的竞争促使植物来源品牌不断提升产品品质和差异化,以维持市场占有率。
新冠疫情以多种方式影响了植物性乳製品替代品市场。随着健康意识的增强和对免疫力的重新关注,消费者开始寻求营养丰富的植物来源产品。然而,供应链中断和劳动力短缺暂时阻碍了生产和分销,尤其是在亚太地区等关键市场。随着限制措施的放鬆和疫苗接种率的提高,在消费者对健康和永续性持续关注的推动下,需求开始復苏。疫情最终加速了人们向植物性饮食的转变,增强了市场的长期成长前景。
预计植物奶市场将成为预测期内最大的市场
预计植物奶将在预测期内占据最大的市场占有率。这种主导地位可以归因于消费者对健康和环境问题的日益关注,以及乳糖不耐症和乳製品过敏的普遍性。此外,不断的技术创新带来了各种各样的植物奶选择,例如杏仁奶、豆奶、燕麦奶和椰奶,以满足不同的饮食偏好。健康专家和名人的推荐进一步增强了消费者信心,巩固了植物奶作为市场领先地位。
预计营养补充品领域在预测期内将出现最高的复合年增长率。
膳食补充剂领域预计将在预测期内达到最高成长率。消费者对健康和保健日益增长的兴趣推动了这一快速增长,因为膳食补充剂提供了一种便捷的方式,将必需营养素融入日常生活。此外,植物性生活方式的日益普及也推动了对兼容纯素和素食饮食的补充剂的需求。製造商正推出针对特定健康需求的创新强化产品,预计将推动该领域的强劲成长。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于乳糖不耐症的高发生率、日益增强的健康意识以及中国和印度等国家纯素人口的不断增长。此外,西方饮食趋势的影响以及植物来源产品透过各种零售管道的普及,正在加速植物性产品的普及。该地区庞大的人口和快速的都市化进一步加剧了对植物基乳製品替代品的强劲需求,使其成为产业相关人员的关键市场。
预计欧洲在预测期内将呈现最高的复合年增长率。这一快速增长得益于消费者对健康、永续性和动物福利问题的强烈关注,这些因素正在推动人们转向植物性饮食。此外,支持性的法律规范、广泛的产品供应以及创新的行销策略正在创造一个充满活力的市场环境。欧洲消费者乐于尝试新食品,加上领先的植物来源品牌的出现,预计将维持该地区令人瞩目的成长轨迹。
According to Stratistics MRC, the Global Plant-Based Dairy Alternatives Market is accounted for $37.1 billion in 2025 and is expected to reach $97.0 billion by 2032 growing at a CAGR of 14.7% during the forecast period. Plant-based dairy alternatives are non-dairy products made from plant sources like almonds, soy, oats, or coconut, designed to replicate the taste, texture, and nutritional benefits of traditional dairy. Commonly used in milk, cheese, yogurt, and ice cream substitutes, they cater to consumers seeking lactose-free, vegan, or sustainable options. These alternatives are gaining popularity due to growing health awareness and environmental concerns around conventional dairy production.
According to research cited by the International Food Information Council (IFIC), over 40% of U.S. consumers purchased plant-based protein and/or dairy alternatives within a six-month period in 2022.
Increasing health consciousness and dietary preferences
Increasing health consciousness and dietary preferences are significantly propelling the growth of the plant-based dairy alternatives. As consumers become more aware of the health risks associated with high cholesterol and saturated fat found in traditional dairy, they are seeking healthier options. Furthermore, the rise in lactose intolerance and dairy allergies has led many to adopt plant-based diets, boosting demand for alternatives. The growing popularity of veganism and flexitarian lifestyles, coupled with ethical and environmental concerns, continues to drive market expansion as consumers actively seek sustainable and nutritious food choices.
Nutritional adequacy and fortification
Nutritional adequacy and fortification remain key restraints for the plant-based dairy alternatives. While these products appeal to health-conscious consumers, many plant-based alternatives lack the complete nutritional profile of traditional dairy, particularly in protein content and essential micronutrients. This shortfall necessitates fortification with vitamins and minerals such as calcium and vitamin D. However, consumer skepticism regarding the efficacy and safety of fortified products, along with taste and texture differences, can hinder widespread adoption.
Targeted marketing and consumer education
Targeted marketing and consumer education present substantial opportunities for growth in the plant-based dairy alternatives. By leveraging informative campaigns that highlight the health, environmental, and ethical benefits of plant-based products, companies can better engage and convert a broader audience. Additionally, educating consumers about the nutritional value and versatility of these alternatives can dispel misconceptions and foster brand loyalty. As awareness increases, especially in emerging markets, targeted strategies can help brands differentiate themselves, tap into new consumer segments, and ultimately drive sustained market expansion.
Competition from lactose-free dairy
Traditional dairy producers innovate and expand their lactose-free offerings; they attract consumers who seek digestive comfort but are not ready to switch entirely to plant-based options. Moreover, lactose-free dairy retains the familiar taste, texture, and nutritional profile of conventional dairy, making it a strong competitor. This intensifying rivalry challenges plant-based brands to continuously improve product quality and differentiation to maintain their market share.
The Covid-19 pandemic had a mixed impact on the plant-based dairy alternatives market. Heightened health awareness and a renewed focus on immunity drove consumers to seek nutritious, plant-based options. However, supply chain disruptions and workforce shortages temporarily hampered production and distribution, particularly in key markets like Asia Pacific. As restrictions eased and vaccination rates increased, demand rebounded, supported by ongoing consumer interest in wellness and sustainability. The pandemic ultimately accelerated the shift toward plant-based diets, reinforcing long-term market growth prospects.
The plant-based milk segment is expected to be the largest during the forecast period
The plant-based milk segment is expected to account for the largest market share during the forecast period. This dominance is attributed to rising consumer awareness of health and environmental issues, as well as the widespread prevalence of lactose intolerance and dairy allergies. Moreover, continuous innovation has resulted in a diverse range of plant-based milk options, such as almond, soy, oat, and coconut milk, catering to varied dietary preferences. Endorsements by health professionals and celebrities have further boosted consumer confidence, solidifying plant-based milk as the leading segment in the market.
The dietary supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dietary supplements segment is predicted to witness the highest growth rate. This surge is driven by increasing consumer interest in health and wellness, as dietary supplements offer a convenient way to incorporate essential nutrients into daily routines. Additionally, the growing popularity of plant-based lifestyles has led to a demand for supplements that align with vegan and vegetarian diets. Manufacturers are responding with innovative, fortified products targeting specific health needs, which is expected to fuel robust growth in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by a high prevalence of lactose intolerance, rising health consciousness, and a growing vegan population across countries like China and India. Additionally, the influence of Western dietary trends and increased availability of plant-based products through diverse retail channels have accelerated adoption. The region's large population base and rapid urbanization further contribute to the robust demand for plant-based dairy alternatives, making Asia Pacific a pivotal market for industry players.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR. This rapid growth is underpinned by strong consumer awareness of health, sustainability, and animal welfare issues, driving the shift toward plant-based diets. Furthermore, supportive regulatory frameworks, widespread product availability, and innovative marketing strategies have fostered a dynamic market environment. European consumers' willingness to experiment with new food products and the presence of leading plant-based brands are expected to sustain the region's impressive growth trajectory.
Key players in the market
Some of the key players in Plant-Based Dairy Alternatives Market include Danone S.A., Blue Diamond Growers, Oatly Group AB, Califia Farms, LLC, The Hain Celestial Group, Inc., SunOpta Inc., Vitasoy International Holdings Limited, Eden Foods, Inc., Ripple Foods PBC, Elmhurst 1925, Miyoko's Creamery, Good Karma Foods, Inc., Daiya Foods Inc., Tofutti Brands Inc. and Earth's Own Food Company Inc.
In July 2025, Danone announced that it has successfully completed the acquisition of a majority stake in Kate Farms, a fast-growing U.S. business and the #1 doctor-recommended plant-based brand in the U.S., offering a wide array of plant-based, organic nutrition products for both medical and everyday needs. By bringing together the Kate Farms, Nutricia, Real Food Blends, and Functional Formularies brands, the combined business will now reach more patients, consumers and healthcare providers in North America with a complementary and differentiated offering of high-quality nutritional solutions that support a wide range of health needs.
In June 2025, Oatly Group AB the world's original and largest oatmilk company announced the nationwide launch of its newest product in the US: a delectable plant-based cream cheese. Available in two flavors, Plain and Chive & Onion, Oatly's latest food innovation cracks the deliciousness code by delivering all the savory, tangy goodness of a "traditional" cream cheese without any dairy whatsoever. Developed by food scientists at the Company's Philadelphia R&D lab, the new dairy-free, gluten-free and non-GMO products deliver the same performance and taste cream cheese lovers have come to expect.
In May 2025, Oatly Group AB the world's original and largest oat drink company, has published its updated Global Sustainability Plan, laying out plans for reducing climate emissions, contributing to societal net zero, and broadening its impact to include commitments to protecting nature, nutritious diets, and empowering people to help futureproof the food system.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.