![]() |
市场调查报告书
商品编码
1822392
2032 年富含益生菌的乳製品替代品市场预测:按产品、菌株类型、来源、应用、最终用户和地区进行的全球分析Probiotic-Enriched Dairy Alternatives Market Forecasts to 2032 - Global Analysis By Product (Plant-Based Yogurts, Probiotic Milks, Cheeses, Kefir and Other Products), Strain Type, Source, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球益生菌强化乳製品替代品市场预计在 2025 年达到 37 亿美元,到 2032 年将达到 79 亿美元,预测期内的复合年增长率为 11.2%。
益生菌强化型乳製品替代品是指以植物为基础的产品,例如注入活性益生菌的杏仁奶、豆奶、燕麦奶、优格和起司。这些有益菌有助于肠道健康、消化和免疫力。这些替代品专为避免乳製品的人群设计,口感顺滑,风味浓郁,同时也有益于健康。这些产品以饮料、优格和涂抹酱的形式提供,将植物来源成分与益生菌相结合,以满足寻求纯素和无乳糖食品的消费者的需求,从而促进他们的健康和消化。
据英敏特称,植物来源优格和饮料越来越多地添加活性菌以支持消化器官系统健康,融合了无乳製品和益生菌的趋势。
对肠道健康的需求
一个关键驱动因素是消费者日益意识到肠道菌丛在整体健康中的重要作用,其作用不仅限于消化功能,还延伸至免疫力和心理健康。这催生了对已证实有益的机能性食品的积极需求。益生菌强化乳製品替代品完美地将这一健康趋势与植物性饮食的兴起相结合,带来双重益处:它们既能满足乳糖不耐症、素食者和弹性素食者的需要,又能积极支持消化系统健康。
菌株的监管障碍
在全球范围内,益生菌菌株声明的监管环境复杂多样,构成了重大障碍。加拿大卫生署、欧洲食品药物管理局(EFSA) 和美国食品药物管理局(FDA) 分别对特定健康益处的论点提出了不同且严格的要求,例如「免疫力支持」或「改善消化器官系统健康」。这给製造商设置了成本高且耗时的障碍,限制了创新和市场准入。此外,缺乏清晰的包装标籤阻碍了消费者教育,并可能阻碍市场成长,因为消费者可能无法理解产品的价值提案。
宠物益生菌市场的成长
随着宠物人性化程度的提高以及饲主希望将健康理念延伸至宠物的愿望,宠物益生菌产业蕴藏着蓬勃发展的机会。植物来源益生菌补充剂和零食能够缓解人们对宠物食品过敏、消化器官系统问题以及动物整体健康日益增长的担忧。这个利基市场饱和度低于人类产品,并拥有更大的优质化潜力,为从核心消费群体向盈利的宠物护理行业扩张铺平了道路。
溢价减缓了采用速度
一个主要的市场威胁是这些产品的高昂价格,通常远高于传统的乳製品和非强化植物性替代品。高昂的价格源自于昂贵的益生菌菌株、复杂的发酵过程和品质认证。对于价格敏感的消费者来说,这种溢价可能会对他们的试用和常规使用构成重大障碍,将市场限制在註重健康的高所得群体,并可能减缓销售量成长,使其无法获得主流市场的广泛认可。
新冠疫情带来了净正效应,需求呈指数级增长。消费者对增强免疫力的强烈兴趣,促使人们对功效经过验证的机能性食品产生了浓厚的兴趣,这直接惠及了益生菌产品。虽然最初的供应链中断造成了暂时的短缺,但其长期影响是消费者群体的持续扩大。许多首次购买益生菌产品的人,希望在家中舒适地改善健康状况,尝试了这些产品,并随后将其纳入日常饮食中。
植物优格市场预计将成为预测期内最大的市场
预计植物优格将在预测期内占据最大的市场份额。植物优格成功地模仿了传统乳製品优格的质地、酸度和食用体验。杏仁、燕麦和椰子等基础原料的创新显着改善了口感和质感,使其成为乳糖不耐症患者、素食者和注重节食、追求肠道健康的消费者的首选。
预计预测期内乳酸菌部分将以最高的复合年增长率成长。
在预测期内,乳酸菌细分市场预计将呈现最高成长率,这得益于其已充分证实且广泛认可的健康益处,尤其是在消化器官系统健康和免疫支持方面。乳酸菌是消费者研究最多、最信赖的益生菌属之一。由于乳酸菌的功效、稳定性和熟悉度,製造商更青睐使用乳酸菌菌株进行发酵和浓缩,这推动了其在各种新产品配方中的快速应用。
预计亚太地区将在预测期内占据最大的市场份额,这得益于该地区乳糖不耐症的高发病率、植物来源发酵食品(例如大豆发酵食品)的悠久文化传统以及庞大的消费群。可支配收入的增加、疫情后健康意识的增强以及国内外品牌价格实惠的广泛供应,正在巩固该地区在该市场的领导地位。
在预测期内,北美预计将呈现最高的复合年增长率,这得益于素食主义、弹性素食主义的兴起以及消费者对肠道微生物群健康的浓厚兴趣。该地区拥有高度创新的食品技术部门,正在迅速推出新的产品品种和口味。消费者愿意为健康且永续的植物来源产品支付溢价,这将推动市场成长。
According to Stratistics MRC, the Global Probiotic-Enriched Dairy Alternatives Market is accounted for $3.7 billion in 2025 and is expected to reach $7.9 billion by 2032 growing at a CAGR of 11.2% during the forecast period. Probiotic-enriched dairy alternatives are plant-based products like almond, soy, or oat milk, yogurt, or cheese infused with live probiotic cultures. These beneficial bacteria support gut health, digestion, and immunity. Designed for those avoiding dairy, these alternatives offer creamy textures and flavors while delivering health benefits. Available in beverages, yogurts, or spreads, they combine plant-based ingredients with probiotics, catering to consumers seeking vegan, lactose-free options for wellness and digestive support.
According to Mintel, plant-based yogurts and drinks are increasingly fortified with live cultures to support digestive health, merging the dairy-free and probiotic trends.
Demand for gut health
The primary driver is the surging consumer awareness of the gut microbiome's critical role in overall health, extending beyond digestion to immunity and mental well-being. This has created a proactive demand for functional foods that deliver proven benefits. Probiotic-enriched dairy alternatives perfectly merge this health trend with the parallel rise of plant-based diets, offering a dual benefit: they cater to lactose-intolerant, vegan, and flexitarian consumers while actively supporting their digestive wellness.
Regulatory hurdles for strains
A significant restraint is the complex and varying global regulatory landscape for probiotic strain claims. Health Canada, EFSA, and the FDA have stringent, differing requirements for substantiating specific health benefits like "supports immunity" or "improves digestive health." This creates costly and time-consuming barriers for manufacturers, limiting innovation and market entry. The inability to make explicit claims on packaging hinders consumer education and can stifle market growth, as shoppers may not understand the product's value proposition.
Pet probiotics segment growth
A burgeoning opportunity exists in the pet probiotics segment, driven by the humanization of pets and owners' desire to extend wellness trends to their animals. Plant-based probiotic supplements and treats address growing concerns over pet food allergies, digestive issues, and overall animal wellness. This niche market is less saturated than human products and commands high premiumization potential, offering a lucrative avenue for expansion beyond the core consumer base into the lucrative pet care industry.
Premium pricing slows adoption
A key market threat is the premium price point of these products, often significantly higher than conventional dairy or unenriched plant-based alternatives. This cost is due to expensive probiotic strains, complex fermentation processes, and quality certifications. For price-sensitive consumers, this premium can be a major barrier to trial and regular adoption, limiting the market to a health-conscious, higher-income demographic and slowing widespread mainstream acceptance and volume growth.
The COVID-19 pandemic had a net positive impact, sharply accelerating demand. Intense consumer focus on bolstering immune health created a surge in interest for functional foods with proven benefits, directly benefiting probiotic products. While initial supply chain disruptions caused temporary shortages, the long-term effect was a permanent expansion of the consumer base. Many first-time buyers, seeking ways to enhance their wellness from home, tried and subsequently retained these products in their diets.
The plant-based yogurts segment is expected to be the largest during the forecast period
The plant-based yogurts segment is expected to account for the largest market share during the forecast period, resulting from its role as the most direct and popular probiotic carrier within the dairy-free category. It successfully mimics the texture, tanginess, and consumption experience of traditional dairy yogurt. Innovations in base ingredients like almond, oat, and coconut have improved taste and texture dramatically, making it the preferred choice for lactose-intolerant, vegan, and flexitarian consumers seeking gut health benefits.
The lactobacillus segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the lactobacillus segment is predicted to witness the highest growth rate, propelled by its well-documented and widely recognized health benefits, particularly for digestive health and immune support. It is one of the most researched and trusted probiotic genera among consumers. Manufacturers heavily favor lactobacillus strains for fermentation and enrichment due to their efficacy, stability, and familiarity, driving its rapid adoption in a wide array of new product formulations.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to a high prevalence of lactose intolerance, a longstanding cultural tradition of consuming fermented plant-based foods (e.g., soy-based), and a massive consumer base. Growing disposable income, heightened health awareness post-pandemic, and the widespread availability of affordable local and international brands cement the region's leadership in this market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a surge in veganism, flexitarian diets, and a strong consumer focus on gut microbiome health. The region has a highly innovative food-tech sector that rapidly introduces new product varieties and flavors. High consumer willingness to pay a premium for health-forward, sustainable, and plant-based products accelerates market growth.
Key players in the market
Some of the key players in Probiotic-Enriched Dairy Alternatives Market include Chobani, Danone, Hain Celestial, Daiya Foods, Eden Foods, SunOpta, Melt Organic, Oatly, Blue Diamond Growers, Ripple Foods, Organic Valley, Living Harvest, Nestle, Mother Dairy, MilkyMist, Florastor, Yakult, and Amul Probiotic
In Sep 2025, Amul launched its new "Amul Probiotic+"line of almond and oat milks, fortified with a unique synbiotic blend designed for gut health, marking its major entry into the value-added dairy alternative segment.
In Aug 2025, Oatly and Yakult announced a strategic partnership to co-develop a new range of ready-to-drink probiotic oat-based beverages, combining Oatly's base formulations with Yakult's proprietary Lactobacillus casei Shirota strain.
In July 2025, Danone introduced the next generation of its popular Silk Probiotic & Almond Milk, now featuring a 50% higher live and active cultures count at the time of consumption and an improved shelf-stable formulation for wider distribution.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.